TAPPA Tribune - January 2016 by TAPPA

January, 2016

The TAPPA Tribune Tampa Area Professional Photographers Association

Contents President’s Message

Meet 2016 TAPPA President, Benjamin Todd

Take five for sales

Selling 6 Cinematic Portraits Creating Old Hollywood Style Images

This Month’s Program

End of the Year Award Winners

TAPPA Professional Photographer of the Year Randy Van Duinen

Photos from the meeting

Step-by-Step Instructions for Drone Registration

What Will You Be More of in 2016?

Upcoming Events

Print of the Month Rules

On the cover: Photo by Randy Van Duinen

Visit TAPPA on FaceBook

Photo: RandyTribune Van Duinen TAPPA

President’s Message

Greetings TAPPA members! Happy 2016! I hope everyone had a busy and productive holiday season. As the new year begins let me say that I am very happy to, once again be President of TAPPA. I was not expecting to do this job again but we had an early departure from the board and that left a gap that I was asked to fill. I appreciate the trust. Once again I would like to see education be a rallying call of my second term. I believe that the greatest perk of membership in an organization is the opportunities to learn under so many different experts in so many different fields. I would like to raise money for more Scholarships to FPP Florida Photography Workshops (formerly known as Florida School). The FPP Spring Seminar will be right here in Tampa at the Doubletree on February 28 (9-5) and will feature Damon Tucci. He will be presenting on wedding and portrait techniques with a ‘hands-on’ period. I will talk about this in greater depth later but I want to caution TAPPA as a group, we need to be very open and welcoming to all new and potential members. The idea that we can teach a new photographer valuable lessons by using satire and by making them the butt of jokes is very wrong. I see the future of professional photography as having many young parents who plan to run their businesses as part time so that they can also spend time raising their families. To give them cute monikers and make comedy acts about them will only drive them away from both our local guild and state organization into the welcoming hands of other professional groups who do not make fun of them. While I am president, TAPPA will be welcoming and will not be just an entertainment club for the old guard.

As the new year begins I want to thank outgoing president Susan Black, who remains on the board. I would also like to thank Kevin Newsome and Carol Hackman as they rotate off the board after serving their terms. I want to welcome aboard new board members Amanda Pratt, Karen Barnett, and Glenn Nielson. When you see me at a meeting please let me know that you took the time to read this by saying “Hey Benjamin -- Happy New Year.” Benjamin

TAPPA Tribune

Meet 2016 TAPPA President, Benjamin Todd

My studio is located in an old cigar factory at 1906 North Armenia Ave, Suite 201, Tampa FL, 33607. I also use my studio to teach photography and to host workshops. I have been published several times, and I have won many awards, and was awarded a Guru Award from National Association of Photoshop Professionals (NAPP), I am also qualified in photo retouching-restoration and digital illustration.

I stay active in the community.I am a member of several professional organizations, including;

One of my merited prints to the PPA this year went to the loan collection. I opened my first studio in the 1970s. I decided to re-open my photography studio in 2003 specializing in studio and event. photography with emphasis on portraits, landscapes, weddings, and events.

Wedding Professional Photographer International (WPPI),

I am a (CPP) Certified Professional Photographer, (FED) Florida Education Degree with (FPP), as well as being named one of the top 10 photographers by Tampa Area Professional Photographers Association (TAPPA).

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President (2013), (2016), Tampa Area Professional Photographers Association (TAPPA), Florida Professional Photographers (FPP), Professional Photographers of America (PPA),

National Association of Photoshop Professionals (NAPP), Texas Professional Photographers Association (TPPA),

Photos by Benjamin Todd TAPPA Tribune

Selling

Take five for sales

By Chuck Vosburgh, CPP

This month I’m starting a new monthly column all about sales. In my 30+ years of being a fulltime self-employed photographer I’ve learned that once you reach the point of minimum competence, sales ability is the determining factor in how much you earn. Unfortunately when I was in art school there were no classes in sales and my interviews with many of the young members in TAPPA confirmed that there is still no such curriculum. It makes sense, first you must learn your craft. Now it’s time to sell and I want to help you. . My goal is each month to give you practical, actionable advice that you can start using right away. You may not want to do them, but if you do I can guarantee you will be successful. I also want you questions and input. What are your challenges?

