March, 2016
The TAPPA Tribune Tampa Area Professional Photographers Association
Contents President’s Message
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How to take advantage of other people’s laziness
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Selling 4 Salon! 7 This Month’s Program
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Salon Competition Procedures & Rules
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Salon Judges
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Print of the Month - Portrait
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Print of the Month - Social Function
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Print of the Month - Unclassified
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Print of the Month - Electronic Imaging
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Upcoming Events
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Print of the Month Rules
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Photographing Police Not Always Protected by 1st Amendment
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Photos from the meeting
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Board of Directors
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On the cover: Photo by Ginny Otto
Visit TAPPA on FaceBook
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Photo: Pedro Carillo
President’s Message
Greetings! Springtime is approaching and soon we will have wild blooms and bright green patches and chicks and bunnies and Spring sports to shoot. Find good locations now for those outdoor portrait sessions. Start sending out your specials or minisession reminders or whatever you use. Jump in and go after those jobs. I hope you have all been participating in the educational opportunities that come your way. At the TAPPA Banquet I won a trip to the SPI Conference in Orlando. This was a very good experience and I am very impressed with their open arm policy. They have classes, speakers and competition. They have aimed a lot of their information at the new generation of photographers with a very positive upbeat attitude and modern shooting and marketing ideas. We have been told for a few years now that these younger photographers do not attend anything because they learn and socialize online. I no longer believe that and am happy to see the future of photography. Last month, my friend Woody Walters taught a class in my studio before giving his presentation at our meeting. I appreciate Woody flying down here to show everyone his brushes and his techniques. While here he wanted to, again, go through the Salvadore Dali Museum in St Pete. I now see what a tremendous influence Dali had on Woody’s work. One of the personal projects that I am going to assign myself is to look at and study more of the old artists to see their styles. Get ready for Spring because... Here it comes. AND GUESS WHAT ELSE IS COMING UP QUICK?
follow the instructions. We use print competition. com for our Salon competitions. You can enter 6 images and this is a great way for you to start getting images ready for FPP Salon. 2016 PPA/IPC Season has also started. Congratulations to all the TAPPA members who entered and scored ‘Seal of Approvals’ at SEPPA. These images will go into PPA/IPC Competition as merits and will go to Loan Collection judging. If you read this come up to me and tell me what artist has influenced your photography or what artist or photographer you truly admire.
SALON. That’s right, the first TAPPA Salon of 2016 is this month. Be sure you go to the website and TAPPA Tribune
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Selling
How to take advantage of other people’s laziness
by Chuck Vosburgh, CPP
Yesterday I was in a seminar with 75 attendees and when the speaker asked who sends thank you cards to people who hire them, less than ten hands went up including Pat (my lovely wife and business partner) and I. When asked how many sent thank you cards to people who didn’t hire them, I only saw two; mine and Pat’s. If that’s not shocking enough, the attendees were all educated, licensed full-time professional sales people. After I got over my initial reaction I was glad. Glad to see that the people with whom I’m competing are so easy to beat. That brings me to the topic of this month’s sales article:
Most people are lazy and it’s easy to stand out I’m sure I don’t have to convince you that most people are lazy and only do what they think they have to. That’s good news for you! If you’ll do what we’re all supposed to be doing anyway, you’ll stand out. What I’m about to share with you is not just my opinion, these are proven and people have hired me specifically because of these actions. If you
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will do these things, you will rise above anyone else in client’s and prospect’s minds. Issues like price won’t matter anymore. Do these things and I guarantee you’ll create better relationships, be happier and make more money.
If you do only one thing, do this Send thank you cards! Look for any excuse to send a card. No one does hand written cards anymore. Do you remember that last time you got one? I bet you do. I suggest keeping a stack of cards and envelopes on your desk where you can see them so you’ll have them in mind. I recommend getting cards printed with one of your photographs on the cover and blank inside. Don’t go cheap, these cards represent you. Commit to ordering at least 1,000 and plan to use them up as soon as you can. I recommend www.4over4.com Expand on this idea by sending cards for just about anything. Read about someone in the paper? Send a card. Ran into someone in the store? Send a card. Someone crossed your mind? Send a card. It’s the anniversary of when you did business? Send a card. I think you get the idea.
