AD CAMPAIGN Process Book
FASM 210 Professor Oscar Betuncar Muirgheal Moore Branwen Bindra Tanvi Jain
Acknowledgement Action Plan Shot List Sketches
ALDO
FENDI
HERMES
FINALS
Key Words Research Mood Board Behind the Scenes Contact Sheets Selected Photographs Ad Development Chosen Ads Mock Ups Key Words Research Mood Board Behind the Scenes Contact Sheets Selected Photographs Ad Development Chosen Ads Mock Ups Key Words Research Mood Board Behind the Scenes Contact Sheets Selected Photographs Ad Development Chosen Ads Mock Ups
CONTENTS
Time
Schedule
Location
6:30am
Pick up clothing racks from and travel to O-House.
1301 Habersham Street
7am
Whole team and models arrive on set and hair/make up commence.
101 W Oglethorpe Street
7:30am
ALDO Shoot 1
River Street
7:55am
Wrap Up ALDO Shoot 1
Same area, no walking distance.
8am
FENDI Shoot 1
River Street
8:15am
Wrap Up FENDI Shoot 1
Same area, no walking distance.
8:20am
HERMES Shoot 1
River Street
8:40am
Wrap Up HERMES Shoot 1
Same area, no walking distance.
9am
HERMES Shoot 2
River Street
9:15am
Wrap Up HERMES Shoot 3
WALKING DISTANCE (20min)
9:25am
ALDO Shoot 1
Chippewa Square
9:45am
Wrap Up ALDO Shoot 1
Same area, no walking distance.
10:05am
FENDI Shoot 2
Chippewa Square
10:25am
Wrap Up FENDI Shoot 2
WALKING DISTANCE (5min)
10:30am
Set Up Time
10:45am
FENDI Shoot 2
Morris Hall
11am
Wrap Up FENDI Shoot 1
WALKING DISTANCE (20min)
11:25am
ALDO Shoot 3
Forysth Park
11:45am
Wrap Up ALDO Shoot 3
WALKING DISTANCE (5min)
11:55am
HERMES Shoot 3
Forysth Park
12:15pm
Wrap Up Hermes Shoot 3 + Break
12:30pm
Close Deal
Retrieve Contact sheets from photographer
Notes
‘Street Meet Chic’ 10 shots - Must be complete. 5 shots - Photographers creative outlet.
-
#gotit
‘Tour Time Is Now’
Bag Shot
‘Kick Into Your Weekend’
‘I Want It’
‘I Like It’ No model required.
Boots Made For Walking
Armed For Anything
Action Plan
Acknowledgement
Paulina Ramirez Model Instagram: pauli2028
Ameila Bentley Model Facebook: amelia.bentley.1671
Jacquelyn Price Makeup Artist Instagram: jacquelyn.christine
Shruti Kumar Photographer Instagram: shrulensgraphy
Teresa Price Photographer Instagram: sakiixdesu
Sketches & Shot List
Key Words Diverse Individual Reasonably priced Commitment Stylish
One of the world’s leading fashion retailers who are committed in the production and design of quality, stylish and accessible footwear and accessories.
Research #1 Spring 2016
Research #2 Fall 2016
Research #3 Spring 2015
Mood Board
For Position Only Images
Kick Off Your Weekend
Street Meets Chic
Behind the Scenes
Contact Sheet Look #1
SelectedPhotographs
Contact Sheet Look #3
SelectedPhotographs
Ad Developement
Chosen Ad #1 “This advertisement is inspired by ALDO’s Fall 2016 campaign which explores the concept of movement. Movement is shown through the models pose with her legs kicking in the air and her hand pulling her hair back with the shoes being in the foreground.”
Chosen Ad #2
“A close up shot, showing the buckle and the colour of the shoe in greater detail. Street meets chic is inspired by the “Give me More” campaign by aldo”
Chosen Ad #2
“ ‘Boots made for walking’ inspires those who want to look good for a day when casually strolling through a park with minimum effort; the idea of letting the ‘shoes doing the talking’ ”
Key Words Modern Quirky Extravagant Luxurious Attitude
“A modern luxury brand that showcases its rich DNA through extravagant leathers and furs and ready-to-wear goods embedding the heart of the Italian culture.�
Research #1 Spring 2017
Research #2 Fall 2016
Research #3 Fall 2015
FENDI
Mood Board
For Position Only Images
#wantit
#gotit
Behind the Scenes
Contact Sheet Look #1
SelectedPhotographs
Contact Sheets Look #2
SelectedPhotographs
Contact Sheet Look #3
SelectedPhotographs
Ad Developement #1
Ad Developement #2
Chosen Ad #1 “The idea of this advertisement is to tell the story of purchasing a FENDI bag through the taglines being the hashtags. #likeit refers to the moment when the bag is seen for the first time in the shop window�
Chosen Ad #2
“ #Iwantit is that captivating moment when the bag is seen on the streets and the overwhelming need to own it for one’s self ”
Chosen Ad #3
“#got it depicts the moment when the bag is purchased and finally belongs to the shopper.�
Key Words Charming Old fashioned Traditional craftsmanship Sensitive Desirable
A charmingly old fashioned luxury brand that excels at traditional craftsmanship, producing sensitive and desirable products that highlight the senses along the way.
Research #2 Fall 2016
Research #2 Spring 2015
Research #3 Fall 2015
HERMES Mood Board
For Position Only Images
Your Time Is Now.
Armed For Anything
DIVE INTO ME
STROLL WITH ME
T R AV E L WITH ME
Behind the Scenes
Contact Sheet Look #1
SelectedPhotographs
Contact Sheets Look #3
SelectedPhotographs
Contact Sheets Look #2
SelectedPhotographs
Ad Developement
Chosen Ad #1
“The taglines are inspired from the Summer 2015 campaign and the idea is to showcase the various products that Hermès sell such as sunglasses, dresses and handbags in external environments. The black and white landscape photographs contrast with the boldness of colours within each product.”
Chosen Ad #2
Chosen Ad #3
Final Advertisements
Citations
ALDO. (2017). Story & Milestones. Retrieved from ALDO: http://www.aldogroup.com/story and-milestones. html Amed, I. (2014, May 13). Pietro Beccari’s Fendi Challenge. Retrieved from Business of Fashion : https://www. businessoffashion.com/articles/ceo-talk/ceo-talk-pietro-beccari chairman-chief-executive-officer-fendi Brands of the World . (2016). Vectors. Retrieved from Brands of the World : https: www.brandsoftheworld.com/ FENDI. (2017). Home. Retrieved from FENDI: https://www.fendi.com/us Google. (2017). Categories. Retrieved from Google Fonts: https://fonts.google.com/ Team, B. (2015, April 21). Aldo: In the Company of Kindness. Retrieved from Business of Fashion: https://www.businessoffashion.com/articles/careers/aldo-in-the-company-of kindness