Dirty Dog Pet Grooming
Self-Serve Dog Wash Proposal August 11, 2011 Prepared By: Tara Gonzales
1
Dirty Dog Pet Groomers
August 11, 2011 Mr. John Smith Investment Specialist LMD Investment Group 3451 State Street Rockford, IL 61107 Dear Mr. Smith: This letter is in reference to our meeting on August 5, 2011 at your office regarding the expansion of services provided at Dirty Dog Pet Grooming to include six new self-serve pet washing stations. I opened Dirty Dog Pet Grooming in 2008 because of my love of animals and the desire to improve the lives of animals and their owners. The addition of self-serve pet washing stations at our current full-service facility will offer a practical and inexpensive pet washing solution to all pet owners. Please review the attached detailed proposal. I’d like to thank you in advance for your time and consideration. I look forward to working with you and your company. Sincerely,
Tara Gonzales Owner, Dirty Dog Pet Groomers
2182 Main Street Rockford IL 61107 (815) 229-2182 Fax (815) 229-5862 www.DirtyDogGroomers.com 2
Dirty Dog Pet Groomers
Table Of Contents Problem ……………………………………………………………………………………….. 4 Scope ………………………………………………………………………………………….. 5 Methods and Procedures ………………………………………………………………………. 6 Materials and Equipment ……………………………………………………………………… 7 & 8 Background ……………………………………………………………………………………. 9 Follow Up …………………………………………………………………………………….. 10 Budget …………………………………………………………………………………………. 11 Summary ……………………………………………………………………………………… 12 References ……………………………………………………………………………………. 13
2182 Main Street Rockford IL 61107 (815) 229-2182 Fax (815) 229-5862 www.DirtyDogGroomers.com 3
Dirty Dog Pet Groomers
Problem Pet owners have limited options when it comes to keeping their pets clean and healthy. Professional pet grooming is expensive and bathing pets at home is difficult, messy, and potentially dangerous for the pet and pet owner. As a way to make grooming affordable and easily accessible, Dirty Dog Pet Grooming would like to offer pet owners the option of new self-serve pet washing stations. This proposal will outline the benefits of expanding our current services to include self-serve pet washing stations to our business as well as the many benefits to our customers.
2182 Main Street Rockford IL 61107 (815) 229-2182 Fax (815) 229-5862 www.DirtyDogGroomers.com 4
Dirty Dog Pet Groomers
Scope Expanding our services will allow us to accommodate all pet owners from the do-it-yourselfers to the full-service customers who don’t have the time or desire to wash their pets themselves. The addition of self-serve pet washing stations will enable Dirty Dog Pet Grooming to increase our market share by attracting new customers who are looking for a convenient and inexpensive alternative to washing their pets at home. The ability to offer self-service and full-service dog grooming options at our facility will benefit our company and our customers. Our full-service grooming department will be available to crosssell our self-service customers additional grooming services such as clean their pets ears, teeth, and trim nails. Also, the self-service stations will give our full-service customers an inexpensive option to perform touch-ups on their pets in between full-service grooming appointments, resulting in increased customer loyalty. Our knowledgeable staff will always be available to assist customers with questions or to guide them on how to use the equipment.
2182 Main Street Rockford IL 61107 (815) 229-2182 Fax (815) 229-5862 www.DirtyDogGroomers.com 5
Dirty Dog Pet Groomers
Methods and Procedures The following is an outline of the necessary steps to be completed in order to meet the terms of the proposal.
Secure project financing
Consult with lead contractor to confirm floor plans
Purchase pet washing tubs and other necessary material for contractor instillation (Delivery of tubs is estimated to be two weeks after order is placed)
Purchase all other additional items such as furniture, supplies, and inventory needed for the self-service area
Purchase new company sign (Dirty Dog Pet Grooming and Self-Serve Pet Wash)
Consult with P & G Marketing to develop and produce marketing materials to promote the self-serve area
Hire and train two part-time employees to staff the self-service area
Contact local media to cover the opening and ribbon cutting ceremony of the new self-service area
2182 Main Street Rockford IL 61107 (815) 229-2182 Fax (815) 229-5862 www.DirtyDogGroomers.com 6
Dirty Dog Pet Groomers
Materials and Equipment Our self-service pet washing stations will be available on a walk-in, no appointment necessary basis. This will allow customers to use our facilities when it’s convenient for them. Our floor plan includes six, ultra clean, semi-private rooms stocked with all the supplies and equipment the customer needs to wash, dry, and maintain their pets coat. The tubs are designed to make pet washing quicker and costs the customer up to 50% less then traditional pet grooming services. Each tub is located in a 8’ X 8’ semi-private room to help keep pets calm and offer ample room for the customer and their pet. Each washing station contains a professional quality, waist high, stainless steel pet washing tub. The tubs are five feet wide with a high backsplash and sides to safely accommodate any size pet. Inside each tub is a snap on leash near the front drain to ensure their pet stays put, making washing easier. Additionally, pet owners won’t need to worry about bending over to lift their pets in to the tub because each tub has a built-in, non-skid ramp and anti-slip mat to provide safe and easy access for their pet. Each tub is also equipped with the revolutionary Bath Master Animal Bathing System, which cuts bathing time in half and gets pets cleaner then hand washing. The Bath Master Animal Bathing System dispenses and applies shampoo and conditioner while also eliminating the need for hand scrubbing. Customers will be able to choose from over ten different shampoos and conditioners, including moisturizing, deodorizing, and deep cleaning at no additional cost. Professional high-velocity pet hair dryers, waterproof aprons, gloves, towels, brushes, and nail clippers are provided at each bathing station. All of these amenities are included with the Basic Bath at one fixed price.
