Let’s get to work!

Hello there! I’m Shaylee Patterson, a graphic designer based in Corpus Christi, Texas who enjoys incorporating bold and ambitious elements into my designs. I’m a problem-solver by nature and am always eager to explore ways to push the boundaries and take projects to the next level. As a versatile designer, I possess a wide range of skills, including design, UI/UX, illustration, communication, and teamwork, among others.

My goal is to create designs that leave a lasting impression and make users feel like they’re part of something special. I’m truly passionate about my work, and I always strive to exceed my own expectations and deliver results that surpass what I initially imagined. I take pride in my ability to elevate projects and bring out the best in every design I create.

Contents

Joyryde

Mobile App

Branding, Case Study, UI/UX

RoundTrip Magazine

Publication

Branding, Illustration, Print

Lolly’s Learn & Grow Center

Website Redesign

Branding, UI/UX

Jelly Belly Candy Company

Company Rebrand

Branding, Packaging, Print

Lego Catalog

Publication Print Bella Cora Bakery

Website Redesign

Branding, UI/UX

Project Overview

Joyryde is the perfect app for casual bikers looking to explore their city or discover new routes through nature’s scenic wonders. Unlike many fitness-focused biking apps on the market, Joyryde offers a more relaxed and user-friendly approach to biking. Our goal was to create an app that would make biking more accessible to everyone, regardless of their level of experience. With Joyryde, riders can enjoy route suggestions, turn-by-turn navigation, and a community feed to share their biking experiences with others. Come on and take a ryde, with Joyryde!

Solution

With this project I set out to fill a gap in the current market for biking apps. I approached the project with a younger, nonfitness-focused audience in mind. The colors and visuals throughout the app are comforting, friendly, and engaging. The brand voice throughout the app is encouraging and positive, no matter what kind of rider the user may be.

Awards

User Interface Research

To start this project, I began researching the existing apps in the market to identify their limitations and determine how to overcome them. This involved analyzing the needs of both users and clients, primary and secondary audiences, necessary user flows, and other relevant factors. By conducting this thorough research, I gained valuable insights into what I wanted the app to offer and started drafting a site map to guide the creation of corresponding screens.

Having a solid foundation from the start saved me significant time and effort. I could easily refer to my planning document to ensure that my designs stayed within the intended parameters and aligned with my research. Ultimately, this approach allowed me to create an app that met the needs of users and clients alike while delivering a smooth and intuitive experience for everyone who uses it.

Hi-Fi Wireframes