http://www.tourism.tallinn.ee/static/files/075/stockholm_0609_eng

Stockholm's tourism industry June 2009

46,000 more overnight stays in county hotels, hostels and vacation villages Stockholm, as the rest of Sweden, has seen generally negative developments in the number of stays at hotels, hostels and vacation villages during the year as a result of the financial crisis. In June that tendency was broken, at least temporarily. Just over 826,000 stays equalled 46,000 or 6 percent more than in the same month in 2008. It was hotels that recorded more stays, while hostels / vacation village stays declined somewhat. Both Swedes and foreign guests visited in greater numbers. The increase was entirely localized to hotels in the city, while elsewhere in the county figures were practically unchanged in relation to June 2008.

Camping is not included in these accommodation figures. It is only reported on an annual basis The number of overnight stays in hotels, hostels and vacation villages in Stockholm County 1 200 000 1 000 000 800 000 600 000

2008 2009

400 000 200 000 0

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

The number of overnight stays in hotels, hostels and vacation villages 2009 compared with 2008 June 2009 Sweden

Comparison: June 2008 %

Jan-Jun 2009

Comparison: Jan-Jun 2008 %

3,058,752

+7

14,746,934

-4

Stockholm County

826,073

+6

3,870,253

-3

- of which the City of Stockholm

588,292

+9

2,765,551

+1

- of which the rest of the county

237,781

0

1,104,702

- 10

- of which Swedes

486,822

+5

2,589,021

-3

- of which foreign visitors

339,251

+8

1,281,232

-2

Source: The Swedish Agency for Economic and Regional Growth and SCB

Where do the visitors come from?

Encouragingly, more overnight stays were made than in same month in 2008 by both Swedes and foreign visitors. Last summer hostels recorded record numbers of visitors. In June 2009, however, only hotels saw their number of visitors increase compared to last year. Seen in comparison to the first half of the year, the tendency is the opposite, however.

Swedish visitors made 487,000 overnight stays in June, which was 5 percent more than last year. In the first half of 2009, however, Swedish stays were 77,000 fewer than during the same period in 2008.

The Nordic markets have moved in a relatively positive direction so far in 2009 (+ 9 percent). June was no exception – on the contrary. 61,000 overnight stays were 36 percent or 16,000 more than in June 2008. First and foremost, more visitors came from Denmark and Finland.

Even non-Nordic European countries showed higher numbers than in the same month in 2008. Behind this increase is, for example, more stays made by visitors from Germany (+15 percent), France (+4 percent), Italy (+41 percent), and Spain (+18 percent). Moving in the opposite direction were Great Britain (-9 percent) and Russia (-6 percent).

On the other hand, important non-European markets continue to decline. Stays by visitors residing in the U.S. dropped 18 percent in June and 16 percent in the first 6 months of the year. For China, the decline was even greater – 32 percent in June and 27 percent for the whole year.

Guest nights in hotels, hostels and vacation villages in Stockholm County and City distributed by country Jan-Dec 2008 County

June 2009 County

% of visitors to Sweden County

Comparison, June 2008, % County

Jan-Jun 2009 County

% of visitors to Sweden County

Comparison Jan-Jun 2008 %, County

June 2009 City

Jan-Jun 2009 City

5,742,582

486,822

22

+ 5

2,589,021

22

-3

300,917

1,663,541

Denmark

126,641

18,222

25

+ 51

66,518

14

+ 16

14,518

52,149

Norway

189,876

21,022

16

+ 10

89,454

19

+1

17,060

76,147

Finland

159,672

21,634

38

+ 66

79,226

43

+ 17

17,001

61,986

Iceland

9,042

365

29

- 43

2,675

50

- 50

279

2,124

Totals for Nordic countries (not incl. Sweden)

