NEW VISUAL LANGUAGE
Research Document ISSUE ONE
Contents: 4, 5 pg 6, 7 pg 8,9 pg 10, 11 pg 12, 13 pg 14, 15 pg 16, 17 pg 18, 19 pg 20, 21 pg 22, 23 pg 24, 25 pg 26, 27 pg 28, 29 pg 30, 31 pg 32, 33 pg
New Visual Language Brief Key Terms Modernism Frank Lloyd WRIGHT Lucien CLERGUE Frederick HAMMERSLEY James HAYWARD Gottfried HELNWEIN Post Modernists Marina ABROMOVIC Barbra KRUGER Clet ABRAHAM Damien HIRST Donald JUDD MAGAZINE LAYOUT // PINTEREST
34, 35 pg 36, 37 pg 38, 39 pg 40, 41 pg 42, 43 pg 44, 45 pg 46, 47 pg 48, 49 pg 50, 51 pg 52, 53 pg 54, 55 pg 56, 57 pg
MAGAZINE LAYOUTS // PINTEREST MAGAZINE LAYOUTS // PINTEREST Dazed Magazine Cereal Magazine Access Issue 02 Magazine Thumbnail Designs Typography Mastheads Cover Designs Contents Page Final Magazine Layout FINAL LAYOUT
NEW VISUAL LANGUAGE
New Visual Language Brief: For this section of work, I have been told to create a magazine titled: New Visual Langauge. This first issue of work is ‘Form Follows Function’ and this will be situated in the exploration of Modernism and that of Post Modernism. This magazine will also include previous works of my time at The University of Huddersfield. In this magazine I will showcast a range of thumbnail designs, experimentation and development work for how my magazine will look. For this set of work, I will be creating in three stage parts.
Part One: I am to research into Modernism and that of Post Modernism which I will explore the origins and the philosophy of the movements related to my area of expertise. I will need to understand the social, industrial and the political concerns which influence both of the movements.
Part Two: I am then to look at a wide variety of magazine layouts and annotate these. After this, I am to develop my own set of magazine layouts for my final magazine design.
Part Three: Finally I am able to complete my magazine with all the content included, which is the edited versions of: City in Flux Earth Artifact Type Transcription New Visual Language.
NEW VISUAL LANGUAGE
Key Terms: Modernism – Modernism is a philosophical movement that, along with cultural trends and changes, arose from wide-scale and far-reaching transformations in Western society in the late 19th and early 20th centuries. Post Modernism – noun – any of a number of trends or movements in the arts and literature developing in the 1970’s. Swiss Graphic Design – Often referred to as the International Typographic Style or the International Style, the style of design that originated in Switzerland in the 1940s and 50s was the basis of much of the development of graphic design during the mid 20th century
Constructivism – Constructivism was an artistic and architectural philosophy that originated in Russia beginning in 1919 and was a rejection of the idea of autonomous art. Futurism – Futurism was an art movement launched by the Italian poet Filippo Tommaso Marinetti in 1909. De Stijl – a Dutch ‘style’ of pure abstraction developed by Piet Mondrian, Theo Van Doesburg and Bart van der Leck. Cubism – Cubism was one of the most influential visual art styles of the early twentieth century. It was created by Pablo Picasso (Spanish, 1881–1973) and Georges Braque (French, 1882–1963) in Paris between 1907 and 1914.
Bauhaus – The Bauhaus had a profound influence upon subsequent developments in art, architecture, graphic design, interior design, industrial design, and typography.
Dada – Dadaism was an art movement of the European avant-garde in the early 20th century. Dada in Zurich, Switzerland, began in 1916, spreading to Berlin shortly thereafter, but the height of New York Dada was the year before, in 1915.
Grids – The good thing about grid systems is that they allow you to design in proportions, balancing between all of the different elements that you might have in your design.
Typography – Typography is the art and technique of arranging type to make written language readable and appealing. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning). Minimal – Minimalism in the arts began in post–World War II Western Art, most strongly with American visual arts in the 1960s and early 1970s.
