1 minute read
Annual Report
Advertisement
Project Overview
Designing a 20-page catalog for LEGO, a beloved brand among kids, teens, and adults, was a challenging task, given the company’s dynamic personality, broad audience, and established consumer trust. To ensure a successful outcome, I had to carefully consider these factors and plan my approach accordingly.
Solution
In my catalog, I wanted to showcase that the brand is not just for children. To achieve this, I featured a variety of LEGO products suitable for different age groups. Additionally, I aimed to evoke a sense of nostalgia throughout the publication by including images of people of all ages enjoying LEGO blocks. I hoped that this approach would help consumers remember fond memories from their childhood while also demonstrating that LEGO can be enjoyed at any age.
Cover Progress
My vision for the catalog cover required more than just a flat image. I wanted to convey a sense of excitement and fun that would capture the attention of consumers. To achieve this, I combined the creative power of Illustrator to construct a dynamic LEGO background and used Photoshop to blend the images together into an engaging scene. Through this approach, I was able to bring the world of LEGO to life and inspire people to explore it further.
Project Overview
Bella Cora Bakery is an award-winning bakery located in El Paso, Texas. The bakery prides itself on having an amazing baked goods and sweets lineup. The bakery is Frenchinspired and has opened another location in El Paso since its initial opening in 2012. Their business aims to provide a selection of excellent quality and delicious pastries.
Solution
For this UI/UX website rebrand, I went with the awardwinning Bella Cora bakery that had an amazing story, but their website lacked the polished UI/UX it deserved. My objective was to infuse some personality and meaning into the website to create a warm, inviting online presence that would attract customers from far and wide. I started by revamping the logo and refreshing the color palette with bakery-approved hues. Using Wordpress and Elementor website builder, I created a new website design to reflect the bakery’s commitment to homeliness and quality.
