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TEXAS A&M UNIVERSITY-CORPUS CHRISTI A Message from the President Momentum 20/20, our new strategic plan, contains the thoughts and aspirations of our faculty, staff, students, alumni and community stakeholders. At its heart is our vision to: Become an Emerging Research University with unparalleled commitment to every student’s success, closing gaps in achievement, and delivering a robust campus experience. I believe that vision makes it clear we will dedicate ourselves to attaining Emerging Research status while also dedicating ourselves to undergraduate education, raising educational attainment for all and having a campus culture that creates lifechanging experiences as well as life-long memories and bonds for students, faculty and staff. It is my heartfelt desire that this seemingly simple statement become a mantra that everyone knows, understands and thinks of every day as we go about our daily work. What do we mean by Emerging Research University? The Texas Higher Education Coordinating Board has a very specific definition involving the amount of research expenditures, the number of doctoral graduates, the size of the endowment and more. Once attained, the designation opens additional funding to us. That is the goal we are striving toward. However, in a more general sense, it means that we are transforming ourselves from being primarily a teaching institution to one for which research is equally important. And what do we mean by unparalleled commitment to every student’s success and closing gaps in achievement? We mean that each and every one of us—whether a faculty member, an academic advisor, a librarian, an administrative assistant, a business office employee or a grounds keeper—feels responsible for motivating all students to do their very best and creating the environment that makes success possible. And finally, what do we mean by a robust campus experience? There are multiple dimensions to a robust campus experience. We include challenging and supportive academic experiences, opportunities for leadership development through academic and co-curricular engagement, and opportunities to feel connected through traditions and shared experiences to the campus and to the university. In short, we mean cultivating the experiences that change and define lives as well as create lifelong memories and bonds for students, faculty and staff. Together—with dedicated faculty and staff, engaged students, active alumni, and generous benefactors—we can achieve our vision for the development of Texas A&M University-Corpus Christi. I look forward to traveling this path with you.
Dr. Flavius Killebrew President/CEO
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Table of Contents President’s Message
3
Planning Process
7
Vision
7
University Mission Statement
7
Values
7
Major Goals
8
Enrollment and Student Success
11
Learning
13
Research, Scholarship and Creative Activity
14
Community Engagement
17
Campus Climate
19
Learning and Information Resources
21
University Resources and Accountability
22
Winning Partnership
24
Appendices
27
Momentum 20/20 Participants
28
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TEXAS A&M UNIVERSITY-CORPUS CHRISTI Planning Process:
In May 2013, with the Momentum 2015 strategic plan nearing the end of its designated time, President Flavius Killebrew kicked off an inclusive, year-long process to develop the next plan for Texas A&M University-Corpus Christi. He appointed a steering committee to design the process and then nine theme groups, each made up of faculty, staff, students, alumni and community members, to propose recommendations that would move the university as a whole toward the vision. This document is the culmination of that effort. More detail on the process and participants can be found in the appendices. The next steps will be for each unit on campus to begin aligning its strategic plan with the Momentum 20/20 vision and goals. Then, each year, the individual units and the university will review progress toward attaining our goals and make adjustments as necessary.
Vision:
Become an Emerging Research University with an unparalleled commitment to every student’s success, closing gaps in achievement and delivering a robust campus experience.
University Mission Statement:
Texas A&M University-Corpus Christi is an expanding, doctoral-granting institution committed to preparing graduates for lifelong learning and responsible citizenship in the global community. We are dedicated to excellence in teaching, research, creative activity and service. Our supportive, multicultural learning community provides undergraduate and graduate students with a challenging educational experience through residential, distance learning and international programs. The university's federal designation as a Hispanic Serving Institution (HSI) provides a foundation for closing educational gaps, while its strategic location on the Gulf of Mexico and on the cultural border with Latin America provides a basis for gaining national and international prominence.
Values:
Excellence
Pursue distinction in learning, discovery, creativity, innovation, engagement and cultural enrichment.
Integrity
Adhere steadfastly to the highest ethical standards. Be transparent and accountable.
