Portfolio 2017 // UX/UI // PRINT // ILLUSTRATION

Page 1

TAMARA KRAMER

PORT PORT FOL FOL IO IO UX / UI

PRINT

ILLUSTRATION

APPAREL tamara kramer


CONTENT

Curriculum Vitae UI / UX Print Illustration Apparel Contact


CURRICULUM VITAE PERSONAL STATEMENT 03/2017 - 08/2017

VerVieVas, AT Creative agency Junior Art director

08/2015 - 10/2016

Ray’s Lab, AT Branding agency Graphic designer

04/2015 - 08/2015

Open#121, AT Branding agency Graphic designer

Who I am? My name is Tamara Kramer and I do some nice stuff since 2007. I am a self-employed graphic designer, specialising in corporate identity, UI, print, illustration and branding. I also have experience in designing and implementing marketing promotions for businesses and packaging. As well as design I also have a passion for photography.

2008 - present

Evil Pig, IT Clothing Apparel and accessories Art director

I am: Passionate about my work Team oriented but also work individually Enthusiastic (I want to learn) Focused & precise

01/2013 - 12/2013

LANGUAGE SKILLS

Support MC, BA Marketing agency Senior Graphic Designer

04/2012 - 09/2012

Lomographic Society International, AT Visual Mechandiser

04/2011 - 04/2012

Eventeria, IT Scenographer/ Choreographer

SERBOCROATIAN

ENGLISH

ITALIAN

GERMAN

Mother tongue

Advanced level

Mother tongue

B2 level

DESIGN SKILLS

MY SPECIALITIES

01 Software

02 Knowledge

Adobe Photoshop Adobe Illustrator Adobe Indesign Adobe LightRoom Sketch Principle Form Mac OS & Windows

Good sense for typography Color theory knowledge Image editing Illustration Web usability Abductive thinking Wireframing Prototyping Layout design Editorial design Freehand drawing Rebranding

HOBBIES AND INTERESTS

Illustration

Branding

Minimal UI Design Typography

EDUCATION Accademia di Belle Arti di Bologna IT BA Interior decorating 2007-2011

cinema

travelling

craft beer

batman

music

fitness

psychology

books

RECOGNITIONS SAMP Internal contest. One of the three finalists. Third prize won. Accademia di Belle arti di Bologna presso FIAT tamara kramer


UI /


/ UX tamara kramer


CONSIEUR

“Consieur” is a closed Concierge-Service Tool for the hospitality industry and its guests, with a strong focus on Hotels. The Consieur application is intended to digitally interlink hotels with their guests and allow for an easy-to-use digital communication, information and order-functionality. The hotel can use Consieur as its own branded app. With a simple step-by-step configurator, the hotel can customize the app according to its needs (logo, range of bookable services). And the guests have an intuitive tool for orders/reservations (e.g. room service, spa treatments…), information (e.g. events, weather, sightseeing-infos), communication (guestinfo, push-notifications,…) and identification (locationbased-services allow, for instance, orders from the pool). The application is a greenfield development and comprises the following components:

1.

The App itself (Smartphone and Tablet App)

2.

The Web platform / Engine

3.

The Hotel-Cockpit / Hotel backend-tool

4.

The Service-/Order Backend

5.

The Website

Consieur


tamara kramer


CONSIEUR ORDER TYPES

GROUPS

SERVICE STATIONS

ORDER PROCESS OF SERVICES/OFFERS

DETAILS/ OPTIONS

SUMMARY

link to Promotion page WHO WHAT WHERE WHEN

Back

Back

User-ID “Room-Service” + type of service + options room of User-ID specific date/time

Back

ROOM SERVICE

ROOM SERVICE

STANGLWIRT BREAKFAST

STANGLWIRT BREAKFAST

Bergfrühstück

can also be Image or Video

0

+

BREAKFAST MAIN DISHES & BEVERAGES SNACKS

2

+

Bergfrühstück 1 (please choose)

2

Total

€ 29,00

Book for tomorrow, 8:30

Espresso Capuccino Black Tea

G’sundes Frühstück

€ 14,50

€ 14,50

Choice of hot beverage

Vitalfrühstück

OFFERS / SERVICES

SUMMARY with Espresso, Capuccino

Gesmischter Brotkorb, Tiroler Butter, Marmelade, Wurst, Schinken, Speck, Käse, Obst, Müsli

€ 14,00

Choice of hot beverage

PROMOTIONS „Today‘s special room service deal“

ROOM SERVICE

Bergfrühstück

Bergfrühstück

Gesmischter Brotkorb, Tiroler Butter, Marmelade, Wurst, Schinken, Speck, Käse, Obst, Müsli

General Description of Roomservice

Back

ROOM SERVICE

360° Panorama Image (moves while scrolling down; opens to fullscreen on click)

Comment

Bergfrühstück 2 (please choose)

Book for ...

