April, 2017
The TAPPA Tribune Tampa Area Professional Photographers Association
Contents President’s Message
3
Modern Marketing
4
This Month’s Program
4
So Close to Success
6
An Interview with Charles Clark 6 Print of the Month - Portrait
10
Print of the Month - Electronic Imaging
12
Print of the Month - Commercial
14
Print of the Month - Social Function
17
Print of the Month - Unclassified
19
Upcoming Events
22
Print of the Month Rules
22
Photos from the meeting
23
Board of Directors
24
Classifieds 25 Renew Your Dues Now!
25
On the cover: Photo: Booray Perry Visit TAPPA on FaceBook
2
TAPPA Tribune
Photo: Cheryl Mistretta
President’s Message
We are a quarter of the way through 2017. What happened to your New Year’s Resolutions? How are you doing toward achieving your goals for the year? Are you still doing things the way you have always done them, or are you working with a “coach” to improve your lifestyle and your workflow? The answers to these questions are not always what we thought they would be. If you have a great marketing plan and you are executing it like a well-oiled machine, then I say congratulations. You are the exception. If not, this month we have the opportunity to hear how our speaker is knocking her marketing plan out of the park. You may think that a marketing plan is too much work. You may not think that you have time, after all you have images to edit. You have clients waiting for you to deliver. I have found that if something does not get on my calendar, it doesn’t exist and it certainly doesn’t get completed in a timely manner. A suggestion that I find works for me, at the beginning of the week spend 10 minutes looking at your calendar. Where you find blocks of 30 minutes or more pencil in an event that will make you smarter, more efficient, or more skilled. Schedule time to execute your marketing plan. Then comes the most important part of this effort, once you have scheduled your personal improvement time, respect it. Do not schedule another event at the same time. Then do what you said you were going to do. This is a very personal analysis. Only you know how you best learn. Is it reading an article, a blog, or a book? Maybe you want to watch a webinar or listen to a podcast. Or, maybe it is spending time with your camera and equipment to try something new. Go back over your notes, ask your “coach.” Do whatever you need to do to move forward. All I would ask you to do is schedule it and honor that schedule.
If you find that you quickly abandon your plan, I would suggest that you tape a piece of paper with a reminder on your bathroom mirror. If that makes you feel guilty, then that is great – it’s working. If you want to improve you have to make the sacrifice. No athlete ever got better by lying on the couch. They got better by practicing, by repetition, by listening to their coach, by studying those who had gone before them and succeeded. One final request, take advantage of the fact that you are a member of TAPPA. Get to the meeting early and talk with other members. Ask people how they have solved the issues that you are struggling with. Personally, I learn something from every conversation I have. There are hundreds of ways to get to New York. Each one is unique. You may think that you have found the best way to get there, or you may not have a clue how you are going to achieve such a daunting task. If you talk with others who have made the journey, you may just discover an answer you never even considered. It may just change your life forever. TAPPA Tribune
3
This Month’s Program
Modern Marketing
Earning the modern dollar by mastering the millennial mindset. Gina Barca
Representing one fourth of the population, there are now over 80 million millennials in America. This generation offers roughly $200 billion in annual buying power, making them more than 50% of buyers in the marketplace, yet many brands struggle to connect with this generation. By mastering the millennial mindset you will be able to tap into a piece of the market you may currently be missing. While traditional methods of advertising have proven ineffective, online marketing and social sales have become one of the most effective ways to sell to a target audience. Covering the most important aspects of online and social media marketing, this program will delve into modern marketing tactics, specifically the mindset of the millennial demographic. Join us to discover what you MUST know to effectively grow your business and drive real results to increase sales.
Meeting Details Tuesday, April 11, 2017 Social
6:00-6:15
Print of the Month entries must be in by:
6:15
Print of the Month voting and announcements 6:15-6:30 Meeting and Awards Â
6:30-7:00
Speaker
7:00-9:00
$20 RSVP at: http://tappa.org/r-s-v-p-meeting/
NEW LOCATION Holiday Inn 700 N Westshore Blvd Tampa, FL 33609
4
TAPPA Tribune
Key points: Modern (digital/online) marketing platforms, strategies & ideas Millennial Mindset – psychology, technology & influence in the marketplace Growing a brand online – Cultivating Community Social Selling (social media advertising)
Gina is a Certified Professional Photographer & Brand Strategist based in Stuart, FL. In 2008, with a Bachelor’s Degree in Graphic Design from the International Academy of Design and Technology, Gina set out to build a brand that would stand out from the crowd. For eight years Gina grew her photography and graphic design company. In 2015 she began speaking at photographer’s guilds and local networking groups throughout Florida teaching her tactical branding and marketing strategies. Ultimately, this passion evolved her once photography & design studio into a thriving digital marketing agency, Exposure Studios.Today Gina enjoys working as a brand strategist, developing brand identities, marketing solutions and social media management for small businesses and entrepreneurs.
