SarahHebel_Portfolio

About

Hello,

Sarah is a highly motivated graphic designer who is deeply passionate about her work and raising awareness. She believes that design can be a powerful tool for communicating important messages and bringing about positive change in the world.

She is committed to using her skills to help those in need and is constantly seeking out new ways to contribute to important causes. When Sarah is not designing, she can be found exploring nature, taking photos, or spending time with her family.

Mood

Mobile App Design

Overview

Mood is an original mobile app concept for college students who struggle with mental health and want to focus on selfcare. When signing up for an account, the user will indicate the college or university they are attending. Mood uses this information to offer the student a more personalized self-care experience, providing them easy access to university resources, connecting them with other users, and even allowing them to link their app with their University

Solution

The Mood mobile app was designed with the intention to reduce the stigma of seeking help for mental health and promote a more open campus environment for all students.

Sarah Hebel

Collaborative design with Mandy Espericueta

GOLD 2023 WINNER district 10 arkansas louisiana oklahoma texas

SILVER

App Goals

1. Track emotions and actions

2. Guidance towards the users self-care journey

3. Inspire and motivate college students

4. Customization within the app

Competitors

Mood’s competitors are Habitica, Finch, and Youper. These apps are self tracking and feel better apps. The competitors are unorganized, overwhelming. Mood is different because it is simple, organized, fun, and targets college students.

Target Audience

The target audience is college students who are struggling with mental health. Mood targets students who might be too shy or afraid to ask for help. The app encourages students to express themselves and to visit the counseling center.

Research

After interviewing college students, it was made clear that many students are afraid to go to the counseling center. There were a few students that didn’t know where the counseling was. With Mood, we want to target students who are too afraid to open up or too scared to visit the counseling center. We want students to know where the counseling center is and that it is a safe place to open up.

Habitica Finch Youper

UI Standards

Copywriting

Mood uses youthful, relatable, casual, and safe messaging to relate to college students. The app avoids using negative language and always uses uplifting and encouraging copy.

Characters

Mood uses characters to capture different emotions. Mood avoids using sad charcters, but has a variety of characters to display a variety of emotions. The user is able to change their character at any time. Their character will help guide and support throughout their self-care journey.

Scan here to experience the app!

Character Illustrations by Sarah Hebel

Alzheimer’s Store

Rebrand Overview

The purpose of The Alzheimer’s Store’s rebrand is to change the direction of the brand’s focus and objectives. Along with selling products, The Alzheimer’s Store needs to lean into educating the audience and spreading awareness.

The recognizable color palette is friendly and caring. The overall goal for the Alzheimer’s Store is to focus on spreading awareness and helping those that have loved ones with Alzheimer’s with relatable and positive messaging.

Sarah Hebel

Current Logo

Rebrand Logo

Packaging

The goal of the toy products is to keep the Alzheimer’s patient’s mind occupied and stimulate their senses, such as touch, sight, and hearing.

Annual Report

Wooden Learning Camera

Wooden Toy Truck

Wooden Toy Bus

Lovely

Magazine Overview

Lovely has devoted itself to publishing stories covering body positivity and diversity for women. We hear the stories of women and we are here with open arms for support. We cover many things in Lovely like defining body positivity, words of affirmation, tips, and more. Our overall goal is to create a safe place for women and to let them know that they are lovely as they are.

Solution

To help women on their journey to find love within their bodies, we created a soft and friendly brand. Soft words and round shapes are used throughout the magazine. It was important to use many pinks and whites throughout the magazine to make the overall tone sweet and welcoming.

Sarah Hebel

Competitors

Many body types and sizes are not accepted by society. These expectations can lead to poor mental health, body dissatisfaction, and unhealthy behaviors around food and exercise. Plus, Diversity Woman, and FabUplus are competitors for Lovely. Some of Lovely’s competitors lack diversity. Lovely is more inclusive and helps women love their bodies.

Moodboard

It was important to incorporate many shades of pinks and soft colors. Body positivity and diversity are the most important factors for the magazine. It is important to show women who are confident with their bodies and to show a diverse group of women of all shapes and sizes. Stories, photos, and illustrations included in the magazine are powerful and telling.

Headline- Peace Sans

Subhead- Azo Sans Medium

Body Copy- Loos Wide Regular

Sarah Hebel

Logo Digitization

During my conversations with peers, I discussed my brand and how I wanted a lot of round shapes. Then the idea came to make the logo round and to play with the letter ‘y’.

Story Ideas

Filters on social media

Body positivity, self-reflection, and self-love

Quiz that gives you an affirmation

Women of color, how they’re effected Lizzo, Yitty collection

Step 1) Have a body Step 2) Go to the beach

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South Texas Botanical Gardens & Nature Center

Website Overview

The South Texas Botanical Gardens & Nature Center is a beautiful place to connect with nature, located in Corpus Christi. The gardens offer a variety of resources and activities, including parrot talks, “rep-tales,” and more. The website redesign focused heavily on organization and the use of bright, lively colors to capture the fun and beauty of the gardens. The goal was to create an easy user experience for the target audience, while also highlighting all there is to do at the gardens. Overall, the redesigned website is a vibrant and engaging representation of the South Texas Botanical Gardens & Nature Center.

Sarah Hebel

Rise Up + Recover

Overview

Rise Up + Recover is a smart companion for managing your journey to recovery from eating disorders including anorexia nervous, bulimia nervosa, binge eating disorder, and AFRID. This app is also intended for people with general eating, weight, and shape concerns. The purpose behind the redesign for Rise Up + Recover is to update the app to be more friendly and motivating to those who struggle with food. We want to encourage users to keep coming back to the app to log their journey.

App Goals

1. Help people who are struggling

2. Get users to share their logs

3. Inspire people who are struggling

4. Gather loyal users

Sarah

Design for Non-Profit

CBWF TOKC

Triumph Over Kid Cancer

Triumph Over Kid Cancer (TOKC) is a foundation that is dedicated to improving the lives of children with cancer by raising their spirits, raising the public’s awareness, and funding research to improve the treatment and survivability of pediatric cancers.

Coastal Bend Wellness Foundation

The Coastal Bend Wellness Foundation (CBWF) is a grassroots, community based non-profit organization taking on causes to fill gaps in services that no other agency provides. Current services include primary health care, mental health and substance abuse programs, infectious disease testing, education and linkage to treatment, and youth education to provide information on the dangers of drug use.

Sarah Hebel

TOKC: Fundraiser Invitation

CBWF: Business Card

Triumph Over Kid Cancer

TOKC: Social Media Square Posts

TOKC: Social Media Story Posts

TOKC: Big Easy Fundraiser Social Media

TOKC: DTOT Awards Invitation

Coastal Bend Wellness Foundation

Sarah Hebel

CBWF: Breast Friends Program Insert

CBWF: Testing Card

CBWF: Pink Diva Ball Ticket

CBWF: Phases Flyer

CBWF: Rainbow Run/Walk Flyer

CBWF: Community Cleanup Save The Date

CBWF: Life’s A Drag Social Media

CBWF: Life’s A Drag Flyer

Thank You.