Espresso Capuccino Black Tea

specific date/time (dependent of service hours)

Send

Call Room service

Back

Book for tomorrow 8:30 today

8:15

Done

8:30

tomorrow Friday 24.4.

8:45

Saturday 25.4.

9:00

Sunday 26.4.

9:15

Vitalfrühstück link to Promotion page WHO WHAT WHERE WHEN

G’sundes Frühstück

Send (2)

Back

User-ID “Concierge Service” + selection + options room of User-ID, at service station, at pre-defined location specific date/time, duration

(CONCIERGE) SERVICE 360° Panorama Image (moves while scrolling down; opens to fullscreen on click) can also be Image or Video General Description of (Concierge) Services PROMOTIONS „Today‘s special concierge deal“ OFFERS / SERVICES

Shuttle Service Valet Service Laundry Service Baby Sitter

Map

Call

link to Promotion page

WHO WHAT WHERE WHEN

Back

User-ID, for whom “Spa Service/Treatment” + selection + options to Room of User-ID, at Service station specific date/time, duration

Back

Back

SPA

Back

SPA

360° Panorama Image (moves while scrolling down; opens to fullscreen on click) can also be Image or Video Description of Spa opening hours (“Open now“) PROMOTIONS -10% off Massages .. only today

SPA

Image

SPA SUMMARY

Image

Kaiser Massage (30 min)

DIAMOND MICRODERMABRASION

KAISER MASSAGE

KAISER MASSAGE

Our recommendation before every facial treatment and for a perfect and effective´outcome. Diamond microdermabrasion removes rough skin in a controlled and painfree way.

The massage begins with an expert consultation, during which the therapist puts together your individual treatment. Our therapists are particularly adept at meeting your requirements.

The massage begins with an expert consultation, during which the therapist puts together your individual treatment. Our therapists are particularly adept at meeting your requirements.

Face Neck and Decolleté

OFFERS / SERVICES

Back

SPA

Image

€ 70,00 € 35,00

30 min 50 min

Cosmetic treatments

30 min 50 min

Book for ...

Book for ...

Diamond Microdermabrasion

€ 70,00 € 100,00

€ 70,00 € 100,00

Comment

today

17:15 17:30

tomorrow Friday 24.4.

Stanglwirt‘s Kaiser-Massage Exotic Massages

Send

Lomi Lomi Nui

17:45

Saturday 25.4.

18:00

Sunday 26.4.

18:15

Send

€ 70,00

Book for tomorrow, 17:30

Name

Book for ...

Deluxe Diamond Microdermabr. Massages

Total

€ 70,00

Back

Done

Send

Thai massage Hairdresser

booking for 1 offer / service and for 1 person per time

Wash & blow-dry/set Map

Call Spa

Back

Back

NO ORDERS / ONLY INFORMATION

WELLNESS

MAIN MENU

WELLNESS

360° Panorama Image (moves while scrolling down; opens to fullscreen on click)

360°-Image, Image, Image-Gallery or Video

can also be Image(-Gallery) or Video

KAISERSAUNA

Description of Wellness-Area

Roomservice

opening hours (“Open now“)

(Concierge) Services

Kaisersauna Description of Kaisersauna

Pools

Spa

opening hours

Felsenbad Saunas

Wellness

Kaisersauna

Sport & Vital

only information no order functionality

Wellness-Gastronomie

Restaurants

Map

Promotions / Special Offers Hotel Information Events Newsfeed

WHO WHAT WHERE WHEN

User-ID, for whom “Sport & Vital” + Selection + Options at Service station, at pre-defined location Zeitpunkt, Zeitraum (ungenau, exakt)

Back

Back

Back SPORT & VITAL HORSE RIDING

360° Panorama Image (moves while scrolling down; opens to fullscreen on click)

Image

Contacts

Back SPORT & VITAL HORSE RIDING

SPORT & VITAL

Damage Claims Description of Sport & Vital

SUMMARY 5-days Horse riding course Beginners (25 min)

Description of Horse Riding

5-DAYS HORSE RIDING COURSE

opening hours PROMOTIONS -10% off horse riding lessons .. only today

50 mins Driving range for beginners

Back

OFFERS / SERVICES

HORSE RIDING

Riding courses 3-day course (Mo - Fr)

short description

CONTACTS

GOLF short description

Map

today

14:00 14:30

tomorrow Friday 21.12.

Back

15:00

Saturday 22.12.

15:30

Sunday 23.12.

