Stockholm's tourism industry November 2009
Continued increase in overnight stays at hotels, hostels and vacation villages In November 2009 nearly 710,000 overnight stays were made in the county’s hotels, hostels and vacation villages. That is 2 percent more than during the same month in 2008. At the same time, overnight stays declined somewhat in the country as a whole. This rise is localized to facilities in the city, while elsewhere in the county, the number of guest nights was unchanged. These good results are attributable to a rise in numbers of foreign visitors. In the period from January to November 2009, 8.2 million overnight stays were made in Stockholm County. That is 17,000 more than during the same period in 2008. Camping is not included in these accommodation figures. It is only reported on an annual basis The number of overnight stays in hotels, hostels and vacation villages in Stockholm County 1 200 000 1 000 000 800 000 600 000
2008 2009
400 000 200 000 0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
The number of overnight stays in hotels, hostels and vacation villages 2009 compared with 2008
Sweden
November 2009
Comparison: November 2008, %
Jan-Nov 2009
Comparison: Jan-Nov 2008, %
2,145,874
0
30,273,000
0
Stockholm County
709,548
+2
8,201,633
0
- of which the City of Stockholm
503,180
+3
5,863,309
+3
- of which the rest of the county
206,368
0
2,338,324
-6
- of which Swedes
521,264
0
5,391,090
0
- of which foreign visitors
188,284
+8
2,810,543
+2
Source: The Swedish Agency for Economic and Regional Growth and SCB
Where do the visitors come from? Over 521,000 overnight stays were made by Swedish visitors in November. The number of Swedish overnight stays was practically unchanged for the month and for the year in general. In November, Swedish visitors accounted for 73 percent of all overnight stays. For the year as a whole, that number is lower, at 66 percent. The positive growth for the Nordic markets continues. In November, the number of overnight stays rose sharply by 20 percent, to reach 37,000. For all nationalities, including Iceland, the number of stays grew significantly. With just one month remaining in 2009, 525,000 overnight stays have been made at hotels, hostels and vacation villages in Stockholm County. That is 64,000 or 14 percent more than the same period last year. Even non-Nordic visitors from Europe made more overnight stays that month than in November 2008. Here, the increase was by 4 percent. For the entire year, the variation compared with 2008 was very little. Some months entailed a slight increase, while others a notable decline compared to the previous year. Overall for the year through November, the number of overnight stays for this category of visitors was practically unchanged. After a negative start in autumn, the number of stays made by non-European visitors visiting Stockholm began to grow once again. Just over 48,000 overnight stays in November equals 6 percent more than last year. The major contributing factor was that the US market showed growth (+ 3 percent) for the first time in 2009.
Guest nights in hotels, hostels and vacation villages in Stockholm County and City distributed by country Jan-Dec 2008 County
November 2009 County
% of visitors to Sweden County
Comparison, November 2008, % County
Jan-Nov 2009 County
% of visitors to Sweden County
Comparison Jan-Nov 2008 %, County
November 2009 City
Jan-Nov 2009 City
5,742,582
521,264
30
+ 0
5,391,090
23
-0
343,911
3,445,745
Denmark
126,641
10,469
30
+ 44
151,832
17
+ 27
8,104
119,667
Norway
189,876
13,827
20
+ 5
195,513
16
+6
11,937
165,980
Finland
159,672
11,793
54
+ 19
170,647
44
+ 15
9,428
137,243
Iceland
9,042
738
60
+ 93
7,144
56
- 17
638
5,989
Totals for Nordic countries (not incl. Sweden)
485,231
36,827
29
+ 20
525,136
21
+ 14
30,107
428,879
Germany
342,648
17,909
43
+ 10
347,590
35
+8
14,919
293,431
Great Britain
333,071
21,076
57
- 1
269,736
52
- 13
18,118
239,158
Ireland
20,603
1,269
59
- 19
16,489
57
- 14
1,143
14,886
The Netherlands
87,557
6,618
54
- 9
85,977
29
+5
5,750
75,690
Belgium
34,520
3,826
57
+ 82
37,764
51
+ 19
3,471
33,402
4,795
328
63
+ 15
3,657
57
- 18
274
3,286
138,315
9,412
56
- 1
133,233
58
+7
8,285
120,382
Switzerland
69,248
3,289
61
- 9
72,218
54
+ 13
2,800
65,271
Austria
35,927
2,173
51
- 4
41,064
55
+ 22
1,846
36,294
155,941
11,437
65
+ 23
177,189
65
+ 26
9,446
162,206
Sweden
Luxembourg France
Italy
Jan-Dec 2008 County
November 2009 County
% of visitors to Sweden County
Comparison, November 2008, % County
Jan-Nov 2009 County
% of visitors to Sweden County
Comparison Jan-Nov 2008 %, County
November 2009 City
Jan-Nov 2009 City
115,050
6,216
67
+ 25
114,812
72
+3
5,285
102,289
Portugal
17,294
966
54
+ 48
12,317
55
- 25
785
10,973
Greece
18,445
966
66
+ 59
16,409
65
-6
892
15,054
Turkey
11,779
769
46
+ 7
9,708
59
- 11
552
7,986
Russia
111,203
7,059
67
- 11
90,788
