JIGREE SERVICE BLUEPRINT - BUSINESSMEN
Travel booking websites, flight booking websites, internet portals
Evidence
Jigree Service Blueprint
Customer Journey
Businessmen
Plan to come to Jabalpur for business reason Think of travelling if time permits (minorly)
Advertisements
Book their journey
Soochna Graha, Memories screen
Arrive in Jabalpur
May find out about Jigree through booking portal online
Sees Soochna Graha & JBPmemories screen while leaving the exit point
Stands, Signages, Branding
Travels around to business place & finds way easily due to Jigree’s signages, feels safe
Souvenir ATM, souvenirs, soochna graha
Visit soochna graha for 1 day Jabalpur experience Dispense souvenirs from souvenir ATM
JBPmemories screen
See images of people enjoying on the screen at exit points & get nostalgic
Return home & recall travel experience in Jabalpur
Emotional map
Line of interaction Jigree promotion activities in cities &, tourism promotion drives
Frontstage
Jigree ads & introduction on booking MP tours on travel portals to encourage users to visit Jabalpur
Helping personnel around city
Souvenir stock maintained by local personnel JXP-rience promotion by personnel inside soochna graha
Line of visibility Partnering with travel agencies, local travel agents, logistic services, local souvenir makers, travel booking websites
Backstage
Local personnel to get rewards & personnel of the month updates
Transport of some souvenirs from place of production to the souvenir ATM & warehouse
Line of internal action
Support Processes
App development, branding, planning, manufacturing & set up of 5 senses box, souvenir ATM, expedition bracelets, soochna graha etc.
Payment processes 3rd party logistics
Memory screen maintenance & updating of memories
JIGREE SERVICE BLUEPRINT - TOURISTS
Advertisements, Word of mouth, Travel agents, Social media
Evidence
Application, Website Consult travel agent
Customer Journey
Hear about the service in brief
Tourists
Plan to travel/book a journey
Consult friends & family
Get introduced to Jigree formally
Plan it themselves
Application notifications, Smartcity beacons
Application
Enter itinerary on Jigree App through travel agent/booking portal/themselves
Arrive in Jabalpur
Get connected to application & get notifications about where they are, app lights up, way to soochna graha, XP-dition info
Phone & phone camera, Scanners at different locations of the XP-dition
Start XP-dition & get guided to various tourist locations
Scan QR codes from phone at locations to get XP points
Stands, signages, connected branding, app notifications, Jigree Dost
Map on the app
Travels around Jabalpur & finds way around easily. Feels connected with the city, takes photos for social media & feels safe.
Personalised map filters & recommendations. Entire journey gets recorded on the map in application. Can track the journey.
Souvenir ATM, souvenirs, soochna graha
Application
JBPmemories screen
Visit soochna graha Complete the XP-dition & pack to leave Jabalpur
Dispense souvenirs from souvenir ATM
Select photos to display on the JBPmemories screen
See images of people enjoying on the screen at exit points & get nostalgic
Kids visit one last JXP-rience
Emotional map
Line of interaction Jigree promotion activities in cities &, tourism promotion drives
Frontstage
Jigree ads & introduction on booking MP tours on travel portals to encourage users to visit Jabalpur
Travel agents introduce Jigree to tourists
Suggestions based on itinerary & travel date
GPS tracking
Points of user get recorded
Helping personnel - Jigree Dost around city
Jigree Dost+ advertisements on application
Souvenir stock maintained by local personnel
Memory screen maintenance & updating of memories
JXP-rience promotion by personnel inside soochna graha
Line of visibility Partnering with travel agencies, local travel agents, logistic services, local souvenir makers, travel booking websites
Backstage
Jigree Dost partnership process ongoing
Jigree gets commission for every booking that it catalyses for the travel agents in MP & Jabalpur
Partner with Jabalpur smartcity & events happening in Jabalpur
Recording logs & data base of customer journey
Recording logs & data base of customer journey
Recording logs & data base of customer journey
Local personnel to get rewards & personnel of the month updates
Transport of some souvenirs from place of production to the souvenir ATM & warehouse
Line of internal action
Support Processes
App development, branding, planning, manufacturing & set up of 5 senses box, souvenir ATM, expedition bracelets, soochna graha etc.
Payment processes
Database of customers
Data analysis to generate personalised recommendations
3rd party logistics
Return h travel ex Jabalpu
home & recall xperience in ur
JIGREE SERVICE BLUEPRINT - LOCALS
Website Can save & print their personal Map at home & see videos of their journey on the Map on app Can post blurred out photos on tagged locations on the map for other users to see to get reviews
Can order merchandise through the website (redeem XP points if didn’t do so in Jabalpur)
Advertisements, Word of mouth, Travel agents, Social media
Evidence
Customer Journey
Locals
Hear about the service in brief
Stands, signages, connected branding, app notifications, Jigree Dost
Travels around Jabalpur & finds way around easily. Feels connected with the city, takes photos for social media & feels safe.
Soochna Graha, Memories screen
Visit soochna graha for 1 day Jabalpur experience Dispense souvenirs from souvenir ATM Can go to soochna graha when bored to get the Jabalpur experience
Bracelet & QR scanners at different locations of the XP-dition
Can dispense XP-dition bands at soochna graha and start XP-dition Also gets printed map for XP-dition if user doesn’t want to use phone
Start XP-dition & get guided to various tourist locations
Souvenir ATM, souvenirs, soochna graha
Scan band at various locations to get XP points
Complete the XP-dition & return to soochna graha
Redeem XP points
Can interact with personnel & get info. inside Soochna Graha about their very own Jabalpur
Can order merchandise through the website (redeem XP points if didn’t do so in Jabalpur)
Emotional map
Line of interaction Website updating based on merchandise available
Jigree promotion activities in cities &, tourism promotion drives
Frontstage
Helping personnel - Jigree Dost around city
Points of user get recorded
Souvenir stock maintained by local personnel JXP-rience promotion by personnel inside soochna graha
Website updating based on merchandise available
Line of visibility
Backstage
Partnering with travel agencies, local travel agents, logistic services, local souvenir makers, travel booking websites
Jigree Dost partnership process ongoing
Jigree Dost to get rewards & personnel of the month updates
Recording logs & data base of customer journey
Transport of some souvenirs from place of production to the souvenir ATM & warehouse
Line of internal action
Website database management
3rd party delivery service
Support Processes
App development, branding, planning, manufacturing & set up of 5 senses box, souvenir ATM, expedition bracelets, soochna graha etc.
Database of customers
3rd party logistics Website database management
3rd party delivery service