NEW VISUAL LANGUAGE
Modernism: 1918 - 1950 Modernism refers to the broad movement in Western art, architecture and also that of design which self-consciously rejected the past as a model for the art of the present, and then placed an emphasis on the formal qualities within art and the processes and materials. Modern art has also been driven by various social and political agendas. These were often utopian, and modernism was in general association with ideal visions of human life and society and a belief in progression.
Style: under-furnished, austere spaces use of tubular steel, plastic, laminated plywood, fibreglass abstract motifs bold primary colours The names: Frank Lloyd Wright - architect Mies van der Rohe - designer and director of the Bauhaus art school Le Corbusier - Swiss architect and designer Modernism, described by the V&A Museum: in design and architecture emerged in the aftermath of the First World War and the Russian Revolution – a period when the artistic avant-garde dreamed of a new world free of conflict, greed and social inequality. It was not a style but a loose collection of ideas. Many different styles can be characterised as Modernist, but they shared certain underlying principles: a rejection of history and applied ornament; a preference for abstraction; and a belief that design and technology could transform society.
Frank Lloyd WRIGHT: Frank Lloyd Wright was an American architect, interior designer, writer, and he was also an educator. He has designed more than 1,000 structures, 532 of which were completed. Wright believed in designing structures that were in harmony with humanity and its environment, a philosophy he called organic architecture. This philosophy was best exemplified by Fallingwater (1935), which has been called “the best all-time work of American architecture”.
I think these architectural designs are really interesting I like the way how modern these two buildings look, I think that they look visually appealing and that they look really interesting especially the one on the right which is called “Falling Water”. In 1915, the Japanese Emperor commissioned Wright to design the Imperial Hotel in Tokyo. He spent the next seven years on the project, a beautiful and revolutionary building that Wright claimed was “earthquake proof.” Only one year after its completion, the Great Kanto Earthquake of 1923 devastated the city and tested the architect’s claim. Wright’s Imperial Hotel was the city’s only large structure to survive the earthquake intact.
Lucien CLERGUE: French photographer Lucien Clergue died in Nîmes on November 15, aged 80, after a long illness. Born in Arles in 1934, Clergue was more than an image-maker, best-known for his sultry nudes and striking pictures of dead bulls. He belonged to the handful of people who tore down the barriers separating fine art and photography in France. A real champion of the medium, he founded Les Rencontres d’Arles in 1970, setting a blueprint for photography festivals worldwide. In 2006, he was elected at France’s Académie des Beaux-Arts, the first photographer ever to receive the accolade My own opinions: I really found Lucien’s work to be really surprising, when I first saw one image I couldn’t really tell what the image was of, until on closer inspection I saw that it was of a naked woman. Until I noticed this I was really intrigued because at first to me, it didn’t look like that of a woman’s naked body. I believe that the image was perfectly conceived that, it didn’t look like the female form. It was tastefully created. At first I just noticed the lines and thought that this was a really beautiful and interesting photograph.
Frederick HAMMERSLEY: Frederick Hammersley (1919-2009) spent most of his career in the Los Angeles area working as a painter and teacher. He is closely associated with the hard-edge abstraction painting style of the Abstract Classicists of southern California. Hammersley’s reputaton as a painter began in 1948 when one of his small paintings was accepted into an annual exhibition at the San Francisco Museum of Modern Art. Then in 1958, several of his works were included in a traveling exhibition called Four Abstract Classicists,organized by the Los Angeles County Museum of Art. Hammersley, and his fellow painters Lorser Feitelson, Karl Benjamin, and John McLaughlin, were dubbed the “hard-edged painters,” which consisted of flat, coloured geometric shapes that had a sharper contrast to the more popular Abstract Expressionism. The label stuck and in the mid 1970s, Hammersley submitted several works of art for a show called L.A. Hard Edge the 50s and 70s in Los Angeles.
My Opinions: I really quite like Frederick’s work. I like the simple and clean elegance of his paintings, I also like that to me this is quite minimalist. I like how gridded this form of work is, I like the sets of squares are in the corners of the work.
