Knockout process book

KNOCKOUT ERIN BALDWIN / SHANNON BRUCHER / AMIE KNOWLTON / TANVI JAIN / BRANWEN BINDRA Branwen Bindra | Amy Knowlton | Erin Baldwin | Shannon Brucher | Tanvi Jain

FA S M - 2 1 0 - 0 2 / W I N T E R 2 0 1 7 / O S C A R B E TA N C U R FASM 210 - 02 | Winter 2017 | Professor Oscar Betancur

CONTENTS Team structure/ roles Concept Script Theme c o lo r st o ry styling L i g h t i n g i n s p i r at i o n p h o t o g r a p h y i n s p i r at i o n Hair & make-up Models Body Language F i l m i n s p i r at i o n P A G E L AY O U T S K E T C H E S L ay o u t F P O Software required Equipments

ACTION PLAN/ GHANTt CHART L O C AT I O N S C O U T I N G LIGHTING/ PHOTOGRAPHY STYLES MEETING OUTFIT STYLES SHOTLIST M O D E LS / TA L E N T BEHIND THE SCENES C O N TACT S H E E T S FILM SKETCHES B AC KSTAG E F I L M TYPOGRAPHY QUOTES/ CHAPTERS P A G E L AY O U T S TEAM

TEAM STRUCTURE/ROLES Fashion Photographer - Branwen Bindra & Shannon Brucher Booking a Photographer (A-role) or taking photographs (B-role) Equipment Color correction Need to create shot list. For each scene (at least 10 different shots)

Fashion Director - Tanvi Jain Oversees responsibility for project/content Meeting all deadlines Final sign off Fashion Producer - Branwen bindra

Fashion Production Designer - Amie Knowlton Overall look/mood Settings and style to visually tell the story Creates the world the garments and models live in Works directly with the fashion director and fashion producer

Schedule (Gantt chart) Organisation Book talent Scout and secure location Fashion Stylist - Shannon Brucher

Design Director - Erin Baldwin Oversees design of multi-page document Administers one specific document to each team member Prepares the final file for print (pre-flight)

Garments Hair and Makeup Props Create list of garments for each shot (at least 12 different looks)

TEAM

SHANNON BUCHER

A M I E K N O W LT O N

ERIN BALDWIN

BRANWEN BINDRA

TA N V I J A I N

Knockout CONCEPT:

iNNOCENTLY WALKING HOME IN THE MIDST OF THE STREETS IN CHICAGO, A YOUNG WOMAN IS HORRIFICALLY ATATCKED. UNARMED, DEFENSLESS AND PETRIFIED SHE IS LEFT BROKEN MENTALLY AND PHYSICALLY. SHAKEN AND TORN FROM THE EVENT, SHE PLUCKS THE COURAGE TO CHANGE HER MENTALITY AND ASPIRES TO HEAL HERSELF THROUGH VIGOUROUS TRAINING. HER NEW FOUND INNER STRENGTH, SETS IN STONE HER STRONG LEVEL HEADED MINDSET AND GIVES HER THE CONFIDENCE TO FACE HER FEARS IN THE FUTURE. NOW ARMED WITH HER ARMOURY, SHE IS ABLE TO FACE THE DIFFICULTIES AND CHALLENGES OF THE WORLS IN A POSITIVE AND COURAGEOUS MANNER.

Knockout SCRIPT: Sara, is a 22 year old woman living in Chicago, who works as a barista in a coffee shop. Walking home one, she is attacked by a thug who steals her purse. As she is she is small and fairly weak, she is left bruised and hurt as she is unable to defend herself against the attacker. She is visibly shaken and upset and continually dears that something like this will happen again whenever she goes out. She is ashamed that she was unable to do anything about it and is discouraged by the scratches and bruises on her face and neck. Seeing these marks constantly in the mirror is a reminder of her inability to protect herself.

She notices a gym that she has continually passed for months and peers in. She is intrigued to see that there is a training session and is in awe of the number of women who are part of it. It was in this moment that Sara realised she had to do take control of her inner strength.

The next day, Sara starts figuring out how to use the gym equipment and works out by herself. She is unsure what to do and is too nervous to ask for help. After a few days, she becomes slightly discouraged, seeing no improvement. Seeing her struggle from afar, one of the personal trainers Jacob decides to help her and Sara nervously excepts. Under his direction, Sara begins to train vigorously. Her mentality grows stronger, her confidence rises and her passion for kickboxing surges. She is no longer the weak, timid woman who was nervous whenever having to walk home. She is satisfied and happy whenever she looks at a reflection of herself and see a figure with definition, control and one that is not covered in the horrific bruises she once had. The trainer has taught her all he can and she is now an experienced fighter. She makes the tough decision to leave Chicago and starts her new life adventure in Asia, with a new a determination to face her fears.

