NBT Logo Guidelines 2013

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National Book Trust, India Guidelines for using the Symbol Version 1.4, with CD | September 2013 Guidelines for using the Symbol. Sep 2013

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Š 2013. NATIONAL BOOK TRUST, INDIA MINISTRY OF HUMAN RESOURCE DEVELOPMENT, GOVERNMENT OF INDIA.

Throughout this document trademarked names are used. Rather than putting a trademark symbol in every

VISUAL IDENTITY AND GUIDELINES DESIGNED BY

occurrence of a trademarked name, it is stated that the

NATIONAL INSTITUTE OF DESIGN, AHMEDABAD.

names are used only in an editorial manner and to the

FOR THE NATIONAL BOOK TRUST, INDIA

benefit of the trademark holder with no intention of infringement of the trademark. Few photographs used in

Digital Offset printed on 250 & 130 gsm matt stock

this document are sourced from the web and are used only

SEPTEMBER 2013

for representational purposes.

National Book Trust, India

why these guidelines? who should use this?

This set of guidelines are for the use of trained personnel of the National Book Trust responsible for communication–both internal and external; or graphic designers, professional printers, or other vendors who may, as a part of their creative work be authorised to use the NBT symbol.

For any symbol to be memorable and have the desired recall value, it is imperative that it be reproduced across different media in a consistent manner. The key elements which should be consistently used are the symbol, it’s colour and the typography. This ensures that the audience experiences the visual identity in the same manner in different communication tools across various media.

These guidelines have been developed by the National Institute of Design, Ahmedabad; as a framework to standardise the visual presentation and application of the visual identity of the National Book Trust, India.

The content is specific and technical. This booklet lays down standard guidelines and practices for the use of symbol. There are very few rules but please take the time to read and understand how they work, and how they can be used together to ensure a cohesive visual identity. It is crucial that the symbol appears correctly and consistently in every communication, across a variety of media.

As a technical guide which is meant to inform, the colours as reproduced in this booklet may not be accurate due to limitations of the printing method used to print copies of this booklet. To match the colours during print production, please use the CMYK specifications, or the Pantone codes or colour swatches provided at the end of this booklet.

Guidelines for using the Symbol. Sep 2013

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what is visual identity?

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Any organisation, big or small, or an event, a campaign or a programme in the public domain, needs to have its own distinct visual identity in the communication era — A visual or an image which is distinct and represents the organisation’s objectives, purpose or philosophy and activities. This visual identity is the one, with which people associate the organisation.

On one hand, there is the tangible, physical, recordable appearance of the organisation, represented by the visual – shape & form, colour, typography and a general relationship of elements unique to the design of its visual identity. On the other hand, there is the intangible visible feel which associates with elusive ideas such as stability, transparency, growth etc., as well as evokes emotions related to the nature of activities carried out by the organisation.

National Book Trust, India

A Symbol is only a part of the overall visual identity.

A visual symbol is designed but an identity is created by consistent use of the symbol and various design elements over a period of time across several applications related to the organisation.

The visual identity representing the organisation translates on to several planes of visual interface with its target users. These include the basic stationery, business cards, envelopes, promotional material such as brochures, flyers, advertisements, posters hoardings etc; forms, in-house printed stationery such as vouchers and bills, environmental design such as interiors and signage systems, vehicles and uniforms, exhibitions and all promotional materials in the visual media.

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Need for a Visual Identity

Components of a Visual Identity

The identity of an organisation is like its personality.

It is something that conveys through visuals, the distinctive character of the company and its activities.

The visual identity for any organisation broadly comprises of three critical components: ~ the symbol ~ the colour scheme ~ type style (house fonts)

Visual identity performs certain vital functions for the organisation, both internally as well as externally.

Within the organisation, the identity provides a common umbrella for its employees. It is a symbol for association and developing a feeling of camaraderie and of team spirit. This helps reinforce a group identity and loyalty towards the company.

For its public face, the visual identity is the most important and handy tool for an organisation. It is the one means of communication that can provide instant recognition in the public mind. It also establishes a distinct character that identifies the organisation and helps it stand out in a competitive information age.

The logo – either a symbol, a wordmark; or a combination of both the logo and the logotype, gives the visual identity to an organisation. A consistent and undistorted use of the symbol across various applications lend the identity a distinctive image, powerful enough to be identified, recognised and associated with the organisation.

Colours are a vital factor in furthering the overall image. Through consistent use of the same set of the colour palette across different mediums, the organisation can build up a very unique image in the public mind.

The type style and the fonts used consistently reinforce the visual identity and help in maintaining a consistent image throughout all the communication materials produced by the organisation.

Guidelines for using the Symbol. Sep 2013

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contents 1.

2.

Basic Features of the Symbol

Functional Applications

1. The Symbol

10

1. Visiting Cards

28

2. The Master Identity

12

2. Letterheads

32

3. Colour

13

3. Envelopes

40

4. The Alternate Lockups

15

4. Internal Note

42

5. Minimum Sizes

16

5. Office File

43

6. Safe Zones/Clearance Space

17

6. Plastic Folder

44

7. Incorrect Usage: Do Not Do These

18

7. Identity Cards

45

8. Typography & Fonts

22

8. Cover page of NBT Books

46

9. Cash Memos

50

10. Masthead of Newsletters

52

11. NBT Book Club Forms

56

12. Podium

57

National Book Trust, India

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3.

4.

Promotional Applications

Artworks & Colour Swatches

1. Facias

60

1. Artwork File Formats

76 77

2. Mobile Book Shop

61

2. Naming of the files in CD

3. Newspaper Advertisements

62

3. Using Artworks in various softwares 78

4. Packaging

63

4. Files in Accompanying CD

80

5. Website Homepage

64

5. Colour Swatches

82

6. Social Media

65

7. Carry Bags

66

8. Mugs

68

9. Bookmarks

69

10. Compliment Slip

70

11. Calendar

71

12. Notepads

72

13. Wrapping Paper

73

Guidelines for using the Symbol. Sep 2013

1.

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Basic Features of the Symbol

National Book Trust, India

¶ This section explains the philosophy of the symbol and details out the basic set of guidelines on how to use the symbol. ¶ It also specifies certain do’s and don’ts pertaining to the usage of the National Book Trust, India symbol. This is to ensure that the identity is used in a consistent manner across all media, without diluting its essence. ¶ Guidelines for using the Symbol. Sep 2013

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Basic Features of the Symbol 1.1. THE SYMBOL

10 This new logo of National Book Trust, India,

represents harmony of tradition and innovation, earthiness and imagination.