Take it a step further. Send cards when you don’t get the job with an offer to help if needed. You never know how well their choice will work out and you want to make sure they know you don’t mind that they chose someone else this time. There will always be a next time. Send cards and I guarantee you’ll get business from it.
Your voice has incredible power This one is so easy, it’s like having an unfair advantage. FaceBook tells you whose birthday is today, and if you’re any kind of salesperson, you wrote something nice on their news feed. After you finish that, pick up the phone and wish them a happy birthday. People will be surprised and remember it. Try it and you’ll be surprised how much it makes a difference in your relationship with that person.
Pick it up Many people don’t answer their phones. Instead, they’ll let it go to voice mail and either return the call later or worse yet, reply in text or email. Unacceptable. If you don’t pick up, they’ll go to the next on their list and keep doing it until someone picks up.
If you can’t pick up, or if you know you don’t have an answer at least respond in some way right away. “I got your call and will call you back in an hour” is a response, or “I don’t have an answer for you yet but I’m on it” is also a response. People will wait if you let them know you are on top of it.
The time to respond is now Research from Harvard University and others shows that leads convert 22 times more often when you make contact within the first five minutes. Here are some more astonishing statistics regarding web leads: • The odds of even contacting a lead increases by 21 times if your response is within 5 minutes vs. 30 minutes. • 63 percent of companies fail to respond to their leads within 1 hour (which still isn’t good), 24 percent fail to respond within 1 day and 23 percent fail to respond at all. • 25 percent of companies surveyed think they respond to their web leads within 5 minutes when in reality only 5 percent actually do. ! • The first one to contact a prospect has a 238 percent higher rate of conversion than the second. continued on next page
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Franklin Covey did some in-depth research on this and I’ll send you a PDF of their report if you email me and ask for it. Imagine the wow factor of a quick response!
from a prospect. Response to questions, sending quotes and receivables is vital to getting and keeping business. Being quick shows you care and that will also earn you referrals.
Here’s an example. I once contacted a very busy famous photographer about a paid speaking engagement via the form on his web site. Imagine my surprise when the phone rang two minutes later and it was him! I can’t help but wonder if that amazing follow up is a big part of his success. Will you be able to do it every time? Of course not, but try to.
Your motive matters
The fortune is in the follow up They say the fortune is in the follow up and it is. On the average, it takes seven exposures to get business. That means you have seven times to prove yourself before you get your first business
If you’re looking at these things as sales tricks to make more money, you’re missing out on the best part of this. Do these things because you care. People can sense if you’re sincere and you’re in a business that demands sincerity. In my opinion if you don’t care you don’t deserve the business. If you’ve read this far, you care. Do these things the best you can and you won’t believe how great you’ll feel knowing you are doing a great job helping people and making a difference. That great feeling brings on more business by attraction.
Picture Yourself in Your Next Home Finding the perfect home for you and your family can be time consuming and if you don’t know the latest real estate laws, it can get frustrating. Why do it alone? Or hire a stranger? Hire a team you already know and trust! Chuck and Pat Vosburgh are the Realtors with an eye for finding the house you will love. With more than 20 years of combined experience in the Tampa Bay Real Estate market, we make the process of buying or selling a home easier and a lot more fun. Chuck Vosburgh, Realtor 727.743.1740 cell Chuck@VosburghandVosburgh.com
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Pat Vosburgh, Realtor 813.220.4898 cell Pat@VosburghandVosburgh.com TAPPA Tribune
125 5th Street South Suite 202B Saint Petersburg, FL 33701
VosburghandVosburgh.com
Each office is independently owned and operated.
This Month’s Program
Salon!
Our featured speakers will be our salon judges as they present an image by image critique of the evening’s print entries.
