June 2021
The TAPPA Tribune is the monthly magazine of the Tampa Area Professional Photographers Association
Contents We’re going live!
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President’s Message
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Karrie Porter-Bond
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This Month’s Program
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RSVP
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Print of the Month
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Print of the Month Rules
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Upcoming Events
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Be a Part of Something Great
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Board of Directors
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On the cover: Photo by Chris Gil Visit TAPPA on FaceBook TAPPA.org info@TAPPA.org
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Photo: Randy Van Duinen
President’s Message
We’re going live! By Chuck Vosburgh
I’m very excited to see you in person at the
For the first time in over a year we’re going
next meeting. Even though with the help
to meet live and in-person! We’re kicking it
of our members we’ve continued and even
off with a speaker you will not want to miss,
increased our education offerings, the in-
Karrie Porter-Bond. You will leave this next
person friendships are perhaps the most
meeting with dozens of ideas that will make
valuable part of TAPPA. Getting to know each
your business grow right away. Now is the
other is where we get the help we need to
time to hone your sales and marketing skills
grow, the referrals for business, the support
and there’s no one better than Karrie to do
and fellowship with others who are true
just that! If you can, please RSVP online. The
professionals who want to help each other.
information and a link is on page 4. That way we can make sure there’s plenty of room for
See you at the meeting!
everyone. Otherwise, just show up and we’ll be glad to see you. I also have news about our good friend and
At your service,
long-time TAPPA member Randy Van Duinen.
Chuck Vosburgh
Randy and his wife Lynn will be splitting their
TAPPA President
time between Michigan and Florida starting this summer. Randy will still be doing all of his TAPPA roles and I hope you’ll join me in wishing the Van Duinen’s the very best in their new adventure.
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This Month’s Program
Karrie Porter-Bond Personal Branding and Digital Marketing Strategies for Photographers
Meeting Details
In this workshop we will cover: • Personal Branding, what it is, who has one and why it’s a critical element to digital marketing and why it’s the number one thing you can leverage as a photographer to promote your business.
Tuesday, May 11, 2021 Social and Networking 6:00-6:15 Print of the Month entries must be in by:
6:15
Announcements
6:15-6:30
Meeting and Awards
6:30-7:00
• Tips for creating social media content that speaks to your ideal audience. It’s not just about posting your last photo shoot! • Exercises so you never run out of things to talk about to attract your ideal audience.
Program 7:00-9:00
$20 RSVP at: http://tappa.org/r-s-v-p-meeting/ TAPPA Meets on the 2nd Tuesday 6pm at: Bryan Glazer Family JCC 522 N Howard Ave. Tampa, FL 33606 info@tappa.org Tel: 727-577-5172
RSVP - click here
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Live & In Person!
• Using my own “V.I.V.I.D.” Method for communicating your brand in your website, blog, social media and printed materials. • Turning on all your digital assets. Digital marketing ideas that go beyond algorithms and analytics. • Hacks, tools and workarounds that allow you to work smarter, not harder.
Who this is a good fit for:
Professional Bio:
• If you’ve ever been not sure what to post, so you just copy what everyone else is doing.
Originally hailing from a rural area outside of Tampa, Florida, Karrie Porter Bond is a Florida Keys based photographer, blogger, and social media branding strategist going on 20 years of experience.
• If you’re amazing at your craft, but you can’t figure out how to stand out in a crowded market.
With degrees in Photography and Fine Art, and former roles as Advertising Director for Paul C Buff Inc (maker of White Lightning and Alien Bees lighting), Adjunct Photography Instructor for the International Academy in Nashville, Ad Designer for Cooke Communications print media, and the longest running Social Media Director for the top Keys’ digital marketing firm (building the department from “what is social media?” To a 6 figure revenue stream for the agency, working with Visit Key West, Visit Florida Keys, and The Florida Keys and Key West Monroe County Tourist Development Council as top clients), she was well prepared to run a profitable full time studio catering to the needs of her clients in Key West.
