Portfolio
Print & Web
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Introducing Ernest J
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Not available at Main Street Jewelers.
Not available at Main Street Jewelers.
You can’t buy these ruby, pearl, and diamond earrings.
You can’t buy this 14kt white and yellow
That’s because they were custom designed and created
gold necklace with a suspended fantasy-cut citrine.
exclusively for Clarence Willard as a gift to his wife.
That’s because it was custom designed and created
We can, however, create other equally incredible
exclusively for a lucky raffle winner who attended the
one-of-a-kind earrings whenever your heart desires.
13th Annual Queen’s Cup Steeplechase.
No two people are alike.
We can, however, create other
Should your jewelry be any different?
custom pieces whenever your heart desires.
Main
ers. ewel J t e Stre
No two people are alike.
an anite
Should your jewelry be any different?
There’s only one.
There’s only one.
Th
111 Address Store Hours: M - W & Fri. 10am - 6pm
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Location, State Zip
| Thurs. 10am - 8pm |
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111 Address
800.555.5555
Store Hours: M - W & Fri. 10am - 6pm
Sat. 10am - 4pm
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Location, State Zip
| Thurs. 10am - 8pm |
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111
800.555.5555
Sat. 10am - 4pm
yourname.com
yourname.com
Store
Of course you can always come visit us and view over a thousand in-store pieces for inspiration!
Of course you can always come visit us and view over a thousand in-store pieces for inspiration! © 2008 Main Street Jewelers
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Print Publication
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A little bit country, with a lot of rocks.
Music to her ears. Show her you love her... no strings attached.
Now Thatís Nashville.
Now Thatís Nashville.
111 Address ï Location, State Zip ï 800.555.5555
Now Thatís Nashville.
111 Address ï Location, State Zip ï 800.555.5555
111 Address ï Location, State Zip ï 800.555.5555
Print Publication
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Now That’s Nashville
Print Publication
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Disorienting Series
Print Publication
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Lesson Plan
This year, bring out the kid in him. Is jewelry at the top of his list? You better check it twice. Then head straight to your American Gem Society™ jeweler. Since 1934, American Gem Society members have helped mothers, wives, girlfriends, and daughters find the perfect holiday gifts for the men in their lives. Our members set the industry standard for high ethical business practices, continuing education, professional service, and consumer protection. Only 5 % o f j e w e l e r s , d e s i g n e r s , a n d appraisers have met the requirements necessary for membership. Plus, the American Gem Society is the only professional jewelers organization that requires annual recertification.
Holiday gifts for any budget starting at
Shop with confidence this holiday season. Shop with an American Gem Society jeweler.
$XXX
LOGO HERE Address • City, State, Zip 000.000.0000 • webaddress.com © 2007 American Gem Society
Print Publication
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Business to Business
Introducing
EXCLUSIVELY
the
AVAILABLE
AT
Brand Development
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Lakeshore Collection
am d A r o F e & Stev
hoice. c e n o as only w e r e h e end, t h t n i e Becaus
ting Marke htman 9 Fruc
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Newsprint
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na n A r o F & Eve
™
S to r e
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5 0pm 5 .5 5 5 0 0 .5 5 0 a m - 5 :0 8 :0 ip 0 Z 1 te t. ta | Sa on, S L o c a ti - 5 :0 0 p m m ress am .c o d 0 e d m :3 A a 9 111 ourn - F r i. w w w.y Mon. ours:
Color and Black & White
Bremer Jewelry “Holiday” :30 VIDEO: Cute, quirky yet endearing character In Santa Suit; he walks on screen. Bremer signage behind him; he is wearing the Bremer pin on the suit. Christmas tree with little gifts all around it (jewelry box size) and Bremer bags. AUDIO: Ernest J. here for Bremer Jewelry. VO : Ernest J. here for Bremer Jewelry. VIDEO: He talks to camera VO : ERNEST J:…’tis the season to be jolly… VIDEO: He starts to fill the gifts around the tree in his Santa sack. VO : ERNEST J:…which is why you should shop at Bremer Jewelry… VIDEO: Cut to shot of reindeer in front of house… Cut to wrapping area and reindeer hoof stomps on the package to tie a bow (like someone would use a finger) VO : ERNEST J:…there’s free delivery…. Free gift wrapping…hoof please… VIDEO: Cut back to interior scene goes darker and tree lights up and star on top flashes “Open Late” VO : ERNEST J:… extended holiday hours… VIDEO: Chubby little woman in Mrs. Santa suit strolls by him with tray of goodies…eggnog being one of them… VO : ERNEST J:…and best of all some delicious refreshments…. VIDEO: He throws bag over shoulder…she passes by VO : ERNEST J: Uh…I’ll take a little of that eggnog… VIDEO: Dissolve to real shot of jewelry shot on black TBD. Then dissolve to animated logo with both locations and web address. VO : TALENT VO: Bremer Jewelry. Unbelievable Guest Services
Television
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Introducing Ernest J
Goodman & Sons “Trust” :30 VIDEO: Tight - Medium shots against black background. Cuts between each. Brothers are in shirts and a tie AUDIO: Fun instrumental. VO : ERIC: There’s something about buying a piece of jewelry… VO : STUART: …from a jeweler you can actually meet in the store… VO : NED: …has their name on the door… VO : ERIC: … is committed to the community and you…. VO : Stuart: …not to mention some great jewelry like this… VIDEO: Dissolve to :03 shot of jewelry. Dissolve to beauty shot pan of Hampton location store interior. VO : Goodman & Sons Jewelers A Peninsula Family Tradition Since 1947. VIDEO: Group shot of all. They banter and react to each other. start by sounding like they we just entered into the conversation already going on… VO : Ned: We were sort of going for the soft sell… VO : Stuart: What? We’re in the jewelry business… VO : Ned: Yeah…but, we were going for something more touchy - feely… VO : Stuart: Ok, you can trust us and buy jewelry… VIDEO: Dissolve to logo over talking. VO : Eric: You kind of missed the point… VIDEO: Goodman & Sons logo Hampton, Williamsburg goodmanandsons.com AUDIO: Music out.
