BRAND GUIDELINE
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“To achieve something you’ve never
had before,
you must do
something
you’ve never done before.”
TABLE OF CONTENTS
Cover 1 Promise 2 Introductory 4 Logo System 6 Typography 8 Color Palette 9 Logo 10 Restrictions 13 Secondary Options 18 - 19
Collateral 22
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INTRODUCTORY
Creative Brief The idea is that the concept for the branding is for a modern fitness gym that has state of the art equipment, knowledgeable Coaches/Trainer, and Organic Paleo meals to get you to your goals. The Machines have a graph in it to show you your progress and will be updated everytime you go. To get people interested in why this fitness center is better than the rest is a key benefactor into how the brand should be portrayed.
Demographic Adults over the age of 30 who are more established in their communities and want to live a healthier lifestyle.
Keywords Weight Loss Anti-Aging Muscle Gain Sophisticated Dietitian Comfortable Relaxed Helpful Professional Modern Refined
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LOGO SYSTEM
Inspiration
Competition
速
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Typography
TITLE FONT CASE Akzidenz-Grotesk Pro Extra Bold Condensed Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
BODY FONT CASE Akzidenz-Grotesk Pro Medium Condensed Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Color Palette
#E72437
#F6EB16
#54C9EB
R 231 G 36 B 55
R 246 G 235 B 22
R 84 G 201 B 235
C3 M 98 Y 83 K0
C6 M0 Y 96 K0
C 58 M0 Y4 K0
#6FBE44
#8B509F
#F06822
R 111 G 190 B 68
R 139 G 80 B 159
R 240 G 104 B 34
C 61 M0 Y 100 K0
C 52 M 82 Y0 K0
C1 M 74 Y 100 K0
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Logo Display
Logo Creation
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Restrictions - Body Blaster must be legible if using the full logo. - Must have the A distance between other graphics such as text. - Logo must be visible when put onto a background. (If the Background is white use colored or black logo) - When using an image inside the logo, the text needs to be visible and must not be lost. - When using an image inside the logo, the background must be a plain color following to color guidelines. - No drop shadows should be used applying the logo. (An inner shadow may be used if need be) - Logo must always be in an upright postion when being laid out. No rotating or flipping.
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White Logo
Black Logo
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Color Logos
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Secondary Logos
19
Improper Logo Uses
Wrong Color
Flipping
text misplacement Squishing
Z
Stretching
Wrong Housing
rotating
redistributing elements
Stationary
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COLLATERAL
T-Shirts
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Tank Tops
Apparel
25
Fitness Collateral
Spa Collateral
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