The simplified image of the Banyan Tree, symbolizing stability and knowledge, reveals into the flying leaves of an open book through a contemporary visual. The combination of red with earthy brown colour portrays the rootedness to Indian soil as well as the passionate urge for knowledge.

National Book Trust, India

The unique representation of ‘nbt.india’ indicates the modernistic commitment of the organization engaged in preparing the readers for a future world.

The typography is ‘bold slab-serif ’ which provides a strong base to the idea.

The motto, एक: सूते सकलम् taken from Kalidasa’s Meghdutam, signifies the purpose of NBT for striving to provide everything desired in the world of books.

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Guidelines for using the Symbol. Sep 2013

Basic Features of the Symbol 1.2. THE MASTER IDENTITY

12 This new logo of National Book Trust, India,

is designed to be used along with the bilingual logotype, which is the full name of the organisation.

The tag line — affiliation to the Ministry is an integral part of the master identity.

It has three elements — the logo, the bilingual name of the organisation and the tag line. These three elements have been thoughtfully composed together considering the proportion and the alignment of each element besides the size of the typography.

This configuration of the three elements together is also known as the master lockup and should be used on all official communication of the Trust.

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

– the logo –

– the bilingual logotype with tag line – – the master identity / master lockup –

National Book Trust, India

Basic Features of the Symbol 1.3. COLOUR

Colour plays a very important role in establishing the visual identity in the consciousness of people, and is chosen very carefully. The house colours for the National Book Trust identity are named NBT Red & NBT Earth. It is recommended that the symbol be used on a white or a lighter background to enhance its visibility and recall value.

PLEASE NOTE: The colours shown throughout this booklet may not be the correct colour due to difference in printing process and pigments used for producing this booklet. For matching the exact shade of colours, always use the specifications or refer to the colour swatches provided with this document. PANTONE速 is a registered trademark of Pantone Inc.

However, in situations where the colour version cannot be used due to limitations of reproduction processes, such as photocopy etc, it is recommended to use the visual identity (logo and/or master identity) in black colour as shown on the following page. Please note, that this a separate artwork in the accompanying CD.

NBT Red for offset printing.

C 0. M 100. Y 80. K 20

for screen printing.

Pantone 187 U

for on-screen applications. web safe colour.

R 193, G 11, B 37

# C10B25

outdoor application.

Asian Paints, Scarlet 8085

NBT Red

NBT Earth for offset printing.

C 60. M 100. Y 100. K 20

for screen printing.

Pantone DS 324-4 C

for on-screen applications. web safe colour.

R 111, G 37, B 33

#6F2521

outdoor application.

Asian Paints, Moody Maroon 4181

NBT Earth

Guidelines for using the Symbol. Sep 2013

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Basic Features of the Symbol 1.3. COLOUR

14 In single colour applications such as the invoice/

membership forms etc, the identity may be used in any of the house colours as shown below.

(clear space dimensions) so as to distinguish it from the background noise and to provide utmost attention.

An attempt should be made to maintain maximum contrast with the background colour. In cases where there already exists a strong background, the identity is advised to be used with the white background

In promotional items, where a white background is not desirable, the ideal situation is the identity reversed out from a flood of solid NBT Red coloured background, as shown below.

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

ď‚Ł FILE IN CD: SYMBOL ARTWORKS > NBT_MASTER

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

National Book Trust, India

Basic Features of the Symbol 1.4. THE ALTERNATE LOCKUPS

There may be situations where for official reasons or for paucity of space, or the context in which the identity of the National Book Trust is being used; it may not be possible to use the master lockup, as shown on page 12.

In such situations, the alternative lockups which are shown on this page may be used (in colour or black and white). The decision of using the specific alternate is solely on the context and the designer working on the specific communication material.

the master lockup: bilingual logotype with bilingual tag line

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

 FILE IN CD: SYMBOL ARTWORKS > NBT_MASTER

the alternative lockup 1: B1 bilingual logotype

NATIONAL BOOK TRUST, INDIA

 FILE IN CD: SYMBOL ARTWORKS > NBT_B1

the alternative lockup 2: E1 monolingual logotype with tagline

NATIONAL BOOK TRUST, INDIA

[only English]

Ministry of Human Resource Development, Govt. of India

 FILE IN CD: SYMBOL ARTWORKS > NBT_E1

the alternative lockup 3: H1 monolingual logotype with tagline [only Hindi]  FILE IN CD: SYMBOL ARTWORKS > NBT_H1

the logo [with acronym & slogan]  FILE IN CD: SYMBOL ARTWORKS > NBT_LOGO

Guidelines for using the Symbol. Sep 2013

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Basic Features of the Symbol 1.5. MINIMUM SIZES

16 The full signature (master lockup and alternative

lockups - B1, E1 & H1) of the NBT identity can be used upto a smallest size of 20 mm height, as shown alongside. The width may vary depending on the alternative version used.

For optimum visibility of the identity, it is advisable to not use these configurations in any situation, smaller than 20 mm height.

There may be situations where, the horizontal space may not be enough for optimum visibility. In such cases, it is suggested that only the logo may be used.

In case the identity is to be used in a further smaller size, it is recommended to use only the symbol (without the logotype). This can be reduced to a size of 10 mm in height; as shown on this page.

Not smaller than 20 mm in Height

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

Not smaller than

NATIONAL BOOK TRUST, INDIA

20 mm in Height

Not smaller than

NATIONAL BOOK TRUST, INDIA

20 mm in Height

Ministry of Human Resource Development, Govt. of India

Not smaller than 20 mm in Height

National Book Trust, India

Not smaller than 10 mm in Height

Basic Features of the Symbol 1.6. SAFE ZONES / CLEARANCE SPACE

To ensure maximum visibility of the basic identifier in any identity, it is very important that the logo and the logotype be used in such a manner that it gets it’s due importance. To ensure its integrity and visibility, the NBT, India visual identity should be kept clear of competing text, images other graphic elements.

There must be adequate clear space surrounding the identity on all four sides – a space equal to the height of the letter ‘N’ in the master lockups, and the height of the letter ‘i’ for situations where only the logo is used, as shown in the sample below.

The artworks in the accompanying CD include this clear space/safe zones.

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

NATIONAL BOOK TRUST, INDIA

Guidelines for using the Symbol. Sep 2013

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Basic Features of the Symbol 1.7. INCORRECT USAGE: DON’T DO THESE

18 To maintain a cohesive singular image across all

communication material, it is imperative to follow the guidelines in terms of proportion, type and colour. The use of the symbol should be consistent and should not be distorted or changed in relative proportion, colour etc.

The symbol and logotype has been designed with a certain logic. It is very critical to maintain the relative proportions and colour across applications to ensure a robust and consistent identity. The examples shown here are showing only the logo, but are applicable to all the alternative lockups as shown on page 15.