485,231

61,243

24

+ 36

237,873

21

+9

48,858

192,406

Germany

342,648

48,251

35

+ 15

150,592

36

+7

39,711

129,179

Great Britain

333,071

31,804

51

- 9

135,970

49

- 13

27,700

120,158

Ireland

20,603

1,876

58

- 4

8,759

56

- 13

1,737

8,128

The Netherlands

87,557

9,303

29

- 4

41,429

36

+3

8,283

36,318

Belgium

34,520

3,617

46

- 6

15,587

46

-2

3,161

13,570

4,795

333

51

- 23

1,797

61

- 33

297

1,607

138,315

13,862

57

+ 4

65,362

57

+5

12,435

59,033

Switzerland

69,248

10,031

50

+ 56

31,475

54

+ 12

9,022

28,666

Austria

35,927

4,793

56

+ 32

17,033

52

+ 31

4,304

15,067

155,941

15,743

53

+ 41

71,465

60

+ 23

13,998

66,615

Sweden

Luxembourg France

Italy

Jan-Dec 2008 County

June 2009 County

% of visitors to Sweden County

Comparison, June 2008, % County

Jan-Jun 2009 County

% of visitors to Sweden County

Comparison Jan-Jun 2008 %, County

June 2009 City

Jan-Jun 2009 City

115,050

13,351

66

+ 18

45,678

67

-4

12,293

40,620

Portugal

17,294

1,586

52

- 36

5,776

54

- 34

1,482

5,258

Greece

18,445

2,328

75

+ 8

7,297

59

-3

1,948

6,515

Turkey

11,779

1,878

73

+ 75

4,966

62

- 14

1,413

4,178

Russia

111,203

8,086

54

- 6

48,697

56

- 13

5,590

34,339

Estonia

8,590

814

39

+ 25

4,512

38

+ 28

606

3,312

Latvia

7,554

897

23

+ 27

3,334

25

-9

652

2,573

Lithuania

5,141

507

21

+ 10

2,505

28

+8

427

2,118

Poland

33,558

3,257

20

+ 12

15,370

25

-0

2,467

10,769

The Czech Republic

10,935

1,158

30

+ 32

5,701

38

+ 20

633

2,978

Slovakia

5,122

307

15

- 41

1,563

13

- 41

215

1,270

Hungary

10,213

1,041

30

+ 15

4,001

36

- 19

821

3,220

The rest of Europe

94,076

7,155

57

- 36

27,269

52

- 38

6,330

25,257

Totals for Europe excl. Nordic countries

1,671,585

181,978

43

+ 6

716,138

46

-3

155,525

620,748

234,117

28,989

60

- 18

86,952

55

- 16

25,768

77,654

Canada

28,610

3,405

59

- 9

10,664

57

- 23

3,081

9,515

Central & South America

26,398

3,250

61

+ 3

10,262

59

-9

2,977

9,531

Japan

61,560

8,262

69

- 1

21,575

59

-9

5,536

16,240

8,919

1,168

35

+ 15

3,679

47

- 15

845

2,313

China

46,749

3,894

44

- 32

16,334

43

- 27

3,457

15,031

The rest of Asia

94,720

8,856

58

- 11

33,812

53

- 30

7,994

31,112

Australia

30,326

3,581

64

- 15

11,252

63

- 15

3,282

10,432

3,491

550

52

+ 34

1,321

52

- 23

473

1,181

The rest of the world

112,144

4,371

42

- 75

19,466

37

- 74

3,724

17,047

Not indicated

143,239

29,704

60

+ 198

111,904

62

+ 245

25,855

98,800

Totals (excluding Europe)

790,273

96,030

58

- 3

327,221

55

-7

82,992

288,856

Totals from abroad

2,947,089

339,251

40

+ 8

1,281,232

39

-2

287,375

1,102,010

Totals

8,689,671

826,073

27

+ 6

3,870,253

26

-3

588,292

2,765,551

Spain

USA

South Korea

New Zeeland

Trends in Sweden’s major cities Earlier in 2009, Malmö and the surrounding region saw the biggest growth of the metropolitan regions. The same is true if we look at the total for the first half of the year. In June, on the other hand, developments in the number of stays in Malmö and all of Skåne were less positive than for the country overall, also compared to the regions of Stockholm and Göteborg. In the cities of Stockholm and Göteborg, the number of overnight stays at hotels, hostels and vacation villages increased 9 percent.

