Taranee Rice - How to Enhance Your Online Branding

How to Enhance Your Online Branding

By: Taranee Rice

Introduction ď‚— To promote your business, create a brand name and a logo that

accurately represent your business. You can design your logo yourself or you can hire a graphic designer if you're not artistic. Use your brand name and logo on your business cards, signs, and advertising materials, and display it prominently in your shop or office. Once you have clients coming to you, focus on building relationships with them to encourage customer loyalty.

Steps to Boost Your Online Branding      

Work on your Branding Increase your Online Presence Work on Your Website Search Engine Optimization Start Your Own Blog Build your Online Brand

Work on your Branding ď‚— Branding is all about TRUST. Consumers, businesses, people will look

at your branding, read your content and search for you on the search engines. Ultimately if they recognize you, read testimonials or have heard of you by Word of Mouth, they will trust you, your products and services.

Increase your Online Presence ď‚— Online is a great way of gaining the right attention, providing

credibility on the world wide web and finding the best possible ways to enhance your online branding. Whether your a small, medium or large company, online presence is crucial and you can reach millions of people world wide with the branding of your products/services.

Work on Your Website ď‚— Having a website to start off with is the first step and equally having a

website that is branded correctly, easy to navigate, logical flow of information, juicy content, profile and site map are just some of things that are needed. Remember your website is the face of your business.

Search Engine Optimization ď‚— There is no use in having a well-branded, beautifully displayed, easy to

navigate, logical flow and great products/services if it is not easily found on the Major Search Engines. Your website needs to be built with Search Engine Optimization practices in mind.

Build your Online Brand ď‚— Utilize an effective SEO (Search Engine Optimization) plan that will

increase your search ranking and generate traffic of leads and sales to your website. Build your reputation, be a credible authority and enhance your online branding through great strategies that will get you present online.

Start Your Own Blog ď‚— This is a great tool that can compliment your online branding efforts.

Blogs are great to write extra content about ideas, thoughts, strategies, powerful tools that may have that people would be interested in and any other related business factors that you can contribute to. It is provide a great platform for you to engage with your customers online and connect/inspire your readers with great information.

Who I Am‌  Taranee Rice is a brand manager who specialize

for brand, merchandising and retail management and currently working in ALDO Group in Beverly Hills , California.