16:00

Send

Activities and services are arragend by corresponding service station OR Concierge

Room service

Comment

Call

TENNIS

Spa Manager

€ 125,00

Book for tomorrow, 14:30

Name

Book for tomorrow, 14:30

Excurison

Concierge

Total

Beginners - on the longe - 1x riding lesson daily (25 mins) € 125,00 Advanced - group riding - 1x riding lesson daily (50 mins) € 130,00

5-days course (Mo - Fr) Individual Offers Longe Group lesson

DAMAGE CLAIM

Reception desk

Detailed description of 5-days Horse riding course

PROMOTIONS

-10% off horse riding lessons

Back

SPORT & VITAL HORSE RIDING

Image

can also be Image or Video

booking for 1 offer / services and for 1 person per time

Restaurants Housekeeping list of promotions labeled „Restaurants“

Taxi Description

Sports

WHO WHAT WHERE WHEN

Doctor Pharmacy

User-ID “Resaturant” + Selection + Options at Service station, at pre-defined location Zeitpunkt

Back

link to Promotion page

Back

Back

RESTAURANTS

RUSTIC INN

RUSTIC INN

RESERVATION

... Image

Send

Image Book for 2 persons, tomorrow, 18:30

Back

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh PROMOTIONS

CONCIERGE + 43 5358 2000-902

add to phone contacts

18:15 18:30 18:45

Saturday 22.12.

19:00 19:15

MENU

COLD & WARM STARTERS TRADITIONAL DISHES FALL IS COMING

GASTSTUBE short description

find on hotel map

Friday 21.12. Sunday 23.12.

Comment

Reserve table

RUSTIC INN short description

Call Concierge

tomorrow

2 People 3 People

opening hours

Candle light dinner at Rustic Inn

Aperol Spritz night at Gaststube

Lee Jourdan

today

1 Person

Description of Rustic Inn

PROMOTIONS

Candle light dinner at Rustic Inn

Text

COW BARN RESTAURANT

Send

Truffeld Tyrolean fawn ragout with curd cheese bread dumpling

€ 16,50

Braised haunch of venison with cranberries, red cabbage and nut spaetzle

€ 19,50

short description Map

Call

SWEET AUSTRIAN TEMPTATIONS Map

Send

Call

Back

Back PROMOTIONS can be created by a service station and sent .. - to all - to interest groups - to one - to a magic zone

PROMOTIONS

PROMOTIONS can have: - an expiration date - limited amount

PROMOTIONS can be sent/pushed .. - to individuals - to interest groups - to all guests - to magic zones (location based, V2)

Image

Description of promotions Today‘s specials Restaurants Candle light dinner at Rustic Inn Aperol Spritz night at Gaststube

Back SPA PROMOTION

SPA PROMOTION

Image

Image

-10% OFF MASSAGES .. ONLY TODAY Special Promotion .. all massages are -10% only today. Book your treatment now, limited supply.

Spa

- What is a promotion on a technical level? - Process design - How is it linked to MY STANGLWIRT

30 min 50 min

Only 2 massages left today

Go to massages

Sports & Vital Special horse riding lessons

€ 70,00 € 100,00

Book for 1 person, tomorrow, 17:30

Call Spa Manager

50 mins Driving range for beginners

PROMOTION concept needs further refinement:

ONLY 2 MASSAGES LEFT TODAY Choose f

17:15 1 Person

MyDeals

17:30

today

2 People

17:45

3 People

Lorem ipsum

18:00

4 People

18:15

Lorem ipsum

Send NO ORDERS / ONLY INFORMATION

Back

Back HOTEL INFORMATION

HOTEL INFORMATION Welcome at Stanglwirt Your stay

360° Panorama Image (moves while scrolling down; opens to fullscreen on click) can also be Image(-Gallery) or Video

Rooms & Suites Arrangements

ROOMS & SUITES Description of Rooms & Suites

Future reservations / Booking a stay Facilities Stanglwirt from A to Z Surroundings / Sightseeing

Rooms Standard Double Deluxe Double Suites Superior Suite Map

Call

Generic pages with information

Consieur

Done

+


ORDER RECEIVED

12:45 PM

RAIZLABS

100%

MYREQUESTS (+ STATUS) Back

Your Agenda

MYSTAY ENTRY Back MYSTAY / SCHEDULE

MYREQUESTS

Mi Do WeDireceived your request.

Di 21.4.

St. Stephen’s

We will notify you once your request has been confirmed. Fahrrad You can view the status of your request in the “Requests list” and in your “MyStay” schedule.

Consieur App Mockups

SERVICES / OFFERS and PROMOTIONS can cause an entry in the users MyStay / MyScheduler

Spa Body Massage – change request

22.4. 16:00

Roomservice Your Order – confirmation pending

22.4. 12:30

Restaurant Table booking – confirmed

22.4. 14:30

Massage

Do 23.4.

