HORECA® / GASTROFOOD®, Poland 2014

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HORECA

22nd International Trade Fair of Hotel and Catering Equipment

8th Equipment, Services and Facilities Fair SPA & WELLNESS速 速

GASTROFOOD 13th Food and Drinks for Catering Trade Fair 5th Coffee and Tea Salon 3rd Regional Products Salon

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05-07 November

2014

The most important professional meeting of the HoReCa sector in Poland

Krakow, Poland

trade fair

www.horeca.krakow.pl www.gastrofood.krakow.pl www.enoexpo.krakow.pl

Trade Fairs in Krakow -where reliability meets experience Trade Fairs in Krakow Ltd. is a company which has been active in the trade fair and congress organisation market for almost 20 years, being largest company of its type in the south of Poland and one of the leaders in the Polish market. Some of the most important cyclical events in Poland feature in our calendar such as KRAKDENT® International Dental Fair, HORECA® International Trade Fair of Hotel and Catering Equipment, EUROTOOL® International Trade Fair of Machine Tools, Tools, Devices and Equipment for Material Processing, KRAKOW BOOK FAIR®, KOMPOZYT-EXPO® Composite Technology and Machines for the Production of Composite Materials, ENOEXPO® International Wine Fair. Trade Fairs in Krakow Ltd. is a member of the UFI Global Association of the Exhibition Industry, which associates the leading organisers of trade fairs and owners of tradeshow spaces. Membership of the UFI is not only very prestigious but also a guarantee of the highest quality of event organisation.

Why Krakow? ⓦ Krakow is among the most desirable business locations in Europe. Some of the largest players

in the new technologies market have their R&D centres here. ⓦ Krakow is the most recognizable city in Poland. It is visited by over 8 million tourists each year.

The wonderful atmosphere of Krakow is an additional advantage of the events organized by Trade Fairs in Krakow Ltd. Our clients are very happy to visit Krakow’s restaurants and continue their business talks in the town. Krakow won the competition of the prestigious tourist portal Zoover for the best tourist destination in Europe in 2014, having defeated such contenders as Seville, Venice, Rome and Barcelona. ⓦ Excellent transport infrastructure – A-4 motorway; CORRIDOR III, the main transit route from Western Europe to Ukraine; Krakow Airport, the second largest airport in Poland servicing over 3 million passengers every year, and the nearby Katowice Airport situated only 60km away from Krakow.

All of this favours the establishment of good business relations

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EXPO Krakow In 2014 the 22nd International Trade Fair of Hotel and Catering Equipment HORECAŽ will be held in the International Exhibition and Convention centre EXPO Krakow – a multifunctional trade fair and congress centre suited to the organisation of various events of the highest profile. This modern complex, with a surface area of 13,000 sq. m, comprises two halls of 5,000 and 4,000 sq.m, a number of air-conditioned, modular seminar rooms of various size, meeting rooms and a large lobby. The halls are open plan, without any dividing walls or supporting poles which allows for an optimal use of space. The floors, with a load bearing capacity of 40kPa, enable the presentation of heavy equipment, and the room height of 12 meters can accommodate various machine unloading techniques.

A convenient location helps ensure unobstructed access by both public and private vehicles, to be serviced by more than 700 parking spaces. The property has excellent links with the railway station and the Balice Airport. The Expo Krakow will provide its clients with modern seminar and meeting facilities, ideal for product premieres, organised within the trade shows, or meetings with key clients.

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8 5 8 1. WISLA HALL: 5000 sq.m., length 120m, width 42m, reinforced ceiling construction for suspended loads, height up to the ceiling beams 8m, height up to the ceiling 12m, underfloor ducting system (power, Internet, water, compressed air), gates for trucks.

2. DUNAJ HALL: 4000 sq.m., length 96m, width 42m, partly reinforced ceiling construction for suspended loads, height up to the ceiling beams 8m, height up to the ceiling 12m, underfloor ducting system (power, Internet, water, compressed air), gates for trucks.

3.-7. Conference rooms all equipped with AV equipment, sound system, air conditioning, possibility of blackout, can be devided into modules.

