Curriculum Vitae 2011
32 Donalda Crescent, ON Canada M1S 1N7 - 310-906-0960 - tasso@tassoart.com
Professional Experience
Artistic Competencies • Multi-disciplined in areas of Architecture, Mixed Media, Brand Design, Web & Social Media Marketing, Photography, 3D Modelling, Traditional Media, Sculpture. • Comprehensive understanding of design and publishing software, including most of the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, etc.) • Able to design & develop graphics for multiple file formats for best practices and full range of needs (i.e. JPG, GIF, PNG, TIFF, EPS, PDF, CAD, DWG, AI, PSD, etc.) • Experienced with creating Graphic User Interface (GUI) Design and creating engaging experiences for users that feel intuitive • Developer of Social Media channels such as Facebook, Twitter, YouTube, Google+, LinkedIn, Tumblr, Wordpress, etc. • In depth understanding of psychology, emotional design, and human behavior • Structured maintenance of schedules in order to maintain steady growth • Creative and critical thinking with heavy emphasis on manifesting win/win situations • Able to clearly communicate technical data in laymen (non-technical) terms. • Organized, Goal Oriented, Sociable, Full-on awesome
32 Donalda Crescent, ON Canada M1S 1N7 - 310-906-0960 - tasso@tassoart.com
Key Competencies & Skills • • • • • • • • • • • • • • • • • • • • • •
Photoshop Illustrator Sketchup Lightroom Acrobat InDesign Quark Express MindNode Final Cut Marketing Pipelines Project Coordination Google Accounts Social Media Brand Integration (SMBI) 3D Architectural Drawings Creative Director Photography Merchandize Design & Production Product Development Product Packaging Print Production & Signage Brand Identity & Design Assets Graphic User Interfaces (GUI)
Academic Qualifications • Orange Coast College (Costa Mesa, CA) 2002-2005 AA (Hons) Architecture
---------- References available upon request ----------
32 Donalda Crescent, ON Canada M1S 1N7 - 310-906-0960 - tasso@tassoart.com
Personal Summary Tasso is best known for his contribution to the NuMedia Art Movement by using photography and vector based programs to create his artwork. A philosopher at heart, he creates discussion pieces with philosophical ideas embedded in both his fine art pieces and his commercial designs. His unique skill in blending art with technology continues throughout many mediums, which has awarded him a strong reputation in many creative arenas. Currently, he is in the process of completing his newest series “&ND” (formerly known as “Coincidence of Opposites”) which is scheduled for release in the winter of 2012 at an undisclosed location in Los Angeles. The opening art exhibit will be an installation of 15 original pieces, which, as Tasso describes, are “about everything.” Below is his visual artist statement:
32 Donalda Crescent, ON Canada M1S 1N7 - 310-906-0960 - tasso@tassoart.com
Design & Marketing Career
BioCreative Art Director
Long Beach
May 2004 – Jan 2005
Worked closely with CEO and CFO to create new branding and print ads for feminine health & wellness products Duties: • Developed Identity & Brand Assets • Designed Product Packaging • Produced realistic representations of concepts • Created Print Ads for Trade Publications
32 Donalda Crescent, ON Canada M1S 1N7 - 310-906-0960 - tasso@tassoart.com
Design & Marketing Career
[art]iculated
Curator & Event Coordinator
Los Angeles/San Diego Nov 2005 – Aug 2011
Produced and managed all aspects of art shows and after parties including lighting, insurance, placement, invitations, collateral materials, etc. Duties: • Developed Identity & Brand Assets • Communicated with all Artists, Performers, Venues, Charities & Sponsors • Hosted guests and helped artists close sales
32 Donalda Crescent, ON Canada M1S 1N7 - 310-906-0960 - tasso@tassoart.com
Architectural Design Career
two|19
Architectural Designer
San Diego May 2006 – Feb 2007
Worked closely with Dean Kosage (Motivational Speaker) to create a live/work space which operated as a reservation only event space/gallery Duties: • Created a 3 Dimensional layout of the original loft and removed all non-structural walls to create an open plan • Re-designed the loft within the scope of the project • Communicated with project foreman and his team • Realized all aspects of the project within budget ($1.5M)
32 Donalda Crescent, ON Canada M1S 1N7 - 310-906-0960 - tasso@tassoart.com
Design & Marketing Career
Appeal Media Senior Designer
San Diego
Feb 2007 – Aug 2008
Developed Designs for Creative Director Victor Ochoa, which resulted in two Media Awards for the company as well as multiple nominations Duties: • Created Designs with Web Standards in mind, to produce visually engaging online content • Designed user experiences that were both fluid and simple • Developed Identities & Brand Assets for multiple clients • Worked on projects for companies like Adobe and McDonald’s • Aided intern designers when needed 32 Donalda Crescent, ON Canada M1S 1N7 - 310-906-0960 - tasso@tassoart.com
Design & Marketing Career
Novakon
Creative & Marketing Director
San Diego Feb 2007 – Aug 2008
In charge of all Creative & Marketing departments with a strong influence in Public Relations, Promotions, and Social Media Fan Engagement. Duties: • Developed Identity & Brand Assets • Improved Public Relations and Consumer Confidence • Helped generate increased sales through advertising and sales promotions • Currently designing new machine outer chassis
32 Donalda Crescent, ON Canada M1S 1N7 - 310-906-0960 - tasso@tassoart.com
Design & Marketing Career
pigeon king
San Diego, LA, Toronto Jan 2010 – Present Owner, Creative & Marketing Director Hired to help startups as well as well-established businesses for all their Brand-Design and Social-Media-Brand-Integration (SMBI) needs. Duties for all clients: • Develop Identity & Brand Assets • Improve Public Relations and Consumer Confidence • Helped generate increased sales through advertising and sales promotions • Maintain brand consistency and create new assets for SMBI • Responsible for managing and coordinating all creative needs - On call
32 Donalda Crescent, ON Canada M1S 1N7 - 310-906-0960 - tasso@tassoart.com