Important Steps to Build a Brand
Introduction ď‚Ą
Successful branding is the key to outdoing competitors and creating customer loyalty. It requires careful consideration of your mission, creative thinking and a strong desire to connect with the people who will ultimately make your company successful. Start by deciding what's special about your company, what makes your product worth someone's time.
Steps to Build a Brand Pinpoint your mission Think like a customer Choose a design scheme Involve your employees Conduct market research to find out who you’re
serving Do a competitive analysis Develop a marketing strategy Have a presence on social media Have a killer website
Pinpoint Your Mission ď‚Ą
What qualities, values and experiences are you offering your customers? In order for your branding to seem authentic and be effective, you need to project a truthful image of what your company strives to provide.
Think Like a Customer ď‚Ą
When you buy a product, why do you buy it? What makes you choose a particular brand? See if you can use your answer to help you figure out how your own brand will come across. Find out what your customers are longing to feel and make your brand help them feel that way.
Choose a Design Scheme ď‚Ą
Your brand needs a look that’s in keeping with the tone of your brand mission and language. Are you modern and sleek? Fun and colorful? Traditional and classic? This look should be synchronized across all of your media
Conduct Market Research to Find Out Who You’re Serving
What's the age group and demographic of your main customer base? You might be surprised at the answer, so it’s important to conduct some research to find out who’s interested in the product you’re offering, and how they’re responding to your branding.
Do a Competitive Analysis ď‚Ą
Conduct research to find out what other companies are offering and decide how your company is different. Your branding should focus on the difference, on what makes your product better than the rest. Finding that special something that sets you apart is essential, because your customers have so many choices that they’ll never even know your product exists unless you help it stand out.
Have a Presence on Social Media ď‚Ą
Social media is one of the best ways to build a brand these days. Get basic social media accounts and update them regularly with pictures, deals and other information about your company. Find things that are related and appeal to your customers and give them the chance to interact.
Have a Killer Website ď‚Ą
This is the age of the Internet and social media, so having a website is central to building a brand. It's fine to base your business in the flesh and traditional media, but if you don't at least have a website, you'll be seen as old fashioned and inaccessible. Hire a professional or use a template and get a nice looking website.
Who I Am‌. 
Taranee Rice is a brand manager who provides the help in retail management and business development currently, lives in California.