CVMBS COMMUNICATIONS CVMBS Communications supports the college through the implementation of strategic marketing and communications services that range from branding and identity, media and public relations, graphic design, and printing and copying to digital marketing, web and digital communications, photography and videography, and merchandise sales.
VOLUME 21, NUMBER 1 // SPRING 2020
Communications The communications team writes and distributes college news through press releases, the weekly Pet Talk column, the CVMBS Annual Report series, and the semiannual CVMBS Today magazine. In 2020, CVMBS Communications created two new enewsletters—News from Veterinary Way replaced Dean's Corner as an internally focused newsletter that shares news, publications, events, and other celebratory information and CVMBS Impacts, an externally focused newsletter that focuses on the college's most impactful news. Read our news stories and publications online at vetmed.tamu.edu/news. Our team also coordinates all media interaction with CVMBS faculty, staff, and students. We provide graphic design, photography and videography, digital marketing, and website support for the CVMBS Dean's Office, departments, centers, hospital services, research units, and college events. We also provide services to other entities on the Texas A&M campus, including Mays Business School and The Bush School of Government & Public Service. We coordinate the digital signage within CVMBS buildings and the official social media channels for the college. We also provide undergraduate BIMS and professional DVM students with notes for classes taught by college faculty. Members of our team are Texas A&M adjunct faculty, active in professional communication organizations, give presentations and seminars within the college, university, and at local and regional conferences, deploy with the VET, and design the merchandise sold in the CVMBS Marketplace.
CVMBS Today, Spring 2020
CVMBS Ambassadors The CVMBS Ambassadors are an important part of the welcoming and inclusive environment the CVMBS provides to visitors. As the public face of our college, Ambassadors welcome guests to campus, share information with visitors, assist with special functions, and offer tours that showcase our teaching spaces. In 2020, the CVMBS Ambassadors played a major role in the college’s response to COVID-19. Within weeks, they helped CVMBS Communications get virtual tours of the college online and quickly shifted to giving daily virtual tours and Q&A sessions to the public. Information on these sessions, videos, and tours can be found at tx.ag/cvmbstours. The ambassadors also played a large part in the Texas A&M Veterinary Medical Teaching Hospital (VMTH) response to COVID-19. Starting in March, the ambassadors assisted with client check-in, parking lot coordination, and even worked as runners. The extraordinary efforts show that they are dedicated to serving the college by building and strengthening the CVMBS’s relationship with prospective and current students, faculty and staff, alumni and donors, and other guests. The program comprises veterinary students, BIMS graduate students, and undergraduate BIMS majors who demonstrate the Aggie Core Values of Excellence, Integrity, Leadership, Loyalty, Respect, and Selfless Service.
CVMBS Communications produces the 2020 graduation ceremony.
CVMBS Ambassadors
Marketplace CVMBS Marketplace is the place to purchase college merchandise. From apparel to pet items, if you're looking for a special gift with a CVMBS or veterinary theme, it is the place to shop. Order from us online at tx.ag/CVMMarketplace.
CVMBS Marketplace 2020 CVMBS Annual Report • 51