56
- 10
4,879
63,845
Estonia
8,590
1,093
44
+ 31
10,336
41
+ 31
930
7,843
Latvia
7,554
813
45
+ 62
7,416
28
+7
662
5,631
Lithuania
5,141
373
6
+ 6
4,865
14
+3
328
3,878
Poland
33,558
2,287
23
- 7
28,803
21
-9
1,463
19,685
The Czech Republic
10,935
872
32
- 5
10,822
35
+7
578
6,398
Slovakia
5,122
519
21
+ 48
4,401
17
-9
427
3,237
Hungary
10,213
879
55
+ 52
9,398
40
-2
746
7,708
The rest of Europe
94,076
2,883
41
- 35
55,329
52
- 38
2,475
50,243
Totals for Europe excl. Nordic countries
1,671,585
103,032
51
+ 4
1,560,321
46
+0
86,054
1,348,776
234,117
10,596
53
+ 3
197,605
59
- 11
9,302
176,568
Canada
28,610
1,540
60
+ 1
22,111
60
- 18
1,288
19,389
Central & South America
26,398
1,597
61
+ 7
23,980
63
-6
1,360
22,024
Japan
61,560
2,500
48
- 12
58,234
66
+0
2,030
41,778
8,919
654
64
+ 86
9,037
50
+6
365
6,038
China
46,749
3,524
45
- 12
37,960
43
- 11
3,016
32,974
The rest of Asia
94,720
4,673
49
- 31
62,813
53
- 29
4,062
55,920
Australia
30,326
1,491
59
+ 14
25,440
68
- 11
1,341
23,690
3,491
94
44
- 31
2,671
52
- 21
82
2,400
The rest of the world
112,144
2,101
26
- 50
36,857
35
- 66
1,897
32,939
Not indicated
143,239
19,655
61
+ 54
248,378
62
+ 84
18,365
226,189
Totals (excluding Europe)
790,273
48,425
53
+ 6
725,086
57
-3
43,108
639,909
Totals from abroad
2,947,089
188,284
45
+ 8
2,810,543
39
+2
159,269
2,417,564
Totals
8,689,671
709,548
33
+ 2
8,201,633
27
+0
503,180
5,863,309
Spain
USA
South Korea
New Zeeland
Trends in Sweden’s major cities For both Stockholm and Malmö, November was a more positive month than for Sweden overall. This is primarily true of the cities, while the surrounding regions underwent more moderate development. In Göteborg, the number of overnight stays stopped at just under last year’s level – a development in line with the development witnessed throughout much of Sweden. With one month remaining in 2009, we can conclude that visitor numbers, measured in the number of overnight stays, were highest in Malmö and greater Malmö in 2009.
The number of overnight stays in hotels, hostels and vacation villages 2009 compared with 2008 November 2009
Comparison: November 2008, %
Jan-Nov 2009
Comparison: Jan-Nov 2008, %
Stockholm county
709,548
+2
8,201,633
0
Greater Stockholm
709,548
+2
8,201,633
0
Stockholm city
503,180
+3
5,863,309
+3
Västra Götaland county
342,611
+1
4,606,000
+2
Greater Göteborg
239,545
0
3,008,000
0
Göteborg city
203,867
0
2,488,392
+1
Skåne county
224,608
0
3,056,000
+3
Greater Malmö
134,951
+2
1,612,000
+5
94,788
+4
1,098,851
+6
Malmö city
Hotels – who travels to Stockholm? In November 72 percent of the county’s hotel rooms were occupied by business and conference travelers. Compared to more recent years, there has been a gradual shift from business travelers to private guests. Compared to November 2008, the number of rooms booked by visitors in Stockholm in a private capacity increased by close to 6 percent, while the number booked by business travelers was unchanged.
November 2006 - 2009
November 2009
Company business Company conference Private group leisure Private leisure
21%
7% 55% 17%
Business travel Leisure travel
450 000 400 000 350 000 300 000 250 000 200 000 150 000 100 000 50 000 0
2006
2007
2008
2009
Hotel – price trends After a year of declining hotel room rates, November reversed that trend, albeit only very moderately, with an increase of SEK 13 in the city and SEK 3 in the county as a whole. The average price for a booked room in November was SEK 1 095 in the county and SEK 1 130 in the city. The average rate for a booked room – with just a month remaining in 2009 – was 6 percent lower than in 2008 in the county and 7 percent lower in the city. Hotels’ total lodging revenue rose in November by 4 percent in the city, to SEK 381 million. In the county, revenue increased 2 percent, to SEK 535 million. The year overall, however, ends with lower revenue in the order of 10 percent. Revenues, kr/occupied room
Total lodging revenues, million kr
November 2009
Comparison: November 2008, %
Jan-Nov 2009
Comparison: Jan-Nov 2008, %
November 2009
Comparison: November 2008, %
Jan-Nov 2009
Comparison: Jan-Nov 2008, %
Stockholm city
1,130
+1
1,073
-7
380.6
+4
3,378.1
-8
Stockholm county
1,095
0
1,043
-6
534.6
+2
5,225.8
- 10
Hotels – occupancy In November 2009 occupancy rates at county hotels have been unchanged since November 2008. Just under 63 percent of rooms in the county were occupied during the month. In the city occupancy rates were just over 71 percent. As usual, occupancy rates were highest at the most centrally located hotels and at hotels in the Arlanda area.
Room occupancy rate in percentages of available rooms Stockholm city
100 90 80 70 60 50 40 30 20 10 0 Ja n Fe b M ar s Ap ril M ay Ju ne Ju ly Au g Se p O ct N ov D ec
2008 2009
2008 2009
100 90 80 70 60 50 40 30 20 10 0 Ja n Fe b M ar s Ap ril M ay Ju ne Ju ly Au g Se p O ct N ov De c
Stockholm county