Media Kit 2010
Have you ever looked through the bottom of a glass and watched the world in distortion? It is Tangent’s mission to take that glass and put it over the world of fashion for you the fashion revolution is online Tangent Magazine is a driving force in the online fashion revolution. Tangent stands apart with an opulent underground aesthetic that speaks to a generation of style leaders. The online venue creates interactive platforms where Tangent readers can discover the latest high-end fashion in an artistic context.
the mission Tangent is dedicated to being an international reference for fashion and contemporary culture. Tangent inspires with high-end fashion editorials, avant-garde images and exclusive features that showcase the instigators of the fashion industry today and tomorrow.
Tan ge n t Magazine provides readers
with the modern way to engage with media
the venue The online venue provides the perfect medium for the modern reader. The multiple platforms to experience video content, images and text in precise digital clarity, make online the chosen venue for articulating Tangent Magazine’s content. The power of online access allows Tangent Magazine to instantly communicate to a global readership, with daily updates ensuring our readers are informed first. The evolution of online media gives Tangent readers the ability to design their own navigation, letting them unveil the content of Tangent Magazine in their chosen trajectory.
Fasten your seat belts to experience interactive f a s h i o n the magazine Tangent Magazine is a quarterly project-based publication. This project-based approach is revolutionising the traditional idea of an e-zine. Tangent Magazine is a visual smorgasbord of the most imaginative fashion projects that combine the latest in international fashion under Tangent’s opulent underground aesthetic. Each individual project is a creative exploration of fashion today and the minds of its contributors. In each issue of Tangent Magazine you will discover: high-end fashion editorials, fashion films, behind the scenes videos, video interviews and documentary stills - often all within the one project.
a daily must f o r fashion crazed b o y s a n d girls
the website Tangentmag.com is a daily must for fashion crazed boys and girls who want to stay ahead with their fashion information. It is updated daily with fashion news, videos, products and the latest information from high-end labels. All content on tangentmag.com represents the mood and the trends of today and also represents what will influence fashion’s move tomorrow. With contributors based in Sydney, Melbourne, New York, Milan, Paris and London, readers on tangentmag.com are instantly informed from global fashion hotspots.
the readers
Tangent readers are style leaders who experiment and interpret the newest trends first Our international audience is a breakdown of 60% women and 40% men who sit in the 22-39-age bracket and are early adaptors of trends. Tangent readers use fashion as a tool for personal expression and work of study within the creative industries. Actively seek out the latest developments in fashion and pop art culture. Intensive Consumers Tangent readers spend on quality and take pleasure in investing on luxury goods that define their personal style. They are avid consumers both in stores and online. Educated On local They are contribute
and international fashion trends. interested in all components that to defining contemporary culture.
why advertise
Surprise y o u r consumer Advertising in Tangent Magazine is an insurance for luxury brands to communicate to an influential audience who have pronounced interests in fashion and contemporary culture within a media product dedicated to featuring only high-end products. Showcase your products or services alongside strong cutting edge editorial content, devoted to showcasing the latest and most exciting in fashion pop art culture. Communicate to premium endconsumers all over the globe through the power of online visibility in a media venue that attracts style leaders. Challenge yourself to communicate through fashion videos, animation and customized Tangent Magazine advertorials.
contact
Director Emmanuel Giraud emmanuel@tangentmag.com Editor in Chief Heather Cairns heather@tangentmag.com 80 Victoria St Beaconsfield NSW 2015 Australia + 61 2 93 181 668