TAPPA Tribune
5
So Close to Success An Interview with Charles Clark
by Amanda Pratt, CPP
Charles Clark is serious about success. The worldclass athlete, international speaker, and passionate philanthropist is known for his unapologetic truth and inspiration. ‘Quit living your life in other people’s perspective.’ He says in his most recent Facebook video, ‘It’s in your DNA to be successful.’ He goes on, comparing being ready for success to a yellow banana, ‘ripe’ for its particular purpose and ‘at its highest point in development’. His charismatic speaking style keeps his viewers inspired and ready to take on each new challenge. In 2017, Charles will be publishing his first book titled “So Close To Success But Not Really”—a book about breaking through failure to achieve phenomenal success. As professional photographers, we face challenges in sustainability, perseverance and adapting to a changing industry. I wanted to pick his brain about how we, as entrepreneurs, could stay
6
TAPPA Tribune
inspired through the seasons of unpredictability and change.
Q:
What are the top three mistakes you see entrepreneurs making that keep them from success?
A:
1. Being Realistic When we were kids we passionately believed we could do the impossible and that we were somebody special. But the older we get too often I hear dreamers downgrade their dreams to realistic thinking. The problem with realistic is you play yourself small. Live your business from your perspective, not what others believe you can do or what you’re worth. 2. Having low-level persistence Knock, knock. No answers. That’s the sound of following up with potential clients. Most entrepreneurs conclude with the notion that
TAPPA Tribune
7
“they’re just not interested.” I recommend you not stop until you get a yes. Work on your approach to get a response in your favor. According to the Marketing Donut, 80% of sales require five followup calls after the initial consultation. Knock on the door a little longer, your customers were probably in the shower. 3. Making their brand synonymous across the board Customers make an investment based on associated value, a level of meaningfulness to them. The meaningfulness is in your brand: you›re either a lost cause, a cheap thrill, or unforgettable. Rather than focusing on your experience, align your entire brand (website, packaging, customer service, etc.) to make your business make sense or add more value to your brand.
Q:
What are the three best things an entrepreneur could do to improve their business?
A:
1. Put your energy into the right places by investing in profitable activities that can bring success in the near future. 2. Never sleep on your gold mine aka stay on top of things and be sure to cover your butt. 3. Hang around the ‘skyscrapers’ in your field of expertise (ie. ‘People who will pull you up to their level and above’), they have the answers to your biggest test.
Q:
What are three mantras an entrepreneur should say every day to help them the through tough times and stay in a mindset for success?
A:
1. I’m So Close To Success. 2. I will be slow to anger and quick to encourage people 3. I will achieve my goal of becoming a “_________” Click the link to get the free audio introduction of Charles’s new book. http://www.charlesclarkusa. com/soclosetosuccess/ Considering success coaching with Charles? http:// www.charlesclarkusa.com/contact-us/
8
TAPPA Tribune
About Charles: For eight years, Charles has traveled the world as a keynote speaker for companies, sports teams, and universities. As a motivational speaker, his focus is on helping people bring home the gold medal and live the impossible life just as he has represented the United States of America and achieve becoming the 6th fastest man in the World at IAAF World Championships in 2009. These attributes are what make him a memorable and unique keynote speaker. Clark can magnetize and connect with different individuals experience delivering life-changing results regardless of where they stand in their career. Charles Clark’s transparent, authentic, and relatable message challenges a sense of urgency and gives a realistic approach to the dilemmas on the road to success.
Charles Clark’s know-how gift in leadership has allowed him to deliver training courses to an extensive range of organizations for non-profit to Fortune 500 companies. He has done work with organizations like Nike, iHeart Radio, Operation Smile, NCAA Colleges, and Dick’s Sporting Goods to name a few. He inspires youth through his foundation, What Matters. Charles Clark lives in the Tampa, Florida area with his mini schnauzer Flash, who gives the best home greetings after being gone from travel.
TAPPA Tribune
9
Print of the Month - Portrait Second place: Michael Landes
Print of the Month - Portrait Third place: Amanda Pratt
Print of the Month - Electronic Imaging First place: Michael Landes
Print of the Month - Electronic Imaging Third place: Cheryl Mistretta
Print of the Month - Commercial First place: Randy Van Duinen:
Print of the Month - Commercial Second place: Randy Van Duinen
Print of the Month - Commercial Third place: Amanda Pratt
Print of the Month - Social Function First place: Booray Perry
Print of the Month - Social Function Third place: Booray Perry
Print of the Month - Unclassified First place: Amanda Pratt
Print of the Month - Unclassified Second place: Cheryl Mistretta
Print of the Month - Unclassified Third place: Randy Van Duinen
Upcoming Events
Print of the Month Rules - Prints are to be mounted.
