RUANG SITE ANALYSIS
GOH CHONG YUE MELISSA NG LI XIANG TASNIA AZIZ ANINDA WONG CAI YING WONG JIA WEN
0327827 0329573 0331468 0327196 0329320
INTRODUCTION TO THE RUANGS
MULTIPURPOSE EVENT SPACES
RUANG MBSA Hall
RUANG SEKSYEN 16 NO.11, JALAN JEMUJU TIGA 16/13C, SEKSYEN 16, 40200 SHAH ALAM, SELANGOR DARUL EHSAN
Seksyen 13 Shah Alam (since 2019) - 383.23 sq. metre RUANG Seksyen 16 Shah Alam (since 2015) - 464.52 sq. metre
RUANG Makan Glenmarie RUANG Menara PKNS Petaling Jaya (ongoing project) - 1486.45 sq. metre
RUANG SS18 Subang Jaya (since 2014) - 297.29 sq. metre
RUANG was founded by husband and wife team Zaidi Rafa'i & Syazwani Razali in 2014. It is a multipurpose event space located at 4 different locations. RUANG is a Malay word, defining 'space' and is use to represent their culture and native language. This name is also catchy for easy remembrance and it also acts as their business identity.Â
RUANG team
RUANG SEKSYEN 16 CENTRAL AREA
1
Education
7
Types of gems and minerals
2 Types of flowers 8 Landform Sultanate of Selangor
13 Sports
19
Types of jobs in coastal area
14 Corporate areas 20 Types of animals
3 Types of trees
9
4 Types of fruits
10 Types of clothing 16 Tin mining
22 Enterprise
5 Administration
11 Culture and Arts
17 Types of fish
23 Enterprise
6 Types of birds
Genealogical 12 Malay ago
Plants in coastal 18 24 Vegetables area
15 Hand tools
21 Burial
8.70km
15mins
14.0 km
18mins
20.9km
24mins
Each section in Shah Alam is given a theme and the name of each street symbolizes the identity of Shah Alam as a modern city that still maintains its the local identity.
NE
RUANG Seksyen 16 Shah Alam
Central zone consists of Section 1 to 24. The central zone is divided into two parts: Town centre Sec 1 - 14
Central area Sec 15 - 24
Ruang Seksyen 16 is located at the Central zone of Shah Alam.
RUANG
SWOT ANALYSIS
RUANG SEKSYEN 16
STRENGTHS -Spacious interior space that is suitable for holding events.
WEAKNESSES
OPPORTUNITIES
-No direct public transportation access, have to walk for a distance to get on a bus.
-Surrounded by schools, work spaces and industrial areas which allow a diverse group of target users.
-Lacking of parking spaces.
-No other event spaces nearby that area.
-Locations strategy to allow flexibility in choosing venue.
-Traffic congestion on peak hours.
-High exposure location because a lot of workers there.
-Easy and fast online reservation.
-Unstable income, events are not always ongoing.
-Loyal returning customer.
-Online food services available and can be access easily.
-Location does not have a good visual, all surrounded by factories.
-Collaboration with other company is highly possible.
-Cheap food stalls and restaurants available around that area.
-Bare interior design to allow flexibility in event deco. -Food catering service provided.
-Unique exterior design that is different from the neighbours.
THREATS -No distinct difference compared to other event spaces.