8.00

- Location based services

Checkout

12.00 Checkin

(CONCIERGE) SERVICES

16.00

MySchedule

18.00

Requests

CONSIEUR USPs

(CONCIERGE) SERVICES

Breakfast

10.00

14.00

OK

Mi 22.4

6.00

20.00

BOWLING Image

Dinner Dinner

Dinner

(CONCIERGE) SERVICES FLOWER SERVICE Image

BABY SITTER

- Pre-sales channel before guests arrive at hotel

VALET SERVICE

Image

Image

- Guests are guided through configuration of their stay

22.00 Export to Cal General Description of service

General Description of service

General Description of service

Time / Duration

Alley 2 €

Comment

„Now“ „in 15 min“ „in 30 min“ specific date/time

Time / Duration €

(select type)

Today from 19.00 to 20.30

(corresponding to selection)

Now

(corresponding to selection)

Comment

- Automated cross- and up-selling

General Description of service

Alley 1

Comment

- Added value services - Create and be part of your regional network

Car

Tesla X 90D / W-90210 X

Send WHO WHAT WHERE WHEN

Send

User-ID type of service + selection pre-definided location duration (from, to)

WHO WHAT WHERE WHEN

KRABBELSTUBE Image

General Description of service 12:45 PM

RAIZLABS

100%

Your Agenda

Back

MYSTAY / SCHEDULE Mi 22.4

MySchedule

14.00

SHUTTLE SERVICE Image

General Description of service

General Description of service

General Description of service

Persons

€ 50,00 € 20,00 € 50,00 € 170,00 € 180,00 € 230,00 € 270,00

STANGLWIRT SERVICE STATIONS Hotel manager Reception desk Concierge Restaurants (Rustic Inn) (Gaststube) (Cow Barn Restaurant) (Stangl-Alm) (Kamin-Bistro) Spa Reception Frisierstube Reitstall Tenniscourt (PBI) Golf Academy Fitness Garden ?? Sporteck Room service Housekeeping

prices excl. toll charges and standing time (standing time € 35,- p.h.) set specific date/time

(corresponding to selection)

Car

Comment

Kufstein train station St. Johann train station Wörgl train station Innsbruck city Innscruck airport Munich city Munich airport ...

- prices up to 4 pers. - 5 or more .. extra charges apply

Time

Now

Tesla X 90D / W-90210 X

Comment

Breakfast

Send

Checkout

18.00 20.00

WHO WHAT WHERE WHEN

Checkin

16.00 Requests

User-ID type of service room of User-ID date/time

Image

Now

Comment

12.00 OK

CAR WASH

LAUNDRY SERVICE

Do 23.4.

10.00

Massage

WHO WHAT WHERE WHEN

6.00 8.00

You can view the status of your request in the “Requests list” and in your “MyStay” schedule.

Send

User-ID type of service room of User-ID duration (from, to)

Image

Tomorrow from 14.00 to 17.00

Di 21.4.

Spa Treatment 22.4. 16:00 Diamond Microdermabrasion - confirmation pending

St. Stephen’s

WHO WHAT WHERE WHEN

Destination

Back

MYREQUESTS

Mi Do WeDireceived your request. We will notify you once your request has been confirmed. Fahrrad

Send

User-ID type of service, type of flowers room of User-ID date/time

Spa

Send

User-ID type of service pre-definided location duration (from, to)

WHO WHAT WHERE WHEN

Send

User-ID type of service, type of flowers room of User-ID date/time

WHO WHAT WHERE WHEN

Send

User-ID type of service room of User-ID date/time

WHO WHAT WHERE WHEN

User-ID type of service + destination + persons room of User-ID date/time

Dinner Dinner

Dinner

22.00 Export to Cal

12:45 PM

RAIZLABS

100%

MYSTAY / MYSCHEDULE DETAILS

Your Agenda

Back

Mi Do WeDireceived your request.

Back

We will notify you once your request Fahrrad has been confirmed.

Di 21.4.

You can view the status of your request in the “Requests list” and in your “MyStay” schedule.

SEARCH WEATHER

Massage

Today

23°

Tomorrow

24°

Browse our offers:

8.00

Spa Treatments

Breakfast Checkout

12.00

Result 2

14.00

Checkin

16.00

Result 3

18.00 20.00

Friday

We confirm the booking of a massage at Stanglwirt Spa on 25.5. at 16:00 for one person.

Do 23.4.

10.00

Result 1 Requests

Mi 22.4

6.00

Dog sitting

OK MySchedule

Your Massage

MyStay

St. Stephen’s

Spa

Dinner Dinner

Call Spa Manager

Dinner

22.00

22°

Export to Cal Saturday

22°

REQUESTS OVERVIEW Back 12:45 PM

RAIZLABS

100%

Back

HOME MENU (FEATURED ITEMS)

MY STANGLWIRT

St. Stephen’s

23°

You can view the status of your request in the “Requests list” and in your “MyStay” schedule.

MAIN MENU

PERSONAL MENU

23°

23°

Back

Body massage - Change request Stanglwirt Spa Body Massage – change request

24.3. 16:00

Roomservice Your Order – confirmation pending

25.3. 12:30

Restaurant Gaststube Table reservation – confirmed

26.3. 14:30

We confirm the reservation of a table at the Restaurant “Gaststube” on 25.5. at 18:30 for two persons.

