The giant panda is the featured animal on the logo for World Wildlife Fund as a symbol of all endangered species that would be able to thrive if permitted the range and natural environment of their origin.
We seek to be the voice for those creatures who have no voice. We speak for their future.
All around the world, people are waking up to the deepening crisis of nature loss. We’re experiencing a growing realization that nature is our life-support system and that no one will be spared from the impacts of its loss.
Here at WWF, an independent conservation organization active in nearly 100 countries, we are working to sustain the natural world for the benefit of people and wildlife.
We are part of a growing coalition calling on world leaders to set nature on the path to recovery by 2030 – a New Deal for Nature and People as comprehensive as the global climate deal.
Working with many others – from individuals and communities to business and government – WWF urgently seeks to protect and restore natural habitats, stop the mass extinction of wildlife, and make the way we produce and consume sustainable.
The mission of World Wildlife Fund is to conserve nature and reduce the most pressing threats to the diversity of life on Earth. Our vision is to build a future in which people live in harmony with nature.
We seek to save a planet, a world of life. Reconciling the needs of human beings and the needs of others that share the Earth, we seek to practice conservation that is humane in the broadest sense. We seek to instill in people everywhere a discriminating, yet unabashed, reverence for nature and to balance that reverence with a profound belief in human possibilities. From the smallest community to the largest multinational organization, we seek to inspire others who can advance the cause of conservation.
We seek to be the voice for those creatures who have no voice. We speak for their future. We seek to apply the wealth of our talents, knowledge, and passion to making the world wealthier in life, in spirit, and in living wonder of nature.
All around the world, people are waking up to the deepening crisis of nature loss. A growing realization that nature is our life-support system. And that nobody will be spared from the impacts of its loss.
Here at WWF, we are working to sustain the natural world for the benefit of people and wildlife.
Working alongside many others, we are encouraging people to support a new and positive direction for our world – one where both people and nature thrive.
And we are calling on world leaders to commit to a New Deal for Nature and People as comprehensive as the global climate deal –halting nature loss and putting it on the path to recovery by 2030, as well as supporting global action on climate change and sustainable development, through three science-based targets:
Zero loss of natural habitats
We are working for 30 per cent of all land, seas, and freshwater to become protected areas or community conserved areas run by indigenous peoples and local communities – with a further 20 per cent managed sustainably. We also aim to make a substantial contribution to placing 350 million hectares of degraded and deforested landscapes under restoration by 2030, and ensure managed forests, other landscapes, seascapes and river basins are under improved management or sustainable use.
Zero extinction of species
Halve footprint of consumption and production
We are striving to halt species extinction caused by human activity, with wildlife populations stable or increasing. To achieve this, we need to end illegal over-exploitation and trade, sustainably use legally taken wildlife and wildlife products, reduce conflicts between people and wildlife, minimize incidental capture, and reduce the threat to wildlife caused by invasive species.
We need action on many fronts, including 50 per cent of agriculture and aquaculture production to be sustainably managed, and a doubling in sustainably managed fisheries. Food loss and waste must be halved, pollution stopped, and the global footprint of our diets halved. We also need to see a halving of greenhouse gas emissions from 2010 levels.
President & CEO COO
CFO CCO SVP & General Counsel
SVP, Policy & Government Affairs SVP, Wildlife Conservation SVP, Markets & Executive Director, Markets Institute
SVP, US Country Offices & LAC Secretariat SVP, Private Sector Engagement
SVP, Oceans
Chief Scientist
Carter Roberts Loren Mayor Julie Miller Kerry Casareo Terry Macko Melissa D. Ho Marcene Mitchell Renee Johnson Rebecca Shaw Johan Bergenas Roberto Troya Sheila Bonini Alejandro Perez Ginette Hemley Jason Clay Mike Pejcic Nik Sekhran Margaret AckerleyWWF was established in 1961 by a group of passionate and committed individuals who sought to secure the funding necessary to protect places and species that were threatened by human development.
Inspired by a series of articles in a UK newspaper written by Sir Julian Huxley about the destruction of habitat and wildlife in East Africa, businessman Victor Stolan pointed out the urgent need for an international organization to raise funds for conservation. The idea was then shared with Max Nicholson, Director General of British government agency Nature Conservancy, who enthusiastically took up the challenge.
Nicholson was motivated in part by the financial difficulties facing the International Union for Conservation of Nature (IUCN), and felt that a new fundraising initiative might help IUCN and other conservation groups carry out their mission. He drafted a plan in April 1961 that served as a basis for WWF’s founding, which was then endorsed by the executive board of IUCN in a document known as the Morges Manifesto.