James HAYWARD: Hayward’s paintings are divided into two bodies of work: flat paintings from 1975-1984, and thick paintings from 1984 to the present. He works in series, some of which are ongoing, and include The Annunciations, The Stations of the Cross, the Red Maps, Fire Paintings, Smoke Paintings, Sacred and Profane and Nothing’s Perfect series. The movements he is associated with are: Abstract paintings, monochrome paintings, process art and that of minimalism. My Own Opinions: I actually really like this work, I find it to remind me of thick acrylic paint on canvas. I like the texture that this art gives off, I think that if you were to touch this in an art gallery or even that of a museum, I think that it would have a rather nice feel towards it.
Gottfried HELNWEIN: Gottfried is a well known artist for photography, painting and also that of installation art, he is associated with many styles of movements which range between: Hyperrealism, Installation Art and also Performance Art. He has worked as a painter, draftsman, photographer, muralist, sculptor, installation and performance artist, using a wide variety of techniques and media. His early work consists mainly of hyper-realistic water-colours, depicting wounded and mistreated children, as well as performances – often with children – in public spaces. Quote on Gottfried’s Website: “Not all of Gottfried’s work is on a canvas. A lot of it is the way he’s approached life. And it doesn’t take someone knowing him to know that. You take one look at the paintings and you say “this guy has been around.” You can’t sit in a closet - and create this. This level of work is earned. As an artist my strongest reaction to Helnwein’s work is that it challenges me to be better at what I do. There are very few people that achieve utter excellence in what they do. And I think that Gottfried Helnwein is certainly one of those people.” Sean Penn Source Actor, Director
My Own Opinions: I am really fascinated with Gottfried’s work. I think that it is truly remarkable and also beautiful, I love the way how each individual painting of the children is very different, and looks real. I am touched by these paintings. I think that they give off a certain vibe that is showing true, raw emotion, and I find that fascinating in itself.
Post-Modernists: Postmodernism shattered established ideas about style and brought a radical freedom to art and design though gestures that were often funny, sometimes confrontational and occaisionally absurd. At its height in the 1980s, postmodern designers such as the Memphis group, Alessi and Arad, contributed to the New Wave: a few thrilling years Of all movements in art and design history, postmodernism is perhaps the most controversial. This era defies definition; an unstable mix of the theatrical and theoretical, postmodernism was a visually thrilling multifaceted style that ranged from the colourful to the ruinous, the ludicrous to the luxurious. Most of all, over the course of two decades, from about 1970 to 1990, postmodernism brought a new self-awareness about style itself.
Post Modern Art Movements: Pop Art (1960s onward) Conceptual Art (1960s onward) Performance Art and Happenings (Early 1960s onwards) Installation Art (1960s onwards) Video (1960s onwards) Minimalism (1960s onwards) Photorealism (1960s, 1970s) Land Art (mid-1960s) Supports-Surfaces (c.1966-72) Post-Minimalism (1971 onwards) New Subjectivity (1970s) Graffiti Art (Late 1960s/early 1970s onwards) Neo-Expressionism (1979 onwards) Young British Artists/ Britart (Late 1980s/1990s) Art Photography Neo-Pop Art (late 1980s onwards) Postmodernist Sculpture (1970s onwards) Deconstructivism (1980s-2000) Feminist Art
Marina ABRAMOVIC: 750,000 spectators crowded the Museum of Modern Art last year to watch Marina Abramović sit in a chair. In her MoMA (Museum of Modern Art) exhibit, from which the movie draws its name, Abramović spent nearly eight hours a day for three months last spring sitting motionless in the wide open room at the entrance to her exhibit. Anyone in attendance -- or at least those willing to wait in an increasingly jammed line -- could stare back at the performer for as long as they saw fit.
Interesting, yet strange things about Marina: - Marina played Russian Roulette with her mother’s pistol when she was 14 years old. - When she was younger, she tried to break her nose to force her parents to pay for plastic surgery. - Before she learned about performance art, she pursued painting as a child and used to paint “big socialistic trucks crashed together” and “little innocent socialistic toy trucks.” - In 1997, she performed a piece called Balkan Baroque, where she scrubbed 1,500 cow bones for six hours a day.
