Developing Our Brand
Defining
Canine
Definition
[kay-nine] Of, relating to, or belonging to the Canidae, a family of mammals, including dogs, jackals, wolves, and foxes, typically having a bushy tail, erect ears, and a long muzzle (Webster’s Dictionary).
Couture Definition [koo-tour] The business of designing, making, and selling highly fashionable, usually custom-made clothing (Webster’s Dictionary).
Canine Couture
Our Brand
“
Canine Couture is a business which designs and creates highly fashionable, durable, and adorable clothing for dogs.
Developing Our Brand
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Fonts
Nueva Std (Regular) Nueva Std is a typeface that features bold bodies with thin serifs. The gradual change in the strokes gives this typeface a fun appearance, while the serifs keep it sleek and clean. This fun, yet sleek typeface is a perfect match for the Canine Couture brand. Thus, we have used it for our logo, identity, and marketing.
Century Gothic (Regular) Century Gothic is a typeface that features wide, rounded bodies with no serifs. This round typeface gives off a fun, youthful appearance, without going overboard. The even strokes of this typeface give it a clean, sleek look. This typeface is easy to read, thus, it is perfect for body text for Canine Couture.
Canine Couture
Colors Because Canine Couture is high fashion, we decided to keep the look clean, fresh, and trendy. Thus, we have designed a simple color palette, which includes:
Pure Clean Stable Simplistic
pink black Developing Our Brand
Fun Youthful Admiring Excitement
Chic Trendy Elegant Powerful
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Symbols
The Dog
The Bow
What would represent a dog clothing company better than an image of a dog wearing a dress? CiCi was originally created with the concept of being a part of the logo design. As a logo, CiCi did not have a strong appeal, thus, she was dropped. Instead, CiCi is used as a repeated symbol on marketing pieces and she is embroidered on all of the store’s merchandise.
Since CiCi did not work well in the logo design, we had to brainstorm new ideas. We had considered using only text without any extra detail, but it left out the fun nature of the brand. With much brainstorming, a simply drawn pink bow was thought of as simple, chic, and fun. All meanings were perfect, just like the fit of the bow across the letter “t” in Canine Couture.
Canine Couture
Logos
After coming up with our brand name and meaning, and wisely choosing fonts, colors, and symbols, it’s time to pull it all together into one fabulous logo design. The sleek and clean typeface, with youthful and elegant colors, featuring the fun, simple bow creates the perfect logo for Canine Couture. The meanings behind each minute decision are correlated perfectly for the meaning behind our brand, Canine Couture. Developing Our Brand
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The Identity Set Letterhead ombe h Pinc e.com Tannk@acaninecoutur 35 814-29 pin
(847) e d Avenu 0 llywoo 321 Ho cago, IL 6060 Chi
combe Tannah Pin m necouture.co pink@cani
(847) 814-2935 Avenue 321 Hollywood 00 Chicago, IL 606
Tannah Pincombe
pink@caninecouture.com (847) 814-2935 321 Hollywood Avenue Chicago, IL 60600
Canine Couture
Envelope combe Tannah Pin m e ure.coomb outPinc ah Tann aninec pink@c outure.com 5 aninec -293 814Tannah (847)pink@c Pincombe nue Ave 814-29 ood 35 (847) lyw 321 Hol pink@caninecouture.com 00 Avenue ood IL 606 Hollyw 321o, Chicag (847) 814-2935 IL 60600 Chicag 321 o, Hollywood Avenue Chicago, IL 60600
Business Card Tannah Pincombe
CEO, Business Owner pink@caninecouture.com (847) 814-2935 321 Hollywood Avenue Chicago, IL 60600
Tannah Pincombe
CEO, Business Owner pink@caninecouture.com (847) 814-2935 321 Hollywood Avenue Chicago, IL 60600
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Packaging & Other Hang Tag
This is an authentic Canine Couture article of clothing. This article has been handcrafted in the USA with the finest materials, providing you with enduring quality and value.
Shopping Bag
Canine Couture
T-Shirt
Hanger
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