Meeting Details Tuesday, March 8, 2016 Salon Judging 4:00 Social 6:00 Dinner 6:30 Program 7:00 Register online at TAPPA.org Doubletree Hotel 4500 W. Cypress St., Tampa
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Salon Competition Procedures & Rules INSTRUCTIONS FOR ALL ENTRANTS – Please study and follow carefully. Not doing so will prevent judging of your entry. ELIGIBILITY: Any member of TAPPA in good standing. ENTRIES: A total, not to exceed 6 images, may be entered by one photographer per salon judging. Images previously entered in TAPPA Salon Competitions may not be entered again. No two images shall be of the same subject. ENTRY FEE: The entry fee of $5.00 covers one to six entries. If you are not attending the competition, the entry fee is $15. It may be cash or a check made payable to TAPPA. Please pay that evening. If you are not attending but placing entries, please let Gerardo Luna (gerardolunaphotographs@gmail.com ) a couple of days before the event. The deadline for all entries is posted on www.printcompetition.com ENTRY DEADLINES: Entries must be uploaded onto the website. Go to the TAPPA website and then to:PrintCompetiton.com FILE NAMING: Will be done automatically. But of course you will need to title your entries CLASSIFICATION OF ENTRIES: Entries must be designated by the entrant in one of the six (6) categories listed on the entry form. If the chairman feels the entry is placed in an incorrect
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category, he/she may change the entry’s category. Color and Black and White images will be judged together in all categories. 1. PORTRAIT: This category includes portraits of men, women, children, couples (2 people), groups (3 or more), and environmental portraits. 2. SOCIAL FUNCTION: This category includes social function portraits or candids. 3. COMMERCIAL: This category includes advertising illustration, industrial, architectural, product photography and photojournalism. Live models may be used for these entries. 4. UNCLASSIFIED: This category includes abstracts, pictorials (non-portrait), animals, figure studies and photojournalism. 5. ELECTRONIC IMAGING: This category includes digital restoration, image enhancement. Entries will be judged for digital, artistic and technical proficiency. 6. ALBUMS: This Category includes wedding albums, story book and portrait albums. Albums can be from 1 or more makers. Send ALBUM ENTRIES ONLY, 24 hours before salon, to: Gerardo Luna at gerardolunaphotographs@ gmail.com IMAGE PREPARATION: Always SAVE a copy of your competition print file before attempting this!
See tutorials at http://www.ppa.com/competitions/tutorials.php Files must be sized so the longest dimension is 4,000 pixels (20 inches at 200 ppi). Each file must contain an embedded color profile of either sRGB or Adobe RGB1998 and be saved at a JPEG quality setting of 10. Total file size should not exceed 7 MB. ALBUM FILE PREPARATION: 1. All page/spread files must have the longest file dimension at 4,000 pixels (20 inches at 200 ppi), have an embed-ded color profile of either sRGB or Adobe RGB1998 and be saved at a JPEG quality setting of 10. 2. Each page/spread file may contain as many images as you desire. 3. An entry may contain up to 36 page/spread files 4. Files are to be numbered in viewing order using two digits (i.e., 01 jpg, 02 jpg, 03 jpg, etc.). 5. All individual files must be compressed into a single ZIP file. ZIP file must be named: LastName_ Album_Title (use _for spaces, e.g. Sewell_ Summer_Wedding.zip)
procedures. The score of the three judges will be totaled and averaged for the final score. When a judge’s score varies 10 points or more from the average score, it becomes an automatic challenge and the photograph must be discussed and rescored. A judge may initiate a challenge at any time. SCORING: Prints are scored from 0 to 100 as follows: 100-95 EXCEPTIONAL
79-76 GOOD
94-90 SUPERIOR
75-74 AVERAGE
89-85 EXCELLENT
73-70 FAIR
84-80 VERY GOOD
69-0 UNACCEPTABLE
AWARDS: Ribbons will be awarded for 1st, 2nd, and 3rd place in each category. Merit ribbons will be awarded to all prints scoring an 80 or above. A Best of Show ribbon will be awarded to the print judged best by the panel of judges. All entries receiving scores of 80-81 and 78-79 are automatically challenged. During the automatic challenge, judges may lower or raise the score of an image by a 2/3 majority of the panel.