The 5-5-5 method You may have heard of the 80/20 rule. It’s a well accepted idea that among other things, 80% of your income will come from 20% of your clients. The 80/20 rule is also often applied to sales and

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my experience has been that it’s pretty accurate. Here’s how it works: To get one prospect, you must meet 40 people. to get one client you must talk to 40 prospects. You see, most people either aren’t interested for some reason or don’t need you right now. You don’t even need to do the math to see that you need a lot of people to stay busy doing billable work. This may seem daunting, but don’t worry, all you need is a plan. Here’s the plan, every day, have a goal to meet five new people, send out five emails or letters to people you already know and send out five cards to people you either know or don’t know. Here’s how to do it:

Meet five new people This one is the toughest. You probably won’t be able to meet five new people every day, so make averages work for you. So where do you meet these five people? Everywhere. Here’s an example of a day I met my goal: Starbuck’s, two people; In line at the store, one person; waiting for a table at the restaurant, one person. The server at the restaurant makes five. Don’t worry about making

sure they know what you do at first. Just get used to initiating conversations. Go to events or any gatherings where there are people you don’t know. I realize it can be hard at first, but if I can learn how to do it, you can

Send five emails or telephone calls This one is easy because it involves people you already know. Choose your five people and send them a personal email or better yet pick up the phone and call. The key here is to make it personal. Copy and paste won’t do. Here’s an example of one of the days I met my email goal: I found an article that would be of interest to one of the people I know. It was one person’s birthday so I called. I saw on FaceBook that one person was under the weather so instead of posting on FaceBook I sent a personal email wishing them well. I followed up with someone about a conversation I had with them. I was at a loss for my fifth one so I sent a sincere “haven’t seen you in a while hope you’re doing well” email. Inviting someone to lunch or for coffee would be another way to contact.

Mail five cards Have cards printed. You may have a nice photo for the front and leave the inside blank. I use 4over4.com for mine. Keep five cards a day on your desk and find any excuse to send a card. Thank-you cards are the easiest. If you can’t think of five people to thank certainly someone had something happen in their life to congratulate them on. Keep an eye on LinkedIn and FaceBook for ideas. If you’re at a loss, just a simple thinking of you card is always nice. The power of a handwritten card can not be overstated.

Do it At this point you’re probably wondering if you can do all this work. It’s not that hard once you make it part of your routine. You can and you must. No one makes the goal every day. Just keep moving forward the best you can. The business goes to the one who is willing to work harder. So, what do you think? I’d love to hear from you. Call me at 727.743.1740 or email me at Chuck@ChuckVosburgh.com

TAPPA Tribune

This Month’s Program

Pete Wright

Cinematic Portraits - Creating Old Hollywood Style Images In the constantly evolving world of professional photography, it seems like everyone is always looking for the next big thing. When everyone else is trying to figure out what is new and fresh, Pete Wright has been looking back to the classic portraits from the 20’s and 30’s for inspiration. His studio has developed a reputation for his Film Noir look, which is an homage to photographic greats like George Hurrell, Clarence Sinclair Bull and other photographic pioneers from Old Hollywood. Join Pete Wright as he brings back the glamour of the silver screen stars and makes what was once considered old, new again. He will show you how to create beautiful and dramatic lighting with perfect poses, wardrobe, props and sets to create an authentic feeling image. This program will walk you through some of the quintessential studio basics for portraiture and advance to combining those basics with the right tools to create a unique look that your studio can offer right away.

