F
SA
SU
SEPTEMBER
M
T
W
TH
F
SA
SU
M
T
W TH
F
SA
SU
M
T
W
TH
F
SA
SU
M
T
W
TH
F
SA
SU
M
T
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
OCTOBER NOVEMBER
1
2
DECEMBER
W
TH
F
28
29
30
31
30
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
29
30
JANUARY FEBRUARY
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
MARCH
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
APRIL MAY
1
2
3
4
5
FALL SEMESTER PUBLICATION DATES MONDAY – FRIDAY, SEPTEMBER 2 – DECEMBER 10 Thanksgiving Recess November 26-30
SPECIAL ISSUES: Welcome Back Issue: September 2 Careers: September 9, October 7, November 4 Football Fridays: September 12, September 26, November 7, November 21, December 5 Homecoming Issue: October 17 Halloween Issue: October 31 Semester Perspectives: December 10
SPRING SEMESTER PUBLICATION DATES MONDAY – FRIDAY, JANUARY 20 – MAY 4 Spring Recess March 13 – 22 SPECIAL ISSUES: Spring Welcome Back Issue: January 20 Careers: February 3, March 3, April 7 Valentine’s Day Issue: February 13 Summer Session Issue: March 4 Off Campus Housing Guide: March 26 Crosswords & Coupons: April 14 Perspectives Issue: May 4
SUMMER ISSUES Cap & Gown Issue: May 20
SA
31
"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." - Steuart Henderson With the Daily Targum, you’ll have unparalleled access to a unique college market that boasts over 41,000 students and faculty in one of the most lucrative metropolitan areas surrounding New York City. With Rutgers students spending over $8.4 million dollars a month on products that range from food and clothing, to stereo equipment and general entertainment, your business will benefit from the exposure that can only be provided by the number one daily newspaper on campus. As the fourth oldest daily college newspaper, the Daily Targum has been serving the Rutgers community since 1869 and has become the most read news source on campus for local, national, and sports news With our wide variety of special issues and our popular website, your company will always have access to the most effective medium to establish itself as the favorite on a campus of well educated, diverse consumers. On behalf of Targum Publishing Company, welcome to the 2008-2009 school year. And remember: in today’s economy, the importance for effective advertising is at its highest, so don’t let your business get caught ‘winking in the dark’!
FOUNDED 1869/INCORPORATED 1980
THE DAILY TARGUM Serving the Rutgers Community since 1869
PERSONNEL BUSINESS MANAGER Cheryl Beqaj MARKETING DIRECTOR Priscilla Fasoro CLASSIFIEDS MANAGER Sara Busold OFFICE MANAGER Diane Duffy PRODUCTION DIRECTOR Michael Polnasek CREATIVE SERVICES MANAGER Ed Hanks CONTACT US Targum Publishing Company 126 College Avenue, Suite 431 New Brunswick, NJ 08901 Phone: 732-932-7051 Fax: 732-932-0079 Display Advertising: Ext. 604 or marketing@dailytargum.com Classifieds: Ext. 603 Editor-in-Chief: 732-932-2012 Ext. 110 or eic1@dailytargum.com
RETAIL RATES
UNIVERSITY RATES
AGENCY RATES
ADVERTISING RATES
ADVERTISING RATES
ADVERTISING RATES
(Rates are per column inch) Retail: $10.55
(Rates are per column inch) University: $7.95
(Rates are per column inch) $13.65
FREQUENCY DISCOUNTS
FREQUENCY DISCOUNTS:
Weekly 15+…. 20+… 30+… 40+… 80+…
WEEKLY 15+…. $7.50 20+… $7.20 30+… $7.00 40+… $6.70 80+… $6.40
$8.35 $8.05 $7.30 $6.80 $6.55
Semesterly 100+... $8.95 200+... $8.45 300+... $7.85 500+... $7.30 700+... $6.80 1000+ $6.55
SEMESTERLY 100+... $7.75 200+... $7.60 300+... $7.20 500+... $7.00 700+... $6.70 1000+...$6.50
INSERT RATES $105 per thousand inserts with a 5,000 min & 17,000 max. COLOR Spot Color: $75.00 Each additional Color: $65 Full color processing: $198 BUNDLING OPTIONS FOR ONLINE AND PRINT ADVERTISING Print Ad + Top Banner: $3.25/CPM Print Ad + Middle or Bottom Banner: $2.75 Print Ad + Skyscraper Ad: $2.50/CPM Print Ad + Button Ad: $1.75/CPM
YEARLY 250+...$7.70 500+...$7.40 750+...$7.10 1200+...$6.90 1500+...$6.60 2500+...$6.40 3500+...$6.25
