Tamara Komljenović
Design & Illustration
Design & Illustration
con-
tent About me Print // Corporate Art direction Print // Illustration UI // UX
2 4
10 16
26
//this.is.me
who am I?? What do we know about Tamara?
My name is Tamara Komljenović and I do some nice stuff since 2007. I am a self-employed graphic designer, specialising in corporate identity, UI, print, illustration and branding. I also have experience in designing and implementing marketing promotions for businesses and packaging. As well as design I also have a passion for photography. I have a love of foreign languages and studied at the Academy of Fine Arts in Bologna - I love Italy (ok mostly pizzas, lasagnas and tiramisù). While in Italy I immediately connected with the design that surrounded me. Inspiration was everywhere, this I feel really helped me to win the SAMP award, December 2008. After my studies I moved to Vienna where I founded ‘evilpig.design’ that specialises in clothing apparel but also offers illustration, typography and design for advertising.
I absolutely love design and when possible I like to surround myself with creative things and people every day. This inspires me and makes me create something new every day. I am: Passionate about my work Team oriented but also work individually Enthusiastic (I want to learn) Focused & precise I love to travel and learn new languages. So for me it’s a challenge to change country and learn about some new the culture and tradition. I am available to move and even change a continent for an inspiring job. As I already said - my life is design. My design services are currently available for hire, feel free to contact me.
//this.is.me
tropic & moj market
//corporate //rebranding
What do we know about Tropic and Moj Market? Tropic is a supermarket chain in Bosnia and Herzegovina. Recently they changed owners and they needed rebranding. Since I worked in an advertising agency that had the former owners as one of the main clients, we continued successful cooperation and with the new owner. Tropic is the largest supermarket chain in the close surroundings and changing owners were united with other big chain called My Market. Campaigns should have been connected, without losing specificity of any of the two brand.
What they want to achive? They wanted to achieve something new, a new branding identity that is not that big of a change compared to the previous. They wanted to refresh the old identity incorporated into modern standards, and at the same time not contrary to the identity and tradition to which their customers are used to. On the other hand, given that we talk about the union of the two different brands, it had to stay consistent to both: different colors of the branding identity, different stationery, various posters, billboards, flyers, everything had to be coordinated and work perfecly together.
//corporate //rebranding
//corporate //rebranding
//corporate //rebranding
Gastro kutak
Brzo i ukusno
Rižoto sa lignjama Sastojci
Priprema
• • • • • • • •
U veću posudu zagrijte tavu sa uljem. Na vrućem ulju malo propržite očišćene i na manje komade isjeckane lignje, zatim svemu tome dodajte paradajz, isjeckani bijeli luk, vino i rižu (1 šoljicu riže – 2 šoljice vode). Kompletnu smjesu zalijte vrelom vodom i posolite. Ostavite pokriveno da se lagano dinsta, dok sva voda ne ukuva. Nakon toga, jelo sklonite sa vatre, procijedite i poslužite ga sa parmezanom.
800gr lignji 1dcl maslinovog ulja 30gr bijelog luka 60gr paradajz pirea 40gr parmezana 15gr soli 300gr riže 1,5dcl bijelog vina
Since they liked our solution of for the new logo and rebranding, they decided to entrust us with offers and campaigns for Valentine’s Day and other weekly and monthly offers.
Bon Appétit
&
2,00
LIGNJE FRATELLO
Novčani iznos iskazan na bonu umanjuje se od redovne cijene artikla direktno na kasi. Jedan bon u iskazanom iznosu vrijedi za jednu kupovinu jednog proizvoda, ako nije drugačije naznačeno. Nije moguće iskoristiti dva identična bona u jednoj kupovini. Bon se ne smije kopirati niti umnožavati. Nije moguća isplata bona u gotovini. Vrijedi do isteka zaliha.
KUPON-BON KATALOG • BROJ 5 • GODINA I • FEBRUAR 2015 • BiH
Vrijedi za sve Tropic & mojMarket trgovine u Bosni i Hercegovini u periodu od 1.2. do 28.2.2015. godine
1kg
LIGNJE FRATELLO 1kg 9907201026259
Gastro kutak Brzo i ukusno
Tjestenina ili njoke sa 4 vrste sira Sastojci za 4 osobe
Priprema
• • • • • • • • • •
Tjesteninu ili njoke staviti da se kuhaju u slanu kipuću vodu. Za to vrijeme u široj i dubljoj tavi na laganoj vatri otopite maslac. Sipajte vrhnje za kuhanje, pa kada se ugrije, u njemu otopite gorgonzolu, gaudu, illertaler i pola količine ribanog parmezana, te dodajte so, biber i origano. Kuhanu tjesteninu ili njoke iscijedite, sjedinite sa umakom i sve zajedno kuhajte na vatri par sekundi. Ako je smjesa pregusta, dodajte još malo vrhnja. Poslužite jelo sa ribanim parmezanom.