DØNT CHANGE THE FONTS IN THE IDENTITY

DØNT STRETCH OR CONDENSE THE LOGO.

DØNT CHANGE THE DISTANCE / SPACING BETWEEN DIFFERENT ELEMENTS OF THE IDENTITY

DØNT REDRAW THE LOGO. IT WILL BE DIFFICULT TO MATCH THE OFFICIAL SPECIFICATIONS.

National Book Trust, India

DØNT MAKE THE IDENTITY HOLLOW

NOTE: Please use the files which are provided in the accompanying CD. Please do not attempt to recreate/ redraw the logo. A few examples of typical mistakes are shown on this page, which should not be done in any situation.

DØNT USE COLOURS OTHER THAN SPECIFIED

DØNT ADD OUTLINE TO THE EXISTING COLOUR

DØNT ADD DROP SHADOW TO THE LOGO

SCHEME OF THE LOGO

DØNT ADD ANY BACKGROUND TEXTURE TO THE LOGO

DØNT ADD ANY OTHER SPECIAL EFFECT SUCH AS BEVEL / EMBOSS TO THE LOGO

DØNT USE THE LOGO ON ANY OTHER BACK-

DØNT USE GRADIENTS IN THE LOGO

GROUND COLOUR EXCEPT AS SPECIFIED

Guidelines for using the Symbol. Sep 2013

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Basic Features of the Symbol 1.7. INCORRECT USAGE: DON’T DO THESE

20

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

DØNT STRETCH OR CONDENSE THE LOGO.

DØNT REDRAW THE MASTER IDENTITY. DØNT CHANGE THE RELATIVE PROPORTIONS OF THE LOGO AND THE BILINGUAL TEXT.

NATIONAL NATIONALBOOK BOOKTRUST, TRUST,INDIA INDIA

Ministry of Human Resource Development, Govt. of India

DØNT CHANGE THE FONTS IN THE IDENTITY

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

DØNT CHANGE THE DISTANCE / SPACING BETWEEN

DØNT CHANGE THE RELATIVE POSITION OR ALIGNMENT

DIFFERENT ELEMENTS OF THE IDENTITY

OF THE LOGO AND THE BILINGUAL TEXT

National Book Trust, India

NOTE: Please use the files which are provided in the accompanying CD. Please do not attempt to recreate/ redraw the logo. A few examples of typical mistakes are shown on this page, which should not be done in any situation.

NATIONAL BOOK TRUST, INDIA

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

DØNT USE COLOURS OTHER THAN SPECIFIED

Ministry of Human Resource Development, Govt. of India

DØNT ADD OUTLINE TO THE EXISTING COLOUR SCHEME OF THE LOGO

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

DØNT ADD DROP SHADOW TO THE LOGO DØNT ADD ANY BACKGROUND TEXTURE TO THE LOGO

NATIONAL BOOK TRUST, INDIA

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

Ministry of Human Resource Development, Govt. of India

DØNT USE THE LOGO ON ANY OTHER BACK-

DØNT ADD ANY OTHER SPECIAL EFFECT SUCH AS

GROUND COLOUR EXCEPT AS SPECIFIED

BEVEL / EMBOSS OR GRADIENTS TO THE MASTER IDENTITY

Guidelines for using the Symbol. Sep 2013

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Basic Features of the Symbol 1.8. TYPOGRAPHY / HOUSE FONTS

22 Like human beings, typography and fonts also have

distinct visual characters. The selection of a house font to be used across official communication is imperative for creating an exclusive and distinct identity of an organisation.

The logo and master lockups have been designed as a singular unit and the artworks of different configurations/alternatives are available in the accompanying CD as both image and vector files.

Please do not attempt to recreate these.

For stationery items such as letterhead, visiting cards and envelopes, the address lines appear in both Hindi and English languages. The typeface – ‘ITC Officina Sans’ is used (for English text) along with typeface ‘Kohinoor Devanagari’ (for Hindi text). It is advised that the Trust invest in these proprietary typefaces and purchase a licensed version of these typefaces for maintaining consistency across all communication material such as, newsletters, signage etc.

The preview of these fonts is given overleaf.

The font, ‘Helvetica’ may be used for general correspondence (body of the letters, text of reports, publications etc). For web based applications, the Font Arial may be used if Helvetica is not available.

National Book Trust, India

Unicode is a computing industry standard for the consistent encoding, representation and handling of text expressed in most of the world’s writing systems.

It provides a unique number for every character, no matter what the platform, no matter what the program, no matter what the language. The Unicode Standard has been adopted by such industry leaders as Apple, HP, IBM, Microsoft and many others. It is supported in many operating systems, all modern browsers, and many other products. Unicode enables a single software product or a single website to be targeted across multiple platforms, languages and countries without re-engineering. It allows data to be transported through many different systems without corruption of data. It works seamlessly across softwares which are international industry standards such as Adobe Creative Suite (Photoshop, Illustrator, inDesign etc..) and MS Office package.

In case there are technical issues with the softwares/ purchasing of licensed typefaces & softwares/ difficulty in adapting to industry standards, it is recommended that for the purpose of editable text in Hindi, the font DVTT Yogesh from CDAC may be used.

www.nbtindia.gov.in

23

Kohinoor Devanagari, various weights

HEAD OFFICE

Nehru Bhawan 5 Institutional Area Phase - II, Vasant Kunj New Delhi - 110 070

ITC Officina Sans Std, various weights

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

www.nbtindia.gov.in

Address Line 1 Address Line 2, City - 000 000 Ph : +91 00 0000 0000 Fax : +91 00 0000 0000 Mobile : +91 00000 00000 Res : +91 00 0000 0000 E-mail : nameetall@nbtindia.org.in nameetall@gmail.com

s n ,

s n ,

On India Government Service NATIONAL BOOK TRUST, INDIA

NATIONAL BOOK TRUST, INDIA

NBT Newsletter is the house magazine of the National Book Trust, India — an autonomous organisation of the Ministry of Human Resource Development, Department of Higher Education, Government of India. The views expressed in the signed

ITC Officina Sans Std, various weights

Readers are requested to write to the editor expressing their views about the newsletter.

NATIONAL BOOK TRUST Nehru Bhawan, 5, Institutional Area Phase II, Vasant Kunj, New Delhi 110 070 Email: nbtindia@nbtindia.org.in Website: www.nbtindia.org.in

s n , Â? Â? ‡ t ÂˆŕĽ¤ i t a : ‘ d ’

: p ut : nd

Editor: Binny Kurian Editorial Associate: Kanchan Wanchoo Sharma Production: Narender Kumar

Typeset and designed at Capital Creations, Subhram Complex, Munirka, New Delhi- 110 067.

 t a� ‚ � s t … ,

vk

s a ༤

articles do not necessarily reflect the official views of the Trust.