Dear Guest, unfortunately your prefered time slot on 24.5. at 15:30 is not available anymore. We can offer you these alternatives (click to confirm):

Browse tonights Menu:

Tonights menu at “Gaststube” Order a bottle of wien:

24.5. 16:00

Massage

24.5. 16:30

OK MySchedule

Your Reservation

Stanglwirt Spa Subject:

Mi Do WeDireceived your request. We will notify you once your request Fahrrad has been confirmed.

REQUEST CONFIRMED

From:

Requests

Your Agenda

CHANGE REQUEST

MyStay / MySchedule

Your car is waiting for you at the main entrance

Requests

The concert starts in 30 mins

Roomservices

(Concierge) Services

Wellness & Spa

Sport & Vital

MY STANGLWIRT needs further refinement

Lorem ipsum

Lorem ipsum

Lorem ipsum

Lorem ipsum

MySchedule

My Infos Lorem ipsum

Contacts

Call Gaststube

MyInterests Login / Logout

INBOX OVERVIEW

MESSAGE DETAIL

Back Inbox

MY STANGLWIRT

OFFER DETAIL

Back

Back

From:

From:

Subject:

Subject:

Reception Desk

Lorem ipsum

Featured items - from Main Menu - or Personal Menu

Goto “MySchedule”

Call Spa Manager

MyOffers/Inbox Today’s specials and events

Wine Menu at “Gaststube” You can view all your personal events and appointments here:

Best regards, Katharina (Spa Manager)

MyRequests

Your Keycard

Stanglwirt Spa PROMOTION

Reception Desk Your keycard – Message

24.3. 16:00

Bar Happy Hour – Promotion

25.3. 12:30

Dear Guest,

Dear Guest,

Restaurant Special Dinner Menu – Promotion

26.3. 14:30

your extra keycard is available for you at the reception desk.

there are two massages left today. Book them now!

Stanglwirt Spa Last Minute – Promotion

26.3. 14:30

You can pick it up anytime.

More Information

Best regards, Hotel Manager

Book now Best regards, Katharina (Spa Manager)

Call Reception

Call Spa Manager

MY INTERESTS QUESTIONAIRE Back

Back

Back

Cosmectic Treatments

MyInterests

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim

WELLNESS & SPA Massages

i

Cosmetic Treatments

i

Pedicure

i

SPORTS & VITAL

Diamond Microdermabrasion Deluxe Diamond Microdermabrasion

DIAMOND MICRODERMABRASION Image

Our recommendation before every facial treatment and for a perfect and effective´outcome. Diamond microdermabrasion removes rough skin in a controlled and painfree way. Face Neck and Decolleté

today 1 Person

CULTURE

€ 70,00 € 35,00

Book for 1 person, tomorrow,17:30

CULINARY 2 People

17:15 17:30

tomorrow Friday 24.4.

17:45

3 People

Saturday 25.4.

4 People

18:00

Sunday 26.4.

18:15

EVENTS Book

User can set his/her Interests and make changes. This list of interests is derived by services and groups of services. This screen also serves as an entry point to specific offers/services.

tamara kramer


CONSIEUR

Room service

Breakfast

A healthy mind resides in a healthy body.

Stangwirt breakfast

Today’s special offers

Break

Stangwirt

Today’s special offers

Today’s

Choice of hot beve open now

Breakfast 07:00 - 11:00 Main dishes & Beverages

Bergfrühstück

€14.50

Gesmischter Brotkorb, Tiroler Butter, Marmelade, Wurst, Schinken, Speck, Käse, Obst, Müsli

Bergfrühstück 1 (p Espresso Capuccino Black Tea

11:30 - 22:00

Consieur


kfast

We received Diamond your order.

Summary Bergfrühstück

t breakfast

Microdermabrasion €14.50 x 2

with Espresso, Cappuccino

You can view the40status your request duration: - 60 of - 90 - 120 min.in the “Requests list” and in your “MyStay” schedule.

special offers

erage

- 2 +

We will notify you once your order has been confirmed. price range: 35€ - 100€

Total

€29.00

please choose)

My Schedule

Requests

Book for tomorrow, 8:30

today

7:00

tomorrow

7:30

Friday 21.12.

8:00

Saturday 22.12.

8:30

Sunday 23.12.

9:00

Done

tamara kramer


CONSIEUR Cheat Sheet Typography

Heading 1

Abel regular

Lorem ipsum dolor sit amet

Heading 2

Dosis regular 12

Lorem ipsum dolor sit amet

Paragraph

Dosis Light 12

Lorem ipsum dolor sit amet

Subparagraph

Dosis regular 8

Lorem ipsum dolor sit amet

Design elements

button

Heading 1 Heading 1 Heading 1 *corners maximum

Dropdown menu before booking more options 001 Dropdown menu before booking more options 002

Co

button *drop shadow 24% multiply button

E fro yo

*transparency 34%

Dropdown menu before booking booking option 1 booking option 2

Dropdown menu before booking no options

Shut

Dropdown menu before booking no options

Walle

Laun Colors

Consieur


oncierge service

Shuttle Service

Enjoy an exclusive offers om the very beginning of our holiday at Stanglwirt!