Nicholson and approximately two dozen other individuals –including Sir Peter Scott, a member of IUCN’s executive board who had signed the Morges Manifesto and later became WWF’s first vice president – hammered out the details of the new organization in a series of meetings over the following months. This included choosing the name World Wildlife Fund and adopting the now-famous panda logo.
Over the years, WWF has become one of the most respected conservation organizations in the world. We have built an extraordinary reputation worldwide by delivering significant conservation outcomes and combining that with world class ethics and integrity in the pursuit of our Mission. This combination is what makes us uniquely successful.
We are a global multi-cultural organization, yet deeply rooted locally. We use ethics and integrity as important cultural bridges to navigate in this diversity. A culture which fosters ethics and integrity is powerful, especially in today’s increasingly complex world with historical societal shifts. It helps us achieve our full potential: we work better together, build local legitimacy and earn the trust of our donors, supporters, governments and partners.
This is why, no matter what we do or where we work, we respect at all times WWF’s values of compliance and ethics: loyalty, integrity, trustworthiness, and fairness. These values protect us individually as well as our organization. We want our leaders to lead by example and to uphold and foster a culture of compliance, ethics and integrity, and to provide a secure and respectful environment to help those who come forward in good faith with concerns.
WWF works to help local communities conserve the natural resources they depend upon; transform markets and policies toward sustainability; and protect and restore species and their habitats. Our efforts ensure that the value of nature is reflected in decision-making from a local to a global scale.
WWF's collaborative approach to conservation is grounded in the benefits nature provides to people and the role of communities as stewards of their own land and waters
People depend on the natural world—its forests, fisheries and wildlife—for their ways of life. Conserving species, protecting habitats, and keeping our climate and environment healthy is good for all of us.
WWF's commitment to conservation means working in some of the most challenging places on Earth. Places where the protection of nature and its benefits for people can be an anchor for stability and opportunity.
WWF has long understood that the people who live in the places we work are critical leaders in conservation. Over time, our work with people has supported community efforts and led to transformative social and environmental results. This is a socially inclusive conservation approach. Together, we find practical and beneficial ways for both people and nature to thrive.
Around the world, WWF supports community management of natural resources and helps them to protect those resources against outside threats. This collaborative conservation is grounded in the benefits nature provides to people and the role of Indigenous people and local communities as stewards of their own lands.
82% of WWF spending is directed to worldwide conservation.
Over the past half-century, WWF and many other groups have worked to conserve the world’s most exceptional ecosystems and endangered species, promote sustainable use of natural resources, and reduce pollution and wasteful consumption – with impressive results.
WWF has now embarked on a bold approach to further catalyze change on a large scale. With the twin goals of conserving biodiversity and reducing humanity’s impact on nature, our conservation framework strategically focuses on the most critical places, species, and issues. It uniquely combines traditional conservation with work to address the global dynamics driving today’s threats to our natural world. And it draws on the combined strengths of our diverse partners to implement concrete conservation solutions at every level, from local to global.
Conserving endangered species and critical habitats has been at the heart of WWF’s work from the very beginning. We have achieved landmark successes for some endangered species and helped establish protected area networks in forest, freshwater, and marine ecosystems around the world. But huge challenges lie ahead in building the sustainable, well-managed landscapes that are necessary to prevent disastrous loss of biodiversity.
Human activities are expanding in some of the world’s most biodiverse areas, large gaps remain in the global protected area network, and many protected areas are not well managed. Looming over this is climate change – which both compounds and is compounded by ongoing degradation and destruction of natural ecosystems, and which threatens to drive catastrophic levels of species extinction across the planet.
WWF works to help local communities conserve the natural resources they depend upon; transform markets and policies toward sustainability; and protect and restore species and their habitats. Our efforts ensure that the value of nature is reflected in decision-making from a local to a global scale.
WWF connects cutting-edge conservation science with the collective power of our partners in the field, more than 1.3 million supporters in the United States and 5 million globally, and our partnerships with communities, companies, and governments.
Today, human activities put more pressure on nature than ever before, but it’s also humans who have the power to change this trajectory. Together, we can address the greatest threats to life on this planet and protect the natural resources that sustain and inspire us.
Create a climateresilient and zerocarbon world, powered by renewable energy
Double net food availability; freeze its footprint
Secure water for people and nature
Safeguard healthy oceans and marine livelihoods
Conserve the world's most important forests
Conserve threatened wildlife and wild places to sustain life on Earth
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For more information : Matt Banks matthew.banks@wwfus.org 202-495-4689