Leadership
Model a culture of service to the university, our community and the world.
Sustainability
Champion stewardship of the environment and our resources.
Inclusion
Foster an environment of mutual respect that values and engages diverse people, ideas, views and practices.
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Major Goals: Enrollment and Student Success
Attract a diverse and highly qualified student body of 15,000 students consistent with our mission as a Hispanic Serving Institution that serves students representing the changing demographics of the State of Texas.
Learning
Deliver and become known for our challenging, learning-centered environment that promotes 21st century innovation, creativity and discovery, and results in student success.
Research, Scholarship and Creative Activity
Become an Emerging Research University by creating an environment that articulates and provides resources necessary for commitment to excellence in research, creative activity and scholarship in all academic departments and units.
Community Engagement
Build and sustain mutually beneficial relationships with stakeholders in our community and beyond through engagement by faculty, staff, students and alumni.
Campus Climate
Maintain a supportive campus that celebrates engaged learning in an inclusive environment.
Learning and Information Resources
Provide 21st century learning resources and information technology infrastructure to support instruction, discovery and administrative operations.
University Resources and Accountability
Be accountable for developing and managing resources to efficiently and effectively achieve the mission of the university.
 
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Enrollment and Student Success GOAL Attract a diverse and highly qualified student body of 15,000 students consistent with our mission as a Hispanic Serving Institution that serves students representing the changing demographics of the State of Texas. Objective 1: Attain an undergraduate enrollment of 12,000 diverse and highly qualified students by 2020.
Objective 2: Increase the proportion of graduate students to 20 percent of the student population,
or about 3,000 diverse and highly qualified students by 2020.
Objective 3: Retain and graduate diverse and highly qualified students consistent with
our mission as a Hispanic Serving Institution that serves students representing the changing demographics of Texas.
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Learning GOAL Deliver and become known for our challenging, learning-centered environment that promotes 21st century innovation, creativity and discovery, and results in student success. Objective 1: Create a rich, challenging and supportive educational environment for undergraduate students.
Objective 2: Elevate graduate education to support our emerging research goal and workforce needs.
Objective 3: Achieve and sustain national and international prominence in targeted programs where the University’s location and existing strengths provide special advantages. Objective 4: Provide faculty and staff with cutting-edge tools for leadership in teaching, learning,
research, career development and professional development.
Objective 5: Design and implement more robust and meaningful assessment programs.
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Research, Scholarship and Creative Activity GOAL Become an Emerging Research University by creating an environment that articulates and provides resources necessary for commitment to excellence in research, creative activity and scholarship in all academic departments and units. Objective 1: Make significant, measurable progress toward becoming an Emerging Research University.
Objective 2: Create a university-wide culture that supports, values, rewards and celebrates creative activity.
Objective 3: Become the premier university in South Texas for applied innovation and technology commercialization.
Objective 4: Provide faculty, staff, and students with the cutting-edge tools for leadership in research.
Objective 5: Develop a research assessment program appropriate to an Emerging Research University.
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Community Engagement GOAL Build and sustain mutually beneficial relationships with stakeholders in our community and beyond through engagement by faculty, staff, students and alumni. Objective 1: Encourage a campus outlook that every employee has a role in representing and promoting the university in our community and beyond.
Objective 2: Strengthen relationships with area school districts to ensure students graduate from ISDs prepared to enter and succeed at Texas A&M-Corpus Christi.
Objective 3: Strengthen relationships with Del Mar College to ensure transfer students are well served.
Objective 4: Strengthen relationships with employers to ensure our academic programs are aligned with workforce needs and graduates meet the expectations of employers for disciplinary knowledge, critical thinking and communication skills. Objective 5: Conduct research that benefits our community. Objective 6: Help develop the entrepreneurial capacity of the community and assist in the creation of new companies.
Objective 7: Serve the professional development needs of businesses, nonprofits and the
public, and provide lifelong learning opportunities for the public through the Office of Community Outreach.
Objective 8: Increase engagement of alumni. Objective 9: Increase intentional and visible engagement in our community by faculty, staff and students.
