Streetwear

LIFESTYLE + FASHION

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Defining streetwear

The origin of streetwear

Types of streerwear

Why streetwear make people crazy

Four tips for styling streetwear

Understanding what streetwear is, where it comes from, and what it means to community insiders is essential to create and promote top-selling collections that are not only current, but timelessly rule-breaking. Because of its community-based nature, streetwear influencers, editors, and stylists are a voice of respected authority and therefore make very valuable brand partners. Streetwear is a dynamic genre of fashion, open to creative brands sharing meaningful messages to the world through their designs.

Hypebeast defines streetwear as “fashionable, casual clothes”, but explains that this definition undermines the “multi-billion dollar” industry that streetwear has become. Streetwear as we know it today originated in the ’90s, in the hip-hop scenes of New York, the surf-skate and graffiti culture of Los Angeles, and within the nightlife of Japan. James Jebbia has said that his influence as a designer “was definitely the young skaters in New York. Also traveling to Japan and seeing their great style. Traveling to London. It was a combination of that.” Designers like Jebbia and Shawn Stussy pioneered streetwear in the US with their brands Supreme and Stüssy, and designers such as Nigo and Hiroshi Fujiwara aka “the godfather of Harajuku”, led the movement across the Pacific.

It is important to view streetwear as a movement, not as a trend because it is a cultural phenomenon. 90’s graphic tees, loose-fitting jeans, and statement sneakers were created purposefully as an expression by their consumer: the rapper, the skater, and the rebel. In the ’80s and ’90s, many traditional brands would not dress some musicians or sports stars, so the community had no choice but to make their own clothing and define what fashion meant to them. Virgil Abloh expressed this community shift in an interview last year: “I grew up in the 80s and 90s and in that generation we had our own idea of what a fashion designer is, and we had our own idea of what a musician was”. Still today, streetwear is lead by a closeknit group of musicians, skaters, artists and now social media influencers, who create clothing and curate looks for themselves as an act of self-expression, culture, and community knowledge.

DEFININGSTREETWEAR

THE ORIGINS

STREETWEAR

with aesthetic such

Streetwear

In the late his custom sales peaked,

In the early Delicious like Carhartt.

In the midimpact on oversized by the chief Boy with G-Unit clothing In the 2000s, making by Nelly, capsule collections, In the 2010s, Stüssy, Supreme, collections

Contemporary as Virgil culture. Other sneaker[16]

Alexander Streetwear and backgrounds.

ORIGINS OF

STREETWEAR

treetwear style is generally accepted to have been born out of the New York City hip hop culture of the late 1970s and early 1980s, with elements of Los Angeles surf culture.[6] Early streetwear in the 1970s and 1980s also took inspiration from the do-it-yourself aesthetic of punk, Japanese street fashion, new wave, heavy metal, and established legacy sportswear and workwear fashion brands such as Schott NYC, Dr. Martens, Kangol, Fila and Adidas.

late 1980s, surfboard designer Shawn Stussy began selling printed T-shirts featuring the same trademark signature he placed on custom surfboards. Initially selling the items from his own car, Stussy expanded sales to boutiques once popularity increased. Then as peaked, Stüssy moved into exclusive sales to create product scarcity, which established streetwear’s focus on T-shirts and exclusivity.

early 1990s, burgeoning record labels associated with popular hip hop acts like Tommy Boy Records, Def Jam Recordings, and Delicious Vinyl began selling branded merchandise embroidered onto letterman jackets and workwear jackets made by companies Carhartt.

mid- to late 1990s, influences included skateboarding and gangsta rap. Professional American sports franchises have had a significant on the scene, especially the New York Yankees, Los Angeles Raiders and Chicago Bulls caps and jackets, with their production of oversized team jerseys, as well as boots from The Timberland Company and the latest shoe design releases from Nike, Inc. Brand launches chief executives of record companies followed, with Russell Simmons of Def Jam launching his Phat Farm label, Sean Combs of Bad Sean John, and Jay-Z and Damon Dash of Roc-a-Fella Records launching Rocawear. Rapper 50 Cent a few years later launched his clothing label, with the sneaker rights given to Reebok.

2000s, the advent of “bling” culture saw established luxury brands make inroads into the market, with Burberry, Gucci and Fendi appearances in hip hop videos and films. The most popular shoe of the era was the Nike Air Force 1, popularized in the song then the fashion clothing manufacturers began to follow the streetwear companies co-opting the idea of very limited edition collections, now known as “drops”, using social media and product scarcity as marketing tools.