8. Meeting rooms can be used as a special meeting space.

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HORECA

Thematic scope of the Fair: ⓦ Equipment for hotels,

restaurants, cafes

ⓦ Furniture for hotels,

restaurants, cafes

The 22nd International Trade Fair of Hotel and Catering Equipment HORECA®, the 8th Equipment, Services and Facilities Fair SPA & WELLNESS®, the 13th Food and Drinks for Catering Trade Fair GASTROFOOD®, the 12th International Wine Trade Fair ENOEXPO®, the trade fairs which clearly complement one another, take place at the same time and in the same location. Over 320 exhibitors from Poland and abroad present their comprehensive collections of equipment for hotel and catering facilities, kitchens, restaurant rooms, and also food, beverages and wines from all over the world.

The HORECA® trade fairs involve the presentation of innovative solutions and advanced technologies in the sector.

The trade fairs are visited by over 11,000 professionals from the hotel, catering and wineThe Krakow fair making industries of Poland, Slovakia, Czech Republic and Ukraine. Over 80% of our is an event that plays visitors influence decision making in their companies. This event, celebrated by the a key role in Poland. Any brand industry at the end of the year, favours investment expenditure; the period that wants to build its image immediately after the fair finishes is when and takes its future seriously needs to be here. investors compare prices and make purchasing decisions.

Wojciech Chojnicki, Winterhalter Gastronom Polska Sp. z o.o.

ⓦ Interior decoration, textiles ⓦ Glass, porcelain, cutlery ⓦ Hotel bathroom and laundry equipment ⓦ Computer systems and software for hotels

We came to HORECA® again as this is a good market, better than in some other parts of Poland. We meet clients here who are certainly truly interested in our products; even if they don’t buy, they show interest, and the high attendance always makes us happy. The HORECA® trade fair also combines interestingly with the wine industry event.

and catering services ⓦ Lighting ⓦ Burglar and fire protection ⓦ Audio-visual equipment and telecommunications ⓦ Recreation equipment: swimming pools, saunas, health spas, solaria ⓦ Cleaning equipment and detergents ⓦ Heating and air conditioning for hotel and catering industry

Bogna Wójtowicz, Combi Co. Sp. z o.o.

Thematic scope of the Fair: Equip SPA – spas, baths, spa technologies, water therapy equipment, saunas, massage beds, salt caves, relaxation equipment.

Beauty SPA – professional care equipment, body and face care products, natural methods and care products lines, treatments, therapies, massages.

Med SPA – physical therapy and rehabilitation equipment and devices, natural therapies and technologies of the medical wellness type.

Vital SPA – fitness, yoga, watsu, aromatherapy, music therapy, relaxation techniques and programmes, health food and supplements.

SPA&Wellness 8th Equipment, Services and Facilities Fair SPA & WELLNESS®

The healthy lifestyle has recently become very popular in Poland. Poles gave a positive reaction to the spa & wellness trend a few years ago The SPA & WELLNESS® and the rapid development of these services places Poland in the Fair in Krakow provides an top six among other European countries. Every couple of months excellent opportunity to present the new spa centres are opened and owners of existing hotels, latest equipment, technology and a variety resorts and boarding houses create renewal centres. of solutions for SPA facilities and biological

The programme to be presented at the SPA & WELLNESS® Fair is being prepared in cooperation with the largest training and consulting centers in Poland.

The seminars and training are always suited to the overall professional profile of our guests, so that everyone can find something of interest.

The training sessions and workshops provide the latest knowledge on the actual trends, development and problems that the SPA & Wellness services encounter in their work.

From this perspective the professional SPA & WELLNESS® Fair organized in Krakow becomes increasingly important. The eighth edition of the SPA & WELLNESS® Fair is organised alongside the HORECA® 22nd International Trade Fair of Hotel and Catering Equipment.

renewal centers. We realized, during the seventh previous events of this type, that the primary asset of the SPA & WELLNESS® Fair in Krakow is its professional visitors. The fair is visited by a specific group of industry professionals, such as investors, facility owners, directors, managers of SPA centers, hotels, beauty farms and also other specialists, such as trainers, therapists and architects.