• If you’ve ever spent a lot of time on a post or piece of marketing only to have zero engagement. • If you can’t ever find time to keep up with your marketing. • If you’ve ever had a client interaction go sour after what had been a great relationship. How to spot the red flags that they’re not a good fit for your brand and how to mine for information in a fun way that assures you only work with the clients you want to. • If you’ve ever been afraid to ‘show up” online because you were worried what people would think of you. • If you ever look at your website or marketing materials and think “this is so not me” but you can’t put your finger on what actually is ‘you”.
While some of Karrie’s work includes helping brides and families (somewhat of a given when you live in the second most popular wedding destination), it’s her commercial work in branding, social media strategy, social media management, and content creation that has set her apart in a saturated market. Working over the years with business organizations like the Key West Chamber of Commerce, the Community Foundation of the Florida Keys, and the Lodging Association, as well as corporate hotels like Hyatt, Westin, and Hilton, mega-events such as Fantasy Fest, and solopreneurs and small businesses in the professional services, food and beverage, and creative industries (including, of course, other photographers), Karrie brings her own brand of enthusiastic energy and commitment to her clients’ success to every project she takes on. As someone who severely lacked the confidence to show up authentically for her business early on - a paralysis that nearly caused her to quit at one point - when she’s not shooting, Karrie now dedicates time to speaking with local business groups about content creation, networking, digital marketing, social media management, and personal branding...All things that helped her get to where she is today.
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Photo: Karrie TAPPAPorter-Bond Tribune 7
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Photo: Karrie TAPPAPorter-Bond Tribune 9
Photo: Karrie Porter-Bond
Photo: Karrie Porter-Bond
Photo: Karrie Porter-Bond
Photo: Karrie Porter-Bond
Photo: Karrie Porter-Bond
Photo: Karrie Porter-Bond
Photo: Karrie Porter-Bond
Photo: Karrie Porter-Bond
Photo: Karrie Porter-Bond
Print of the Month
Print of the Month Rules
Each month we have a print of the month competition at the meeting. You’re allowed to submit up to six images, three of which can earn points toward Photographer of the Year.
- Electronic Imaging size can be two 8x10 taped together on the back and spread open for viewing.
This is a great opportunity to show off your work and see what your fellow members have been working on. Everyone is encouraged to participate.
- Prints are to be mounted. - Size: 8x10.
- Six entries per member each month, three of which will count toward Photographer of the Year points. - There must be at least three entries in a category for that category to be included in the monthly competition. - All entries MUST have your name and the category you wish to enter on the back of the print. - Prints must be turned in before 6:25 pm. Prints received after 6:25 will not be accepted!
Winners: - Please send your winning files to Chuck@ ChuckVosburgh.com for the newsletter as soon as possible. Deadline for publication is one week after the meeting. - Name your files by your last name-place-category. For example: Smith-1st-Portrait.jpg - Resolution 1500 pixels on the longest side or greater is acceptable. JPEG format is preferable.
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Print of the Month - Portrait First place: Michael Landes
Print of the Month - Portrait Second place: Win Wolloff
Print of the Month - Portrait Third place: Jade Galura
Print of the Month - Commercial First place: Chris Gil
Print of the Month - Commercial Second place: Randy Van Duinen
Print of the Month - Commercial Third place: Michael Landes
Print of the Month - Social Function First place: Win Wolloff
Print of the Month - Social Function Second place: Win Wolloff
Print of the Month - Social Function Third place: Win Wolloff
Print of the Month - Unclassified First place: Randy Van Duinen
Print of the Month - Unclassified Second place: Randy Van Duinen
Print of the Month - Unclassified Third place: Michael Landes
Upcoming Events
Visit us on the web at TAPPA.org
June 15 , 6pm
Karrie Porter-Bond
Personal Branding & Marketing Strategies
July 14 , 6pm
Kevin Floyd August 11 , 6pm
Sandra Pierce September 8 , 6pm
Myra Baldwin-Thiessen
Or on YouTube
October 13 , 6pm
Skip Cohen
November 10 , 6pm
TBA
December
Holiday Party CDC COVID guidelines will be followed. More information on all of these events and more can be found at TAPPA.org
Subscribe to the TAPPA YouTube Channel and get all the latest TAPPA tutorials, webinars and recordings of some of our featured presenters from our meetings. Click here to check it out
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Be a Part of Something Great Being a part of TAPPA has many benefits both professionally and personally. Your annual dues helps TAPPA provide nationallevel educational programs every month, a great place to meet and many other educational and social opportunities throughout the year.
