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New Rutgers fellowship combats opioid epidemic RYAN STIESI NEWS EDITOR
Mark Beal, a professor in the School of Arts and Sciences, recently published his third book that offers lessons from interviews and conversations with college students around the country. His latest focuses on how Generation Z interacts with media and marketing. COURTESY OF MARK BEAL
Professor drops 101 lessons about Gen Z CHRISTIAN BALBUENA CONTRIBUTING WRITER
Members of Generation Z, as defined by Mark Beal, are digital natives, socially conscious and community-minded people, who will be entering the workforce in droves over the course of the coming years. Beal, a professor in the School of Arts and Sciences, recently published his latest book titled “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America Marketers and Media,” aimed at teaching marketers how college-aged people consume media. This is Beal’s third book taking inspiration from inter views with students at Rutgers and across the country to create a depiction of how the demographic consumes information and what impact that will have. In his book, Beal compiled a glossar y of terms used by Gen-
Rutgers New Jersey Medical School (RNJMS) has launched a new Addiction Medicine Fellowship in an effort to fight the ongoing opioid epidemic. The fellowship is appointed by the Accreditation Council for Graduate Medical Education (ACGME). Upon completing the program, graduates will be eligible to sit for the boards in Addiction Medicine exam. Board-certified physicians are automatically granted the waiver to prescribe buprenorphine, a medication
eration Z, which he said were important for companies to pick up on. From “sus” to “G.O.A.T,” he made sure to cover most of the terms used by college and high school students today, keeping the definitions from seeming out of touch by consulting his interviewees instead of the internet. Beal said the book’s final lesson, “We Will Change the World,” summarizes the book in a powerful way and describes how businesses will need to adapt when Generation Z joins the workforce. “... This lesson captures the way Gen Z will challenge the status quo, the way they will transform the traditional 9-to-5 work mindset, the way they will change how brands adver tise and market to consumers, the way individuals have the ability and power to mobilize to create a positive movement,” he said. “I am confiSEE LESSONS ON PAGE 4 RUTGERS.EDU
Petros Levounis, professor and chair in the Department of Psychiatry, said the fellowship program will help improve outcomes for one of the most disenfranchised patient populations — those trying to recover from opioid addiction. AIRFORCE VOLUME 150, ISSUE 88 • UNIVERSITY ... 3 • OPINIONS ... 6 • INSIDE BEAT... 8 • DIVERSIONS ... 9 • SPORTS ... BACK
used to treat opioid use disorder, according to a press release. Buprenorphine is one of three commonly used medications to treat opioid addiction, according to the U.S. Department of Health and Human Services. Drugs, such as buprenorphine, alongside Medication-Assisted Treatment (MAT), the use of medications in combination with counseling and behavioral therapies, have been found to be more effective in treating addiction and helping people sustain recovery, according to the U.S. Food and Drug Administration (FDA). “The need for addiction expertise is dire. Addiction to prescription opioids, heroin, and now fentanyl and its related substances, is a major cause of suffering and death in our communities,” said Dr. Petros Levounis, professor and chair in the Department of Psychiatry. Applications for physicians interested in the one-year program will be accepted through Jan. 1, 2019, and the program, which offers three positions, will begin in July 2019, according to the press release. Physicians accepted into the fellowship will train in the evaluation and treatments of patients with substance use disorders, behavioral addictions and co-occurring psychiatric disorders, according to the press release. Fellows will also study motivational interviewing, behavior modification techniques, 12-step facilitation and psychopharmacology specifically designed for this patient population while alternating between clinical locations at University Hospital in Newark, the Veterans Affairs Healthcare System and the Rutgers University Behavioral Health Care sites, according to the press release. “With this new fellowship, we’re actively seeking doctors who are passionate about learning addiction medicine, envision a medical career dedicated to one of the most disenfranchised and underserved patient populations and are committed to putting an end to the opioid epidemic,” Levounis said. Taking a collaborative, multidisciplinary approach, the fellowship program, created by faculty physicians in the Department of Psychiatry, includes supervising attendees representing the departments of emergency medicine, internal medicine, obstetrics and gynecology and anesthesiology, according to the press release. “While all physicians can — and should — diagnose and treat addiction, only a handful of doctors have the skills to provide the much needed guidance and leadership in this area,” said Dr. Erin Zerbo, professor and fellowship program director in the Department of Psychiatry. “Graduates of our fellowship will become specialists in addiction prevention, treatment, and integration of services with other medical and mental health care.”