6. Studio identification or entrant’s name cannot appear on any file within the album entry. JUDGING PROCEDURES: Each salon will be judged by a panel of three qualified judges using FPP and PPA guidelines including point scoring TAPPA Tribune
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Salon Judges
Frank J. Dispensa
Linda Long
M.Photog.Cr., API, APM Senior Associate IBM Engineer PPA Master of Photography Degree PPA Photographic Craftsman Degree PPA Certification Degree PPA Approved Instructor WPPI Accolade of Photographic Mastery Degree
Linda Long founded Long’s Photography eleven years ago as a wedding photographer. Her studio quickly grew to encompass portraits as well as weddings, becoming one of the most in demand portrait studios in the area. Long’s Photography is now regarded as Tallahassee’s premier wedding and portrait studio. Linda is a Master Photographer, a Photographic Craftsman, a Certified Professional Photographer, five time Tallahassee Photographer of the Year, and has been in Florida’s Top Ten photographers for the last two years.
Frank joined the PPA (Professional Photographers of America) in 1989 and entered his first PPA print in 1990. He then earned his Masters, Craftsman and Certification degrees in just four years
Kevin Floyd Kevin Floyd is an award winning portrait artist. He is a respected lecturer both in the community and within professional photographic associations. Kevin holds the Master & Craftsman Degrees in photography and is certified by the Professional Photographers of America. He is an active member of Jacksonville Professional Photographers Guild, Florida Professional Photographer’s, and Professional Photographer’s of America. He has won numerous local, national and international awards. Kevin currently serves as President for Jacksonville Professional Photographers Guild.
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Print of the Month - Portrait First place: Michael Landes
Print of the Month - Portrait Third place: Pedro Carillo
Print of the Month - Social Function First place: Pedro Carillo
Print of the Month - Social Function Second place: Booray Perry
Print of the Month - Social Function Third place: Booray Perry
Print of the Month - Unclassified First place: Ginny Otto
Print of the Month - Unclassified Second place: Cheryl Mistretta
Print of the Month - Unclassified Third place: Randy Van Duinen
Print of the Month - Electronic Imaging First place: Ginny Otto
Print of the Month - Electronic Imaging Second place: Michael Landes
Print of the Month - Electronic Imaging Third place: Randy Van Duinen
Upcoming Events
Print of the Month Rules - Prints are to be mounted.
Tuesday March 8, 2016
Salon Competition Tuesday April 12, 2016
Keith Mills
Tuesday May 10, 2016
Booray Perry
June 12-15, 2016
Florida School Tuesday June 21, 2016
Salon Competition More information on all of these events can be found in this newsletter and at TAPPA.org
- Size: 8x10. - Electronic Imaging size can be two 8x10 taped together on the back and spread open for viewing. - Three entries per member each month. - There must be at least three entries in a category for that category to be included in the monthly competition. - All entries MUST have your name and the category you wish to enter on the back of the print. - Prints must be turned in before 6:25 pm. Prints received after 6:25 will not be accepted!
Winners: - Please send your winning files to POM@TAPPA.org for the newsletter as soon as Possible. Deadline for publication is one week after the meeting. - Name your files by your last name-place-category. For example Smith-1st-Portrait.jpg - Any resolution 1000 pixels on the longest side or greater is acceptable. JPEG format is preferrable.