Printed and Published by: Shri Satish Kumar, Jt. Director (Production), National Book Trust, India; Published from Nehru Bhavan, 5 Institutional Area, Vasant Kunj, PhaseII, New Delhi- 110 070 & Printed at Pushpak Press Pvt. Ltd., 203-204 DSIDC Shed, Okhla Industrial Area, Phase- I, New Delhi - 110 020 respectively.

s n Â? Â?

Â?

Kohinoor Devanagari, various weights

 Â?Â? Â?s n , € Â?‚ Â? , ƒ € , 5 iÂ… sÂ?†‡Â?ˆ‚ eŠ Â? , ‹ Ń? - II, Â… Â?Â…Ń? Â’ “”lÂ? - 110 070 o Â…Â?Â?k ” ‚ (ut ” ) d Â?“d e Â… p £‚ ; ÂĽ Â?ÂŚ p p . ¨ ., 203-204, ÂŹÂ?. e . a i. ÂŹÂ?. Â?. ‚ ÂŹ o iÂ… ÂŹÂŽÂŻ Â? eŠ Â? , ‹ Ń? - ༤, Â’ “”lÂ? - 110 020 Â?“d ༤ e . e . iÂ… † p iŃ? Ń?, pÂĽ , Ń?Â?. Ń?Â?. - 1/ 36 ²Â?, Â? Â?, Â’ “”lÂ? - 110018 † i †༤

… Š a � ˆ ‹

s n , Â? Â?

ÂŒ a  ‚ Â‡ÂŒŕĽ¤

s n , Â? Â? ƒ € , 5 iÂ… sÂ?†‡Â?ˆ‚ eŠ Â? ‹ Ń? - II, Â… Â?Â…Ń?, Â’ “”lÂ? - 110 070 Â’- : nbtindia@nbtindia.org.in ² i† : www.nbtindia.gov.in If undelivered, please return to: National Book Trust, India, Nehru Bhawan, 5 Institutional Area, Vasant Kunj, Phase II, New Delhi - 110 070

Guidelines for using the Symbol. Sep 2013

Basic Features of the Symbol 1.8. TYPOGRAPHY / HOUSE FONTS

Available from http://www.indiantypefoundry.com/fonts/indian-type-foundry/kohinoor-devanagari/ 24 Kohinooor Devanagari

is an elegant low contrast devanagari typeface suitable for both body and display text. Part of the super family Kohinoor Multiscript, it comes in five upright styles and has full support for the conjuncts and ligatures.

Based on the Unicode processing script for non-latin scripts.

National Book Trust, India

Available from http://www.fontshop.com/fonts/downloads/itc/itc_officina_sans_volume/ ITC Officina Sans is an elegant condensed latin typeface suitable for both body text, even at smaller sizes and display text.

Designed by Eric Spiekermann, and released by the International Typeface Corporation, the basic set of ITC Officina Sans comes in two weights – Book and Bold with matching upright and italic versions.

These fonts can be purchased individually or as a family from the website of Font Shop.

Guidelines for using the Symbol. Sep 2013

25

2.

26

Functional Applications

National Book Trust, India

¶ This section shows how the NBT, India symbol is applied across basic functional print collaterals. ¶ The proposed visual language has a very uncluttered look with a lot of white space & visual contrast, giving due importance to the symbol and helps enhance its recall value. ¶ The designs of few items are not final in terms of factual content, and are purely indicative. ¶

Guidelines for using the Symbol. Sep 2013

27

Functional Applications 2.1. VISITING CARDS

28 The visiting cards for officials of the Trust are

designed as per a very simple visual system. Printed in the two house colours, these are in English on one side and in Hindi on the back side. As a thumbrule, these should be printed on uncoated stock. The structure and grid is given below and samples of the printed cards are on the facing page.

Print Specifications — Visiting Cards Stock: 280gsm/200 gsm Cordenons-Natural Evolution Finished Size: 90mm Wd. x 55mm Ht. Printing: 2/2 colour offset or screen printing (NBT Red & NBT Earth) 2X

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

Address Line 1 Address Line 2, City - 000 000 Ph : +91 00 0000 0000 Fax : +91 00 0000 0000

www.nbtindia.gov.in

Height of logotype: ‘X’ 2X

Mobile : +91 00000 00000 Res : +91 00 0000 0000 E-mail : nameetall@nbtindia.org.in nameetall@gmail.com

2X 3X

3X

Farida M. Naik

ITC Officina Sans - Bold, 9pt/10.8pt Joint Director, (Admin. & Finance) ITC Officina Sans - Book, 7pt/8.4pt Nehru Bhawan, 5 Institutional Area ITC Officina Sans - Book, 7pt/8.4pt Phase II, Vasant Kunj, New Delhi - 110 070 Left aligned. space after comma.

Ph : +91 11 2670 7740 Fax : +91 11 2612 1883 space after ISD code, STD code and before the last four digits of the number.

Mobile : +91 99582 00604 space before & after colon and dashes E-mail : fm.naik@nic.in

Kohinoor Devanagari - Medium, 9pt/10pt Kohinoor Devanagari - Book, 7.5pt/10pt Kohinoor Devanagari - Book, 6.5pt/8.4pt Left aligned. space after comma. space after ISD code, STD code and before the last four digits of the number. space before & after colon and dashes

National Book Trust, India

 FILE IN CD: STATIONERY ARTWORKS > STN_VC

29

Chairman’s Visiting Card

Director’s Visiting Card Guidelines for using the Symbol. Sep 2013

Functional Applications 2.1. VISITING CARDS

30

Joint Director’s Visiting Card

Joint Director’s Visiting Card

Joint Director’s Visiting Card

Joint Director’s Visiting Card National Book Trust, India

31

Deputy Director’s Visiting Card

Manager’s Visiting Card Guidelines for using the Symbol. Sep 2013

Functional Applications 2.2. LETTERHEADS

32 The letterheads of the Trust are designed as per a

very simple visual system. The structure and grid is given on the facing page (in reduced size), followed by samples of the printed letterheads.

Printed in the two house colours, these use the bilingual master lockup and the address blocks are separately in Hindi and English. The contact details are common for both Hindi and English following the international system of contact details.

The letterheads of the regional centres have the address of the head office in NBT earth colour and the address of the respective regional centre in NBT red colour. As a thumbrule, these should be printed on uncoated stock.

