JIGREE SERVICE BLUEPRINT - BUSINESSMEN
Travel booking websites, flight booking websites, internet portals
Evidence
Jigree Service Blueprint
Customer Journey
Businessmen
Plan to come to Jabalpur for business reason Think of travelling if time permits (minorly)
Advertisements
Book their journey
Soochna Graha, Memories screen
Arrive in Jabalpur
May find out about Jigree through booking portal online
Sees Soochna Graha & JBPmemories screen while leaving the exit point
Stands, Signages, Branding
Travels around to business place & finds way easily due to Jigree’s signages, feels safe
Souvenir ATM, souvenirs, soochna graha
Visit soochna graha for 1 day Jabalpur experience Dispense souvenirs from souvenir ATM
JBPmemories screen
See images of people enjoying on the screen at exit points & get nostalgic
Return home & recall travel experience in Jabalpur
Emotional map
Line of interaction Jigree promotion activities in cities &, tourism promotion drives
Frontstage
Jigree ads & introduction on booking MP tours on travel portals to encourage users to visit Jabalpur
Helping personnel around city
Souvenir stock maintained by local personnel JXP-rience promotion by personnel inside soochna graha
Line of visibility Partnering with travel agencies, local travel agents, logistic services, local souvenir makers, travel booking websites
Backstage
Local personnel to get rewards & personnel of the month updates
Transport of some souvenirs from place of production to the souvenir ATM & warehouse
Line of internal action
Support Processes
App development, branding, planning, manufacturing & set up of 5 senses box, souvenir ATM, expedition bracelets, soochna graha etc.
Payment processes 3rd party logistics
Memory screen maintenance & updating of memories