The Daily Targum 2011-10-17

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THE DAILY TARGUM Vo l u m e 1 4 3 , N u m b e r 3 2

S E R V I N G

T H E

R U T G E R S

C O M M U N I T Y

S I N C E

MONDAY OCTOBER 17. 2011

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Today: Partly Cloudy

HOMECOMING HEROICS

High: 67 • Low: 50

The Rutgers football team improved its record to 5-1 on Saturday, when it blocked a late Navy field goal attempt to preserve a 21-20 victory on homecoming.

Company aims for personalized customer service BY SASKIA KUSNECOV CONTRIBUTING WRITER

With a proximity to New York City, a supply demand at the University and two major regional hospitals, Cen-Med Enterprises finds its home in New Brunswick. Cen-Med, a health care supplies company, chose New Brunswick as its base because it prides itself on being able to establish close relationships with its metropolitan area customers, said John Inzero, the company’s director of marketing. “You know how you see on the news sometimes how doctors still make house calls? Well, we’re like that. We do that,” he said. “Ever y client has our cellphone numbers as well as business, and we’re able to provide really good ser vice anytime. Even in a moment’s notice, if need be.” Inzero said he believes it is Cen-Med’s direct loyalty and dedication to the customer that will set up the company as an illustration of the kinds of businesses needed to turn the economy around. By placing emphasis on altering formal business rules and tactfully building on a diverse, skilled staff, Cen-Med strives to provide personalized attention to its customers as opposed to larger businesses, said Rizwan Chaudhr y, vice president of sales and marketing at Cen-Med. “[In bureaucratic businesses] ever ything is just calling centers,” said Chaudhr y, a University alumnus. Cen-Med’s marketing strategy is a twotiered system of internal and external outreach, Inzero said. Internal entails constant phone calls with corporate accounts nationwide and checking on supply and demand, he said. External outreach means they will occasionally visit clients in a routine cycle, so clients are never left in the dark.

SEE SERVICE ON PAGE 7

KEITH FREEMAN / PHOTOGRAPHER EDITOR / FILE PHOTO

The merger with the University of Medicine and Dentistry of New Jersey will add 5,000 employees to the payroll and $500 million to the overall budget, said Richard L. McCormick, University president.

U. continues work toward UMDNJ merger BY ALEKSI TZATZEV ASSOCIATE NEWS EDITOR

University President Richard L. McCormick announced progress on the merger between the school and the University of Medicine and Dentistr y of New Jersey at Friday’s University Senate meeting. “It’s an unparalleled, once-in-a-lifetime, pick-your-metaphor oppor tunity,” McCormick said of the merger. “My administration, working with faculty and deans and also with faculty and deans at UMDNJ, have begun serious plans for integration.” McCormick announced the appointment of Chris Malloy, dean of the Ernest Mario School of Pharmacy, as interim provost of Biomedical and Health Sciences. “He has begun the work already,” McCormick said. “But it will be up to my

successor to decide whether that is a permanent position.” The merger would add 5,000 employees to the University payroll and integrate the purchasing of the medical school. The budget of UMDNJ is more than $500 million, he said. “That doesn’t swamp the overall Rutgers budget, which is $2.1 billion, but it’s a ver y significant addition to it so we are taking that ver y seriously,” McCormick said. Dan O’Connor, associate professor at the School of Communication and Information, asked what the anticipated cost of the merger would be. “UMDNJ financials are opaque, to put it kindly, but we are seeking to get involved,” McCormick said. “If those elements of UMDNJ come in with their fair share of the state appropriation for UMDNJ … we will be fine.”

Despite the optimistic outlook, he said talks are not far along, but the University already began searching for professionals to advise the Board of Governors and Board of Trustees on the finances. Paul Panayotatos, chairman of the Senate, opened the floor to Senate members for discussion of the appointment of a new University president. “The Board of Governors has chosen a search committee for the appointment of a University president,” Panayotatos said. The committee had already made available a statement describing the qualifications and characteristics sought, he said. Richard De Lisi, dean of the Graduate School of Education, said a primary concern should be the candidate’s willingness to work to make the University affordable for everyone.

SEE MERGER ON PAGE 7

GOTTA HAVE HART

INDEX UNIVERSITY GlobeMed aims for direct involvement with its missions in other countries.

OPINIONS One high school teacher used her Facebook page to post gay slurs.

UNIVERSITY . . . . . . . 3 METRO . . . . . . . . . . 5 WORLD . . . . . . . . . . 7 OPINIONS . . . . . . . . 8 DIVERSIONS . . . . . . 10 CLASSIFIEDS . . . . . . 12 JENNIFER MIGUEL-HELLMAN / STAFF PHOTOGRAPHER

Comedian Kevin Hart performs his stand-up routine at a sold-out show for the University community on Saturday in the College Avenue Gym. The Rutgers University Programming Association invited Hart and other comedians to campus for their annual homecoming comedy show.

SPORTS . . . . . . BACK

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