The name of the official is in NBT red and the Designation is in NBT earth. Both the Official details and Address blocks are right aligned.

Print Specifications — Letterhead of Chairman & Director Stock: 130 gsm Cordenons - Chagall Candido Finished Size: 210mm Wd. x 297mm Ht. Printing: 2/0 colour offset (NBT Red & NBT Earth) Print Specifications — Letterhead of Head Office & Regional Offices Stock: 80 gsm BILT - Royal Executive Bond Finished Size: 210mm Wd. x 297mm Ht. Printing: 2/0 colour offset (NBT Red & NBT Earth)

The typography of the letter (content) is simple and straightforward —left justified, aligned with the logotype which is 58.35mm (or 2.3”) from the left edge of the sheet. There is a hard return after the address line and also after the subject line. The paragraphs of the body of the letter are differentiated with a first line indent of one ‘em’.

 FILE IN CD: STATIONERY ARTWORKS > STN_LH

National Book Trust, India

3X

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

Height of logotype: ‘X’

3X

3X

33

WESTERN REGIONAL OFFICE

Ravindra Natya Mandir 1st Floor, P.L. Deshpande Maharashtra Kala Academy Prabhadevi, Mumbai - 400 025

2X

HEAD OFFICE

Nehru Bhawan 5 Institutional Area Phase - II, Vasant Kunj New Delhi - 110 070

3X 14X Guidelines for using the Symbol. Sep 2013

Functional Applications 2.2. LETTER HEADS

34

Chairman’s Letterhead

National Book Trust, India

35

Director’s Letterhead

Guidelines for using the Symbol. Sep 2013

Functional Applications 2.2. LETTER HEADS

36

Head Office Letterhead

National Book Trust, India

37

Western Regional Office Letterhead Guidelines for using the Symbol. Sep 2013

Functional Applications 2.2. LETTER HEADS

38

Southern Regional Office Letterhead National Book Trust, India

39

Eastern Regional Office Letterhead Guidelines for using the Symbol. Sep 2013

Functional Applications 2.3. ENVELOPES

40 Two different envelopes have been designed for the

Trust – a white envelope (1/3rd of A4) for general correspondence and a large brown envelope (open A4) size. Both these use the bilingual master lockup with the address block only in English.

The white envelope is printed in the two house colours and the brown envelope is in single colour (black). As a thumbrule, these should be printed on uncoated stock.

White Envelope [reduced to fit] National Book Trust, India

Print Specifications — White Envelope Stock: 80 gsm BILT Super Sunshine white Finished Size: 9.25” Wd. x 4.5” Ht. (horizontal) Printing: 2/0 colour offset (NBT Red & NBT Earth) Print Specifications — brown Envelope Stock: 100 gsm Brown Kraft paper Finished Size: 10” Wd. x 12” Ht. (horizontal) Printing: 1/0 colour offset (Black)

 FILE IN CD: STATIONERY ARTWORKS > STN_EC6

41

Brown Envelope [reduced to fit]

ď‚Ł FILE IN CD: STATIONERY ARTWORKS > STN_EA4

Guidelines for using the Symbol. Sep 2013

Functional Applications 2.4. INTERNAL NOTE

42

National Book Trust, India

Functional Applications 2.5. OFFICE FILE

43

Guidelines for using the Symbol. Sep 2013

Functional Applications 2.6. PLASTIC FOLDER

44

National Book Trust, India

Functional Applications 2.7. IDENTITY CARDS

The identity cards for the officials of the Trust have been designed following the visual language of the basic stationery. This is the only situation which is an exception to the guidelines of using the identity / master lockup, for the sole purpose of readability in smaller size. The background is kept white to achieve a clean uncluttered look as well as ease of production. The back side is in single colour with the basic set of instructions.

45

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Government of India

IDENTITY CARD Emp. Code No. Name Designation Place of Posting Date of Birth Blood Group Holder’s Sign

197 DEBABRATA SARKAR DEPUTY DIRECTOR (ART) NEW DELHI 15-01-1959 AB+ Asst. Director (Est.)

16-01-2012

15-01-2017

 FILE IN CD: STATIONERY ARTWORKS > STN_ID

Guidelines for using the Symbol. Sep 2013

Functional Applications 2.8. COVER PAGE OF NBT BOOKS

46 The books published by the National Book Trust

are one of the most visible components of the trust. As a part of the system, it is proposed that the NBT visual identity should be a part of both the front cover as well as the back cover. There are two situations of the cover of any book– (1) centre stapled without any spine and (2) section bound (paperback/hard bound) with a spine, of variable thickness.

Considering technical aspects of scanning the barcode and other information including price and ISBN, it is suggested that the entire block of information be integrated on a white box, as shown in the demonstrative images of the book covers on these two pages. This will help emphasise the visual identity on a coloured background (image on the cover) as well.

Horizontal book, without spine

5 mm safe zone on either side of crease

bar code, ISBN and pricing information 30 mm height of white strip NATIONAL BOOK TRUST, INDIA www.nbtindia.gov.in

132 mm width of white strip on back cover

Cover without spine — information strip (reduced size) National Book Trust, India

35 mm width of white strip on front cover  FILE IN CD: COVER LOGO STRIP ARTWORKS > COV_NOSPN

47

Vertical book, with spine

Vertical book, without spine

Guidelines for using the Symbol. Sep 2013

Functional Applications 2.8. COVER PAGE OF NBT BOOKS

48 In either situation, the logo on the front cover shall

always appear in the house colours of NBT, while the information and the bar code, including the price on the back cover shall appear always in black.

The height of the white block shall remain constant irrespective of the book being horizontal or vertical.

In the situation of books with the spine, the spine of required dimension shall be added in between the

fixed blocks as shown below. The symbol (only the symbol), in colour should always be placed central aligned to the spine following the baseline as shown.

The logo on the spine is recommended to be used only in books with spine greater than 7 mm in width. The logo on the spine should not be used at a size smaller than 4.5 mm. The overall grid of the book cover is shown on the facing page.

