DVF S/S 2015 trend forecast

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Diane Von Furstenberg Spring/Summer Forecast 2015 Tara Guillozet


DVF Forecast

A legendary designer in the realms of fashion, an icon of female liberation and independence, and a committed philanthropist—she empowers women through her own expressions. She’s the face of the global luxury lifestyle brand that she has worked so eminently to build. A timeless character with timeless style, dedication, courage, and glamorous commitment. Named the most powerful woman in fashion, this is Diane von Furstenberg.

“Fear is not an option.”

Diane von Furstenberg

The Woman Behind the Brand


Spring / Summer

She walks down the street of New York City— confident, attractive, sensual. Her everyday apparel resonates luxury and classic individuality, she refuses to be an imitation. Her style is boundary-breaking but comfortable, and somehow manages to remain appropriate during every stage and year of her life. The DVF woman has an appealing demeanor, effortlessly achieving social status. She represents herself in the upmost way and is always striving for success. She continues to set goals, never settling on what she has already achieved. She not only excels in her closet but in her career as well. Diane believes in inspiring and empowering women and as she states “I became the woman I wanted to be”, so too will the woman she dresses.

the woman she dresses

2015


DVF Forecast

Backcast: spring 2014 rtw

The 2014 Spring Collection entitled “Oasis� brought joie de vivre and beautiful femininity to the runway. She began with graphic black and white prints, roaming into sand-scape colors of the savanna, then erupting with brilliant colors of pizazzy orange, red, and azure blue. She featured her signature wrap dress and summery seventies-disco vibe with perfection, radiating energy and buoyant designs with the poise that is so classic DVF.


Spring / Summer

2015

Backcast: fall 2014 rtw

The 2014 Fall Collection entitled “Bohemian Wrapsody” took a journey of prints and mix-and-match colors down the runway, showcasing Diane’s iconic wrap dress in a flattering updated way. Inspiration was clearly drawn from hand-painted folkloric motifs and wildly colorful costumes. But there was nothing costumey about these pieces; it was a pivotal collection for women of any age.


DVF Forecast

Megatrend:

Prosperity


Spring / Summer

Society has sought to achieve their ultimate goals in the time regarded as still to come. The future holds an unknown identity that we opt to perceive through ideas, exploratory travels, and technological advances. Yearning to reach the upper regions of the ethereal world, the deepest discoveries of the ocean, and the hyper extensions of our color palette, society races to find what will make their lives better and more appealing. Prosperity leads this endeavor with an overpowering appreciation of all things luxurious. This prosperity is a way of living and thinking, not just having money or things. We let go of the misconception that anyone or anything can withhold from us all that is abundant. An iridescent aura, natural emancipation, and hyper emergence fill us with the unlimited abundance of the future and manifest all that we need.

2015


DVF Forecast

She gains prosperity by reaching a dichroic world of enchanting iridescence. Technological advances surround her with an airy, feminine, intergalactic collection. What was once an illusion of fantasy is now a mesmerizing reality, a world she has longed to wake up to.

IRIDESCENT AURA


2015

The possibilities now seem endless, the iridescent features lack nothing. She doesn’t need jewels or embellishments, she is submerged into the colors letting them sparkle into her inner being and be uplifted, driving out negative energies. They are a blend of pastels that give her luxurious youth and sophistication; she is her own crystal.

Frozen

Love blush

Soft pea pod

Icy breath

Play with me periwinkle

Spring / Summer

Iridescent Aura Style Direction / Mood /Color Story


DVF Forecast

Alexander McQueen, Spring 2010

Street Shot

Chanel Spring RTW 2012

The iconic piece for this look contains very simple features to emphasize the material itself. A fitted bodice with high neck reads classy and elegant, the sleeveless element adds play and springtime comfort. The skirt of the dress cascades out, showing the beauty and soft draping of the lightweight textiles. Coated fabrics include taffeta, silk, chiffon, and neoprene.

Iridescent Aura Sillhouette / Flat / Fabrication


Spring / Summer

2015

She achieves prosperity by the wonders of nature, liberating herself from her day-to-day existence. She experiences the grace of an escapists fantasy. She seeks relief in the fluxional water where lost treasures can yet be saved. On Earth she is hypnotized by magical gardens. She is submerged in a luxurious underwater bloom.

Natural Emancipation


Soothed by the presence and richness of nature, therapeutic colors heal her lacerated soul. Cool and warm colors coalesce; she feels free to embrace both flowing waves or ruffled foliage.

Twilight escape

Burnished by time

Lipstick smudge

Desert coral

Raindrops on roses

DVF Forecast

Natural Emancipation Style Direction / Mood / Color Story


Spring / Summer

Designer Unknown

Alexander McQueen 2012

J. Mendel RTW Spring 2013

2015

The iconic piece for this trend is a flowy dress that lays softly over the silhouette. The fabric delicately plunges from lingerie detailing of the chest, presenting a hi-low trim. Textiles include silk crepe, georgette, batiste, voile, and chiffon; intermittently printed with floral designs.

Natural Emancipation Sillhouette / Flat / Fabrication


DVF Forecast

She accomplishes her desire for prosperity by immersing in the most hyper chromatic exploration of color. An incandescent journey captures her attention and glows brightly from within her. It roars confidence and beguiles one into lavishing play. Owning the entire abundance of the most vibrant colors she is rich in creativity, can express herself limitlessly, and she will do so with poise and brilliance.

Hyper Emergence


2015

The most vigorous hues come alive, pairing with any and every other option. To our former jaded palettes these pigments appear exaggerated—yellow so bright it hurts our eyes, fluorescent pinks, flamboyant greens and profuse blues. The intensity arranges in balance so the eye jumps evenly throughout, she is inexhaustible.

Mermaid scales

Fresh Florida orange

It’s always greener on the other side

Rubber duckie

Barbie Party

Spring / Summer

HYPER EMERGENCE Style Direction / Mood /Color Story


DVF Forecast

Mara Hoffman RTW Spring 2013

Altuzarra RTW Spring 2012

The Blonds Spring 2013

The iconic piece for this trend is a playful, sensual jumpsuit. A deep v-neck counterbalances the long pant, perfect equity for a spring/summer occasion. A delicate sash pinches the waist and ties into a loose bow. The silhouette possesses just enough detail and simplicity to lay the foundation for an avant-garde print. Fabric choices include printed viscose and polyester.

HYPER EMERGENCE Sillhouette / Flat / Fabrication


Spring / Summer

SOURCES

2015


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