300g tjestenine ili njoka 1 kašika maslaca 100g gorgonzole 100g sira Gaude ili drugog topivog sira 100g sira Illertalera 100g parmezana so biber origano vrhnje za kuhanje
CIJENA SVAKOG ARTIKLA IZ BONBONJERE UMANJUJE SE ZA VRIJEDNOST BONA SIR CHAMPIGNON ILLERTALER
4,00
Novčani iznos iskazan na bonu umanjuje se od redovne cijene artikla direktno na kasi. Jedan bon u iskazanom iznosu vrijedi za jednu kupovinu jednog proizvoda, ako nije drugačije naznačeno. Nije moguće iskoristiti dva identična bona u jednoj kupovini. Bon se ne smije kopirati niti umnožavati. Nije moguća isplata bona u gotovini. Vrijedi do isteka zaliha.
Vrijedi za sve Tropic & mojMarket trgovine u Bosni i Hercegovini u periodu od 1.2. do 28.2.2015. godine
500g
SIR CHAMPIGNON 500g 9907201026263
tropic fishing
//corporate //rebranding
What do we know about Tropic’s smoked trout? Tropic fishing wanted a change of the packaging for their most popular product: smoked trout. This product packaging had to stay recognizable, but still renewed. They also launched new product - Little Fish Dish which is adapted to kids: less salty and smaller package.
//corporate //rebranding
What do we know about Vino&Dizajn contest?
//corporate //rebranding
Vino& dizajn
The project Vino&Dizajn (Wine & Design) was created with the idea of ​​creating a visual identity of local wines by finding unique designed label, which will in future enable the recognition of Serbian wineries in the world market. Wine & Design was launched by the online magazine VinoPivoRakija (WineBeerBrandy) in cooperation with Wine Jam. Wine Beer Brandy, an online magazine promoting wine, beer, gin and culture producers in the Balkans and was created with the aim of training, communication, sharing of knowledge and experiences in order to raise the culture, the quality of wine, beer and spirits. WBB dedicated team of professionals and above all lovers gathered in the constant search for a selection of wines, beers, spirits and unique tastes of the Balkans! Wine Jam is a new model of the wine festival and platform that promotes wine culture among the urban population. Unique way of communication and organization of wine events attracting many new fans of wine, especially among young people, thereby contributing to the popularization of wine.
//print Recognizing the importance of the visual identity and marketing communications Serbian wine is common to everyone in the project Wine & Design. Therefore, launch a competition for graphic designers to create design solutions for wine labels from Serbia with the aim to offer winemakers that the public auction to compete for solutions that are attractive to them.
//corporate //rebranding
My solutions had to be simple and recognizable, so I decided to draw retro illustrations based on old photos from the Northern Serbia. Background is always a picture of an old typical serbian house and the main illustration is an animal with a costume typical for that part of Serbia. I had a proposition based on simple pattern made with grapes, wine and a map of Serbia. It is modern, but yet combined with a retro typography.
What do we know about Bosancica contest?
//corporate //rebranding
bosancica
The Association of Applied Arts Artists and Designers of Bosnia and Herzegovina (ULUPUBiH) invited professional artists from Bosnia and Herzegovina to participate in the contest “I am writing to you in Bosancica” which was organized as a part of the project “Dialogue for the future”. The idea was to bring together visual artists, art students and graphic designers that, with their artistic engagement, build the path to understanding the common and unite future with the common cultural heritage. Bosančica = old Cyrillic, Bosnian Cyrillic, Croatian Cyrillic. The goal of the project was to bring professional, but also the general public, the wealth of cultural heritage in the field of typography and literacy on the ground of Bosnia and Herzegovina and the wider Balkans.
