th
18 International Book Fair in Krakow rd
th
23 -26
October
2014 Krakow, Poland
Krakow – already a treasure trove of literature!
www.booksfair.krakow.pl
trade fair
The most charming literary feast in Poland!
Thinking always begins with reading Tadeusz Gadacz
photo: Tomasz Wiech for KBF
LITERARY PHENOMENON The Book Fair in Krakow is a cyclical event dedicated to the publishing and bookshop sector – has been organized by Targi w Krakowie Ltd. in Krakow since 1997. The Fair, which falls into the category of readership promotion, is open to the general public. Exhibitors include: publishing houses, book warehouses, bookshops, cultural institutions, associations related to the Polish book market, distributors of electronic media dedicated to readers, printing companies and paper producers. In 2013 the event hosted 570 publishers (i.e. more than half of Polish publishing houses that issue several or more titles per year) and was attended by 40 000 book lovers. The Book Fair in Krakow – the biggest event of this type in Poland – is an iconic event in the city, a promotion zone for good books, a venue for encounters, exchanges of thoughts and discussion. In 2013 Krakow was awarded the prestigious UNESCO City of Literature title as one of seven such cities in the world and only the second one located in a non-English speaking country. This makes Krakow the perfect location for an international publishing and readership event. The Book Fair in Krakow will gain this international dimension as of its 18th edition in 2014 and will be known as The International Book Fair in Krakow.
18 th International Book Fair in Krakow
DEVELOPMENT AND CREATIVENESS – KEY ASSETS OF THE EVENT The Book Fair in Krakow is famous for its diversity. The area of the Fair is divided into thematic sections: University Publishing Houses, Religious Publishing Houses, New Media, Local Homelands (emphasizing the importance of microregions: their cultural and linguistic identity, tradition and specificity) and the Children’s Book Parlour. Year after year the Fair’s organisers has surprised exhibitors and visitors by initiatives aimed at making the event more modern and attractive. Such actions include book writing with Herta Müller, distributing booklets on trains, collective reading aloud of a poem by Czesław Miłosz, collaborative shooting of a film entitled “I read because…” and a reading marathon based on Julian Tuwim’s poem “Lokomotywa”.
For many years the Book Fair in Krakow has generated a significant response among visitors. Piotr Marciszuk, the President of the European Federation of Publishers, stated that the Book Fair in Krakow is currently the largest countrywide publishing and bookshop event. With the visitor in mind, the publishers and organisers prepare an extensive additional program. It includes the finals of the major Polish literary contests and competitions, industry debates and discussions, as well as meetings with more than 500 authors from Poland and abroad. The Book Fair formula is based on the idea of a book festival throughout the entire city. Meetings with authors, literary happenings, theatre performances, conferences, concerts and exhibitions take place outside the event venue as well. Being a celebration of literature and readers, the Book Fair is also a place for meetings and conferences held by librarians, industry associations (publishers and bookshop owners), a forum for debates on the future of books, a platform for the exchange of experiences and a place for networking and collaboration.
1997 2001 2006 2013
number of exhibitors: 140 number of visitors: 4700 surface: 980 sq.m number of exhibitors: 255 number of visitors: 16800 surface: 1976 sq.m number of exhibitors: 409 number of visitors: 18800 surface: 3072 sq.m number of exhibitors: 570 number of visitors: 40000 surface: 6450 sq.m
18 th International Book Fair in Krakow
UNIQUE OFFER To meet exhibitors’ expectations, the Book Fair’s organisers have prepared a very attractively priced offer. It includes a variety of exhibition space and stands, seminar rooms available for meetings with authors, presentations and discussions. They provide assistance in the implementation of non-standard forms of promotion, organization of meetings and accommodation planning. They remain open to all In 2014 the Fair will take place in a modern suggestions and ideas. exhibition facility – the EXPO Krakow International Exhibition and Convention Centre, which has been developed with large, international events in mind. With 9 000 sq.m of exhibition space and a dozen or so conference rooms vital for implementing the programme of additional events accompanying the Fair (meetings with writers and industry discussions), EXPO Krakow is the perfect venue for the International Book Fair in Krakow. Its location ensures problem-free transport for guests from Poland and neighbouring countries. EXPO Krakow has excellent transport connections with the city centre (7 km), the Central Station (7 km), Balice Airport (20 km) and the Krakow ring road. At the same time the vicinity of the Old City – registered in the UNESCO World Cultural Planning to exhibit for the first time at the Heritage List in 1978 – offers the possibility for spending th 18 International Book Fair in Krakow? one's free time admiring this charming city. Krakow itself Sign up for the affordable Newcomer Package. is ideally located and connected to major European For only PLN 4500 (circa 1200 euros) you cities and is easily accessible by bothair and get a fully fitted 9 sq.m stand and a wide land whether by rail or motorway. range of additional services to help promote your company.