- For one of her pieces, she carved the five-point Communist star on her stomach with a razor blade. --> In the early ‘70s Marina Abramovic performed Lips of Thomas, a piece where she carved the five-point Communist star on her stomach with a razor blade, whipped herself, and then layed on a bed of ice (shaped like a cross) on a heater for 30 minutes. Her grandmother once found her passed out while doing the performance, and she had burned off her hair. My Own Opinions: I first started to learn about Marina Abramovic in High School, I was really fascinated with her, and towards her work. I first learned about her carving a Communist star on her stomach, I found this really outrageous, but in a way really interesting and completely unique. I like the idea of performance art, I think that it is a really interesting art form and movement in itself. I believe that all of her other artwork as well, is fascinating. I think that it is really strange to do these kinds of things to your body to be noticed and for people to see it, and also inflict pain on the artist like Marina has done in past experiments. However, I think that this is truly interesting and I like knowing about all the other bits of work that she has done in the past.
Barbara KRUGER: Barbara Kruger is often associated with Feminist art, and also that of Conceptual art. She combines tactics like appropriation with her great wit and also that of her direct commentary in order to communicate with the viewer and encourage the interrogation of contemporary circumstances. BARBARA KRUGER KEY IDEAS // - Kruger’s use of text and that of images is shown to have a direct communication with the viewer. With a short statement, she has a critique about society, economy, politics, gender and also that of culture. - Kruger uses the facade of Graphic Design in her work, using the unexpected phrases to catch the viewer’s attention and make them focus on what she is wanting to convey. Instead of trying to sell a product, her work sells an idea to the audience. - Kruger uses interesting statements // phrases as the solid evidence of her work, she then uses images from magazines and this is her backdrop. She is very consistent in her style of work, she uses a very easy to read font, and also uses her typical colour palette of red, blacks and whites. This is interesting as the end product // design is crucial for how an audience will see the effectiveness, as an artistic expression, and also that of a protest against the facets of a postmodern life.
My Own Opinions: I first noticed a piece of Kruger’s work, in my Religious Studies class in High School. I noticed that this particular piece of artwork was that of the classic “I Shop, Therefore I am” quote. I remembered seeing it and then in College, I was told to look at post modern artworks, and again I stumbled across Barbara Kruger’s work in much more detail. I remember looking at all of her various art pieces, and saw that the colour palette was in her typical colours as stated above.
Clet ABRAHAM: Some of the most successful street art uses the language of signage to create beautiful and also powerful juxtapositions. The french born street artist, has made his interventions in Florence to become a common sight. He turned a simple street sign of a ‘no through road’ and turned it into a crucifix.
My Own Opinions: When I first saw this interesting piece of work, I was quite intrigued with the way it was designed. I really liked the way how he used Jesus on the crucifix, to fit really well within this specific sign of a no through road.
Damien HIRST: His work calls into question about the various ideas that separate desire and fear, life and death, reason and faith, love and hate. Hirst uses the tools and iconography of science and religion, creating sculptures and paintings where there beauty and intensity offer the viewer insight into art that transcends our familiar understanding of those domains. My Own Opinions: I remember looking at Damien Hirst’s work in High School for art. His work is really fascinating to me, I really like how very creative and how he takes a unique approach to creating artwork and to creating ideas about existence.
Donald JUDD: Donald Judd’s work is veering on the Minimalist movement, his work made use of single or repeated geometric forms. His use of the geometric creations have been critiqued for a lack of content; however it is this simplicity that questions the nature of the art movement Minimalism. My Own Opinions: I really like Judd’s work, I like how minimalist it is. I think that the certain sets of how he creates his work has a certain flow that to me, looks really interesting. I find his sculptures really quirky and that they look very interesting.
MAGAZINE LAYOUTS // PINTEREST:
MAGAZINE LAYOUTS // PINTEREST:
MAGAZINE LAYOUTS // PINTEREST:
MAGAZINE LAYOUTS // PINTEREST:
MAGAZINE LAYOUTS // PINTEREST:
MAGAZINE LAYOUTS // PINTEREST:
Dazed Magazine: I asked my boyfriend to give me his opinions on the magazine and this is what he told me: For 20 years, Dazed & Confused Magazine has been at the forefront of youth culture. Defining the times, each issue showcases agenda-setting editorial and pioneering fashion photography. Based in London but created by an international collective of writers, image-makers and stylists, Dazed and its website dazeddigital.com is read in print and online by over 1.7m style leaders. It is quite simply the most influential and successful independent magazine title on the planet.