//corporate //rebranding
//corporate //rebranding
//corporate //rebranding
pop into berlin
//corporate //rebranding
What do we know about PopIntoBerlin? “Pop into Berlin� is an initiative of visitBerlin in cooperation with be Berlin. From September this year in five European cities (Stockholm, London, Paris, Vienna, Amsterdam) are about to open Pop - up stores and promote the creative, innovative and liveable Berlin. The stores will be located in the hip spots of the city, opening each for a period of one week and invite you to learn about Berlin and grab a bite of the Berlin Spirit.
Their motto “Catch the Spirit of Berlin pop into our store!” My task was Vienna. Couldn’t wait popup store to open.
//corporate //rebranding
//corporate //rebranding
//corporate //rebranding
What do we know about Felce Azzurra and Paglieri? The Paglieri SpA is a historical Italian company, founded in Alessandria and owner of some of the most famous and popular brands in the field of products for personal hygiene and household, active for over 130 years and operates
//corporate //rebranding
//corporate //rebranding
felce
azzurra
Tv-spot was aired on all the tv stations...
What they want to achive? Paglieri’s importer and distributor for BiH Ogimil Ltd. wanted to present to the local area market the products Felce Azzurra Laundry care. As we know Felce Azzurra by Paglieri is well known for its characteristic smell of pine. In fact, when we say Felce Azzurra, all immediately think of loose powder and the shower gel, many do not know that Felce Azzurra has a whole range of products for laundry washing. Ogimil
//art.direction
evilpig.
design
What do we know about evilpig. design? Evilpig.design is my freelance project that I started as a student. The idea for the project was born back in 2007. I had in mind that I would like some tees that are cool and interesting, with a bit of irony in their design, but usually everything that I liked was nor too expensive or of poor quality, and their design was never completely what I really wanted. So, I started drawing graphics and print t-shirts. At the same time I started to paint Converse All Star shoes for my friends all of them wanted to have irregular “Chucks� with my own designed characters. After a while I decided to register online shop and the brand was born.
//corporate //branding
//art.direction
What I want to achive? My main goal for this independent and fully freelance project is to create a unique street style brand who will be distributed into the small but cute urban shops in the whole Europe. In my opinion, there is a plenty of people like me - who don’t know where to buy some interesting stuff. The concept of my brand is that even the pig can be wearable: we dismissed this cute animal for too long! :)
//corporate //branding
//art.direction
//corporate //branding
//art.direction
//corporate //branding
I’m fat and I know it.
Zlo krme is the pure irony - we were alwaye taught that pig is an ugly animal, that it is dirty, that we can’t play with them. All “cute” animals were already used as graphics for tees. An sincerely, I didn’t like them. In the matter of fact, in the era of South park, Futurama and Family guy, I can imagine a good looking guy to wear a pig t-shirt. Or even better, let’s call them p-shirts.
//art.direction
//corporate //branding
Logo design // concept It was not difficult to create a logo for my own brand: I wanted it to contain pig, to have flashy colors and a font to be witty. And when I threw all three desired elements, I got this. Interestingly, silhouette of a pig reminds people of the butcher shop, which is the main element of irony. Regarding the font, I wanted something bubbly - something round. Pigs are soft and round, so has to be the font.
Business card // concept
RRRROOOAAAARRRRR
DOBRODOSLI
ZLO KRME
oh my!
I do not have a lot to say about the business card solution for Zlo krme. In accordance to the very qualities of the brand: colorful, comic book look etc. On the last page has all the information about what can be ordered from Zlo krme. There is also an info that I send worldwide and that all the series of of t-shirts are limited edition.
DA!
radimo custom made majice
crTamo
ih saMI!
Sve Serije Su Zlo krme dostupno je svuda. Limited Edition! Ikad.
fuck diet.
Colors // fonts Brain flower: Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt Bob: ut laoreet dolore magna aliquam erat volutpat. Helvetica neue: tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
c=0 m=0 y=0 k=100
c=0 m=0 y=0 k=0
c=1 m=26 y=18 k=0
c=0 m=100 y=0 k=100
//art.direction
Classic edition t-shirts are generally diverse - they usually have an interesting design that sends a message. They can have character of evil pig, and do not have to. Art edition t-shirts I did in honor of the great painters. This collection interprets my seeing of my favorite artists. There is also a series music edition and special edition. Special edition t-shirts which are made by order and are usually one-piece.
//corporate //branding
Kiss me, I’m your fatty.
//illustration
Illustration
Black // white It was a challenge for me to make black and white illustrations since I am a great fan of colors. But, it demonstrated me that t works. Now am a great fan of B&W.
sexy animal
TAMARA K.