THEME

COLOR STORY

STYLING

LIGHTING INSPIRATION

PHOTOGRAPHY INSPIRATION

HAIR & MAKEUP

MODEL INSPIRATION

BODY LANGUAGE

FILM INSPIRATION “ENOUGH” DIRECTOR: MICHAEL APTED

PAGE LAYOUT SKETCHES

LAYOUT INSPIRATION

KNOCKOUT FPO’S

ACTION PLAN/GHANT

MEETINGS Meeting 1 LOCATION: MORRIS HALL TIME: 4PM Synopsis Location: Chicago The girl is around 22 years old Work: Works in a restaurant as a waitress She is taken advantage of in the street by getting mugged and is unable to stand up/defend herself She is shaken up from this incident - this is shown through reflections in mirrors with bruises/scars She never noticed the gym before but passes by it. There is an initial stage of hesitation, she is traumatised. She is quiet and timid.

She starts going to the gym and tries training by herself. A personal trainer notices and offers to help as he can see that she is struggling. He starts personally training her on a daily basis (this is her only coping mechanism) through kick boxing, skipping and weights.

She starts to become a more confident woman and her strength is shown in all aspects of her life. This is shown through relationships, food etc. (Generally more interactive shots).

Potential title: ‘Knockout’ Possibility of black/white images Looks 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) 11) 12) 13) 14)

Depicted as a weak girl doing her job as a waitress (wearing apron) - Amie Gets mugged (in the street) with another person in the frame - Amie Unable to defend herself (perhaps walking home/depressed/traumatised) - Amie Looks in the mirror/reflection - Shannon Shows bruises/scars, close up of eyes - Shannon Passes by the gym, notices people working out. - Shannon Joins the gym and attends. - Erin Struggling with training by herself - Erin Trainer notices that she is struggling - Erin Trainer tries to help - Bindra He becomes her personal trainer, intense workout - Bindra She starts becoming stronger - Bindra Her fighting in a kick boxing ring – Tanvi Happy at work, interacting with customers - Tanvi

SOFTWARE & EQUIPMENT REQUIRED Adobe Bridge Adobe Photoshop Adobe Illustrator Adobe InDesign Google Drive Dropbox

DSLR Camera Wide Angle Lens 50 mm lens Tripod Studio Lights Props: Garments Accessories Footwear Boxing Gloves

LOCATIONS

LIGHTING & PHOTOGRAPHY STYLES: 1) Depicted as a weak girl doing her job as a waitress (wearing apron). 1:1 2) Gets mugged (in the street) with another person in the frame. 1:1 3) Unable to defend herself (perhaps walking home/traumatized) 1:1 4) Looks in the mirror/reflection. 1:1 5) Shows bruises/scars, close up of eyes. 1:1 6) Passes by the gym, notices people working out. (Slight transition to low key) 7) Joins the gym and attends. Slightly low key 8) Struggling with training by herself. Low key 9) Trainer notices that she is struggling. Low key 10) Trainer tries to help. Low key 11) He becomes her personal trainer, intense workout. Very low key 12) She starts becoming stronger. Low key 13) Her fighting in a kick boxing ring. Initially low key, slight transition to high key.

14) Happy at work, interacting with customers. Slightly high key 15) Leaves Chicago. High key (1:4)

OUTFIT STYLES

OUTFIT STYLES

SHOT LIST

TALENT: PHOTOGRAPHY& FILM

PHOTOGRAPHER: PATRICK MEYNARD

CINEMATOGRAPHers: CHRISTIAN FORSELL & KODY CUNNING-

TALENT:MODEL CADIE CROW ROLE: SARA MAIN CHARARCTER

TALENT:MODEL

DANIEL SAUCIER ROLE: MUGGER

SHAMAR JOSEPH ROLE: JACOB, PERSONAL TRAINER

CARSON WALKER ROLE: PERSONAL TRAINER

RELEASE FORMS

BEHIND THE SCENES: PHOTOSHOOT

BEHIND THE SCENES: PHOTOSHOOT

DETAIL SHOTS

CONTACT SHEETS

FILM SKETCHES

BEHIND THE SCENES:FILM

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QUOTES

“May your choices reflect your hopes not your fears�

- Nelson Mendela

PAGE LAYOUT

TEAM PHOTO