Inside the cover pages is a few images of that of designer clothing and watches, with beautiful models to show off the clothes and accessories. After a couple of pages in we see a contents page, this is quite a simple yet clean and crisp page. The top reads 'Contents', then to the left you see 'The Cover' with a simple photograph of Maisie Williams on front same as the main cover photo. Underneath that photograph however, it states what clothing she is wearing in the said picture, and also it states the photographers name and who the styling was done by.
A couple of weeks ago I purchase VOL IV Spring / Summer 2015; of Dazed Magazine, I purchased this simply because of the design of this beautiful magazine. I also love how fashion magazines are laid out, I think that because of just how simple, yet clean each page looks to me. On the cover of my magazine, is that of Maisie Williams (Arya Stark – Game of Thrones), with the tagline ‘ Absolutely Flawless’. I really love this cover I think that the main photograph is beautifully shot and how the font and tagline go really well together within this main image.
To the right of all that, it states ‘The Front’, followed by a long list of page numbers followed by what is being showcased on the pages. After this, on the next page is page dedicated to the hard staff who I believe would’ve worked of this particular volume. It states: Editorial, Fashion, Design, Advertising and Creative Solutions, Publishing, Contributing Editors, Photography, Digital Design and Production, Production, Video, Text, Marketing Events and PR, International Editors, and also Finance.
/ On Page 40 there is an image to do with 'Walk on the Wild Side' here this particular image is set within a circle, i.e. the whole image is spherical. He also stated that this image was aesthetically pleasing.
Although this magazine is a fashion magazine, I really love the way that this has been produced and how the pages feels glossy. I remember my brother telling me that if the magazine is glossy that it is a lot cheaper to print. Even though that this is true, I still think that this is a beautifully created magazine.
/ He also found whilst looking through the magazine that the text varies within certain pages i.e: where it is a full two page spread of text, and also that it is often off centred, and that it isn't fully filling the pages. It's inline, but it's not spread fully. He likes that there's quite a lot of white space as it is clean and easier to read.
/ He said that he liked that the numbers on the pages as they were not to the very edge of the page itself, but because it was in the middle of the page underneath text / imagery. / He also stated that he likes that one particular image was quite small, and that it wasn't centred within the page that was sort of, off centre and it was on a double spread.
/ On Page 113, he described what he saw when he saw this page, here there was an image bang-smack in the centre with text all around but not going all the way across. The text was in small chunks / sections, around this chosen image. He said that he liked the way that the main focal point of this particular page, was that of the photograph.
/ For the cover he said that he likes that the barcode is to the top and on its side instead of being in the typical position for magazines, being in the bottom left / right. He likes that the cover is clean and that there isn't much writing on it, he said that the fonts stand out cleaner and crisper. He has also found that even though glossy magazines are easier to produce he still likes it, as it fits the magazine better than what a standard paper stock magazine would. Even though the magazine scratches easily, it still feels well produced.
