XI / 2009
HELSINKI TOURISM STATISTICS Bednights down in November:
Market Report / November 2009 Leisure nights up in Helsinki in November Nights in domestic and foreigners' leisure travel were up in November 2009 compared with the corresponding figure in 2008. Growth amounted to 6.7%, with leisure nights rising by 12.2% among domestic visitors and 1.4% among visitors from abroad. This growth was not sufficient to achieve an increase in total nights, however, since nights in business travel decreased by an even larger amount. Measured in nights, business travel fell by about 11% among domestic and foreign visitors. Nights in 2009 were down 6.3% through the end of November. We are thus somewhat short of our target for 2009 (-4% compared with the record year 2008). The target was set taking into consideration the impacts of the global slump.
Success in Lastminute.com and Expedia.com campaigns In 2009 the Helsinki City Tourist and Convention Bureau in cooperation with the Finnish Tourist Board started campaigns with the help of online tour operators in ten different market areas abroad. The best results were achieved in southern Europe, Britain and Germany. Accommodation sales in particular were increased by 16-18% depending on the market. The Expedia campaign is still under way in Australia during the month of January. Kari Halonen Marketing Director
Total - 5.7% Domestic + 0.4% Foreign countries - 11.8% Up: Belgium, Canada, Austria, Poland, Portugal Down: Great Britain, Germany, Sweden, Russia, USA, Japan, Italy, Norway, The Netherlands, China, Spain, France, Denmark, Switzerland, Estonia.
Leisure travel up in January-November: Leisure nights: + 30,900 Business nights: - 224,800 Other reason: + 10,600.
Occupancy rate down in November 64.2% (68.7% in November 2008 and 73.6% in November 2007).
Average price of accommodation* down in November: 71.82 EUR / night (78.27 EUR in November 2008 and 77.99 EUR in November 2007).
Air traffic down in in 2009: The number of passengers at Helsinki-Vantaa Airport: International traffic: - 4.9% Domestic traffic: - 12.1% Total: - 6.3%.
Ship traffic up in January-November: Passenger traffic at the ports of Helsinki: Total traffic: + 1.1% Passengers in Swedish traffic: + 2.1% Passengers in Estonian traffic: + 1.0% Passengers in German traffic: - 10.8% *price per person in all accommodation facilities
Monthly bednights in Helsinki 400 000
350 000
300 000
250 000
200 000
150 000 2006
2007
2008
2009
100 000 Tammikuu January
Helmikuu February
Maaliskuu March
Huhtikuu April
Toukokuu May
Kes채kuu June
Hein채kuu July
Elokuu August
Syyskuu September
Lokakuu October
Marraskuu November
Joulukuu December
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