Let your holiday begin even en route to the Stanglwirt!

Today’s special offers

ttle Service

et Service

ndry Service

* (

Today’s special offers

Shuttle Service Enjoy an exclusive shuttle transfer in our luxurious Audi A8 limousines, or our attractive Audi Q7 SUVs, which

tamara kramer



tamara kramer


THINKING OF YOU

Module main functionality is to receive or send a Think. The application is conceived as a communication for the younger audience. In fact, it is a Think communication that could be converted to a text or visual message in the updated version 2.The user can send a Think to a buddy that already has ToY installed, but also to someone who does not have it where the SMS is automatically sent to inform the User to install the app to see Think. It is possible to see the statistics or how much Thinks is received from a friend. Inviting friends to install the app is via SMS, mail, Facebook or contacts from the phone.

Thinking of you


tamara kramer


THINKING OF YOU 1. Think send and receive 2. Text message (Option 1: Characters are saved with time code when typing and played back like a video at the receiver) (Option 2: as answer only yes / no / maybe possible, in turn will be answered with a question. Both options should be available in the interface 3rd picture message For the first previous version: just think For the first release: + Text Messaging For the second version: + image messaging etc. Search for friends / friend management: Filter: Friend has ToY or not Profile picture (eg. from Facebook), name is displayed (see Wireframes) Graphical award of friends with ToY - Popup pie menu with simple tap: Friend has ToY: module functions (think, text, picture) Friend has no ToY: invite via Fb post, invite via Mail / SMS, send SMS, call via mobile phone function optional, offline contact *ask for feedback on the effort of the functions While holding the tap, the friend is added to the button screen. Add friends (email address, phone number) Import Friends (Contacts, Facebook, Google Plus, Mail Account)

Interaction statistics Ranking of friends according to interaction rate Bubble view and list view Sort by and display: 1- Number Preserved and 2. Transmitted Thinks Global Settings Account: E-mail address Link to Facebook Modules (activate / deactivate) Deleting an account Profile: Username profile Photo Block (messages from another user are not received) Button Settings: Button color display image Checkbox 1. Show incoming 2. Outgoing Thinks Friend screen: A summary of current activities with a specific friend (history of the exchanged thinks, last text messages, pictures, etc.) Authentication with Facebook (and mobile with SMS code) Concept: Facebook independent authentication should be possible (includes connection with friends) What data is required by the user, what data does user need from friends?

Thinking of you


tamara kramer


THINKING OF YOU

12:24 AM

12:24 AM

12:24

Create Account First Name Last Name E-mail address

Than

Password Repeat Password

Country: Austria +(00)43

Phone number

SEND CODE

or

Your account ha Please check you instru

REGISTER VIA FACEBOOK

REGISTER VIA INSTAGRAM

Create Account

Thinking of you


4 AM

12:24 AM

12:24 AM

Activity Feed

You can now add your friends: Johnny Superhero +(43)681**********

nk You!

as been created. ur inbox for further uctions.

Thought

Chat 13570

Summary 789

Johnny Superhero

Jamie Wonderful

Oskar Eatmypants

Suzanne Williams

Thinking of you tamara kramer


SHPOCK

Shpock App is an an app that serves as a second hand online market. They are similar to ebay in a way that the users can comment and leave a review about the seller and also the sellers can open their shops. The buyer can send a private offer to a seller. Shpock gave me a task to change few things in their current design: a fav (follow icon), to resolve social icons and sharing and also to make prettier and with better usability the retailer’s shop, therefore those commercial shops that exist. They also asked me to explain my design process, and here I am - visually explaining everything they need to know :) Shpock


My design process starts with simple sketches. In my opinion, a human mind is the fastest with the pencil and paper, and all the other tools are a plus, but they can come later. So, by pencil and paper I consider doing wireframes and trying to achieve something that I think it’s missing in the first place. I looked shpock app properly - mobile and desktop version. I made sketches, wireframes, thought with a brain of a user - being focused on usability and logic. After I found a solution I am presenting today, I tried to create a process from user’s point of view. When I created the first wireframe for user’s shop page I realised that a retailer’s shop screen looks different. So, I tried to create similar “sister” pages. Through my design process I checked few apps I downloaded from the internet. Not all of them were similar to shpock app. Some of those helped me and inspired me how to resolve the problems Shpock gave me as a task. I tried to implement some simpler solutions that user already is familiar with. As we all already know - there is already some history of UX design, and we are moving forward to create even more user friendly and simple commands. Just few years ago, we didn’t even imagine forced touch and here we are :)

tamara kramer


SHPOCK

Here I present 3 different solutions for the user profile page. GS

My idea was to include a sorting icon to the Seller’s page for two reasons: the first is that sometimes the sellers have a lot of different products and it is difficult to spot immediately a product we are searching for. The next screen is immagined as a list of categories that we can change simply by draging those we are interested the most. The second reason is that I wanted to include the same button to the official shops and I want the design to be consistant. When you sort the products, they appear in the categories that can be scrolled horizontally. You scroll vertically through the shop.