NEWCOMER PACKAGE
PROFESSIONAL ORGANISER Participation in trade shows organized by Targi w Krakowie Ltd., a company with nearly twenty years’ experience in the fair and congress sector, is the largest organizer of such events in the south of the country and a leading player in this area in Poland. In June 2011 Targi w Krakowie Ltd. joined the UFI Global Association of the Exhibition Industry, which brings together key fair organizers and owners of fair facilities. What is more, the company is also a member of the International Conference and Congress Association (ICCA), which guarantees the highest level of organised events. The annual independent reports by CENTREX – International Exhibition Statistics Union – prove that the company is one of the best-managed fair facilities in Poland.
Collaboration with Targi w Krakowie Ltd., renowned for its excellent know-how, guarantees comprehensive technical and media relations services, an integrated marketing campaign and professional assistance with respect to all forms of promotion. Targi w Krakowie Ltd. has the experience and back-up facilities necessary to organize a professional fair event such as the International Book Fair in Krakow. Seventeen years’ experience in the organisation of the largest publishing and bookshop event in Poland ensures not only a sense of security, but guarantees that the money spent on fair fees is well invested. The organisers – having thorough expertise in the sector, as well as in media and global readership preferences – focus on verified and well-established forms of cooperation.
18 th International Book Fair in Krakow
WHY KRAKOW? There is a special type of city, referred to as creative cities, which have played an important role in developing basic and universal values for our civilization. This is what Krakow is like – it clearly and fully embodies the Central and Eastern Europe idea and specificity. Since its deed of establishment (in 1257), Krakow has set the directions in development for the Polish state, it has imposed the pace of changes and influenced the development of the Polish national identity. Krakow has served as a meeting place for numerous artists and thinkers across the ages. In Krakow Kasper Straube established the first printing house in the territory of Poland, while Gebethner and Wolff opened one of the first bookshops. The city’s inhabitants still lead the readership rankings. Only last year more than 3 million titles were borrowed from several dozen libraries operating in Krakow.
KRAKOW – THE CITY OF LITERATURE Krakow has long remained one of the most important academic centres of modern Europe. Today the city contains as many as 23 academies, including one of the oldest in Europe – the Jagiellonian University, whose library boasts outstanding resources. The collection includes manuscripts of unique value worldwide, incunables and old prints, including the original of the revolutionary work by Nicolaus Copernicus – De revolutionibus orbium coelestium. Moreover, the city has played an important role in developing literary currents at The city is also home to popular particular moments in time. Writers active in the city have influenced publishing houses classified as key readers’ preferences and created particular literary fashions. players on the national market – Wydawnictwo Wisława Szymborska, a Nobel Prize winner, lived in Krakow. Literackie, Znak, Biały Kruk, and opinion-forming Czesław Miłosz, another Nobel winner, spent the last years journals whose collaborators include the most important of his life here. This was also the city where Stanisław Lem Polish intellectuals. Institutions dedicated to the promotion and Sławomir Mro˝ek lived and created. Krakow is of literature and readership in Poland are also located in a location for national scientific organisations, such as: Krakow. These include the Book Institute, the key Polish the National Science Centre, the Polish Academy organisation promoting Polish literature abroad, along of Arts and Sciences and the Krakow Branch with, among others, branches of the Polish Writer’s of the Polish Academy of Science. Union and the Polish Writer’s Association, as well as the Goethe-Institut in Krakow, the French Institute in Krakow, the Italian Institute of Culture in Krakow and the Austrian Linguistic Institute in Krakow.
18 th International Book Fair in Krakow
KRAKOW – THE CITY OF CULTURE A number of prestigious prizes are awarded in Krakow annually, including Transatlantyk (for translators of Polish literature), Jan Długosz Prize (organized by Targi w Krakowie Ltd. for the author of a work in the area of humanities), Kazimierz Wyka Prize (awarded in the area of literary criticism and essays), Goncourts' List: Polish selection and the most recent, the Wisława Szymborska Prize (for a poetry collection). The literary landscape of the city is enlivened by numerous festivals and literary events, such as the Miłosz Festival attended by poets and world-famous publicists, critics and translators as well as the Joseph Conrad Festival organized during the Book Fair in Krakow.
POINTS TO REMEMBER When? 23rd-26th October 2014
18 th International Book Fair in Krakow
Where? EXPO Krakow International Exhibition and Convention Centre Krakow, Poland
What should you know? The deadline for submitting applications for the 18th International Book Fair in Krakow is 31st July 2014
What is worth remembering? Planning to exhibit for the first time at the 18th International Book Fair in Krakow? Sign up for the affordable Newcomer Package.
18 th International Book Fair in Krakow
CONTACT Katarzyna Popieluch-Kmiecik – manager of the International Book Fair in Krakow phone: +48 12 651 90 26 mobile: +48 501 691 232 fax: +48 12 644 61 41 e-mail: kmiecik@targi.krakow.pl www.booksfair.krakow.pl
Oslo
Stokholm Moscow Vilnius
Copenhagen London Brussels
Frankfurt
Paris Zurich
Krakow
Lviv
Kiev
Vienna Budapest
Madrid Barcelona Rome
www.targi.krakow.pl, www.expokrakow.com