Apr 11
Gina Barca Marketing
May 9
Pete Wright Preparing prints for competition
June 4-7
Florida Workshop Jun 13
Salon Annual Image Competition
Jul 11 -
Rhea Berkley-Lewis Boudior Photography
Aug 8
Greg Daniels Designed for a Purpose More information on all of these events can be found in this newsletter and at TAPPA.org
22
TAPPA Tribune
- Size: 8x10. - Electronic Imaging size can be two 8x10 taped together on the back and spread open for viewing. - Three entries per member each month. - There must be at least three entries in a category for that category to be included in the monthly competition. - All entries MUST have your name and the category you wish to enter on the back of the print. - Prints must be turned in before 6:25 pm. Prints received after 6:25 will not be accepted!
Winners: - Please send your winning files to POM@TAPPA.org for the newsletter as soon as Possible. Deadline for publication is one week after the meeting. - Name your files by your last name-place-category. For example Smith-1st-Portrait.jpg - Any resolution 1000 pixels on the longest side or greater is acceptable. JPEG format is preferable.
Photos from the meeting
TAPPA Tribune
23
Board of Directors
2017 OďŹƒcers President
Glenn Nielson
813 540-4200
glenn@picsintheglenn.com
Vice President
Amanda Pratt
727 308-9200
pratt1ak@gmail.com
Secretary
Karen Barnett
727 267-8296
crestproductions@tampabay.rr.com
Treasurer
Brad Hall
727 386-9610
brad@hotlavastudios.com
Past President
Benjamin Todd
813 431-2873
Benjamin.Todd@verizon.net
Directors
Lee Burgess
727 724-1022
lee@leeburgessphoto.com
CJ Moment
813.244.6716
CJ@AnointedProductions.com
Randy Van Duinen
727 577-5172
randy@rvdphotography.com
Chuck Vosburgh
727 743-1740
Chuck@ChuckVosburgh.com
Committees Delegate
Julie Johnson
Membership
CJ Moment
813.244.6716
CJ@AnointedProductions.com
Program
Amanda Pratt
727 308-9200
pratt1ak@gmail.com
Salon
Michael Landes
863 512-2637
landesmr@yahoo.com
Door Prize
Glenn Nielsen
813 540-4200
glennln@verizon.net
Scholarship
Carol Hackman Terri Daunic
727 867-9254 813 839-2860
HackmanC@tampabay.rr.com terridaunic@yahoo.com
Newsletter Editor
Chuck Vosburgh
727 743-1740
Chuck@ChuckVosburgh.com
Photographer
Booray Perry
813 728-7110
Booray@BoorayPerry.com
Web Master
Booray Perry
813 728-7110
Booray@BoorayPerry.com
Hospitality
Pat Vosburgh Chuck Vosburgh
813 220-4898 727 743-1740
Pat@VosburghandVosburgh.com Chuck@ChuckVosburgh.com
Audio Visual
24
TAPPA Tribune
The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry. The deadline for submission of articles and ad changes is the 15th of the month. Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the author.
Classifieds Submit your classified ads to Chuck Vosburgh at Chuck@ChuckVosburgh.com by the third Tuesday of the month to run in the next issue. Ads are free for TAPPA members.
Editor: Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 Chuck@ChuckVosburgh.com 727.743.1740
Advertising: To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.
Meetings: TAPPA monthly meetings take place the second Tuesday of the month at:
NEW LOCATION Holiday Inn 700 N Westshore Blvd Tampa, FL 33609 Networking Meeting
6:00 pm 6:30 pm
Register online at TAPPA.org
Renew Your Dues Now! go to TAPPA.org to renew now!
TAPPA Tribune
25
Benjamin Todd 813.431.2873 bwtodd75@gmail.com Chuck Vosburgh 727.743.1740 Chuck@ChuckVosburgh.com Lee Burgess 727.724.1022 lee2810@verizon.net Rob Moorman 727.527.1237 cameradude1@earthlink.net Randy Van Duinen 727.577.5172 randy@rvdphotography.com Karen Barnett 727.267.8296 oakcrestproductions@tampabay.rr.com Susan Black 813.230.6472 suzi@suzibee.com Carol Walker 727.5775626 carol@thomasbruce.com Robert Sargent 813.930.7390 robert@sargentphotography.com Michael Landes 863.512.2637 landesmr@yahoo.com Ginny Otto 715.252.3195 ottophotography@icloud.com Booray Perry 813.728.7110 booray@boorayperry.com CJ Moment 813.244.6716 cj@annointedproductions.com Amanda Pratt 727.308.9200 pratt1ak@gmail.com
• • •
• •
Social Media
Audio/Visual
InDesign
Wedding & Socail Function
Image Competition
Portrait
Photosho/Lightroom
High School Seniors
Graphics & Design
• •• • • •
Sports & Events
Commercial
Business
TAPPA Advisors
•
•
•• • • • • •• • ••
•
•