www.enoexpo.krakow.pl ENOEXPO ® –worth a visit!
What will you gain by participating in ENOEXPO® Fair? ............................................. 3 Edition 2022 in numbers ..................................................................................................... 4 Why is the Polish wine market worth considering? 5 reasons ................................... 6 Experience bleisure in Krakow! ......................................................................................... 6 Contact .................................................................................................................................... 7 Contents 2
What will you gain by participating in ENOEXPO® Fair?
1. ENOEXPO Fair is the first step towards entering the Polish wine market.
The International Wine Fair – ENOEXPO® – has been held in Krakow, one of the most beautiful cities in Europe, for 20 years. It is the only meeting for the wine industry in Poland with such a history and prestige, bringing together various stakeholders in the wine sector. It enables wine producers from different parts of the world to establish direct relationships with a selected group of representatives from the HoReCa and gastronomy industry since it takes place at the same time and location as the International Trade Fair of Hotel and Catering Equipment – HORECA® and Food and Drinks for Catering Trade Fair –GASTROFOOD® .
What will you gain by participating in ENOEXPO® Fair?
■ You will present your products to wine and other alcohol importers and distributors from all over Poland.
■ You will establish relationships with specific representatives from the HoReCa and trade sectors. Up to 75% of the fair’s visitors are decision-makers in their companies.
■ In one place and time, you will get to know the cross-section of the Polish wine market through meetings with experts and renowned sommeliers.
■ You will showcase your product in the accompanying wine competition during the fair and at special additional events such as tastings, workshops, and presentations.
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Edition 2022 in numbers
During the last edition we noticed 8 843 professional visitors who represented the following industries:
VISITORS:
18 % Wine industry
17 % Hotel industry
13 % Others
52 % Gastronomy
EXHIBITION AREA:
Total: 8,102 m2 gross (4,051 m2 net)
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ENOEXPO 3,302
HORECA GASTROFOOD 4800 m2 (2400 m2 net)
m2 (1,651 m2 net)
NUMBER OF FOREIGN EXHIBITORS:
23 out of 6 countries (Austria, Czech Republic, Croatia, France, Georgia, Germany, Hungary, Italy, Kosovo, Portugal, Romania, Slovakia, Spain, Italy and Poland)
98 from 14 countries
5 Edition 2022 in numbers
OF EXHIBITORS: TOTAL 309 HORECA GASTROFOOD 153 ENOEXPO 156
NUMBER
ENOEXPO HORECA GASTROFOOD
Why is the Polish wine market worth considering? 5 reasons
1. Poland is the only growing market in the EU in terms of wine and alcoholic mead consumption per capita, increasing from 6 liters in 2018 to 6.7 liters in 2021.
2. Poland’s share in global wine imports in 2020 accounted for 1,14 % (data from the Observatory of Economic Complexity, OEC). According to OEC data, the majority of wine imported by Poland comes from European countries, with Italy, France, Germany, and Spain being the leaders. In the 2021/22 economic year, a total of 268,357 hectoliters of wine were imported to Poland. In 2022, Poland was the world’s second-largest importer of wines from Georgia.
3. Poles are attaching increasing importance to ecological issues, especially concerning the use of fertilizers in cultivation. This may present an opportunity, particularly for small and lesser-known vineyards.
4. Poland is a country with almost 38 million people. It is a culturally homogeneous society what is crucial in marketing communication and predicting consumer behaviour.
5. Krakow is the second biggest city in Poland. It is visited by over 13 million tourists each year and for this reason it has a large accommodation and restaurant base. What is more, high tourism and a large vibrant population mean that Krakow is an important market for the HoReCa and wine industries.
Experience bleisure in Krakow!
Get to know the Polish wine market in person, and after a day full of fruitful meetings at the fair, unwind in one of the most beautiful cities in Europe while enjoying goose dishes and young wine, traditionally served in Krakow’s restaurants on the occasion of St. Martin’s Day, which falls on November 11th .
We invite you to EXPO Krakow from November 8th to 10th, 2023!
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CONTACT:
Katarzyna Knap – Event Manager
knap@targi.krakow.pl
ph. +48 12 651 95 32
mob. ph. +48 501 691 235
ORGANISER
Targi w Krakowie Ltd
Galicyjska 9 St., 31-586 Krakow, Poland
Ph. +48 12 644 59 32, 644 81 65
enoexpo@targi.krakow.pl
www.targi.krakow.pl
EXHIBITION’S VENUE:
International Exhibition and Convention Centre Expo Kraków
Galicyjska 9 St. 31-586 Kraków, Poland
www.expokrakow.com
HONORARY PATRONAGE: enoexpo.krakow.pl
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Witold Kozłowski
The Marshal of the Małopolska Region
Jacek Majchrowski Mayor of the City of Krakow