The number of overnight stays in hotels, hostels and vacation villages 2009 compared with 2008 June 2009

Comparison: June 2008, %

Jan-Jun 2009

Comparison: Jan-Jun 2008, %

Stockholm County

826,073

+6

3,870,253

-3

Greater Stockholm

826,073

+6

3,870,253

-3

Stockholm City

588,292

+9

2,765,551

+1

Västra Götaland County

481,608

+6

1,997,881

-7

Greater Göteborg

309,728

+7

1,382,066

-6

Göteborgs City

253,532

+9

1,144,803

-5

Skåne County

307,150

+1

1,393,041

-1

Greater Malmö

148,354

+2

770,696

+3

97,059

+2

517,786

+4

Malmö City

Hotels – who travels to Stockholm?

Sixty-two percent of the county’s hotel rooms were occupied in June by guests visiting Stockholm on business.

Compared to the same month in 2008, the percentage of rooms booked by non-business travellers increased somewhat.

The increase in hotel occupancy in June was due exclusively to the fact that more rooms were booked by visitors in the city in a private capacity. The number of rooms booked by business travellers fell by just over 4,000, compared to June 2008.

Company business Company conference Private group leisure Private leisure

June 2009

June 2006 - 2009 350 000

28%

300 000 250 000

49%

200 000

Business travel Leisure travel

11% 12%

150 000 100 000 50 000 0

2006

2007

2008

2009

Hotel – price trends In June the number of occupied hotel rooms increased by almost 17,000, compared to June 2008. Normally, increased occupancy translates to higher prices. But that was not the case this year. In June a booked hotel room cost an average of SEK 1,148 in Stockholm city and SEK 1,093 in the county overall. That is 4 and 3 percent less, respectively, than the same month last year.

The increase in booked hotel rooms was entirely limited to hotels in Stockholm city. Despite lower room rates, Stockholm hotels increased their revenue from room bookings somewhat, compared to the previous year. Revenue was SEK 408 million in the city and SEK 543 million in the entire county. For the first half of 2009, however, revenue fell 10 percent in the city and 11 percent in the county, compared to 2008.

Revenues, kr/occupied room

Total lodging revenues, million kr

June 2009

Comparison: June 2008, %

Jan-Jun 2009

Comparison: Jan-Jun 2008, %

June 2009

Comparison: June 2008, %

Jan-Jun 2009

Comparison: Jan-Jun 2008, %

Stockholm city

1,148

-4

1,111

-6

407.9

+2

1,939.4

- 10

Stockholm county

1,093

-3

1,079

-5

542.7

0

2,698.0

- 11

Hotels – occupancy In June occupancy in county hotels increased for the first time this year (with the exception of March, where Easter distorts comparison with 2008). 64.5 percent of available rooms in the county were occupied in June – a slight increase from June 2008. In the city, this increase was greater. That is 76 percent occupancy or 2.5 percent more than last year.

Four- and five-star hotels in Stockholm city reported occupancy rates of over 80 percent for the full week and nearly 85 percent on weekdays.

Room occupancy rate in percentages of available rooms Stockholm city

100 90 80 70 60

2008

50

2009

40 30 20

2008

10

2009

Ja n Fe M b ar s Ap ri l M a Ju y ne Ju ly Au g Se p O ct N ov D ec

0

100 90 80 70 60 50 40 30 20 10 0

Ja n Fe M b ar s Ap ril M ay Ju ne Ju ly Au g Se p O ct N ov D ec

Stockholm county