Major project VIVA presentation CSM MACD year 1 Unit 1 Part 2 3 March 2011
Takuya Furukawa
Subject area:
Subject area: information design Investigations into herbal and chemical medicines – their social contexts and effects on the human body.
Medicine‌
Communication design question:
Communication design question: How can graphic design visualise the relationship between herbal and chemical medicines?
Communication design question: How can graphic design visualise the relationship between herbal and chemical medicines?
Why chemicals, not herbals?
Communication design question: How can graphic design visualise the relationship between herbal and chemical medicines?
Why chemicals, not herbals?
Relations between human and medicine
Communication design question: How can graphic design visualise the relationship between herbal and chemical medicines?
Why chemicals, not herbals?
Relations between human and medicine
How can we deal with illness in the future?
The history of medicine B.C.
17th - 18th
Herbals Chemicals
19th
Now
The history of medicine B.C.
17th - 18th
Herbals Chemicals
19th
Now
Aspirin’s consumption in the world a year
= 120 billion (estimate)
= 1 billion tablets http://www.pnas.org/content/99/21/13371.full
Aspirin’s consumption in the world a year
are originally trademarked by
= 1 billion tablets http://www.pnas.org/content/99/21/13371.full
Painkiller’s consumption in the UK a year
= 27 million (estimate)
= 1 million packs http://news.bbc.co.uk/1/hi/health/8237626.stm
Potential addicts of painkiller in the UK in 2009
= 30,000 people (estimate)
= 1,000 people http://news.bbc.co.uk/1/hi/health/8237626.stm
Effectiveness & side effects of chemical medicine Adderall Ambien Celexa Crestor Cymbalta Flomax Lexapro Lipitor Lisinopril Melatonin Metformin Paxil Prozac Simvastatin Tamiflu Effectiveness Side effects
http://www.drugs.com/
The use of chemical medicine
Symptoms Side effects
The use of chemical medicine
Insomnia Anxiety
Pain
Symptoms Side effects
Dysautonomia*
* Any disease or malfunction of the autonomic nervous system.
The use of chemical medicine
Estazolam
Insomnia Anxiety
Pain
Codeine included painkiller Symptoms Side effects
Clorazepate
Dysautonomia
Alprazolam
The use of chemical medicine
Estazolam
Clorazepate
Codeine included painkiller
Alprazolam
Symptoms Side effects
The use of chemical medicine
Estazolam
Clorazepate
Codeine included painkiller
Alprazolam
Symptoms Side effects
The use of chemical medicine
Estazolam
Clorazepate
Codeine included painkiller
Alprazolam
Symptoms Side effects
The use of chemical medicine
Estazolam
Clorazepate
Codeine included painkiller
Alprazolam
Symptoms Side effects
Well,
Well, perhaps we should NOW reconsider these!!
are originally trademarked by
The history of medicine B.C.
17th - 18th
Herbals Chemicals
19th
Now
My grandfather is a Kanpo’s pharmacist
Kanpo = Japanese herbal medicine
Kanpo = Japanese herbal medicine
The use of Kanpo (Japanese herbal medicine)
The use of Kanpo (Japanese herbal medicine)
Liver Kidney
Lungs
Heart
Spleen
The use of Kanpo (Japanese herbal medicine)
Liver Mental functions
The use of Kanpo (Japanese herbal medicine)
Heart Circulation
The use of Kanpo (Japanese herbal medicine)
Spleen Digestion
The use of Kanpo (Japanese herbal medicine)
Lungs Breathing
The use of Kanpo (Japanese herbal medicine)
Kidney Urology
The use of Kanpo (Japanese herbal medicine)
Liver Kidney
Lungs
Heart
Spleen
The use of Kanpo (Japanese herbal medicine)
Insomnia Anxiety
Pain
Symptoms Side effects
Dysautonomia
The use of Kanpo (Japanese herbal medicine)
Insomnia Anxiety
Pain
Dysautonomia
Symptoms Side effects
Liver
The use of Kanpo (Japanese herbal medicine)
Yokukansan
Insomnia Anxiety
Pain
Dysautonomia
Liver Bukuryou
Kanzou
Symptoms Side effects
Choutoukou
Saiko
Soujyutsu
Senkyu
Touki
The use of Kanpo (Japanese herbal medicine)
Yokukansan Bukuryou
Kanzou
Symptoms Side effects
Choutoukou
Saiko
Soujyutsu
Senkyu
Touki
Research so far
Addictions
Effects & side effects
Alternative medicine
Further research
Addictions
Effects & side effects
Medicine & society
Alternative medicine
More details of Kanpo
Collaboration with‌
The Wellcome Trust Centre for the History of Medicine at UCL
Tsumura & Co. (a manufacturer of Kanpo medicine)
Collaboration with‌
The Wellcome Trust Centre for the History of Medicine at UCL
Tsumura & Co. (a manufacturer of Kanpo medicine)
Kazuo Kato (my grandfather)
Target audiences
For the future‌
For the future‌
Thanks!