Objective 10: Provide a welcoming environment and ensure our community is well-informed
about the university to encourage area residents to identify with the university as an integral part of the community.
Objective 11: Encourage engagement with the global community.
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Campus Climate GOAL Maintain a supportive campus that celebrates engaged learning in an inclusive environment. Objective 1: Enhance an environment of inclusiveness and mutual respect. Objective 2: Provide a supportive campus environment for learning, development and completion to degree.
Objective 3: Encourage a culture of excellence and service. Objective 4: Celebrate university traditions, achievements and successes.
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Learning and Information Resources GOAL Provide 21st century learning resources and information technology infrastructure to support instruction, discovery and administrative operations. Objective 1: Transform the Bell Library into an Emerging Research, 21st century, Information-Age
learning and research center.
Objective 2: Provide an information technology infrastructure to support 21st century learning and research.
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University Resources and Accountability GOAL Be accountable for developing and managing resources to efficiently and effectively achieve the mission of the university. Objective 1: Manage human resources to provide optimal staffing to achieve the university’s missions of teaching, research and service. Objective 2: Maintain administrative structures that support the university mission effectively and efficiently.
Objective 3: Maintain a safe and aesthetically pleasing campus environment that supports university growth.
Objective 4: Broaden the base of financial support to provide scholarships and the edge of excellence in teaching, research and service.
Objective 5: Manage financial, physical, technological and human resources efficiently, effectively and responsibly.
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Winning Partnership
An Emerging Research University Creating an Emerging Coastal Bend Economy Innovation, Job Creation & Investment in Brain Capital Texas A&M University-Corpus Christi has gained a national and international reputation for excellence in a variety of research areas and for its academic programs making it the premier, urban doctoral-granting university in South Texas. By engaging our community in building research and academic programs that solve everyday problems, the Island University is on the road to become one of the top research institutions in the state of Texas, finally making South Texas home to an Emerging Research University.
Why have an Emerging Research University in South Texas? Only a handful of institutions in the state have achieved emerging research status, but they alone cannot fulfill the growing demand for education and research in Texas. If South Texas is to become a contender in high-paying, innovative fields, it must have a university that is heavily immersed in research. As the only selective university in South Texas and a doctoralresearch university, Texas A&M-Corpus Christi is primed to evolve as an Emerging Research University.
What does it mean for the Coastal Bend? More Jobs - The classification of Emerging Research University brings with it a substantive expansion of research and commercialization to the community the university serves. Expansion in research and commercialization, or making research discoveries into commercial successes, can help to start up or expand the employment base of the community and diversify the economy.
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Economic Development - Commercialization of high-tech research projects in areas of engineering, computer science, marine technologies, and coastal studies creates high-paying jobs and attracts high-tech businesses to the community.
Invest in Brain Capital - High-tech, high-paying jobs attract young professionals who can create and maintain a synergy in the community by ӽӽ Contributing to public life ӽӽ Expanding the tax base for infrastructure projects ӽӽ Revitalizing neighborhoods ӽӽ Creating a market for entertainment, cultural venues and events Bring Federal Funding to South Texas - Having an Emerging Research University will bring the Coastal Bend the prestige of being home to South Texas’ top-tier, research-based educational institution and take advantage of some of the billions of annual research dollars from the federal government.
