Sponsorship and Advertising with Tanglin Trust School

SPONSORSHIP AND ADVERTISING WITH TANGLIN TRUST SCHOOL

ABOUT TANGLIN TRUST SCHOOL Established in Singapore in 1925, Tanglin provides a world-class education through British-based learning with an international perspective. Tanglin is a busy, dynamic school with a rich heritage.

For nearly 100 years Tanglin Trust School has continued to evolve and grow, expanding its educational offering, tailoring its curriculum and improving its facilities to benefit student needs.

THE TANGLIN COMMUNITY IN NUMBERS Over

2800 students

55

nationalities represented

1700

680

Current parents Staff

families

A STRONG TANGLIN COMMUNITY Last year marked a record-breaking period of engagement at Tanglin. It hosted its biggest graduation event ever, the most extensive alumni reunion to date, and organised the single largest event in the school’s history - the end-of-year Tanglin Summer Festival with an impressive crowd of over 4000 attendees.

NEW BUILDINGS AND FACILITIES Tanglin’s new Centenary building exemplifies the school’s commitment to providing a holistic education. Each of its 11 floors contains an aspirational learning space that will enhance the experience of Tanglin students across all ages.

CONTINUED ACADEMIC SUCCESS Our exam results consistently outperform the Singapore and UK average.

HOW TANGLIN BENEFITS FROM SPONSORSHIP AND ADVERTISING Tanglin’s not-for-profit status ensures fees are solely focused on providing a holistic education centred on helping each student to achieve their potential. Tanglin organises various events across the school calendar year which bring the school community together. Revenue generated from sponsorship and advertising will be used to support these school community events.

Organisations and individuals will work with Marketing and Sponsorship on advertising opportunities and will be supported at events by the Friends of Tanglin team.

HOW TANGLIN COMMUNICATES TO ITS COMMUNITY AND WIDER AUDIENCE THE VOICE

of Tanglin Trust School Vol 40 / 2023

MEET TANGLIN’S 2023/24 HEAD TEAM Find out how they strive to be ‘perfect’ role models MCI (P) 005/05/2023

1

THE VOICE MAGAZINE

Biannual school magazine published in print (December and April). A beautifully edited selection of stories and news from the Tanglin community.

Full Page: $2750 / Half Page: $1500

OFFICIAL TANGLIN YEARBOOK

Distribution: 1000 – School ‘keepsake’ Full Page: $1000 / Half Page: $600

Physical distribution Given to current and prospective families (as part of the welcome pack) and Tanglin staff 3000 copies Digital distribution • Extensive Alumni network: 15,000 members • Social media (Facebook, Instagram, Linkedin): 19500 followers • Former staff and parents Total physical and digital estimated exposure: 20000

DIGITAL IN TOUCH

Weekly parent e-newsletter containing important announcements, news and upcoming dates. It is sent every Friday afternoon during term time.

Stats • 4000 contacts • Average open rates: 70-75% • Upward trend in reading time • $750 per issue/packages of 5 x spots also available

TANGLIN SOCIAL MEDIA • • •

Facebook: 8,000 followers LinkedIn: 9,000 followers Instagram: 5,000 follwers

Available as part of event sponsorship • Friends of Tanglin (FOT) Facebook: 1,500 followers • Advertising: $300

CAMPUS DISPLAYS

Available as part of event sponsorship Screens • Banyan Café: parent-focused screens x 2 • Berrick carpark screens Posters • Posters associated with school events • Parent-focused posters in Banyan Café and co-working space can be used for brand awareness.

TANGLIN’S SIGNATURE COMMUNITY EVENTS FAMILY MOVIE NIGHT IN OCTOBER AND MAY Attendance: 1200 Venue: Tanglin Playing Field

CHRISTMAS FAIR IN DECEMBER Attendance: 2500 Venue: Tanglin Campus

QUIZ NIGHT IN MARCH Attendance: 200 Venue: Tanglin Campus

GOLF AND TENNIS DAYS Attendance: 100 Venue: External

SUMMER FETE

Attendance: 2500 Venue: Tanglin Campus

TANGLIN OFFERS THREE BESPOKE ANNUAL SPONSORSHIP PACKAGES GOLD SPONSOR, $40,000 • • • •

Logo/Company name mentioned across key school events Advertising opportunities before/after the event through various communication channels (In Touch / social media / The Voice) Elevated contact with event attendees In-event branding and customer engagement opportunities: 2 full page advertisements in The Voice, 12 insertions in In Touch and 4 Friends of Tanglin Facebook posts.

SILVER SPONSOR, $25,000 • • •

Logo/Company name mentioned across selected school events Advertising opportunities before / after the event through various communication channels (In Touch / social media / The Voice) In-event branding and customer engagement opportunities: 1 full page advertisements in The Voice, 6 insertions in In Touch and 2 Friends of Tanglin Facebook posts.

BRONZE SPONSOR, $15,000 • • •

Logo/Company name mentioned across one school event Advertising opportunities before / after the event through various communication channels (In Touch / social media / The Voice) In-event branding and customer engagement opportunities: 3 insertions in In Touch and 1 Friends of Tanglin Facebook posts.

Please enquire directly with the Sponsorship Team to discuss further.

Contact: Amy Anderson (Content Marketing and Sponsorship) amy.anderson@tts.edu.sg | +65 67703677