Cereal Magazine: Cereal magazine is all for ‘Travel & Lifestyle’, this magazine gets published twice a year and is devised into city-specific chapters. With each chapter, it comprises different features on places, people and products, also this magazines is showcased with beautifully visually striking photography. An interlude section is also included in every volume, this features a selection of style, and culture articles. Cereal magazine also offers a range of city guides, they provide the reader with a tightly edited selection of their favourite places in a variety of different cities around the world. Each of these guides is published online, and come with an introduction to the city, as-well as alongside essential information, and also features anywhere from 10-20 different locations. This city guide also comes with exclusive photography which is taken by their team, and has been laid out in an editorial style. They also produce printed guide books for select cities. The select Cities for these guide books, are as follow: Austin, Charlestown, Helsinki, Los Angeles, Seoul, Bath, Copenhagen, Hong Kong, New York, Singapore, Bristol, Edinburgh, London, Paris, Vancouver. I purchased this magazine on the 02 May, after waiting a week to buy it. I couldn’t find this magazine in other WHSmith shop, apart from the one I work in, on weekends. I first noticed this magazine however, on a shift as I was routing through design magazines to
help with my work. As I was looking I noticed the title ‘ C | E | R | E | A | L’, I quite liked the way that this was laid out and thought I would give it a quick scan through. On the front cover, it is very minimal and basic, something I think what you’d expect from a Travel and Lifestyle magazine. Underneath the title, is clearly states that this is from the travel and lifestyle genre of magazines. Also, is states that this is VOL 8, which clearly says that there is eight volumes within this type of series. Underneath is a beautifully clear image of a snow capped-mountain. I think that this photograph is just stunning, I love the way it looks on the paper stock magazine, I love the texture of it when it is placed in your hands. I love that this magazine feels like it’s been made with care and affection towards the readers of this style of genre, or to it’s growing captive audience. The binding on this magazine is also quite minimal and basic stating the title of the magazine, and 08 / stating their volume number of this specific magazine. Within its inner pages, they have some promotional work for RIMOWA, here this is showcasing their type of work and this is a luggage company. Then after this page, the title is: C | E | R | E | A | L and there is a couple of paragraphs from the editor: Rose Park. The opposite spread of that page is another ad for a clothing company called TOAST. On the next page is where they say who was
involved on creating the magazine from editors, creative directors, contributing and sub editor, advertising manager, illustrator, and also the sales manager. It also states where the company is based: Bristol. It also states their varies social media platforms that they are specialised to, this being FaceBook, Twitter and Instagram. Their contents page is rather minimal, and also very clean. I like the way that it looks, it just looks simple, but not too simple. The contents page is also rather different to any other contents page that I have seen in a magazine, it starts by: Yukon 012. Kluane (National Park and Reserve) 028. Master Carver (First Nations Wood Work) 032. Yukon Wildlife (Portraits of a population) 038. Dempster Highway (The road to the arctic circle) I like this sort of contents page, as they’re just under one sub-heading and it doesn’t make it confusing. It simply states that these things are under the whole of Yukon as a whole. Then they also have a section for an Interlude. Then after this short Interlude pages, we go back to things about Yukon. 050. Curated (Candles for the winter months) 056. Stahl House (Case study home) 066. Esk Cashmere (Luxury knitwear from Scotland) 076. Tuscan Sun (A Photo Essay) On my blog I have talked about this magazine in great depth.
Access Issue 02, Magazine: This was a kind of tricky to establish as a magazine. This is a paper style magazine, but paper like that of a newspaper. However, all that aside I am going to class this as a magazine which is to do with PlayStation. Access is published for Sony Computer Entertainment UK Ltd in London. On the front of this ‘magazine’, it states at the top ‘Let The Games Begin’ I believe that for a games magazine, this tagline is perfectly suited to it. Then underneath this, is another statement saying ‘Gamers get their first look at the new PlayStation Vita’. The cover photograph on the front of this magazine is of a person playing on the new PlayStation Vita, then it has the PlayStation logo as well as the action/control buttons which are: X, O, ∆ , ‘Square symbol’ . Then at the bottom of the page, is the PlayStation logo with PlayStation to the side, followed by PlayStation’s FaceBook page. On the inside pages, it starts by saying: PRESS START. I really like this simple use of text as it is reminds the audience of PlayStation, it does this by as you associate these simple words with the controller used to play the PlayStation, video games console. To left of this, there is a small section for if you design a cover for Access! You can win a prize! Clearly this is a very interesting competition where you could’ve won: Your design to be on the front cover of Access magazine, Sony DSLR with lenses, a NEX-7 Camera, and also that of a PS Vita and start up games. The design will also have been made into a poster by Don’t Panic.