What will it take to achieve Emerging Research status? Research Expenditure Increase
Increase in Ph.D. Graduates
How can Texas A&M-Corpus Christi achieve Emerging Research status? Expand Academic Programs
Add Chairs & Professorship Positions to Attract Top Faculty Who Attract Research Expenditures
Increase Scholarship Awards to Attract Top Students
Expansion of Research Labs and Classrooms
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TEXAS A&M UNIVERSITY-CORPUS CHRISTI Appendix A: Process
Appendices
In May 2013, with the Momentum 2015 strategic plan nearing the end of its designated time, President Flavius Killebrew kicked off an inclusive, year-long process to develop the next plan for Texas A&M University-Corpus Christi. He appointed nine theme groups, each made up of faculty, staff, students, alumni and community members, to propose recommendations that would move the university toward the vision: Become an Emerging Research University with an unparalleled commitment to every student’s success, closing gaps in achievement and delivering a robust campus experience. The effort started with appointment of a steering committee in early 2013 that, over the spring semester, designed the planning process, helped identify participants and provided training for group leaders. The public launch occurred at the May 2013 faculty-staff meeting, where Dr. George Mehaffy, Vice President for Academic Leadership and Change for the American Association of State Colleges and Universities, was the keynote speaker. He challenged the faculty and staff as well as external theme group members to consider all the forces of change challenging historic models of institutional organization and structure, teaching and learning, and the concept of expertise. He made a strong case that we must develop a welcoming attitude to change because disruption happens most often to the unprepared. Following the campus-wide meeting, theme group members met for the first time with their leaders to get organized. Each group was asked to: propose university-wide goals and actions that cut across colleges, schools, and administrative unit boundaries; champion big ideas that take greater advantage of our distributed strengths; and promote avenues for global impact, creativity and innovation in an ever changing higher education environment. The nine theme groups appointed by President Killebrew were: • Student Engagement and Success • Collaboration • Faculty and Staff • Inclusive Excellence • Sustainability • Globalization • Campus Environment and Information Technology • PK-20 Relationships • Community and Stakeholder Relationships Each group was asked to examine undergraduate education, graduate education, research and creative activity, service to community and state, and efficiency and effectiveness in the context of the theme area and the overarching goal. Each group was asked to identify: 1) the big ideas that would move the university toward attaining the overarching goal of becoming an Emerging Research University. 2) the actions that would implement the big ideas; 3) the time frame for the action; 4) how progress toward the goal should be assessed: and 5) what human, physical or financial resources would be required. (See Appendix B: Theme Group Charges.) Leadership for each group included a facilitator, faculty and staff co-chairs and a resource person. Facilitators led meetings, ensuring that everyone had an opportunity to be heard, and kept the process on track. They worked with the co-chairs to set schedules that allowed deadlines to be met for delivery of the preliminary and final reports. By design, the facilitators were not subject matter experts for the topic. Faculty and staff co-chairs had primary responsibility for writing the preliminary and final reports. They also provided feedback to the facilitator to ensure the process provided needed information and outcomes. The resource people were subject matter experts who could access and provide specialized data or information about the topic.
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TEXAS A&M UNIVERSITY-CORPUS CHRISTI The theme groups provided preliminary reports in November, and at a meeting on Nov. 20, 2013, all of the theme group participants had the opportunity to hear and see the goals proposed by the other groups, discuss them, and prioritize them. To stimulate thinking, the day started by watching Simon Sinek’s TED Talk “Start with Why.” Participants were asked to write their own thoughts on: What is our why? Many of these thoughts are incorporated into the final document as quotes from theme group members. Between the initial meeting and early February 2014, groups had the opportunity to revise their preliminary reports. With final reports in hand, the steering committee considered all of the input to develop a preliminary plan. The preliminary plan was distributed in early April 2014 to the planning participants as well as to the entire campus for feedback via a survey. The steering committee then incorporated the feedback into the plan, which was released at the May 2014 faculty-staff meeting. The next steps are for each unit on campus to begin aligning its strategic plan with the Momentum 20/20 vision and goals. Then, each year, the individual units and the university will review progress toward attaining our goals and make adjustments as necessary.