Membership Classification PROFESSIONAL MEMBER: (Voting) An individual that is a Florida resident. An individual who owns a legally established business engaged in selling photographic goods or services to the public. An individual who is employed by a legally established photographic business. May vote, hold office, use the TAPPA logo, and enter print competition. A valid Sales Tax Number and Occupational License are required. ASSOCIATE MEMBER: For additional members from the same firm or studio already represented by a PROFESSIONAL MEMBER. They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. The PROFESSIONAL MEMBER’S Sales Tax Number and Occupational License are required.
MEMBER: For enthusiasts, hobbyists, non-professionals, and newcomers to the profession, who are not associated with any PROFESSIONAL or LIFE MEMBER and may just be getting started in the profession. They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. No Sales Tax or Occupational License are required. STUDENT: An individual that is currently enrolled in photography related courses in the State of Florida and can provide authentic student identification. May not vote, hold office, or use the TAPPA logo, but may enter print competitions. SPOUSE: An individual not engaged in photography whose spouse is a TAPPA member. May not vote, hold office, use the TAPPA logo or enter print competitions. Questions? You can always email our Membership Director.
A membership application is on the next page or go to TAPPA.org
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Tampa Area Professional Photographer’s Association
Membership Application
Your Name ____________________________________________
Code of Ethics
Business Name _________________________________________
1. I will endeavor to enhance and ennoble the status of the photographic profession by maintaining a dignity of manner in my behavior, in the presentation of my photography and photographic services, in the appearance of my studio or place of business and in all other forms of public contact.
Business Address _______________________________________ City _______________________ State _____ Zip _____________ Business Phone ________________________________________ Cell ____________________ Home Ph ______________________ Email Address __________________________________________ Web Address ___________________________________________ Photographic Degrees ____________________________________ ______________________________________________________ FPP Member? Yes / No If yes, membership number: __________ PPA Member? Yes / No If yes, membership number: __________
TAPPA Membership Classification (check one) ______ PROFESSIONAL: (Voting) An individual (Florida resident) who owns a legally established business engaged in selling photographic goods or services to the public, OR, an individual who is employed by a legally established photographic business. May vote, hold office, use the TAPPA logo, and enter print competition.
Annual dues are $119
______ASSOCIATE: For additional members from the same firm or studio already represented by an ACTIVE TAPPA Professional member. They may not vote, hold office but may use the TAPPA logo and enter print competitions.
2. I will observe the highest standard of honesty in all my transactions, avoiding the use of false titles, confusing or inaccurate technical terms or descriptions and misleading terms or claims. 3. I will at all times endeavor to produce only those types of photographs and photographic services that will enhance the prestige of the profession, to apply my best efforts on behalf of the public, and to play my part in raising the general standard of photographic craftsmanship. 4. I will show a friendly spirit of cooperation with my fellow professional photographers and assist them whenever possible should they be in trouble or difficulty. 5. I will assist and give of my knowledge to the members of my profession, and will encourage them individually and collectively, so that the quality of photography may constantly be raised to higher standards. 6. In all matters relating to the interpretation of this code I will recognize the authority of the Tampa Area Professional Photographers Association, Inc., and agree to hold harmless the Board of Directors in any decision made on behalf of the organization. I have read the above Code of Ethics and agree to abide by it, evidenced by my signature in ink this ___________ day of _______________ 20_____. Any member of the Tampa Area Professional Photographers Association, may be reprimanded, suspended, or expelled by the Board of Directors for a violation of the Code of Ethics, or the Bylaws.
