TOURISM IN TALLINN September 2009 In September 2009, 154,600 tourists stayed in Estonian accommodation establishments, 57% of whom stayed in Tallinn. Arrivals in Tallinn: 87,600 (-9%) * Bednights in Tallinn: 148,500 (-14%) •
Foreign tourists: 77,400 (-6%) Bednights of foreign tourists: 133,600 (-11%)
•
Domestic tourists: 10,200 (-26%) Bednights of domestic tourists: 14,900 (-36%)
Bednights of Russian market increased, bednights of other primary markets decreased Primary markets: Finland: 48,900 nights (-2%) Germany: 11,600 nights (-19%) Russia: 8,500 nights (+18%) Sweden: 8,500 nights (-11%) Norway: 7,700 nights (-23%) Great Britain: 6,500 nights (-40%) Latvia: 3,900 nights (-18%) Secondary markets: Italy: 3,400 nights (+6%) USA: 3,200 nights (-38%) Spain: 3,100 nights (+6%) France: 2,800 nights (-10%) Japan: 1,600 nights (+7%) Belgium: 1, 200 nights (+18%) China: 200 nights (-61%)
Shorter length of stay among tourists in Tallinn The average length of stay for tourists was 1.70 nights (-6%).
*
comparison September 2008, %
Stays by foreign tourists: 1.73 nights (-5%) Domestic tourists: 1.43 nights (-14%) Among primary markets, Norwegian tourists stay the longest (2.50 nights), and Finish tourists spent the shortest time (1.37 nights).
70% of accommodated tourists arrived for holidays 71% of foreign tourists stay in Tallinn for leisure purposes, 21% for business, 6% for attending a conference and 2% for other purposes. 62% of domestic tourists visit for leisure purposes, 30% for business, 5% for attending conferences and 3% for other purposes.
Room occupancy rates and average price of bednights ** decreased In September 417 accommodation establishments offered accommodation services for tourists. The room occupancy rate was 44%, 9 percentage points lower than in September of the previous year. The average cost of a bednight in an accommodation establishment was 565 kroons, which is 14% (90 kroons) less expensive compared to september 2008.
Travellers by air and by sea decreased The number of passengers at Tallinn Airport was 118,680, down 28% compared with September the year before. The number of passengers passing through the Tallinn Old Harbour totaled 532,200, down by 1% compared with September last year.
** Average cost of a bednight — the average cost of one guest night in all types of accommodation establishment, includes value-added tax and the cost of breakfast if it is sold with accommodation services.
Tallinn City Tourist Office & Convention Bureau 19.11.2009 1
Tourists staying in Tallinn’s accommodation establishments During the period from January to September 2009, a total of 861,800 tourists stayed in Tallinn’s accommodation establishments (7% less tourists compared with same period in 2008). Altogether a total of 762,400 foreign tourists used the services of accommodation establishments (-5% or 38,000 tourists). The number of domestic tourists decreased somewhat, numbers accommodated fell 21%, by 26,300 tourists, for a total of 99,400. Bednights spent by tourists also shrank during the first nine months, with a total of 1,482,100 bednights (-10%) spent in Tallinn’s accommodation establishments. While bednights by foreign tourists shrank by 8% (totalling 1,322,800 bednights), bednights by Estonian residents were down by 27% (total 159,800 bednights). Monthly bednights in Tallinn
300000 250000 200000 150000 100000 50000
2005
2006
2007
r ec em
be
be r D
O
2008
N ov em
ct ob e
r
be r
S
A
ep te m
ug u
st
ly Ju
ne Ju
M ay
pr il A
ch
ry ru a
M ar
Ja
Fe b
nu
ar y
0
2009
Total bed-nights in Tallinn and market share of the bed-nights in Estonia
100
2500000 2113108
2102222
90
2096696
1939364
2000000
80
1688857 1 482 142
1500000
70 60 50 %
1000000
45
47
47
45
46
46
40 30
500000
20 10
0
0 2004
2005
Bednights in Tallinn
2006
2007
2008
2009 (I-IX)
Market share of the nights in whole country (%)
Tallinn City Tourist Office & Convention Bureau 19.11.2009 2
Bednights in Tallinn
Market share of the nights in whole country
Change absolute numbers from previous year
Change (%) from previous years
2004
1 688 857
45 %
409 679
32%
2005
1 939 364
47 %
250 507
15%
2006
2 113 108
47 %
173 744
9%
2007
2 102 222
45 %
-10 886
-1%
2 096 696
46 %
-5 526
0%
1 482 100
46 %
-173 800
-10%
2008 2009 (January-September)
In the in the first nine months of 2009 the average length of stay continued to decline and it was 1.72 nights (-4%). The longest stays in Tallinn were in January and July, and the shortest were in February and March. Compared to the previous year, the average length of stay decreased the most in February. During the first nine months the average trip length among foreign tourists shortened by 3%, from 1.79 to 1.72 nights. The length of stay for domestic tourists decreased even more, from 1.75 to 1.61 nights, or 8 percentages points.