Appendix B: Momentum 20/20 Participants Steering Committee Dr. Chris Markwood, Co-Chair Dr. Mary Sherwood, Co-Chair Mr. Ryan Beard Dr. Amanda Drum Dr. Christine Shupala Dr. Marilyn Spencer Campus Environment & Information Technology Theme Group Mr. Lionel Cassin, Staff Co-Chair Dr. Timothy Klaus, Faculty Co-Chair Ms. Judy Harral, Facilitator Mr. Steve Baxter Mr. Shawn Braune Ms. Rachel Cox Mr. Ellison Crider Dr. Susan Elwood
Ms. Julie Fomenko Mr. Van Franks Mr. Alan Gutierrez Mr. Andy Heines Mr. Patrick Henry Dr. Ajay Katangur Ms. Kendra Kinnison Mr. Scott Lazenby Mr. Don Luna Mr. Scott Neeley Dr. Kathy Peeples Mr. Edward Tyndall Mr. Lincoln Walburn Ms. Rene Zamora Collaboration Theme Group Ms. Jan Brott, Staff Co-Chair Dr. Corinne Valadez, Faculty Co-Chair Dr. Carla Berkich, Facilitator
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Ms. Jennifer Anderson Mr. Bill Cone Ms. Cristi Day Ms. Margaret Dechant Ms. Sarah Frazier Dr. Sherrye Garrett Mr. Anthony James Ms. Amy Kotulski Dr. Rich McLaughlin Mr. Ryan O’Malley Mr. Joe Schenk Ms. Erin Sherman Dr. Scott Sherman Ms. Joanna Soriano Dr. Magesh Thiyagarajan Community & Stakeholder Relationships Theme Group Dr. Catherine Quick, Faculty Co-Chair Dr. Lari Young, Staff Co-Chair
Dr. Valrie Chambers, Facilitator Dr. Tania Anders Mr. Keith Arnold Mr. Bryan Baker Dr. Sara Baldwin Ms. JoAnna Benavides-Franke Dr. Chris Bray Dr. Kent Byus Mr. Kresten Cook Ms. Shawn Elizondo Ms. Jeanetly Garcia Ms. Emily Martinez Ms. Jaime Miglini Dr. Jim Needham Dr. Gilda Ramirez Dr. Phil Rhoades Dr. Jason Saladiner Dr. Robert Smith Ms. Mary Sullivan
TEXAS A&M UNIVERSITY-CORPUS CHRISTI Steering Committee Dr. Chris Markwood, Co-Chair Dr. Mary Sherwood, Co-Chair Mr. Ryan Beard Dr. Amanda Drum Dr. Christine Shupala Dr. Marilyn Spencer Campus Environment & Information Technology Theme Group Mr. Lionel Cassin, Staff Co-Chair Dr. Timothy Klaus, Faculty Co-Chair Ms. Judy Harral, Facilitator Mr. Steve Baxter Mr. Shawn Braune Ms. Rachel Cox Mr. Ellison Crider Dr. Susan Elwood Ms. Julie Fomenko Mr. Van Franks Mr. Alan Gutierrez Mr. Andy Heines Mr. Patrick Henry Dr. Ajay Katangur Ms. Kendra Kinnison Mr. Scott Lazenby Mr. Don Luna Mr. Scott Neeley Dr. Kathy Peeples Mr. Edward Tyndall Mr. Lincoln Walburn Ms. Rene Zamora Collaboration Theme Group Ms. Jan Brott, Staff Co-Chair Dr. Corinne Valadez,
Faculty Co-Chair Dr. Carla Berkich, Facilitator Ms. Jennifer Anderson Mr. Bill Cone Ms. Cristi Day Ms. Margaret Dechant Ms. Sarah Frazier Dr. Sherrye Garrett Mr. Anthony James Ms. Amy Kotulski Dr. Rich McLaughlin Mr. Ryan O’Malley Mr. Joe Schenk Ms. Erin Sherman Dr. Scott Sherman Ms. Joanna Soriano Dr. Magesh Thiyagarajan Community & Stakeholder Relationships Theme Group Dr. Catherine Quick, Faculty Co-Chair Dr. Lari Young, Staff Co-Chair Dr. Valrie Chambers, Facilitator Dr. Tanya Anders Mr. Keith Arnold Mr. Bryan Baker Dr. Sarah Baldwin Ms. JoAnna Benavides-Franke Dr. Chris Bray Dr. Kent Byus Mr. Kresten Cook Ms. Shawn Elizondo Ms. Jeanetly Garcia Ms. Emily Martinez Ms. Jaime Miglini Dr. Jim Needham