5 mm safe zone on either side of crease

bar code, ISBN and pricing information 30 mm height of white strip

NATIONAL BOOK TRUST, INDIA www.nbtindia.gov.in

132 mm width of white strip on back cover

8 mm spine

5 mm safe zone on either side of crease

bar code, ISBN and pricing information 30 mm height of white strip

35 mm width of white strip on front cover

NATIONAL BOOK TRUST, INDIA www.nbtindia.gov.in

132 mm width of white strip on back cover

12 mm spine

35 mm width of white strip on front cover

Cover with spine — information strip (reduced size)  FILE IN CD: COVER LOGO STRIP ARTWORKS > COV_SPN

National Book Trust, India

Safe zone/margin of 8 mm from trim size on all four sides

NATIONAL BOOK TRUST, INDIA

White strip on back cover: 30mm H x 132mm W from the spine

Safe zone/margin of 8 mm from trim size on all four sides

Spine of variable thickness

White strip on front cover: 30mm H x 35mm W from the spine

safe zone for opening crease from spine on either side

49

Structure of Cover with spine — position of information strip (reduced size)

Guidelines for using the Symbol. Sep 2013

Functional Applications 2.8. CASH MEMOS

50

Cash Memo – filled manually, for use in fairs/book festivals National Book Trust, India

facing page > Cash Memo – software based

51

Guidelines for using the Symbol. Sep 2013

Functional Applications 2.10. MASTHEAD OF NEWSLETTER

52 The new proposed design of masthead of the NBT

Newsletter is following the same visual language of clear structure and clean organisation of the components/elements.

The logo is on the left, following the specifications of the safe zone. NBT Newsletter is written in clean typography, playing with the house colours.

Along with the house font (ITC Officina Sans) a classic serif font (Latin Modern Roman 10 regular) is used. The name of the newsletter is graphically

Masthead of English newsletter

Masthead of Hindi newsletter

National Book Trust, India

emphasised with a horizontal bar below, in the house colour of NBT red. The variable content of the month and volume details is right aligned.

Likewise for the Hindi newsletter, The same grid structure is used. The words - ‘rashtriya pustak nyas’ and ‘samvad’ are in different fonts and use both the house colours of NBT.

53

Guidelines for using the Symbol. Sep 2013

Functional Applications 2.10. MASTHEAD OF NEWSLETTERS

54 Similarly, the credits on the last

page also follow the same visual language. The address is aligned left to the bilingual logotype.

National Book Trust, India

55

Guidelines for using the Symbol. Sep 2013

Functional Applications 2.11. NBT BOOK CLUB FORM

56

NATIONAL BOOK TRUST, INDIA

BOOK CLUB MEMBERSHIP FORM

INDIVIDUAL: Rs. 100/INSTITUTIONAL: Rs. 500/-

(Please fill this form in BLOCK LETTERS and send along the Bank Draft in favour of National Book Trust, India)

1. Name/ Institute (In Block Letters) 2. Full Postal Address: Pin Code: 3. Phone/ Mobile No. 4. Email: 4. Occupation:

Age:

5. Bank Draft No.

Date:

Issued by: Drawn on:

I have read the rules and regulations for membership of the NBT Book club and those are acceptable to me. (Point Nos. 1, 2, 3, 5 are mandatory)

(Signature)

Place:

I, Sh./ Smt.

Date: have received Rs. 100 / 500 from for Book club membership fee.

Membership No. Allotted

(Signature)

National Book Trust, India

For: NATIONAL BOOK TRUST, INDIA Ministry of Human Resource Development, Govt. of India Nehru Bhawan, 5, Institutional Area Phase II, Vasant Kunj, New Delhi 110 070 Ph: +91 11 2670 7700/02 | Fax: +91 11 2612 1883 Email: nbtindia@nbtindia.org.in | Website: www.nbtindia.org.in

Functional Applications 2.12. PODIUM

57

www.nbtindia.gov.in

Guidelines for using the Symbol. Sep 2013

3.

58

Promotional Applications

National Book Trust, India

¶ This section provides suggestions on how the NBT, India symbol can be used across various promotional material, on a variety of surfaces. ¶ The collaterals shown in this section are purely suggestive and indicative in nature. ¶

Guidelines for using the Symbol. Sep 2013

59

Promotional Applications 3.1. FACIAS

60

Facia for campus entrance

Facia for the bookshop inside the campus

National Book Trust, India

Promotional Applications 3.2. MOBILE BOOK SHOP

61

Guidelines for using the Symbol. Sep 2013

Promotional Applications 3.3. NEWSPAPER ADVERTISEMENT

62

National Book Trust, India

Promotional Applications 3.4. PACKAGING

63

Pre-printed packaging boxes BOP tape with pre-printed nbt logo Guidelines for using the Symbol. Sep 2013

Promotional Applications 3.5. WEBSITE HOMEPAGE

64

National Book Trust, India

Promotional Applications 3.6. SOCIAL MEDIA

65

Guidelines for using the Symbol. Sep 2013

Promotional Applications 3.7. CARRY BAG

66

Tote bags with NBT logo and url on one side and promoting Just Read on the other side facing page > Totebags for special events, promoting illustrations from bestsellers with Just Read logo on the back side.

Bio-degradable bags with NBT logo and Just Read Promotion

National Book Trust, India

67

Guidelines for using the Symbol. Sep 2013

Promotional Applications 3.8. MUGS

68

National Book Trust, India

Promotional Applications 3.9. BOOKMARKS

69

Guidelines for using the Symbol. Sep 2013

Promotional Applications 3.10. COMPLIMENT SLIP

70

National Book Trust, India

Promotional Applications 3.11. CALENDAR

71

Guidelines for using the Symbol. Sep 2013

Promotional Applications 3.12. NOTE PADS

72

www.nbtindia.gov.in

National Book Trust, India

Promotional Applications 3.13. WRAPPING PAPER

Just Re a d !

73

Just Read!

Just Read!

Just Re a d !

Just Read!

Just Read!

Just Read!

Just Read!

Just Read!

Just Read!

Just Read!

Just Read!

Just Read!

Just Read!

Just Read!

Just Read!

Just Read!

Just Read!

Just Read!

Just Read!

Just Read!

Just Read!

Just Read!

Guidelines for using the Symbol. Sep 2013

4.

74

Digital Artworks & Color Swatches

National Book Trust, India

¶ This section enlists details of the digital files of the artworks in the accompanying CD. ¶ The offset printed colour swatches, for colour matching are also included in this section. ¶

Guidelines for using the Symbol. Sep 2013

75

Digital Artworks & Colour Swatches 4.1. ARTWORK FILE FORMATS

76 While creating any promotional material where

the logo is used, it is important to use the correct file format for getting the correct results. The accompanying CD has the master artworks. These files are categorised as per their content, type and colour model.

The EPS format is preferred for any printed projects such as publications, reports, posters, signs, booklets, stationery, stickers etc. For on-screen projects such as PowerPoint presentations, websites, blogs, films, television programmes; JPG files (depending on the application) should be used.

FILE FORMATS >>

AI

CDR

EPS

Although gif, png and jpg files can look fine on your computer monitor, they may print out fuzzy (or pixillated) and often look worse when enlarged. for printing purpose, use scalable vector / eps files (or adobe illustrator files) wherever possible.