2,4 2,2
2,06
2 1,70
1,8 1,6
1,73
1,70
1,65
1,71
1,87 1,74
1,71
1,72 1,55
1,4
1,50
1,51
1,44
1,71 1,64
1,73
1,46
1,2
foreign tourists 2008
domestic tourists 2008
foreign tourists 2009
domestic tourists 2009
ec em be r D
r O ct ob e
ov em be r N
Se
pt em be
r
t gu s Au
Ju ly
Ju ne
ay M
ril Ap
M ar ch
ru ar y Fe b
Ja nu a
ry
1
Tallinn City Tourist Office & Convention Bureau 19.11.2009 3
Arrivals, numbers of bed-nights and length of stay in September 2009
Country of residence
Change 2008/2009 Arrivals
Number
Change 2008/2009
%
Number
Bednights
Length of Stay
%
Albania
3
0
0
9
4
80
3,00
Austria
607
133
28
1 338
300
29
2,20
Belgium
523
11
2
1 161
179
18
2,22
Bulgaria
59
-14
-19
148
-33
-18
2,51
Croatia
27
-61
-69
48
-101
-68
1,78
261
9
4
714
212
42
2,74
63
36
133
156
87
126
2,48
1029
-162
-14
1912
-502
-21
1,86
Finland
35 756
77
0
48 948
-1 209
-2
1,37
France
1 205
-218
-15
2 826
-312
-10
2,35
Germany
5 466
-486
-8
11 588
-2 637
-19
2,12
150
16
12
462
29
7
3,08
Hungary
96
-168
-64
269
-576
-68
2,80
Iceland
39
-17
-30
91
-8
-8
2,33
Ireland
181
-51
-22
434
-201
-32
2,40
Italy
1 382
38
3
3 371
201
6
2,44
Latvia
2 709
-400
-13
3 957
-845
-18
1,46
Lithuania
1 640
-212
-11
2 845
-791
-22
1,73
Luxembourg
70
28
67
124
27
28
1,77
Malta
24
9
60
75
21
39
3,13
757
-67
-8
1 696
-10
-1
2,24
Norway
3 073
-1 016
-25
7 695
-2 370
-24
2,50
Poland
1 180
50
4
2 407
296
14
2,04
Portugal
261
94
56
601
49
9
2,30
Romania
67
-26
-28
131
-107
-45
1,96
4 625
1 098
31
8 531
1 273
18
1,84
Czech Republic Cyprus Denmark
Greece
Netherlands
Russia
Tallinn City Tourist Office & Convention Bureau 19.11.2009 4
Country of residence
Change 2008/2009 Arrivals
Number
Change 2008/2009
%
Number
Bednights
Length of Stay
%
Slovakia
79
22
39
230
50
28
2,91
Slovenia
85
-88
-51
323
12
4
3,80
Spain
1 397
37
3
3 065
169
6
2,19
Sweden
5 109
-554
-10
8 580
-1 015
-11
1,68
Switzerland
361
-5
-1
717
-30
-4
1,99
Turkey
356
116
48
744
281
61
2,09
Ukraine
203
-179
-47
443
-392
-47
2,18
United Kingdom
2 816
-1466
-34
6 557
-3 606
-35
2,33
Other European countries
1 477
-865
-37
2 651
-1 774
-40
1,79
171
39
30
284
1
0
1,66
16
-19
-54
33
-27
-45
2,06
1 522
12
1
2 895
-40
-1
1,90
..China
159
-141
-47
231
-358
-61
1,45
..Japan
849
-5
-1
1 637
108
7
1,93
..South-Korea
218
169
345
254
171
206
1,17
United States
1 443
-819
-36
3 225
-1 956
-38
2,23
Canada
230
-32
-12
694
-37
-5
3,02
Total Central and South America
250
-280
-53
462
-657
-59
1,85
..Brasilia
116
34
41
242
56
30
2,09
Australia, Oceania
426
-156
-27
916
-338
-27
2,15
..Australia
361
-117
-24
753
-304
-29
2,09
Other countries
195
186
2067
282
264
1467
1,45
Domestic tourists
10 198
-3 489
-26
14 910
-8 435
-36
1,46
Total foreign tourists
77 373
-5 331
-6
133 605
-16 092
-11
1,73
Countries of residence total
87 571
-8 820
-9
148 515
-24 527
-14
1,70
Total Africa ..South Africa Total Asia
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 19.11.2009 5
Purpose of visit Accommodated tourists by purpose of visit, Janaury- September 2009
other 1%
conference 5%
business 19%
leisure 75%
Leisure
Share, %
Business
Share, %
Conference
Share, %
Other purpose
Share, %
2005
793 361
70
245 758
22
50 652
4
41 441
4
2006
843 771
73
235 511
20
48 158
4
33 673
3
2007
806 749
71
245 133
21
43 822
4
45 060
4
2008
869 301
73
225 261
19
64 462
5
29 501
2
75
166 794
19
43 788
5
12 209
1
2009 (JanuarySeptember)
639 030
180000 160000 140000 120000 100000 80000 60000 40000 20000