INSERT RATES $105 per thousand inserts with a 5,000 min & 17,000 max. COLOR Spot Color: $75.00 Each additional Color: $65 Full color processing: $198
BUNDLING OPTIONS FOR ONLINE AND PRINT ADVERTISING Print Ad + Top Banner: $3.25/CPM Print Ad + Middle or Bottom Banner: $2.75 Print Ad + Skyscraper Ad: $2.50/CPM Print Ad + Button Ad: $1.75/CPM
SPECIAL PLACEMENT The Daily Targum can not guarantee the position of an advertisement. Advertisers will be refunded if placement is paid for but not received. PAGE 3 20% Extra CROSSWORD PUZZLE PAGE (2x2 column inch ad space): $55 per day DOUBLE TRUCK (centerfold)-includes free color: 176 column inches x rate
ONLlNE ADVERTISING With more than 5,000 daily page views the Daily Targum Website is an affordable advertising combination to complement any print advertising, and our exclusive online multimedia guarantees constant and direct exposure to the entire Rutgers community. Online advertising can be purchased in three sizes: banner, skyscraper, and button. BANNER ADS run along the width of the page. They can be purchased according to placement; either at the bottom, middle, or at the top of the page for maximum impact.
BANNER AD
BUTTON ADS are smaller, and placed strategically on the page. Our most economical option.
ONLINE RATES Top Banner (728 x 90)....................$4.20/CPM Middle Banner (728 x 90)...............$4.00/CPM Bottom Banner (728 x 90)...............$3.20/CPM Skyscraper (160 x 600).....................$3.00/CPM Button (300 x 250)..........................$2.00/ CPM
BUTTON AD
SKYSCRAPER AD
SKYSCRAPER ADS run vertically along the edges of a page. Their tall shape means they continue to be viewed as the viewer scrolls down the page, giving you more time to connect with potential customers.
CLASSIFIED RATES
Rates listed are Cash Rates. Customers who wish to be billed should call for billing rates. SMALL CLASSIFIEDS Paragraph form, 20 words or less. 1 day . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.97 3 days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.44 per day 5 days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.22 per day 10 days . . . . . . . . . . . . . . . . . . . . . . . . . . $6.90 per day 30¢ each additional word - per day. LARGE CLASSIFIEDS Bold and centered copy, 25 words or less. 1 day . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $21.00 3 days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $19.00 per day 5 days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $17.00 per day 10 days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15.00 per day $8.50 each additional inch - per day. DISPLAY CLASSIFIEDS Typeset ad with border and graphics Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10.15 per inch Cash frequency (3 days or more). . . . . . . . $9.40 per inch Billed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12.15 per inch
The Daily Targum prefers digital files, which ensure the smoothest transition to the printed page. We can accept digital files on disk or by email. We can also accept camera-ready, printed hard copies of ads. By adhering to the following guidelines, we can ensure you the highest quality printed advertisement possible.
FILE FORMATS
Our Production Department operates on the Macintosh OS, but can usually accept files generated on PC as well. PDFs are our preferred file format. With this method of saving, the images and fonts can be automatically embedded. Other acceptable files include EPS, TIFF, DOC, AI, PSD, QXD, JPEG, XCEL, and most graphic formats. We are unable to accept Microsoft Publisher files at this time. Your Advertising Executive can answer your questions regarding any file types not covered.
IMAGE RESOLUTION
The resolution of all images, placed or otherwise, needs to be at least 200 dpi. Web images (which are 72 dpi) should not be submitted because they will print pixelated, or "fuzzy."
