Distilled Portfolio

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TANYA ALESSANDRA SALAMI



ME

2

BORN IN MIAMI, FLORIDA WITH A LATIN AMERICAN BACKGROUND. MULTIPLE DISCIPLINED ARTIST WORKING IN FASHION COMMUNICATIONS.

DEPENDABLE, HARD WORKING PASSIONATE WOMAN WITH OVER 5 YEARS OF EXPERIENCE IN THE FASHION INDUSTRY.

HIGHLIGHTS SUPERIOR COMMUNICATION SKILLS SUPERB ATTENTION TO DETAIL ENERGETIC AND ORGANIZED COOPERATIVE TEAM MEMBER STRONG CREATIVE DESIGN SKILLS ADOBE PROGRAMS EFFICIENT FASHION SKETCHING


A mini two-week intensive project to propose an ‘intervention’ of an object or routine in someone’s day to day life. My ‘Intervention’ proposal was a DIY - ‘Do It Yourself’ recycling project catered to the home. The general idea was to transform clean old underwear into eyemasks. The package included a recycle box from magazine editorials, an instruction manual, and a postcard intended to educate the custome, not only in the task itself but in the bigger picture, recycling.

INTERVENTION


EDUCATIONAL POSTCARDS PROTOTYPE PROGRESS DEVELOPMENT

PROTOTYPE FOR RECYCLED BOX

COTTON BALLS

FINAL “AT HOME INTERVENTION” “DO-IT-YOURSELF”

POSTCARD

FINAL PROTOTYPE POSTCARD

OVER 99% OF THE CLOTHING THROWN AWAY IN THE US CAN BE RECYCLED OR REUSED, BUT SADLY MORE THAN 85% ENDS UP IN LANDFILLS.

AMERICANS THROW AWAY OVER 14 MILLION TONS OF TEXTILES A YEAR

ELASTIC

FELT

fabric glue

CHALK NEEDLE AND THREAD

SCISSORS NOT INCLUDED BACK

CUT

HER

E

INSTRUCTION MANUAL

Tanya Salami Studio - 2015

INSTRUCTION MANUAL

ITEMS IN THE KIT

GET YOUR PATTERN ON, BABE!

BOX LAYOUT

*SCISSORS ARE NOT INCLUDED

SKETCHING IDEAS INSTRUCTION MANUAL LAYOUT


THE ASSIGNMENT WAS TO CREATE A NEW CONCEPT FOR ‘BUSINESS CARDS’ ACCORDING TO THE IDENTITY YOU WANT TO EXPRESS INCLUDING YOUR SKILLS. THE IDEA THAT AS CREATIVE PEOPLE WE WOULD HAVE A CREATIVE WAY TO EXPRESS OURSELVES. I DESIGNED INTERACTIVE BUSINESS CARDS THAT INCLUDED STICKERS AND DOODLES THAT EXPRESSED MY AESTHETIC.

SELF PROMO


FRONT OF EACH SET

INSIDE OF ‘BUSINESS CARD’

ENVELOPE ‘PACKAGING’

BACK OF EACH SET STICKERS


During a Design and Communication class, we were partnered with another classmate. The goal was to create a visual identity, for example, a lookbook video for a made-up brand. We were to create the aesthetic, feel, and mood of that made-up brand. ‘The Backroom’ was a grundgy lingerie brand, that was inspired by the aesthetic of punk rock bands and their adventures in ‘The Backroom’ behind stage.

THE BACKROOM




For my Creatives and Entrperneurship class, the goal was to spend all semester creating a life-like concept and company. In a team of five, we purposed and created 13thandFifth, a school apparel for The New School. We designed and screenprinted tshirts with classmate’s artwork.

13THANDFIFTH




In my PR and Branding class, we were put into a team of 6 girls to design the brand identity and company of our imaginary company. We created, ‘Pretty.’ a monthly tampon service that brought you gifts to your home, making your period experience a better one. The entire semester we worked on our customer, brand identity, essence, mood, and over all story.

PRETTY.




EXPERIMENTAL INTIMATE SKETCHES



Since a small age, I have always taken painting, drawing, illustration classes. Keeping the tradition since my childhood, I create pieces for my own enjoyement. Usually working with markers, pens, or paint. Occasionally experiment with digital art as well.

PERSONAL SKETCHES






THANK YOU!


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