Annual dues are $109
______ STUDENT: An individual that is currently enrolled in photography related courses in the State of Florida and can provide authentic student identification. May not vote, hold office but may use the TAPPA logo and enter print competitions
Signature
______ SPOUSE: An individual not engaged in photography whose spouse is
Please make checks payable to TAPPA Or pay online at www.tappa.org
Annual dues are $59
a TAPPA member. May not vote, hold office or enter print competitions.
Annual dues are $35
This application must be completed in full with proper fees, prior to being considered for membership.
Chuck Vosburgh 727.743.1740 Chuck@ChuckVosburgh.com Lee Burgess 727.724.1022 lee2810@verizon.net Rob Moorman 727.527.1237 cameradude1@earthlink.net Randy Van Duinen 727.577.5172 randy@rvdphotography.com Karen Barnett 727.267.8296 oakcrestproductions@tampabay.rr.com Susan Black 813.230.6472 suzi@suzibee.com Carol Walker 727.5775626 carol@thomasbruce.com Robert Sargent 813.930.7390 robert@sargentphotography.com Michael Landes 863.512.2637 landesmr@yahoo.com Ginny Otto 715.252.3195 ottophotography@icloud.com Booray Perry 813.728.7110 booray@boorayperry.com CJ Moment 813.244.6716 cj@annointedproductions.com
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Social Media
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Audio/Visual
InDesign
Wedding & Socail Function
Image Competition
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Portrait
Photosho/Lightroom
High School Seniors
Graphics & Design
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Sports & Events
Commercial
Business
TAPPA Advisors
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The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry. The deadline for submission of articles and ad changes is the 15th of the month. Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the authors and editor.
Editor: Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 Chuck@ChuckVosburgh.com 727.743.1740
Advertising: To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.
Meetings: TAPPA monthly meetings take place the second Tuesday of the month at:
LOCATION Bryan Glazer Family JCC 522 N Howard Ave. Tampa, FL 33606 Networking Meeting
6:00 pm 6:30 pm
Register online at TAPPA.org
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ADVERTISE In the TAPPA Tribune For information and rates, contact Chuck Vosburgh at Chuck@ChuckVosburgh.com or call 727.743.1740
Visit us on the web at TAPPA.org
Board of Directors
2021 Officers President
Chuck Vosburgh
727 743-1740
Chuck@ChuckVosburgh.com
Vice President
Win Wolloff
727 514-6805
WinWolloff@gmail.com
Secretary
Karen Barnett
727 780-3328
OakcrestProductions@tampabay.rr.com
Treasurer
Robert Sargent
813 930-7390
Robert@SargentPhotography.com
Director
Bruce Hardin
813 503-7579
hbw21@hotmail.com
Director
Bill Cadzow
(727) 585-8800
LiaraStudios@yahoo.com
Committees Delegate
Julie Johnson
Membership
Bill Cadzow
727 585-8800
LiaraStudios@yahoo.com
Program
Win Wolloff
727 514-6805
WinWolloff@gmail.com
Salon
Michael Landes
863 512-2637
landesmr@yahoo.com
Door Prize
Chris Gil
813 730-2562
ChrisGilPhotography@gmail.com
Scholarship
Carol Hackman
727 867-9254
HackmanC@tampabay.rr.com
Audio Visual
Robert Sargent
813 930-7390
Robert@SargentPhotography.com
Newsletter Editor
Chuck Vosburgh
727 743-1740
Chuck@ChuckVosburgh.com
Photographer
Scott Morrison
727-793-8666
scomopho@mac.com
Web Master
Randy Van Duinen
727-542-3024
Randy@RVDphotography.com
Hospitality
Rob Moorman
727 423-3146
cameradude1@gmail.com
Marketing
Rob Moorman
727 423-3146
cameradude1@gmail.com