//illustration
mole
skine
There is no need for many explanations for this series of illustrations. As I mentioned earlier, I lam inspired by today’s trends, the Internet, and it inspires me. And how then not portray hipsters? This is perhaps the most used word in the last two years. I was not even sure what that word exactly means, but we are so exposed to this expression and categorization of people that I can freely say that my interpretation is real.
my pre
cious...
zlo
krme
Š
CE
SIN
1877
IDE
UCC MO
U IL F
1
# er item
What do we know about these illustrations? My illustrations are based on my own style that I began to develop during the university studies. I follow trends on the Internet and than interpret the present day through a nickname Zlo krme // Evil pig - that I already mentioned on the previous pages. The most common motives of my illustrations are animals. Since I was little I loved fables and anthropomorphic creatures. It’s nice to show to the world what you think about them through the character of a sweet and cute animal.
animal farm
//illustration
//illustration
Ground control to Major Tom
if heartbroken, Zlo Krme get stoned.
tamara k.
I don’t want to keep calm.
zlo krme Š
//posters
theatre jazavac
What do we know about them? Theatre Jazavac was born as a non profit theatre of a group of friends who had just finished their studies. They exist since 2006.
//posters
//posters
//posters
//illustration
Threadless contest Concept Threadless is a well-known web site with graphic competitions. This was my proposal for a shirt. The theme was free, and I think the concept is visible: a play on words deer, dear and honey. Otherwise I am a great lover of puns and it is one of my favorite hobbies.
good night, honey.
honey
good night, deer.
tamara komljenovic Š
//d.i.y.
//diy //redesign
Sardina d.i.y.
by Lomography
The Lomography La Sardina d.i.y. The Lomography La Sardina DIY White Edition Camera is a 35mm film toy camera specifically designed to bring more fun and chance to your shooting routine. This compact, sardine can-shaped camera features a built-in 22mm wide angle lens with a fixed f/8 aperture and two step focusing system. Two shutter speed settings are available, 1/100th sec. or bulb, and unlimited multiple and long exposures are possible.
//ui/ux
//web
What do we know about Matom?
Matom Ltd. is a family company who for years worked with an old and not so representative logo and without a proper website. Finally in the 2013 they decided to make some changes, so they asked me to make something modern and flat. They liked Peugeot’s website, so they wanted something similar, but applied to their business: Toshiba air conditioning systems. www.matom.ba
So, my idea was to make a viewer feel him/herself at home: every page was a different room or house, and every room had a different air-conditioning system. This website is easy to use, responsive also for mobile and tablet. All icons are designed by me. They were happy with the website solution, so they hired me also for the stationary rebranding.
matom
//ui/ux
//web
//ui/ux
//web
card 2 shirt What do we know about card2shirt? card2shirt is a project created by Boomerang Media, marketing agency from Vienna, AT. The main concept was born a year ago when we were sitting together over drinks. We had an opportunity to collaborate with a print shop and he gave us full liberty to increase his sales of the textile prints. He had a great new machine, but his clients didn’t know that he had it. So he wanted to create a brand of tees. He needed designs soon as possible, and Boomerang media had postcards that are quite famous here in Vienna. They are for free and include ads, but only on the backside of the card. So front page is just an interesting graphic. We decided to unite both things: to print famous cards on t-shirs. Most of my friends collect Boomerang cards because they are pretty cool as a fridge decoration :) So many people already knew about the cards, so we could start selling to the fans.
//ui/ux
//web
My task was to create a fun logo.
card2shirt.com
//ui/ux
You attach your favorite cards in the bathroom...
card2shirt.com
//web
//ui/ux
And in your workplace..
card2shirt.com
//web
//ui/ux
//web
What do we know about SkyMall? SkyMall is a speciality publishing firm headquartered in Phoenix, Arizona,[ best known for publishing a self-titled in-flight publication, SkyMall, with an annual circulation of approximately 20 million copies distributed in airplane seat pockets. SkyMall is a multi-channel, direct marketer offering products through direct marketers and manufacturers through its SkyMall catalogue and website, skymall.com.
The SkyMall catalog is seen by approximately 88% of all domestic air passengers in the United States, reaching more than 650 million air travelers annually. The SkyMall 25 Days Sweepstakes app allowed users a chance to win a variety of cool products every day from November 15 to December 9.
sky mall
//ui/ux
//web
The end.