2010s, some streetwear brands were now coveted as much as the most historically elite fashion brands. Complex Magazine named Supreme, and A Bathing Ape as the top streetwear brands, and many went on to collaborate on prized high fashion capsule collections such as Supreme x Louis Vuitton, Fila x Fendi, A Bathing Ape x Commes des Garcons, and Stussy x Dior.

Contemporary streetwear has an increasing influence on haute couture, and has itself been influenced by runway shows. Designers such Abloh and Raf Simons have had a large impact on the evolution of streetwear through their influence on hip hop and popular Other designers such as Demna Gvasalia, creative director of Vetements and Balenciaga, championed trends such as the chunky sneaker[16] and oversized hoodie.

Alexander Wang developed “luxury sportswear” in his eponymous brand. Streetwear is one of the most inclusive styles in fashion as it is gender neutral and is often made by people of many different ethnicities backgrounds.

Streetwear is a casual clothing fashion best for people looking for a comfortable yet sophisticated style. as far back as the 1970s. However, Streetwear is evolving and drawing inspiration from different cultures and below are some popular types.

SKATEWEAR

Streetwear’s earliest inspiration was the skate and surf culture in California. Some skatewear attires include beanies, baseball hats, graphic inscribed t-shirts and baseball caps. One of the most popular skate sneakers brands is Vans. There are other brands like Tilly and Stussy that

The goal of skatewear is to make your style personable and relaxed. A skatewear shorts and Vans sneakers.

MATURE

Although streetwear is popular among the younger generations, especially

The truth is, you can’t precisely age out of streetwear. It’s all about blending clothing like a leather jacket and long coats to look more ‘adult.’

WORKWEAR/BUSINESS CASUAL

Gone were the days when workwear had to be serious and formal. Now, (Business Casual). Business casual means dressing for work in a casual yet

Men can mix things up with polo shirts, denim jackets, jeans, slacks, khakis, women are jeans, dress pants, blouses, smart suits, tailored blazers, and heels.

HYPEBEASTS/HIGH FASHION

Hypebeast, high fashion is an influential style of streetwear promoted and latest fashionable streetwear items, usually to stay exclusive. So it’s common to edition products.

Hypebeast streetwear style thrives off celebrity endorsements and is often the same items worn by their favorite celebrities. An example of hypebeast released the video for their popular song, ‘Motorsport.”

Some popular hypebeast streetwear brands are Balenciaga, Prada, and Gucci,

TECHWEARS

Techwear combines function with style. It’s an ultramodern style that focuses luxe unique fabrics.

Techwears are also primarily designed as outerwear and worn in layers. It delivery messengers, construction workers, military, security forces, and so However, Techwear reimagines these styles by incorporating aesthetics like they just came out of a futuristic movie or about to save the world, they

Popular examples of techwear are pants with many pockets/patchworks, functionality and outdoor activities in mind. You can find Techwear jackets, Nike, Acronym, Uniqlo, and Adidas.

CLOUT CHASERS

Clout chaser is a trendy style amongst celebrities and youths on campus, focusing on the price tag rather than style. It’s about putting on clout chasers don’t care about the trend or culture but have enough money to buy pieces from the most expensive brands.

BOTTOM LINE

There is no doubt that streetwear is a diverse fashion style that allows for self-expression and individuality. Whether you want a style with evolution of streetwear, this style may become one of those trends that forever has a place in the fashion industry.

style. This trendy fashion style got its inspiration from Surf skate culture and New York Hip Hop culture cultures in different parts of the world. For this reason, Streetwear encompasses a wide variety of styles,

graphic t-shirts, wide-leg shorts, skate sneakers, and so on. Skatewear also incorporates personalized and pop culture references through that also specialize in skatewear attires.

style would be wearing a graphic tee of your favorite rapper over some wide-leg

Gen Z and Millennials, streetwear can also be a fashion style for older people.

some pieces of streetwear style like a hoodie or t-shirt with some formal/smart

workwear rules are relaxed, giving rise to the corporate world’s streetwear style professional way. Not too professional, not too casual.

sweaters, and nice shoes. Some favorite pieces of business casual wears for

found often on Hip Hop celebrities. This style focuses on acquiring the rarest and find hypebeast style a mix and mishmash of high fashion brands and limited-

available in limited editions. It often becomes a trend after Hypebeasts purchase streetwear is the Motorsport-inspired clothing that became a trend after Migos

popular amongst celebrities and often mentioned in their songs.