FONTS
Fonts are not necessarily universal. When they are not included or saved properly, they can "drop out." When saving as a PDF, it is important to make sure that all fonts are embedded. For images made in Illustrator, it is preferred that outlines are created on all fonts. For Photoshop, it is preferred that the image is flattened. If these rules are not adhered to, it may sometimes be necessary for our productions department to substitute fonts without notification.
DEADLINES FOR SUBMISSION All ads must be submitted no less than 4 business days prior to publication. If a proof is desired, artwork must be submitted no less than 5 business days prior to publication. The Daily Targum cannot guarantee proofs to advertisers who do not meet this deadline.
POLICIES The Daily Targum is not responsible for typographical errors which do not lessen the value of the advertisement. The Daily Targum reserves the right to reject or edit any advertisement which does not comply with the policies and judgement of the newspaper. Any changes or cancellations must be made prior to the advertising deadline. No adjustments or refunds will be given for changes or cancellations requested after deadline. The Daily Targum is not responsible for incorrect copies submitted by the advertiser according to adjustment guidelines. All claims for credit must be made within 15 days of publication date. Remember to include fonts with all artwork sent on disk.
TERMS AND CONDITIONS Payment is due prior to run date until credit has been established. Accounts desiring credit must submit a credit application and be approved by The Daily Targum’s accounting department before credit can be extended. Please allow five to ten business days for processing. Billing terms are net amount due and are payable within thirty days of billing date. Accounts with balances 90 or more days overdue will be sent to a collections agency at the discretion of the collections department. Advertisers will pay all costs incurred by The Daily Targum from the collections process. There will be a $30.00 service charge on all bounced checks. All rates are net (non-commissionable). The placing of any matter for publication in The Daily Targum will be regarded as acceptance of all of the provisions in this media kit.
WHY SHOULD MY BUSINESS ADVERTISE WITH THE DAILY TARGUM? The college-age market is extremely lucrative - the average Rutgers student spends approximatyely $240 per month. With approximately 35,000 students, that’s $8,400,000 of total discretionary spending every month - money that your business can get its share of by drawing in customers from the Rutgers community via The Daily Targum. BUT WHY THE DAILY TARGUM AND NOT ANOTHER NEWSPAPER? The Daily Targum is an award-winning college newspaper which reaches a diverse population of over 41,000 students, faculty, and staff. It is also the most widely read newspaper on campus, with an 82% readership rate (the next highest is The New York Times, with only a 38% readership on campus). HOW OFTEN DO YOU PUBLISH? Every day that classes are in session during the Fall and Spring semesters. A copy of our publication schedule can be found on the inside front cover of this media kit. WHERE CAN PEOPLE PICK UP THE PAPER? We have approximately 120 drop points. There is a drop point at each dining hall and student center, most bus stops, and at most major academic buildings and dorms. We also have several off-campus drop points on Easton Ave, in downtown New Brunswick and in Highland Park. WHAT IS YOUR CIRCULATION? Our daily circulation is 17,000. CAN I CHOOSE WHERE MY AD IS PLACED? You can request placement, but we do not guarantee it. Final layout is at the discretion of the editorial department. Please see the rate section for special placement information. DO YOU SEND TEARSHEETS? Yes, we send tearsheets for all advertising each publication day. WILL YOU CONSIDER TRADES? Please contact our Marketing Director for questions regarding trade agreements. WHERE SHOULD I SEND MY ADS? Please send all copy and artwork to the Account Executive that handles your account. WHAT TYPE OF FILES SHOULD I EMAIL YOU? We prefer .pdf or .eps files, but will accept others based on the Production Guidelines listed in this Media Kit WHAT ARE THE DIMENSIONS OF THE PAPER? Each page of our paper measures 9.75 inches (5 columns) wide by 16 inches of printable space. CAN I BE BILLED FOR MY ADS? To be billled you must establish credit by prepaying for 100 column-inches of space. After this, you may submit a credit application, billing will begin upon approval.
IN A RECENT CAMPUS POLL...
of those polled
of Readers
of Readers
identified themselves as “Daily Targum Readers”
said they read Targum at least once a week.
said they have contacted a business as a result of a Targum ad.