This is where you can meet the key decision makers and all those that are influential in decision-making.

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GASTROFOOD

13th Food and Drinks for Catering Trade Fair GASTROFOOD® It is for the thirteenth time that distributors of food and beverages to the catering industry will present their commercial offers at the GASTROFOOD® trade fair, which wonderfully complements the presentation of equipment and services for hotel and catering businesses. The event is accompanied by two theme-based salons: the 5th Coffee and Tea Salon and the 3rd Regional Products Salon.

Thematic scope of the Fair: ⓦ Foodstuffs ⓦ Frozen foodstuffs, ice creams ⓦ Meats including smoked meats and venison ⓦ Fish and frutti di mare ⓦ Dairy products ⓦ Cereals, noodles, flour-based products ⓦ Baked foods ⓦ Fruits and vegetables (fresh, dried, preserved) ⓦ Fatty products ⓦ Sweets and confectionery ⓦ Alcoholic beverages ⓦ Soft drinks ⓦ Coffee, tea ⓦ Concentrates, ketchups, mustards, sauces ⓦ Herbs, spices and seasonings

The GASTROFOOD® trade fair involves many seminars and culinary workshops run by specialists, which are dedicated to recent trends in the HoReCa sector. Traditionally the fair is also accompanied by a 3-day Culinary Festival, with many culinary and bartending demonstrations and competitions.

This is a fair for wine lovers who love good food.

We import delicatessen products from around the world and are very impressed with the profile of the fair and the type of visitor to our stand; organizationally it is also very good.

Karol So∏tyk, Viands Sp. z o.o.

5th Coffee and Tea Salon It is estimated that a Pole drinks on average more than 500 servings of coffee, and 650 servings of tea, per year. These are increasingly consumed in cafes, teashops and eateries.

The Polish tea market is the third largest in Europe, after those in the UK and Russia. While the consumption of tea has been steady for several years now, the drinking of coffee has increased by over 80% in the past 10 years, as the coffee market in Poland has recorded a six-fold increase.

The turnover of Poland’s In this context cafes is growing by th the 5 Coffee and Tea Salon, about 20% organized with the GASTROFOOD® annually. fair, gains a special significance.The organizers invite the producers and distributors of coffee, coffee roasters, producers and distributors of brewing equipment as well as coffee and tea accessories to join in the event. As the expectations and knowledge of tea and coffee consumers are continually growing and the market becomes more competitive, there is a need for maintaining high standards of brewing and service. Therefore the Salon encourages For me every visit presentations and training for baristas and to the Fair is a new experience. personnel involved in preparing coffee The offer of the coffee zone, where and tea, while exhibitors meet in the I am now, is very broad. There were competition for “The Best Dual many interesting events related to coffee Coffee Maker for Catering” and I’m very satisfied with the fair. presented at the fair.

Renata Lebiedzka, Malopolska School of Baristas

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3 Regional Products Salon Regional products become more and more popular. Customers appreciate local products for their unique taste. The Regional Products Salon has been created to promote wholesome, natural, regional products among restaurants and catering companies. Such food makes a wholesome a tasty diet, and at the same time allows for reduction of the costs of delivery.

Yet again food producers will present their products at the fair, among them original, unusual and rare world class cheese, cold meat, alcohols (meads, liqueurs, beers, wines), breads, honey, juice and preserves.

Both visitors and presenters have an opportunity to get acquainted with the original ingredients and flavours of the products presented, through their participation in culinary tasting sessions and competitions.

There is a huge interest in local products. Restaurants want to introduce them to their menus. We had a lot of visitors, conversations and clients, which certainly gives us hope for the future.

Katarzyna Janos, The “Na Ă‚liwkowym Szlakuâ€?