I added a grid/list icon in the right corner, so the user can decide either to have a list or a grid view. Instead of using a star to bookmark the seller’s page, I thought to use a heart - for both a profile and a product that’s being on sale. Why? Because we are watching them both, they are both our favorites, so I think it is the same action, that’s why the same button. Why not a star, but a heart? Because heart is a like, so we like a shop and we like an item. So this is our “favorite” shop and our watchlist of things we like and want.

PlayStation 1

60 €

Shpock


58 %

GS

58 %

Search shop

GS

58 %

Search shop selling

Search shop

Veronika G.

58

items

Veronika G.

(10 reviwers) 9 sales 3 purchases since 05.01.14

Veronika G.

selling

58

items (10 reviwers)

selling

58

items

(10 reviwers) 9 sales 3 purchases since 05.01.14

9 sales 3 purchases since 05.01.14

NEW

NEW

PlayStation 1 NEW PlayStation 1

60 € NEW

1 + 15 Spiele

PlayStation 1

60 €

60 €

NEW PlayStation 1 + 15 Spiele

60 €

NEW PlayStation 1 + 15 Spiele

60 €

tamara kramer


SHPOCK

GS

58 %

Search shop

Veronika G. selling

58

items

(10 reviwers) 9 sales 3 purchases since 05.01.14

NEW PlayStation 1

60 € NEW PlayStation 1 + 15 Spiele

60 €

Shpock


GS

58 %

Search shop

Veronika G. (10 reviwers) selling

9 sales 3 purchases since 05.01.14

58

items

Electronics PlayStation 1 + 15 Spiele 60 â‚Ź NEW

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

PlayStation 1 60 â‚Ź Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

list view

Clothing

grid vie w

*if the shop items are not sorted, the list will appear without the subtitle eg. Eletronics or Clothing

tamara kramer


SHPOCK

GS

58 %

Search shop

58

items

58 %

GS

Sor

Sort

Veronika G. selling

GS

Jewelry

Jew

Clothing

Cloth

(10 reviwers) 9 sales 3 purchases since 05.01.14

Home & Living

Home &

Accessories

Access

NEW PlayStation 1

60 € NEW PlayStation 1 + 15 Spiele

60 €

Spo

Sport

Comp

Computer

*hover / dragging

Shpock


58 %

GS

58 %

rt

Sort

welry

Jewelry

hing

Clothing

Home & Living

sories

Accessories

puter

58 %

Search shop

Veronika G. selling

& Living

ort

GS

58

items

(10 reviwers) 9 sales 3 purchases since 05.01.14

Electronics

NEW

NEW

PlayStation 1 + 15 S... PlayStation 1

Sport

60 €

60 €

PlayS

60 €

Clothing Computer

*this screen appears the first time the User clicks on sort icon

tamara kramer


SHPOCK

GS

58 %

GS

58 %

Search shop

Veronika G. selling

58

items

Search shop

Veronika G. selling

(10 reviwers) 9 sales 3 purchases since 05.01.14

58

items

Veronika G.

NEW

58

items

(1

9 sales 3 purchases s

NEW PlayStation 1

PlayStati

60 € Share

60 € NEW

60 €

selling

(10 reviwers) 9 sales 3 purchases since 05.01.14

PlayStation 1

PlayStation 1 + 15 Spiele

GS

Search shop

Report

60 €

NEW P yp PlayStation 1 + 15 Spiele

6 € 60

Block User

NEW PlayStation 1 + 15 Spiele

60 €

Cancel

Shpock


58 %

10 reviwers)

since 05.01.14

ion 1

I decided to leave out the social icons and a share button. Instead I used the dots icon for more actions because in my opinion it was too little just to have a block user action. So, in my redisign suggestion when a User clicks on the dots button, popup menu with SHARE, REPORT and BLOCK appears. If a User decides to share, then the iOS share popup screen appears. I saw that Shpock App already have the same principle together with the all other social icons and in my opinion it is already well known to the user what does «share» mean and we don’t have to have it in two different forms - especially if it occupies space.

tamara kramer


PR


POSTERS BRANDING

RINT tamara kramer


TROPIC FISHING SMOKED TROUT VACUUM Description:

Solution:

Smoker trout is a delicatess that is sold at high price for bosnian, croatian and serbian standards . The product is placed on the bosnian and croatian market Existing products: “Smoking trout” 75 g and “Smoking trout” 150g

It has to be elegant and luxurious, but without copying the conmpetition. New dimension: 19cmx27cm Weight: 120g

Reason of the rebranding: problem of the positioning in the croatian supermarkets Existing packaging cannot be hanged on the shelves

GOAL 1: compete the competition - smoked salmon from the croatian market GOAL 2: create a new product just for kids: smaller size, adapted for kids, complete branding - from the name to the packaging. Reason: kids that most of the times don’t like fish like to eat smoked trout because it tastes better, doesn’t have bones, looks nicer etc.

