TANYA ALESSANDRA SALAMI
TASSANDRA
CONTENT CREATIVE DESIGNS FOR INTIMATE APPAREL
VISION BRAND ESSENCE MOOD HER INSIGHT FIGHT PLAN COMMUNICATION STYLE GUIDE SKETCHES DESIGN PROTOTYPE FOUNDER
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VISION
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A VISION STATEMENT PROVIDES STRATEGIC DIRECTION AND DESCRIBES WHAT THE OWNER OR FOUNDER WANT THE COMPANY TO ACHIEVE IN THE FUTURE.
TASSANDRA The mission of Tassandra is designing intimate pieces that are modern and artistic with a functionality that works hand in hand with the body. Tassandra stands for creating a lifestyle around products that the customer believes in. The brand is inspired by the idea that design is a form of art that thrives from the adoration of the human body. The pieces support the women who work hard, play even harder, and need to depend on their intimates.
Tassandra will resemble a creative lifestyle that is dedicated to design and complimenting the women wearing them.
BRAND ESSENCE
BRAND ESSENCE IS THE EMOTIONAL HEART OF A BRAND, SUMMED UP IN A FEW WORDS.
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*All images found from Tumblr, Pinterest and blogs for inspiration/research
MOOD adjective INDUCING OR SUGGESTIVE OF A PARTICULAR FEELING OR STATE OF MIND NATURAL, SMOOTH, LOVELY TONES THAT RESEMBLE MOTHER NATURE.
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INDEPEDENT, CREATIVE WOMAN AGES 16-30 SELF-MOTIVATED/ENTREPRENEUR SOCIAL GLOBETROTTER ART ENTHUSIAST SUPPORTS SMALL BUSINESSES VALUES QUALITY
HER
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A PARTICULAR GROUP OF CONSUMERS AT WHICH A PRODUCT OR SERVICE IS AIMED.
“A recent survey found that nearly two-thirds of women are wearing the incorrect bra size. Plus, 29% of those women are completely aware of it.” Huffington Post “Especially for women who don’t have a different bra for every day, between 6 to 9 months, most elastic becomes worn out. Not only are you less supported but old bras can be breeding grounds for leftover bacteria if not washed correctly.” Lindasonline.com “The average American woman owns approcimately 21 pairs of underwear. Approximately 10% of women own over 35 pairs.” Source Unknown
“The average bra size in the United States is a 36C.” Thoughtcatalog.com
INSIGHT
WOMEN WANT INTIMATE PIECES THAT ARE BOTH ATTRACTIVE AND FUNCTIONAL BUT THE INDUSTRY ONLY PROVIDES FOR EACH SEPERATELY LEAVING WOMEN WITH NO CHOICE BUT TO BUY A BRA THAT IS EITHER SUPPORTLESS OR ISN’T ATTRACTIVE.
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FIGHT PLAN
ENEMY: BRA WITH NO STRUCTURE AND TOO MUCH OR NOT ENOUGH COVER UP FIGHT: DESIGN BRAS THAT HAVE ENOUGH STRUCTURE AND FUNCTIONALITY WITHOUT LOOSING THE ATTRACTION OF THE BODY. CAMPAIGN: TRUST YOUR INTIMATES FOR EVERYTHING VICTORY: WOMEN WEARING ONE BRA THAT PROVIDES FUNCTIONALITY AND CONFIDENCE THAT WORKS WITH THE BODY FOR ANY OCCASION
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SOCIAL MEDIA PLATFORMS WILL PROVIDE A MORE PERSONAL CONNECTION BETWEEN CUSTOMER AND BRAND. THE PROFILE WILL INCLUDE INSPIRATION FROM INTERIOR DESIGN, ARCHITECTURE, POWERFUL WOMEN TO CREATE AN AESTHETIC THAT SUPPORTS THE PRODUCTS AND THE BRAND. POST AN IMAGES ON A REGULAR BASIS TO CREATE A NEW GROUP OF SHOPPERS FROM SOCIAL MEDIA.
COMMUNICATIONS
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Primary Font for Logo News Gothic MT Regular News Gothic MT Bold News Gothic MT Italic Several variations on size to express visibility of primary logo. Smallest Size: 12pt
TASSANDRA TASSANDRA TASSANDRA TASSANDRA TASSANDRA
Safe Area This is the safe area of when placing of when placing objects or other logos nearby the logo. Using the size of the ‘T’ as a size ruler all around.
TASSANDRA
STYLE GUIDE
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GENERAL OVERLOOK
Logo Color The #B37B72 color has a shade (darker) and a tint (lighter) version of the color. The main color (middle) should be used first.
#8d554c
#9d5f55
Darkest Shade
#aa6b61
#b37b72 Main Shade
PANTONE #B37B72 (179,123,114)
#bc8b83
#c59a93
#ceaaa4 Lightest Shade
Typography Main Typeface Body Typeface
NEW ARRIVALS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris a leo justo. Pellentesque eget odio arcu. Fusce vel leo luctus metus dictum hendrerit. Maecenas varius condimentum velit ac vestibulum. Proin malesuada auctor lacus, in sollicitudin lacus condimentum ac. Suspendisse fermentum dolor vel dui viverra imperdiet.
SKETCHES
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*Images above found from Tumblr, Pinterest and blogs for inspiration/research
DESIGN
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BOLD BUT SUBTLE, STRONG SMOOTH GEOMETRIC SHAPES
*Rough Digital Flats by Tanya Salami
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6.
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5.
PROTOTYPE
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A FIRST OR EARLY EXAMPLE THAT IS USED AS A MODEL FOR WHAT WILL BE DEVELOPED 1. 2. 3. 4. 5. 6. 7.
BLOCKING PART 1 BLOCKING PART 2 SKETCHING FRONT VIEW BACK VIEW MUSLIN BLOCKING SIDE VIEW
3.
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FOUNDER
THANK YOU!
The fact that you got through my pretty Little thing is highly appreciated! It's an honor to have so2meone peak through my hard work and passion. This began as a dream I had when I was a sophomore in college during one of my insomnia nights. After several occasions of complaining and fighting my bras, I knew the only way to truly be satisfied one day was to create my own pieces.
I started TASSANDRA so I could start a new concept of trust in my intimates, I knew that I wanted to create pieces for myself and for babes like me who work and create all day and want to trust their underwear, but they didn’t want to sacrifice being confident and attractive. My goal is to create intimates that you don’t put on to feel sexy, you put them on already knowing you are sexy. You don’t have to put something on to ‘become’ sexy, your confidence, your smarts are sexy.
TASSANDRA is my baby. I am building it for you, me, and all of us kick a$$ creative babes who are rocking the world.
xx
I hope you felt all the passion that is and will come with TASSANDRA.
T
TANYASALAMI@TASSANDRA.COM
786 506 2460
TASSANDRA.COM