on functional pieces like military vests and cargo pants and styling them with

gets inspiration from uniforms worn by professionals in specific industries like on. These uniforms focus on utility and functionality rather than aesthetics. influenced by futuristic styles like cyberpunk. When you see someone dressed are probably in techwear.

water-resistance jackets with zippered pockets, and other outfits designed with cargo pants, tees, sneakers, and backpacks from popular Techwear brands like

on the latest and priciest streetwear pieces, even if they don’t fit together. Clout chaser is almost similar to hypebeast, but unlike the latter,

with functionality or combine different designer items, you have a space for yourself in streetwear. With so many varieties and constant

Streetwear is so popular

Streetwear has become very popular over recent years. Streetwear was promoted as skateboard clothing. It was understood that you could only wear streetwear if you skated. Eventually, people began noticing these “cool” brands, and started wearing them daily. This type of clothing turned into a booming business. People are spending loads of money, for example, on a shirt that says “Supreme”, “Bape” or shoes that have the Nike swoosh backwards.

Omnes is a store in Hamilton, Ont., that resells “hype beast” clothing, also known as a type of streetwear. Omnes sells vintage clothing as well. Steven Olds, the co-owner of Omnes, started collecting and reselling vintage clothing in high school. Steven and Mario (co-owners of Omnes), realized that the reselling business was very successful, so thought – why not open up a store? So, they did. “Mario had the idea of leaving his work and opening up a store. It sounded crazy to me. It was a big risk but it’s been history ever since.”

Four characteristics of Streetwear Style

Usually, most people do not spend over $100 on a shirt. However, if their consideration when shopping for a shirt. “I think with streetwear and vintage think the reason it’s so popular is because of hip-hop culture, that’s definitely starts with the youth and how affected they are by it in a positive way,”

Cody McKee is someone who spends tons of money and small collections… because the collections are really heavily,” but that’s what the reselling game is but at the same time I can always sell the item if I retail price to continuing purchasing stuff in the future,”

It’s not all about the money but more about how the an interview with Spoke; “to me, it’s like any other hobby, expression. A lot of people want to have their own identity, from other people is something you can do with streetwear.”

1. Comfort: Streetwear clothing consists of casual clothing and athleisure staples like sweatshirts and joggers. If you can’t skate in it, it’s

2. Scarcity: Hypebeast culture is all about limited-edition items. This perceived scarcity can make sought-after items seem more fashionable. haute couture, but streetwear is more accessible.

3. Menswear styles: Although streetwear is popular among people of all genders, it is closely tied to menswear and traditionally and workwear.

4. Contemporary art: Some of the most successful graphic tees and streetwear logos borrow from the work of contemporary artists or are sanctioned collaborations, and sometimes they’re not.

style is eternal”

“Fashions fade,

their idols do, people might take that into vintage clothing, it ties in together for sure. I definitely one of the leading factors. It basically says Olds.

money on streetwear. “There are limited releases are so limited, the price ends up spiraling up for. “Yeah some of these costs can be high, get tired of it or I could buy something at future,” explains McKee.

the clothes make you feel. McKee says vvin hobby, it’s more like a passion. It’s a way of identity, so being able to separate yourself streetwear.”

probably not streetwear.

fashionable. It’s the same principle that underlies to

traditionally masculine items such as bomber jackets poke fun at classic pieces. Sometimes these

CRAZY

Abig

part of streetwear fashion is buying and selling limitededition items. While that may not be feasible for everyone, there are still ways to incorporate streetwear fashion into your look.

Invest in sneakers

Sneakers are often the most important (and most expensive) part of a hypebeast’s look. If you want to make a big style impact with just one clothing item, sneakers are the move.

Stick to a single logo

Brand loyalty is an important part of streetwear culture, so it’s rare to see a true fan layering different streetwear brands in a single look. If you have a limited number of items from different streetwear labels, try showing off one logo at a time, and supplement the rest of your look with workwear and athletic clothing.

Play with proportions

One of streetwear’s biggest fashion wins was bringing sweatshirts into the realm of high fashion. Streetwear aficionados often wear baggy denim, oversize sweatshirts, and other loose-fitting garments, breaking the rules of proportion to fashionable effect.

Be yourself

Streetwear’s origins lie in counterculture and DIY. While it may seem full of rules right now, true streetwear is about being yourself. Don’t be afraid to put together unexpected combinations—you may find yourself ahead of the curve.

FOUR TIPS FOR STYLING STREETWEAR