Pete Wright Bio Pete Wright is an international award-winning Master Photographer and writer based out of Bradenton, Fl. In his 18 years in business, he has photographed everything from professional sports, to weddings, to portraits. Through his experience growing up in the darkroom assisting and learning from his father, he truly fell in love with black and white photography. This ultimately led to his passion for

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Meeting Details Tuesday, January 5, 2015 6pm Social 6:00 Dinner 6:30 Program 7:00 Register online at TAPPA.org Doubletree Hotel 4500 W. Cypress St., Tampa recreating timeless Film Noir style portraits as an homage to his favorite photographer, George Hurrell. Pete leaned on his experience as a professional and college sports photographer to transition to wedding photography in the late 90’s. He still leans on his ability to capture great sports moments to help him anticipate

great moments at weddings. He is also known for finding unique locations and ways to photograph brides and grooms on their wedding day to give them powerful images to remember their wedding day. In 2014 alone, Pete’s work was recognized with Best in Show honors in both Virginia and Southeast PPA (SEPPA), multiple category First Place awards in Virginia, SEPPA and North Carolina and also won the prestigous Canon Par Excellence Award, the Fuji Masterpice Award, LexJet Sunset Best Portrait Award and Lexjet 3rd place nationally, as well as a 3rd place PPA Grand Imaging Award and had multiple images not only merit, but also entered into the International Loan Collection at PPA. Pete has been awarded PPA Photographer of the year 8 times by meriting all four of his images in IPC.

around the U.S. at other workshops like After Dark, PSD Experience and various other state and regional conventions. Additionally, Pete has lectured in the Philippines, Grand Cayman, Bermuda and Jamaica and is scheduled to speak in 2016 at SWPP in London, England. You can also see Pete speak twice at WPPI in 2016 along with several times around the US in state conventions and workshops. Pete has also been a huge advocate of print competition and works hard to not only encourage photographers to enter so that they can grow, but to also educate them on success in print competition. He has judged and chaired in state print competitions around the U.S., at IPC for PPA and for the last 6 years at WPPI, including chairing for WPPI in 2015 and is scheduled to chair again on 2016.

In May 2015, Pete’s First Book “Cinematic Portraits, How to Create Classic Hollywood Photography” was published by Amherst Media and is soon to be followed in the Spring of 2016 by his Wedding Photography book co-authored with his wife, Liliana. His work is also featured prominently in the Amherst title “500 Poses for Photographing Full-Length Portraits: A Visual Sourcebook for Digital Portrait Photographers” Additionally Pete has been a regular contributor to Professional Photographer Magazine, Action News Magazine, Richmond Weddings Magazine and others. Pete has been lecturing around the world since 2005 in both platform and hands-on environments. He has spoken four times at Imaging USA, six times at WPPI and at both has given hands-on programs. He has also taught

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End of the Year Award Winners

Master’s Competition

Photographer of the Year- Overall:

1st

Michael Landes

1st

Randy Van Duinen

2nd

Randy Van Duinen

2nd

Michael Landes

3rd

Lissa Hatcher

3rd

Booray Perry

4th

Lisa O’Geary

5th

Amanda Pratt

6th

Michael DeMartino

7th

Kevin Newsome

8th

Susan Black

9th (tie)

Constance Avellino Becky Jorday Covey

Photographer of the Year- Categories: Portrait

Michael Landes

Social Function

Booray Perry

Unclassified

Lisa O’Geary

Commercial

Randy Van Duinen

Electronic Imaging Randy Van Duinen

Student of the Year Lisa O’Geary

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TAPPA Professional Photographer of the Year Randy Van Duinen Randy Van Duinen is a nationally and internationally award-winning architectural photographer, speaker and trainer. His art photography is in private collections around the country and in the permanent collection at the Grand Rapids Art Museum. Randy is recognized for his digital imaging skills that he uses with his architectural and art photography. Randy received his Bachelor of Science degree in Photography from Grand Valley State University.

Speaking and Instruction Randy speaks at national photography events, and has been a featured speaker at the Florida Professional Photographers Convention numerous years. He is one of the founders and co-instructor for “The Digital Photo Workshops” which holds Landscape, Light Painting, Architectural and photography training workshops around the country.

2nd place in the commercial category, 2013 Grand Imaging Awards Top 10 Commercial photographer: 2013, 2014 and 2015 Master of Photography (M.Photog.) Master Artist (M.Artist) Photographic Craftsman Degree (Cr.Photog.) Certified Professional Photographer (CPP) Imaging Excellence Award

Florida Professional Photographers Florida Professional Artist of the year 2015 Florida Professional Photographer of the year 2012 Florida Degree of Photographic Excellence (FDAE) Florida Service Award (FSA) Top 10 Florida Photographer: 2012, 2013, 2014 and 2015

Randy is also an instructor of photography at The Morean Art Center in St. Petersburg, FL, teaching Photoshop, Lightroom, Landscape, Light Painting, Architectural and HDR photography.