January
February
March
leisure
April
May
business
June
July
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
0
August September October November December
conference
other
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 19.11.2009 6
Accommodation capacity in Tallinn Number of units Hotels
Rooms
Total
Hotels
Beds
Total
Hotels
Total
2005
46
301
4 865
5 668
9 188
10 945
2006
48
364
5 024
6 049
9 688
12 130
2007
52
395
6 035
7 076
11 709
14 456
2008
53
412
6 110
7 172
11 884
14 884
2009 (01.09.2009)
56
417
6 444
7 507
12 599
15 152
Source: Tallinn City Tourist Office & Convention Bureau
The average price of accommodation and room occupancy rate in Tallinn
1000 900
70 60
58
55
800
kroons
700 600
582
604
598
60
50 45
601
538
500
50 40 % 30
400 300
20
200
10
100 0
0 2005
2006
2007
Average cost of a guest night, kroons
2008
2009 (I-IX)
Room occupancy rate, %
Room occupancy rate, %
Average cost of a guest night, kroons
2005
60
582
2006
58
598
2007
55
604
2008
50
601
2009 (January-September)
43
538
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 19.11.2009 7
Passenger traffic (arrivals and departures) at Tallinn Old Harbour (2005-2009)
1 200 000 1 000 000 800 000 600 000 400 000 200 000
2005
2006
2007
ec em
be
r
be r D
r
2008
N ov em
ct ob e O
be r
ep te m S
A
ug u
st
y Ju l
ne Ju
M ay
pr il A
ch M ar
ry ru a Fe b
Ja n
ua ry
0
2009
2005
2006
2007
2008
2009
Change (2008/2009)
January
335 542
317 906
319 553
356 507
439 487
+23 %
February
397 081
344 921
358 564
478 666
448 896
-6%
March
477 031
384 313
420 027
491 421
476 198
-3%
April
499 676
484 488
502 471
495 746
547 671
+11%
May
650 616
643 331
568 050
705 944
663 183
-6%
June
713 230
728 524
682 167
770 423
764 941
-1%
July
940 806
902 446
867 053
1 000 901
963 521
-4%
August
769 703
765 062
758 731
832 229
816 245
-2%
September
544 459
550 915
531 333
537 336
532 226
-1%
October
574 767
534 187
490 097
542 484
577 465
+6%
November
475 588
464 972
457 763
490 214
December
476 450
466 503
502 435
512 471
6 854 949
6 587 568
6 458 244
7 214 342
TOTAL
6 229 833
Source: Port of Tallinn
Tallinn City Tourist Office & Convention Bureau 19.11.2009 8
Passenger air traffic at Tallinn Airport (2005-2009) 200000 180000 160000 140000 120000 100000 80000 60000 40000 20000
2005
2006
2007
2009
change (%)
2008
2009
ec em be r D
N
ov em be r
ct ob er O
Se pt em be r
Au gu st
2008
2009
Total
Domestic
International 2008
Ju ly
Ju ne
M ay
Ap ri l
h M ar c
Fe br ua ry
Ja nu ar y
0
change (%)
2008
2009
change (%)
January
121 029
97 675
-19
1 338
1 666
25
122 367
99 341
-19
February
128 233
90 295
-30
1 123
1 415
26
129 356
91 710
-29
March
150 601
111 982
-26
1 492
1 645
10
152 093
113 629
-25
April
153 504
109 859
-28
1 629
1 525
-6
155 133
113 627
-28
May
164 018
113 410
-31
1 953
1 866
-5
165 971
115 276
-30
June
173 145
124 801
-28
2 167
2 257
4
175 312
127 058
-28
July
170 046
125 580
-26
2 677
2 754
3
172 723
128 334
-26
August
174 069
128 283
-26
2 339
2 367
1
176 408
130 650
-26
September
162 538
116 964
-28
1 739
1 723
-1
164 277
118 687
-28
October
161 162
116 175
-28
2 276
1733
-24
163 438
117 908
-28
November
123 919
1 205
125 124
December
107 799
1 535
109 334
TOTAL
1 790 063
1 135 024
21 473
18 951
1 811 536
1 153 975
Source: Tallinn Airport Compiled by: Karen Alamets, analyst, Tallinn City Tourist Office & Convention Bureau
Tallinn City Tourist Office & Convention Bureau 19.11.2009 9