Dr. Gilda Ramirez Dr. Phil Rhoades Dr. Jason Saladiner Dr. Robert Smith Ms. Mary Sullivan Faculty & Staff Theme Group Dr. Shane Anderson, Faculty Co-Chair Ms. Stephanie Arevalo, Staff Co-Chair Dr. Ron George, Facilitator Ms. Stephanie Box Mr. Paul Cameron Ms. Debra Cortinas Ms. Kathy Crane Dr. Bryant Griffith Ms. Sharon Herrera Ms. Sharon Kollaja Dr. Margaret Lucero Dr. Ruby Mehrubeoglu Ms. Jacqueline Navarrete Ms. Liz Perez Ms. Ali Robinson Ms. Rosie Ruiz Dr. Bradley Shope Dr. Sharon Talley Globalization Theme Group Ms. Lily Gonzalez, Staff Co-Chair Dr. Jim Lee, Faculty Co-Chair Ms. Diana Almendarez Ms. Andrea Amaya Ms. Ana Billeaux Ms. Sarah Brown Ms. Natasha Crawford Ms. Diana Dolan Dr. Gary Jeffress Mr. J. J. Johnston
Mr. Volkan Koc Dr. Larry McKinney Dr. Paul Meyer Dr. Sandrine Sanos Dr. Carmen Tejeda-Delgado Dr. Abu Waheeduzzaman Ms. Angela Walker Inclusive Excellence Theme Group Dr. Laura Munoz, Faculty Co-Chair Ms. Lisa Perez, Staff Co-Chair Dr. Liz Sefcik, Facilitator Ms. Keisha Marie Aldridge Ms. Katrina Alejandro Mr. Rene Coronado Dr. Deniz Gevrek Ms. Thurma Hilton Dr. Patrick Larkin Dr. Eve Layman Ms. Kayleigh McCauley Mr. Ralph McFarland Dr. Thomas Naehr Dr. Michael Ramirez Ms. Teresa Rodriguez Ms. Elizabeth Shope Ms. Wendy Strain Dr. Lisa Wines Ms. Nancy Vera Pre-kinder through College Theme Group Dr. Cherie McCollough, Faculty Co-Chair Dr. Jerilee Milligan, Staff Co-Chair Dr. Mark Hartlaub, Facilitator Dr. Faye Bruun Ms. Karen Cullinan
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TEXAS A&M UNIVERSITY-CORPUS CHRISTI Ms. Janet Cunningham Mr. Brian Elzweig Ms. Krystal Escobar Mr. Fernando Figueroa Dr. Pat Hill Ms. Terri Howe Ms. Nicole Kindzirsky Dr. Frank Lucido Dr. Susan Luis Ms. Deshawna McCray Mr. Joe Miller Dr. Peter Moore Ms. Alicia Needham Ms. Sherdeana Owens Ms. Debbie Seeger Mr. Bryan Shelton
Student Engagement & Success Theme Group Dr. Pam Meyer, Faculty Co-Chair Mr. Michael Rendon, Staff Co-Chair Dr. JoAnn Canales, Facilitator Ms. Claudia Ayala Dr. Don Berkich Ms. Ann Degaish Dr. John Fernandez Mr. Michael Franklin Ms. Jessica Gonzalez Ms. Kelley Grant Mr. Steve Moore Dr. Gerry Moreno
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Dr. Mark McNamara Ms. Shahla Nadem-Mollaei Dr. Karen Paciotti Dr. Mohan Rao Mr. John Regalado Ms. Leslee Schauer Dr. Steven Seidel Ms. Leigh Shaver Ms. Susie Sullivan Dr. Susan Wolff Murphy Sustainability Theme Group Dr. Greg Buck, Faculty Co-Chair Dr. Jacque Hamilton, Staff Co-Chair
Mr. Terry Tatum, Facilitator Dr. Kirk Cammarata Ms. Rosie Collin Mr. Roy Coons Mr. Michael Cornachione Dr. Yolanda Keys Mr. David Loeb Mr. Gary Malone Ms. Emily McMannes Mr. Evan Paret Dr. Dan Pearce Mr. Ryan Taylor Dr. David Yoskowitz Ms. Kris Yzaguirre Dr. Awni Zebda
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