Tampa Area Professional Photographers Association

Professional Photographers of America Awards & Degrees

Top 10 Photographers past five years

Photographer of the Year 2013 and 2015

World Photographic Cup - Silver Medal, 2014 1st place in the commercial category, 2014 Grand Imaging Awards

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Photos from the meeting

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The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry. The deadline for submission of articles and ad changes is the 15th of the month. Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the author.

Editor: Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 Chuck@ChuckVosburgh.com 727.743.1740

Advertising: To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.

Meetings: TAPPA monthly meetings take place the second Tuesday of the month at: Doubletree Hotel 4500 W. Cypress Street Tampa, FL (one block east of Westshore Blvd). Networking Dinner Meeting

6:00 pm 6:30 pm 7:30 pm

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Step-by-Step Instructions for Drone Registration By Professional Photographers of America (PPA) on December 23, 2015 3:55 PM by Lindsey Forson

There is a lot of information floating around right now regarding new FAA regulations for drone or UAS use. We want to clear a few things up for you and give you some helpful tips! The new regulations released this week from the FAA require the registration of all Unmanned Aircraft Systems (UAS). As of Monday, the FAA launched a very simple online registration process for hobbyist users of small UAS. There is a paper application currently available for commercial users, but it is important to note that commercial use is still only currently permitted for professional photographers who have been granted a Section 333 exemption and are licensed pilots or have exempt licensed pilots operating the UAS. We expect the FAA to finalize new regulations for business-related use of small UAS during the first half of 2016. The FAA has also said that the online UAS registration system will be expanded to include business-related use by the spring of 2016. If you are using UAS for hobbyist or recreational purposes while awaiting new regulations for business use, be sure to register your UAS with the FAA as soon as possible. Please see our recent coverage (link to last blog post) for

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more information on the most recent regulatory change. Here are step-by-step instructions for how to register your UAS after the jump: (1) Visit the FAA’s registration portal at https:// registermyuas.faa.gov/. (2) Choose “Register My Drone.” (3) Enter your email address and create a password. (4) Verify your email address. You will receive an email from UAS.Registry@faa.gov. Click on the link provided to verify. (5) You will then be able to login using the email address and password you provided at https:// registermyuas.faa.gov/. (6) A “System Use Notice” will pop-up on the screen. You will need to agree to the terms.

(7) Once you login, fill out your profile with very basic contact and personal information. Then click “proceed to checkout.”

(8) Read and acknowledge the safety guidelines. (9) Enter payment information. The registration $5.00. If you register prior to January 21, there is no cost. Your registration fee will be refunded automatically. Then confirm the payment.

(12) After three years you must re-register. Please keep in mind that this online system is brand new and is probably currently experiencing an extremely high volume of traffic. Most of the issues have occurred if the user has logged out or the system has timed out. For this reason, we recommend you complete the entire registration process without logging out of the system. The registration only takes about five minutes from start to finish. Lindsey Forson is PPA’s Copyright & Government Affairs Coordinator. She works with members on a daily basis addressing copyright questions and works closely with our CEO to advocate for professional photographers on Capitol Hill and to keep members informed on the issues that affect their businesses. She’s new to Atlanta and spends most of her free time exploring the city (restaurants, markets, parks); spends three nights a week playing soccer and is a huge Auburn fan.

(10) Receive your unique registration number which applies to all UAS you own for three years. (11) Follow the instructions to mark your UAS with your number. You will receive a registration certificate from the FAA.

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What Will You Be More of in 2016? By Professional Photographers of America (PPA) on December 17, 2015 1:50 PM By Sarah Ackerman

The New Year is coming. Now is the perfect time to take a few moments, reflect on what 2015 has brought to you and your business and evaluate where you want to go for the next trip around the sun. We asked what you wanted to do in 2016 and here’s what your fellow photographers had to say:

Mark Turner, CPP of Bellingham, Washington: The big thing for me next year has to be improving my business systems. I’m sure there will be incremental improvements in the quality of what I offer, but if my business is to grow (and grow more profitable) I have to do a better job of implementing what I’ve learned from many workshops about running my business. And I’ve been at this for many years. You’d think I’d have learned by now.