2182 Main Street Rockford IL 61107 (815) 229-2182 Fax (815) 229-5862 www.DirtyDogGroomers.com 7
Dirty Dog Pet Groomers
Materials and Equipment Continued Additional grooming items such as eye wipes, ear wipes, and pet tooth brushes as well as specialty pet washes and conditioners will be available for an extra fee. Holding crates are also located in each room to accommodate pet owners with multiple dogs so no one is left at home or in a hot car waiting for their turn for a bath. As an added convenience, a special children's area is available in front of two of the pet bathing stations. Each has a 15� TV with a DVD player showing family friendly movies. We also have coloring books and crayons available. Cleanliness is important to us. For this reason, all tubs, brushes, and equipment are disinfected after each use with hospital grade anti-bacterial cleaning solution. Our towels are cleaned in commercial grade washers with bleach and then dried on the hottest setting possible. The shop is also wiped down, mopped, and vacuumed daily.
2182 Main Street Rockford IL 61107 (815) 229-2182 Fax (815) 229-5862 www.DirtyDogGroomers.com 8
Dirty Dog Pet Groomers
Background Tara Gonzales, owner of Dirty Dog Pet Grooming, will oversee all aspects of the self-serve pet wash expansion. She is a certified dog groomer by the National Dog Groomers Association of America and a graduate of the University of Illinois with a degree in Business. Dirty Dog Pet Grooming is currently a full-service salon offering pet grooming by skilled professionals. We opened in 2008 with a mission to improve the lives of pets and their owners. We welcome all pets of any size and specialize in taking the extra time and care needed to make your dog feel comfortable and secure. We currently have two full-time and two part-time certified groomers on staff.
2182 Main Street Rockford IL 61107 (815) 229-2182 Fax (815) 229-5862 www.DirtyDogGroomers.com 9
Dirty Dog Pet Groomers
Follow Up Our self-serve pet wash offers pet owners a safe and convenient facility to keep their pet clean and looking great without the hassle and mess of washing their pet at home, or the expense of professional grooming. We guarantee customers will be happy with our self-serve pet wash or their next self-serve wash is absolutely free.
2182 Main Street Rockford IL 61107 (815) 229-2182 Fax (815) 229-5862 www.DirtyDogGroomers.com 10
Dirty Dog Pet Groomers
Budget I. Materials Stainless steel pet washing tub …………………….. Bath Master Bathing System ………………… Professional high-velocity pet hair dryer ………….. Misc Items …………….
Quantity
Each
Total
6
$465
$2,790
6
$109
$654
6 N/A
$59 N/A
$354 $269
II. Furniture
Quantity
Each
Total
2 4 2
$59 $29 $159
$118 $116 $318
Quantity
Each
Total
10 200 75 N/A
$23 $1.89 $2.40 N/A
$230 $378 $180 $168
$ per Hour
Total
Child sized table ……….. Child sized chair ……….. TV/DVD player …………
III. Inventory
Pet shampoo/conditioner .. Towels …………………. Waterproof apron ……… Misc. Items ……………..
IV. Labor/Construction Materials
Hours
General contractor & crew Estimated materials …….
24 N/A
$90 N/A
$2,160 $3,250
V. Marketing New sign ………………. Direct mail/post cards …. Radio advertisement ……
Quantity 1 500 N/A
Each $400 $0.79 N/A
Total $400 $395 $380
Total ………………………………………………………………. $12,160
2182 Main Street Rockford IL 61107 (815) 229-2182 Fax (815) 229-5862 www.DirtyDogGroomers.com 11
Dirty Dog Pet Groomers
Summary Dirty Dog Pet Grooming opened in 2008 with the mission to improve the lives of pets and their owners. Expanding our services to include self-serve pet washing stations will help our company to continue to meet the growing needs of pets and pet owners while also helping us realize our company mission. Our professional-quality grooming tubs and tools will offer pet owners an inexpensive alternative to the difficult and messy task of washing pets at home. Our tubs are designed to safely keep pets in place, making washing them easier and faster then washing pets at home. Our highly skilled team has been providing quality professional grooming for over four years. Our knowledgeable staff is eager to continue to provide excellent customer service while pursuing our company mission.
2182 Main Street Rockford IL 61107 (815) 229-2182 Fax (815) 229-5862 www.DirtyDogGroomers.com 12
Dirty Dog Pet Groomers
References Name
Company
Phone Number
Charles Smith
Jay’s Pet Supplies Company
815-879-5258
Roger Evens
Pet Edge Company
815-779-2156
Kay Johnson
Pet Groomers Wholesale
815-969-2974
Dave Miller
Fido’s Doggie Market
708-633-9132
Laura Lee
Premier Pet Products
608-556-4787
2182 Main Street Rockford IL 61107 (815) 229-2182 Fax (815) 229-5862 www.DirtyDogGroomers.com 13