Before accessing any artwork file in the CD provided, we suggest, you install the house fonts, ITC Officina Sans (For English type) & ITF Kohinoor Devanagari (For Hindi type), to avoid any minor issues. However, for editing the Hindi text in corelDraw file formats, it is recommended to install DVTT Yogesh, also included in the CD.

JPG

PNG

BASE SOFTWARE / PURPOSE MS OFFICE [DOC] MS POWER POINT MS EXCEL ALDUS PAGEMAKER COREL DRAW ADOBE INDESIGN ADOBE ILLUSTRATOR DISPLAY BANNERS BOOK COVERS STATIONERY VEHICLE GRAPHICS WEBSITES/BLOGS VIDEOS & TV

ETCHING/ENGRAVING

✓ recommended format ϗ acceptable ϰ dont use this format National Book Trust, India

ϰ ϰ ✓ ϗ ϗ ϰ ϰ ✓ ϗ ϗ ϰ ϰ ✓ ϗ ϗ ϰ ϰ ✓ ϰ ϰ ✓ ✓ ✓ ϰ ϰ ✓ ϗ ✓ ϰ ϰ ✓ ϰ ✓ ϗ ϗ ✓ ✓ ϗ ϰ ϰ ✓ ϗ ϗ ϰ ϰ ✓ ✓ ✓ ϰ ϰ ✓ ✓ ϗ ϰ ϰ ϰ ϰ ϗ ✓ ✓ ϰ ϰ ϗ ✓ ✓ ✓ ✓ ϗ ϰ ϰ

Digital Artworks & Colour Swatches 4.2. NAMING OF THE FILES IN CD

NBT_Master_Colour.ai Prefix.

File Content.

Colour Mode.

File Formats

NBT for all the logo artworks (p.15)

Master master lockup of the bilingual identity with bilingual tagline.

CMYK indicates files in process colour space for four-colour offset printing or digital printing.

AI vector files in the industry standard, adobe illustrator CS3 format. Scalable to any size without any loss in quality. Works seamleassly across all Adobe softwares.

STN for artworks of various stationery items (p. 18-24) COV for artworks of logo lockups for the cover of NBT publications (p.32-33)

B1 alternative lockup – bilingual without the tagline.

H1 monolingual logotype with tagline in Hindi.

Logo only the logo with the acronym.

VC visiting card with English & Hindi text on either side.

LH bilingual letterheads of chairman, director, HO and all three ROs. EC6 bilingual envelope on white paper, for general correspondence (1/3rd of A4).

EA4 bilingual envelope for full A4 size documents.

ID identity card for NBT employees.

SPN logo lockup strip for cover of books with spine (greater than 7 mm).

NOSPN logo lockup strip for cover of books without any spine (centre stapled).

RGB indicates files in the RGB colour space, ideally suited for onscreen applications such as websites, powerpoint presentations etc.

Pantone indicates files for production using spot colours (silk screen printing or single colour printing).

EPS encapsulated

postscript files are a special format for printing that allows the artwork to be printed clearly at any size, without loss in quality.

These are scalable.

CDR vector artwork, scalable to any size in corelDraw 11 format.

Limited use with other softwares.

JPEG raster files often with a loss in quality. ideally suitable for low resolution work such as on-screen applications.

Scaling to bigger sizes will lead to poor quality.

PNG raster file format with lossless compression. Gives better results than jpeg files - not advisable for scaling up.

Guidelines for using the Symbol. Sep 2013

77

Digital Artworks & Colour Swatches 4.3. USING ARTWORKS IN VARIOUS SOFTWARES

78 During the process of designing artworks of various

communication tools such as brochures, banners, etc.. various applications or softwares may be used.

Irrespective of the software being used, it is essential to access the correct artwork file format depending on the end product which is being designed (refer to information table on previous page).

Adobe Illustrator CS A vector based software ideally suited for single page art such as posters, banners etc. Once you have created the artboard of the desired size, identify the correct version of the identity which is to be used in your design (refer to page 15 of this document).

Now go to the file menu and place. In the place dialogue box, select the path and select the correct file of logo (ai, eps, jpg or png). The vector artwork is now on your artboard, ready to be used in any size.

Please remember that while increasing or decreasing the size, please do it proportionally (changing the size while keeping pressed the shift+cntrl keys, in Windows, and shift+comnd keys in Mac).

National Book Trust, India

While using the logo, please follow the basic set of rules and guidelines mentioned in this document.

This shall ensure a cohesive and consistent system of the visual identity for the National Book Trust, across various applications.

Adobe InDesign CS This is a desktop publishing software application.

It is ideal for multipage documents, versatile in handling typography and has inbuilt features for pre-press stages and can be used to create works such as flyers, brochures, reports etc..

Once you have created the pages of the desired size, identify the correct version of the identity which is to be used in your design (refer to page 15 of this document). Now go to the file menu and place. In the place dialogue box, select the path and select the correct file of logo (ai, or eps). The vector artwork is now on your artboard, ready to be used in any size.

In the Window menu, select Links and select link to create a link to the file. This will embed the image in InDesign file. You can also open the respective file of the logo artwork in Adobe Illustrator, select,and copy the artwork and directly paste it in the inDesign file.

The image file in InDesign may appear to be pixellated on screen. Once the Display Performance is set to High Quality Display, it renders in high resolution. In any case, if the the image is embedded (linked), it will print accurately.

79

Adobe PageMaker 6.5 and above Formerly Aldus PageMaker allows you to create high-quality publications, ranging from simple onepage flyers to complex reports.

Once you have created the pages of the desired size, identify the correct version of the identity which is to be used in your design (refer to page 15 of this document). Now go to the file menu and place. In the place dialogue box, select the path and select the correct file of logo (ai, or eps). The vector artwork is now on your artboard, ready to be used in any size.

In the File menu, select Links and select link to create a link to the file. This will embed the image in InDesign file.

Adobe PhotoShop CS You use the place command in file menu to add the logo artwork as a smart object in your photoshop document. One can also copy from the open illustrator file and paste it in photoshop as a smart object. This will get pasted automatically in a new layer. Smart objects can be scaled, positioned or rotated, without degrading the image. You can place all file formats of the artworks included in the CD into Photoshop, but it is advised to place the artworks for print (especially­— ai/cdr/eps files) as smart objects in order to avoid loss of resolution.

Microsoft Powerpoint: In order to insert images to PowerPoint, click on the slide that you want to insert the image onto.

Select Insert > Picture > From File. On the ‘Insert Picture’ dialog, find and select by double-clicking on the image file that you want to insert. However, one can even simply follow the Copy & Paste method when it comes to transferring data.