James Lout of Grand Junction, Colorado: The biggest thing I plan to focus on is finishing the CPP process. I’ve already passed the test, but need

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to nail the image submissions. I don’t believe I’m quite there yet, so I opted to not submit this year and pay the 100 bucks to extend it to give me time to nail it 100% percent.

Kari Castrogiovanni of Burbank, California: First and foremost... Learning how to use theLoop better. My resolution for 2016 is to implement a solid marketing strategy. I am a photographer turned to Photo Retoucher nearly 5 years ago. I have worked with several talented retouchers who have shown me the tricks of the trade. The images I have worked on as a subcontractor have been seen on covers of popular magazines, TV shows, and even a billboard. The only issue is I’m unable to take any credit for them. I have decided to branch off on my own. I’m currently in the brainstorming phase to come up with creative ways to get photographers to notice my talents and take a chance on me. My goal is to go full force in January and make 2016 the most rewarding and successful year to date.

Melanie Wirkkala of Centralia, Washington: Ahh, New Year’s Resolutions - so easy to make and sometimes difficult to do. Upgrades for my software are on the list. Also camera and lenses. Continue to learn more about studio work, LightRoom, and Photoshop. Learning is always an adventure!

Charles Burgess of Pensacola, Florida:

2. Build a new wet process darkroom. Finding an enlarger is the main problem; I may have to construct my own (an enlarger is essentially a reverse of a camera).

My major goals for 2016 are: 1. Network with PPA members in the Pensacola, FL area, so as to be better able to refer clients when they are not a good match for my photographic vision. Maybe a monthly field trip, or something as well. I don’t see my fellow PPA members as competitors; I view my colleagues as collaborators. There are more than 40k households (not counting active duty military) in my immediate area with incomes greater than $100k per year, so there are enough clients to keep us all busy and profitable (not to mention the annual flood of tourists to the Emerald Coast).

3. Better document my business and photo process into a written SOP in order to track inefficiencies and general improvements. Sort of like a business play that is a living document that gets tweaked as needed. What are your goals for 2016? How do you want to build your business, skills, technique or artistry? Sarah Ackerman manages all things social media for PPA and Imaging USA. When she’s not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga.

Picture Yourself in Your Next Home Finding the perfect home for you and your family can be time consuming and if you don’t know the latest real estate laws, it can get frustrating. Why do it alone? Or hire a stranger? Hire a team you already know and trust! Chuck and Pat Vosburgh are the Realtors with an eye for finding the house you will love. With more than 20 years of combined experience in the Tampa Bay Real Estate market, we make the process of buying or selling a home easier and a lot more fun. Chuck Vosburgh, Realtor 727.743.1740 cell Chuck@VosburghandVosburgh.com Pat Vosburgh, Realtor 813.220.4898 cell Pat@VosburghandVosburgh.com

125 5th Street South Suite 202B Saint Petersburg, FL 33701

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Each office is independently owned and operated.

Upcoming Events

Print of the Month Rules - Prints are to be mounted.

Tuesday January 5, 2016

Pete Wright

Tuesday February 9, 2016 to be announced

Tuesday March 8, 2016

Salon Competition Tuesday April 12, 2016 to be announced

Tuesday May 10, 2016 to be announced

Tuesday June 14, 2016 to be announced More information on all of these events can be found in this newsletter and at TAPPA.org

- Size: 8x10. - Electronic Imaging size can be two 8x10 taped together on the back and spread open for viewing. - Three entries per member each month. - There must be at least three entries in a category for that category to be included in the monthly competition. - All entries MUST have your name and the category you wish to enter on the back of the print. - Prints must be turned in before 6:25 pm. Prints received after 6:25 will not be accepted!

Winners: - Please send your winning files to POM@TAPPA.org for the newsletter as soon as Possible. Deadline for publication is one week after the meeting. - Name your files by your last name-place-category. For example Smith-1st-Portrait.jpg - Any resolution 1000 pixels on the longest side or greater is acceptable. JPEG format is preferrable.

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