Television
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The Goodman Brothers - Trust
Branding
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Corporate Identity
Street
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Event Invite
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Anniversary Celebration
Event Invite
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Introducing Hearts On Fire
— everything le who has For the coup
lebrate We can’t ce
20 years in
s. ay gift idea except holid
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just one nigh
SAVE THE DATES: Her Night - Thursday, November 29 — 6:00 to 9:00 PM His Night - Thursday, December 6 — 6:00 to 9:00 PM
parties. 2 nights. 2 . the holidays to shop for ys a w sy a e 2
Main Street Jewelers !DDRESS s ,OCATION 3TATE :IP s
PM 6:00 to 9:00 ember 29 — ov N , ay P sd Thur to 9:00 M Her Night ber 6 — 6:00 em ec D , ay Thursd His Night -
Holiday Invite
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His & Hers Night
When you receive!
What better time than the holidays to show how much we appreciate you and value your business. We look forward to seeing you soon and wish you a healthy and happy 2009!
Value: $50*
It’s better to
*Some gifts keep on giving! If you spend $500 or more, we’ll double the value of your card to $100. That’s quite a stocking stuffer.
give...
$100 Gift Card
$50 Gift Card
MC50 0
# 475 Customer
$50 Gift Card
Expires De
Customer Expires De
, 2008
n ss Locatio 111 Addre ww.yourname.com w | 5 5 5 .5 800.555
Expires December 24, 2008
Customer # 4750
111 Address Location 800.555.5555 | www.yourname.com
# 4750
08 ber 24, 20
n ss Locatio 111 Addre ww.yourname.com w | 5 5 5 .5 800.555
cem
cember 24
111 Address
Location, State Zip
800.555.5555
www.yourname.com
This gift card is non-transferable and will expire on December 24, 2008. See exclusions on back of card.
Gift Cards
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Holiday
Mikimoto, The Originator of Cultured Pearls Since 1893, is the world’s foremost authority on South Sea cultured pearls. For well over a hundred years, the Mikimoto name has been synonymous with unparalleled quality and service. As the undisputed expert in pearl cultivation, craftsmanship and design, Mikimoto is your best source for the world’s finest South Sea cultured pearls. From $6,500
Catalog
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Spring - In Full Bloom
A bottle with a gemstone inside is quite the birthday surprise — and an incentive to have a piece of jewelry made.
Special Program
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New Birth
y p p Ha
! y a d Birth
$50 oup Gift C
o n*
p a ir s 5 e s , re 5 .5 5 5 - 5 :0 0 p m rc h a s d a te . 0 0 .5 5 m th us pu ip 8 t. 1 0 :0 0 a re v io a y s o f b ir Z p r te a ta p a y fo h in 3 0 d on, S 0pm | S it e d to o c a ti o r u s E x p ire s w s L 0 a m - 5 :0 e .c o m o ff e r, n. d d re s am 9 :3 o th e r tr a n s a c ti o y n a 1 1 1 A o n . - F ri . w w.y o u rn it h per w n d w M o e p : cou m b in H o u rs h , c o o n ly. O n e S to re r cas
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Special Program
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Birthday
111 A
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welers has mo ved up We ha ! ve a ne w store u p from o the stre ur old May w et locatio e mono n. polize your tim e to sh ow it o Please ff? attend a Park Place-s tyle Pa 111 A rty: ddress across from th e Mall Septem ber 10 , 2009 6PM 9PM RSVP to (Name name@ ) at 55 jewele 5.555 rname.c .5555 or om befo re Sep tember 1. oly is a registe re
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Monopoly
!