Association

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HORECA 2013 FACTS and FIGURES

HORECA® 2013 – exhibitors according to theme

Visitors according to position

GASTROFOOD® 2013 – exhibitors according to theme

Structure of visitors according to industry: ⓦ catering industry: restaurant, café, pub, bar, public canteen owners,

hotel gastronomy bosses, cooks, confectioners, barmen, baristas

ⓦ hotel industry: owners and managers of hotels, pensions, holiday

resorts, SPA

ⓦ wine industry: specialist shops, distribution networks and retail chains,

importers, distributors, members of wine tasting clubs

ⓦ other: investors, architects, designers

Visitors according to branch

Excellent Promotion As we are one of the most experienced players on the market we are able to guarantee the excellent, comprehensive promotion of your event among hotel and catering industry professionals: ⓦ advertising in major magazines and industry sites ⓦ collaboration with experts from Polish, Slovak and Czech industry

associations and organizations

ⓦ distribution of more than 20,000 invitations sent by mail

and in the form of newsletters to your own client base and to the client bases of the fair’s patrons and partners

The event’s major advantage is its prestige among restaurant and catering professionals. My opinion of this event is very high; we also made more contacts here than we did at the Warsaw fair.

Angelika Borysiak, Festa-Tech

New opportunities to boost the impact of your participation in the trade fair

The HORECA®Trade Fair is quite specific, and more and more clients interested in our products visit the fair. Krakow’s event is frequented by an increasing number of guests from such countries as Slovakia, Germany and the Czech Republic, which we are very happy about.

We encourage our exhibitors to take advantage of limited, additional advertising opportunities in order to really stand out from the competition and attract even more potential contractors. We have prepared a number of advertising packages which will help make your company memorable.

Tomasz Gawlik, Optimum

We are unable to reach all customers, but thanks to the fair the customer may reach us. The event is a chance to see products – not all of them of course, but at least some, because it’s impossible to show everything a company manufactures. If a customer has a chance to see, touch or even try a device out – it is a significant argument in favour of our offer. It is much more than just browsing a catalogue.

Tomasz Michalski, Komat

Why is the Krakow fair particularly recommended?

I have been coming to the fair for several years now in order to catch up with the trends.

Andrzej Bandurowski, K´dzierzyƒski Tennis Club

This is the ideal place to get to know modern technologies. I come here every year to find out what’s new in the sector, and to discover new flavours in coffee, tea, wine or food products.

Pawe∏ Wójcik, hotel Willa Aromat

I am interested in equipment for guesthouses – mostly mincers, food processors and blenders. From my point of view, the fair’s offer is very broad and this is why I consider my visit here very fruitful. We could see many devices and get acquainted with novelties in the area of catering. I run a guesthouse in Bukowina Tatrzaƒska – Willa Limba – and I visit the fair in Krakow every year.

I am glad that this event is organised, because every year I learn a lot of interesting things and establish new contacts with various people. The combination of catering, hotel business and wine is perfect, because my work involves exactly these areas.

Anna Guzowska, Willa Limba

The fair is becoming increasingly successful. You can see progress from year to year. The number of exhibitors is growing, which isn’t necessarily good for us because of the increased competition. Another huge plus is that visitors are showing up. What’s the deciding factor behind us coming back to the Krakow fair?

Certainly a fondness for the fair itself, but even beyond that, Krakow is a city with a well-developed tourism infrastructure. We meet many of our regular clients at the fair as well - this creates plenty of opportunities for talks and meetings.

Danuta Walkowicz-KwaÊniewska, Demi Co

Contact:

www.targi.krakow.pl

Trade Fairs in Krakow Ltd. (Targi w Krakowie Sp. z o.o.) ph. +48 12 644 59 32, 644 81 65, 651 90 30, fax +48 12 644 61 41 Iwona Miliszkiewicz-Bielak – project manager Mobile: +48 501-691 235, e-mail: miliszkiewicz@targi.krakow.pl

www.horeca.krakow.pl www.gastrofood.krakow.pl www.enoexpo.krakow.pl Honorary patronage: Governor of the Malopolska - Jerzy Miller Marshal of the Assembly of the Malopolska - Marek Sowa President of the City of Krakow - Jacek Majchrowski