Tropic fishing


previous packaging

what they want to achieve

tamara kramer


TROPIC FISHING

I decided to create something similar to the packaging they liked, but more particular. For the exixting product, I created an opaque black packaging that can last - black is always elegant and can be recreated easily. For the kids I created a handwritten typeface and colorful packaging. As a basic packaging I used my previous idea of black and, as I already mentioned, it is easy to redecorate just by adding few details. I wanted to stay consistent. The goal to sell more products t othe kids was accomplished. On the following pages you can see the mockup of the packagings.

Tropic fishing


tamara kramer



tamara kramer



tamara kramer



tamara kramer


TROPIC BOMBONNIÈRE

My work for the company named Tropic (a chain of supermarkets in Bosnia and Herzegovina) continued. They were happy with my solutions for the Smoked trout packaging, so they asked me to do their catalogue of recipes called Bombonnière. I designed and illustrated the magazine and an invitation for the catering.

Tropic bombonnière


tamara kramer



tamara kramer


KINDER BUSINESS WEEK

Kinder business week was a workshop organised by an agency for what I was working for as a Junior Art Director. It happened in april of 2017 and the goal was to teach kids from 8 to 14 year how business “really workd”. My task was to create a certificate and a “working” sheet for illustration.

Kinder Business Week Workshop Namen:

hat am Montag, den 10.04.2017 von 11:30 – 12:30 Uhr beim Workshop

1

Schau mal! Sachen erklären mit Geschichten und Bildern

Platz für deine Geschichte

teilgenommen. Das habe ich mit Text & Bild erklärt:

kleb’ mich an

2

was ich gelernt habe:

Dinge erklären

kleb’ mich an

Ideen aufzeichnen

Geschichten erzählen

Phantasie ist wichtiger als Wissen, denn Wissen ist begrenzt.

3

Albert Einstein ERVIEVAS.C W.V OM W W

Zertifikat WO

kleb’ mich an

RKSHOPS

Referent/in

Ende

VerVieVas - Einfach Video Erklären Eine Marke der BraCe Communications GmbH

Referent/in

www.vervievas.com hello@vervievas.com

Tel. Österreich +43 (0) 30 50 711 Schottenfeldgasse 69 / 3.2, 1070 Wien

Kinder business week


tamara kramer


THEATRE “JAZAVAC” Theatre “Jazavac” from Banjaluka (Bosnia and Herzegowina) asked me to design posters for the upcoming shows.

Theatre “Jazavac”


tamara kramer


Theatre “Jazavac”


tamara kramer


#POPINTOBERLIN

“Pop into Berlin” is an initiative of visitBerlin in cooperation with be Berlin. In September 2015 in five European cities (Stockholm, London, Paris, Vienna, Amsterdam) were about to open Pop - up stores and promote the creative, innovative and liveable Berlin. The stores were located in the hip spots of the city, opening each for a period of one week and invite you to learn about Berlin and grab a bite of the Berlin Spirit.

Their motto “Catch the Spirit of Berlin pop into our store!” My task was Vienna. The task included: posters, flyers, street branding, photo booths, cards and brochures.

#popintoberlin


tamara kramer


#POPINTOBERLIN

#popintoberlin


tamara kramer


#POPINTOBERLIN

#popintoberlin


tamara kramer


#POPINTOBERLIN

#popintoberlin


tamara kramer


WINE & DESIGN “Wine & Design” is a contest organised by “Wines of Serbia”. They wanted to promote serbian wineries - both big and small. In Serbia there is plenty of very good small winerie in the north of Serbia, region of Vojvodina. They are mostly family wineres and they didn’t care much about the design, but more about the quality of wine. But “Wines of Serbia” had this great idea to organise a contest and later also an exsibition od the wine labls made by regional designers from ex-Yugoslavia. I was a part of it.

wine & design


tamara kramer


wine & design


tamara kramer


SEH PROJEKT

Welcoming the opening of an optics store in the 7th viennese district. Poster design. seh projekt


tamara kramer



tamara kramer


ILLUSTR


RATION tamara kramer


PERSONAL PROJECTS

good night, honey.

honey

good night, deer.

tamara komljenovic ©

personal projects


tamara k.

I don’t want to keep calm.

tamara kramer


PERSONAL PROJECTS

personal projects


sexy animal

TAMARA K.

tamara kramer


PERSONAL PROJECTS

Ground control to Major Tom

Zlo Krme

personal projects


animal farm

tamara kramer


CONTACT


IF YOU WANNA HIRE ME, DON’T HESITATE TO WRITE ME :) tamara.k.kramer@gmail.com

tamara kramer


TH


HE END tamara kramer


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