®
ADVA NCE T O 111 Ad dress
Monopoly is a registered trademark of the Milton Bradley Company.
“Go” to our new Septe store Present mber 10, 200 on 20% sa this card and 9. vings o n your receive *Some purchas exclusi e.* ons a pply.
New Store Announcement
US S AS P T NO
Advance around the corner to our new store. Collect Big Savings!
(COLLE CT BIG SAVIN GS)
®
Monop
111 Address Location, State Zip
TO OUR NEW STORE ON DATE FROM X-X PM TO RECEIVE 20% SAVINGS ON EVERYTHING*
*EXCLUDES XXXXXX XXXXXXXXXXX.
Charity Gold Program
The Golden Rule just got more golden. Following the Golden Rule is something charities are known for. Unwanted gold can help your charity TODAY. Many of your donors may want to give to your organization, but lack the cash to do so.
The
ule R n e Gold ot more just g en. gold
Jeweler Name has a solution: A Gold Buying Event Gold value is at an all time high — which makes this a great time for people to sell unwanted jewelry. With gold prices so high, many places are buying gold, but Main Street Jewelers pays top dollar for gold jewelry every day. This guarantees you the highest donation possible when partnering with Main Street Jewelers.
What is a Gold Buying Event?
How it’s done: Fundraising Made Simple
A gold buying event is a party swhere donors and members of your organization can sell their gold or platinum jewelry. The event is held at Main Street Jewelers or at any approved location but the guests are invited by you!
Contributors bring in their unwanted jewelry, State Issued ID, Social Security Card, or Birth Certificate and qualified jewelers from Main Street Jewelers will weigh and evaluate the unwanted gold and platinum. Contributors then have a few options. The options are:
Because Main Street Jewelers consistently pays more for gold and platinum than other jewelers in the region, your donors will get the best prices for their unwanted jewelry — and have the option to make a personal donation to your organization at the same time! Jewelry currently lost in the bottom of their jewelry boxes can help them … and you! It’s so simple and easy for your organization. You invite your donors. We do the rest.
Use a locally owned and trusted jeweler to make your event a success.
Options: 1. Have a check mailed to them for the full value. 2. Split their profit with your organization in any ratio they choose. 3. Give the entire value to your organization. In addition to the contributor’s donation,Main Street Jewelers will guarantee a percentage of the event’s proceeds to your charity.
m
me.co
a .yourn
111 Address Location, State Zip 800.555.5555 www.yourname.com
Earn money for your charity through unwanted gold with Main Street Jewelers.
55 55.55 800.5 pm ate Zip - 5:00 on, St ti am ca 0 Lo 9:3 . - Fri. 5:00pm ddress : Mon Hours 10:00am Store Sat.
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© Cop
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Giving back never felt so good as a gold buying event co-hosted with a local charity.
Brochure
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Gold Buying
e l a S l nua
An
F* F O % 0 5 20% pril 27 – May 9
365 A
of ases purch E! h sale klace FRE it w ers ec Day. ustom eive this n c s r’ 0 e 0 Moth First 1 ore will rec ct for rm Perfe 100 o
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30-7 0% o EVE RY i ff* tem on d is play
!
days until it happens again!
Main Street Jeweler’s Anniversary Sale Miss this and you won’t forgive yourself until next year.
25% Off* Storewide and Online! April 27 - May 9
Direct Mail
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Annual Sale
May
1-M
ay 9
Direct Mail
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Product Launch
8
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7Z 9^[[ZgZci BE DIFFERENT Step into royal tradition. The Cushion Cut’s brilliance was best known because of its most regal examples — the Hope and Cullinan II diamonds. Until now.
THE SALE IS ON.
Enter Amadena and experience the unparalleled beauty of the Amadena Cushion Cut diamond.
WHO WILL WIN A $1000 AMERICAN EXPRESS® GIFT CARD
? EXPERIENCE AMADENA AND WIN. Experience Amadena at Harold Steven’s Jewelers through February 29, 2008 and enter to win a beautiful piece of jewelry from Amadena, valued at $20,000. Winner will be selected by Amadena and announced on March 10, 2008. See store for contest details.
Exclusively at:
525 B Stre et, S uite 150 | S a n D ie go, CA 92101 619.231.0520 w w w.haro l dsteve ns.c o m
©2007 Amadena, Inc. All Rights Reserved.www.amadena.com
Direct Mail & Print Publication
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Special Promotion
Special Event
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Ladies’ Night
111 Address
Location, State Zip
12
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Tickets Enclosed
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Men’s Night
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Co-Op
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Newsprint, Publication & Web Banner
Co-Op
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Television, Newsprint & Web Banner