On pages 12–13 it shows and talks about ‘Inside the PS Vita”, and “What exactly is so special about this new machine then? We take a closer look at PlayStation’s newest toy.” / I quite like this double page spread as it goes into in depth detail of everything to do with the PS Vita. From Nuts and Bolts and describing the CPU, Weight, Screen, Cameras etc. I think that my favourite thing about this magazine is that the contents is at the back. I think that is a very interesting yet unique way, as normally the contents page is inside the cover page. However, I like that Access magazine chose to be different and set themselves apart from other magazines and put it at the back as the very last page. I know that this will definitely be of influence to me, in later works. I again, asked my boyfriend of what he thought about this magazine as I wanted his opinion. Here is what he said below: / He likes how the front page has a white border and that he also like how the icons are overlapping the edge of the page. He said that he also likes how the writing isn’t taking up much of the front cove and also how the logo is situated at the bottom of the page too. He said that he likes how the contents page is situated on the back of the actual magazine, and at the bottom of this it has all the relevant information ie: thanks to and all of the staff involved.
He states that he likes how on each of the pages it has differentiating text sizes as well as on the same line, and across the top of the pages. He likes how the magazine resembles more of a newspaper with it’s finish rather than a glossy or laminated magazine. He feels that there are some colourful pages that are located on certain pages, which he also likes. Though he feels as though the magazine feels slightly weaker and thus it could break easier. He also likes that how at the beginning of some of the paragraphs they start with a giant colourful letter that will grab your attention and also on some pages it is a different colour.
Thumbnail Designs: Aside aer my thumnnail design for the final layout of my magazine. I will incorporate a variety of images that from previous works and also new written pieces, from a detailed perspective. I may change the layout depending on how things plan out, I may change a few pages or the look completely when I have finished and ordered everything.
Typography Design: Here is my typography design that I created for a workshop:
To create a typeface you need to have a steady hand, and to also think about it carefully and think of how it is going to be visually, and also if it’s for print or for web. In my orignal stage of designing my typeface, I started sketching out my designs. I used a range of different sources to get inspiration in which I would be able to create a beautiful typeface. I had, had a brief encounter with creating typefaces in College, for a brief that we had. For this typeface, we had to look a variety of artworks and pick out certain shapes to create into a final typeface. I looked into a variety of styles to help with my typeface.
Mastheads Designs: In American usage, a publication’s masthead is a printed list, published in a fixed position in each edition, of its owners, departments, officers and address details, which in British English usage is known as imprint. In the UK and many other Commonwealth nations, “the masthead” is a publication’s designed title as it appears on the front page; what in American English is known as the nameplate. Masthead are usually found in the front pages of a magazine or that of a journal. Many print publications also keep a masthead on a companion website. Writers find it useful for tracking down the names of specific editors. This can be particularly helpful if you’re looking for who you should submit your work to, or if you received a kind note and an invitation to submit again, but can’t quite make out NEW all the letters of the editor’s signature.
VISUAL LANGUAGE
On the opposite page is my own deisgn for Mastheads, I created these with the New Visual Langauge in mind and this what I came up with. I particularly focused on the black and white side of Mastheads instead of ones in colour, this is just a personal perference of mine. I like all of the ones that I have created, however some I do not like as much as other. My favourite are the first two, on the first line, and also the first two on the second line. I like these because they are spherical and I like the positioning for where I put the NVL, logo. I also like the third and fourth row of Mastheads as these some modernist with the use of hexagons, circles and also triangles. I like these, I think the look appealing and are unique. I decided to settle on the first Masthead on the third row, as my final design for the Masthead. I thought it looked visually striking and seemed fit for purpose.
Cover Designs:
NEW VISUAL
NEW VISUAL ISSUE ONE
Cover designs that I created:
For these cover designs, I looked at various magazines and chose a variety that I thought were very pleasing and looking very unique. I liked the designs that I have created on the right hand side. My favourite Cover Design, is that of the first. I think that the first looks very modernist and is very intruiging, and also very colourful. I think it looks visually appealing and would look very nice printed on either glossy or card stock.
NEW VISUAL
NEW VISUAL LANGUAGE
ISSUE ONE
ISSUE ONE
Contents Pages Designs: Contents pages that I created:
Final Magazine Layout: Below is a look at how I will create my magazine, I am going to use a varitety of images and text to bring my magazine to life, with using inspiration from a variety of magazine that I have looked at so far, these will have a certain effect that you may see throughout how my magazine will look.
Opposite, is my layout for my final design, as you can see I did follow my basic design, however I wanted it to have more of a flow and decided to use text and imagery on both facing / inner pages.