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Federal Judge Says Photographing Police Not Always Protected by 1st Amendment Published on February 24, 2016 by Michael Zhang
In a surprise decision in the US court system, a federal judge ruled last Friday that photographing and filming police officers isn’t always protected by the First Amendment. The two cases in question were Fields v. City of Philadelphia and Geraci v. City of Philadelphia, which involved citizens who were detained simply for photographing police officers at work. Federal District Court Judge Mark Kearney writes that there is no constitutional First Amendment right to film or photograph police officers when that act isn’t accompanied by “challenge or criticism” of the police conduct. In other words, unless you’re opposing and protesting police actions by pointing your camera at them, the First Amendment doesn’t protect you. Want to simply take a picture of police officers at work with no agenda in mind? That’s not protected free speech — at least in Judge Kearney’s eyes. Want to photograph while screaming at them during an arrest? You’re protected. “Fields’ and Geraci’s alleged ‘constitutionally protected conduct’ consists of observing and photographing, or making a record of, police activity in a public forum,” Kearney writes. “Neither uttered any words to the effect he or she sought to take pictures to oppose police activity. Their particular behavior is only afforded
First Amendment protection if we construe it as expressive conduct.” “We have not found […] any case in the Supreme Court or this Circuit finding citizens have a First Amendment right to record police conduct without any stated purpose of being critical of the government,” the court writes, “[…] we decline to create a new First Amendment right for citizens to photograph officers when they have no expressive purpose such as challenging police actions.” “I don’t know of any other court ruling that requires journalists to announce their intentions while engaging in journalism,” writes Radley Balko of the Washington Post. “To do so would kill off a lot of investigative journalism. The same goes for most other protected conduct.” “Whether one is physically speaking (to challenge or criticize the police or to praise them or to say something else) is relevant to whether one is engaged in expression,” writes Eugene Volokh of the Post. “But it’s not relevant to whether one is gathering information, and the First Amendment protects silent gathering of information (at least by recording in public) for possible future publication as much as it protects loud gathering of information.” An appeal is reportedly planned in response to Judge Kearney’s decision.
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Photos from the meeting
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TAPPA Tribune
The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry. The deadline for submission of articles and ad changes is the 15th of the month. Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the author.
Editor: Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 Chuck@ChuckVosburgh.com 727.743.1740
Advertising: To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.
Meetings: TAPPA monthly meetings take place the second Tuesday of the month at: Doubletree Hotel 4500 W. Cypress Street Tampa, FL (one block east of Westshore Blvd). Networking Dinner Meeting
6:00 pm 6:30 pm 7:30 pm
Register online at TAPPA.org
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Board of Directors
2015 OďŹƒcers President
Benjamin Todd
813 431-2873
Benjamin.Todd@verizon.net
Vice President
Glenn Nielson
Secretary
Karen Barnett
Treasurer
Amanda Pratt
727 308-9200
pratt1ak@gmail.com
Past President
Susan Black
813 230-6472
Susan@Bespics.com
Directors
Booray Perry
813 728-7110
Booray@BoorayPerry.com
Christine Reynolds
813 760-0831
ChristineR@aol.com
Melissa Sewell
813 230-7092
Melissa@DontBlinkllc.com
Chuck Vosburgh
727 743-1740
Chuck@ChuckVosburgh.com
813 968-2810
Kevin@NewsomesStudio.com
glenn@picsintheglenn.com
Committees Delegate
Julie Johnson
Membership
Kevin Newsome
Program
Glenn Nielson
Salon
Gerardo Luna
Door Prize
Glenn Nielsen
Scholarship
Carol Hackman Terri Daunic
727 867-9254 813 839-2860
HackmanC@tampabay.rr.com terridaunic@yahoo.com
Audio Visual
CJ Moment
813 244-6716
cj@annointedproductions.com
Newsletter Editor
Chuck Vosburgh
727 743-1740
Chuck@ChuckVosburgh.com
Photographers
Booray Perry Christine Reynolds
813 728-7110 813 760-0831
Booray@BoorayPerry.com ChristineR@aol.com
Web Master
Booray Perry
813 728-7110
Booray@BoorayPerry.com
Hospitality
Pat Vosburgh Chuck Vosburgh
813 220-4898 727 743-1740
Pat@VosburghandVosburgh.com Chuck@ChuckVosburgh.com
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glenn@picsintheglenn.com 813 410-1712
gerardolunaphotographs@gmail.com glennln@verizon.net