Microsoft Word: In order to insert images to Word, click where you want to insert the picture. On the Insert menu, point to Picture, and then click From File. Locate the artwork you want to insert. Double-click or press open (in the dialogue box) to insert the relevant artwork file you want. By default, Microsoft Word embeds images in a document.

The ai, eps, jpeg and png formats can be inserted in both MS powerpoint and MS Word, however, if the file you are creating is to be viewed only on the screen, it is preferred to restrict your use to .jpeg and .png file formats.

In case the logo is used in the MS Office softwares to create notices and other such inter-office communication which shall be printed using a black-and-white office printer, it is advisable to use the ai or eps file formats (in single colour).

Guidelines for using the Symbol. Sep 2013

Digital Artworks & Colour Swatches 4.4. FILES IN THE ACCOMPANYING CD

1.Symbol Artworks 80

NBT_logo_guidelines2013.pdf

1.NBT_master

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

NBT_master_CMYK.ai NBT_master_CMYK.cdr NBT_master_CMYK.eps NBT_master_Pantone.ai NBT_master_Pantone.cdr NBT_master_Pantone.eps NBT_master_RGB.jpg NBT_master_RGB.png

2.NBT_B1

3.NBT_E1

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

NBT_E1_CMYK.ai NBT_E1_CMYK.cdr NBT_E1_CMYK.eps

4.NBT_H1

NBT_H1_CMYK.ai NBT_H1_CMYK.cdr NBT_H1_CMYK.eps

NATIONAL BOOK TRUST, INDIA

NBT_B1_CMYK.ai NBT_B1_CMYK.cdr NBT_B1_CMYK.eps NBT_B1_Pantone.ai NBT_B1_Pantone.cdr NBT_B1_Pantone.eps NBT_B1_RGB.jpg NBT_B1_RGB.png

National Book Trust, India

5.NBT_logo

NBT_logo_CMYK.ai NBT_logo_CMYK.cdr NBT_logo_CMYK.eps NBT_logo_Pantone.ai NBT_logo_Pantone.cdr NBT_logo_Pantone.eps NBT_logo_RGB.jpg NBT_logo_RGB.png

2.Stationery Artworks*

3.Cover Logo Strip Artworks

STN_EA4_Pantone.ai STN_EA4_Pantone.cdr STN_EC6_Pantone.ai STN_EC6_Pantone.cdr STN_ID_CMYK.ai STN_ID_CMYK.cdr STN_VC_CMYK.ai STN_LH_Pantone.ai STN_LH_Pantone.cdr STN_VC_Pantone.ai STN_VC_Pantone.cdr

COV_NoSpn_CMYK.ai COV_NoSpn_CMYK.cdr COV_Spn_CMYK.ai COV_Spn_CMYK.cdr

Lethead-text-template.doc

81

4.Fonts for NBT DVTT Yogesh -PS ITC Officina Sans Std Basic KohinoorDevanagariCompleteOTF3 Unicode Script

*The artworks under the Stationery folder includes the Pantone versions.

These files are specifically designed as two colour jobs for Screen Printing or Offset Printing, where the Magenta plate/screen runs the NBT Red colour and the Black plate/screen runs the NBT Earth colour.

Guidelines for using the Symbol. Sep 2013

Digital Artworks & Colour Swatches 4.5. COLOUR SWATCHES

82 The various artworks in the accompanying CD

have the CMYK colour swatches and RGB colour swatches embedded in the respective files. However, there might be situations where the production of the specific products, such as banners, reports, and other publicity material might be produced using digital offset or large format printing or silk screen printing (spot colours).

It is advisable to use the colour swatches provided here to match the colour of the output. These swatches may be shared with third party vendors with instructions to match the colour, especially in situations of spot colour print production. These are easy to tear and can be send along with the dummies/artworks to the printers. The square hole in the centre makes it easier to match the colour.

Often there might be situations where the product (e.g., invoices, other forms) is being printed in one colour offset in any of the house colours and not in black.

The swatches in this document are offset printed using specially matched spot colour inks on uncoated paper.

The results on coated (art paper) might vary slightly based on the substrate.

National Book Trust, India

83

NBT RED PANTONE 187 U C 0. M 100. Y 80. K 20.

NBT EARTH PANTONE DS 324-4 C C 60. M 100. Y 100. K 20.

NBT RED PANTONE 187 U C 0. M 100. Y 80. K 20.

NBT EARTH PANTONE DS 324-4 C C 60. M 100. Y 100. K 20.

NBT RED PANTONE 187 U C 0. M 100. Y 80. K 20.

NBT EARTH PANTONE DS 324-4 C C 60. M 100. Y 100. K 20.

NBT RED PANTONE 187 U C 0. M 100. Y 80. K 20.

NBT EARTH PANTONE DS 324-4 C C 60. M 100. Y 100. K 20.

NBT RED PANTONE 187 U C 0. M 100. Y 80. K 20.

NBT EARTH PANTONE DS 324-4 C C 60. M 100. Y 100. K 20.

NBT RED PANTONE 187 U C 0. M 100. Y 80. K 20.

NBT EARTH PANTONE DS 324-4 C C 60. M 100. Y 100. K 20.

NBT RED PANTONE 187 U C 0. M 100. Y 80. K 20.

NBT EARTH PANTONE DS 324-4 C C 60. M 100. Y 100. K 20.

NBT RED PANTONE 187 U C 0. M 100. Y 80. K 20.

NBT EARTH PANTONE DS 324-4 C C 60. M 100. Y 100. K 20.

NBT RED PANTONE 187 U C 0. M 100. Y 80. K 20.

NBT EARTH PANTONE DS 324-4 C C 60. M 100. Y 100. K 20.

Guidelines for using the Symbol. Sep 2013

84

National Book Trust, India

Artwork Files of Logo SYMBOL & GUIDELINES Symbol Artworks Stationery Artworks Cover Logo Strip Artworks

DESIGNED BY National Institute of Design, Ahmedabad, India September 2013

NATIONAL BOOK TRUST, INDIA

Ministry of Human Resource Development, Govt. of India

Guidelines for using the Symbol. Sep 2013

85

86

Paldi, Ahmedabad 380 007. India Phone. +91 79 2662 3996 Fax. +91 79 2662 5240 Email. ids@nid.edu Url. www.nid.edu

2013

National Book Trust visual identity and guidelines designed by Integrated Design Services, National Institute of Design Project Head Tarun Deep Girdher, Sr. Faculty, Graphic Design. tarundg@nid.edu Design Associate Nandini Krishnamurthy Client Servicing Naresh Nagar. naresh@nid.edu & T G Shaikh. tgshaikh@nid.edu National Book Trust, India