over OLIVIA EDIT AARNIO FOR
COMPANY PROFILE
THE HISTORY
THE COMPANY From forty years of tradition and experience in footwear distribution, passion and competence, in 2000 started the TATA ITALIA retail project.
The TATA ITALIA management model is founded on innovation and flexibility. All this combined with assortment, creativity and quality design allowed a fast expansion in Italy and generated an excellent response to our project.
Today TATA ITALIA is one of the most important Italian shoes retailer for women men and children, synonymous of fashion products and Italian style.
MISSION Offer to our customers a quality fashion product and competitive prices, through an excellent sales and after-sales service.
VISION Achieve a good presence in Italy, through direct and franchises stores and then start our development in international markets.
IMPLICATION
THE NUMBERS
ON TOTAL TURNOVER
WOMAN
55
% MAN
25
%
KIDS
15
% ACCESSORIES
5
% 1
THE MANAGEMENT MODEL
Flexibility and customer orientation are the basis of our business model that integrates choice , design , distribution and sales.
Moreover, in all our shops, we require and support the following aspects: window, product , human resources, training, visual.
STORE
COMMUNICATION business to consumer business to business
concept
CLIENT PRODUCT DESIGN Italian style 2
HUMAN TEAM
STORE
CON CEP T
Each TATA ITALIA store is a space designed to make perfect the meeting between customer and FASHION. A space in which furnishings, colors and lighting are perfectly combined to allow to the customer a multi-sensory and unforgettable shopping experience.
3
STORE
LAY OUT The layout of TATA ITALIA stores is designed to give visibility to the products and allow maximum freedom of choice to the customer.
55% WOMAN 25% MAN 15% KIDS 5% ACCESSORIES 4
5
STORE
NEW WHITE LAYOUT
6
7
HUMAN TEAM
Tata Italia has more than 300 employees. The corporate culture is based on teamwork , training and communication.
‹
High performance are requested at all levels. Each member staff has an important role in the company.
Tata Italia offers its employees a dynamic way to work, where the ideas are evaluated, and internal promotion is a priority. We support employment stability and a culture of continuing training.
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‹ ‹
ITA LIA N
STYLE
PRODUCT DESIGN
The research and study of trends and of the fashion world, create a product always fashion. Every season there are over 1,500 references that meet the style of an international target , defined as follows:
WOMAN
13-60 YEARS OLD
MAN
13-60 YEARS OLD
KIDS
2-12
YEARS OLD
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COMMUNICATION
BU SI NE SS TO CONSUMER
BRAND IDENTITY
10
Every season we realize a shooting with many TOP INSIDER of the fashion industry.
Moreover every year we increase investments on the most important international magazines: Glamour, Elle, Marie Claire, GQ...
In addition to the corporate website tataitalia.com, we have an official profile on the main social networks: facebook, instagram, youtube …
We have an online store that along with collaborations with major online players as Zalando, Amazon etc... opens the TATA ITALIA world to all european markets.
LAURIN KRAUSZ FOR
OLIVIA EDIT AARNIO FOR
11
COMMUNICATION
BU SI NE SS TO BUSINESS
12
To increase our presence in footwear market we also participate at an important fair:
THE MICAM International Fair of footwear It allows us to have direct contact with italian and especially foreign investors.
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DIRECT 1 . AFRAGOLA | C.C. Le Porte di Napoli
2 . AGRIGENTO | C.C. Città dei Templi
BARI | C.C. Barimax
6 . BARI | Via Principe Amedeo 90/92
Mongolfiera S. Caterina
1 0. BARLETTA | C.C. Mongolfiera
BUSSOLENGO | C.C. Porte dell’Adige
GIUGLIANO | C.C. Auchan
2 8. MELILLI | Parco Belvedere
Arcobaleno
Shopping Mongolfiera
3 2. L’AQUILA | C.C. L’Aquilone
4 0 . REGGIO CALABRIA | C.C. Porto Bolaro 44. SESTO S. GIOVANNI | Centro Sarca 4 8. THIENE | C.C. Carrefour
33. MONOPOLI | Viale Aldo Moro, 43 37 . TORINO | C.C. Mondojuve
4 1 . ROMA | C.C. Carrefour
4 9. FIUMICINO | C.C. Parco Leonardo
Shopping Center | NEXT OPENING
2 6 . MATERA | C.C. Venusio
38 . POMPEI | C.C. La Cartiera
4 6 . TARANTO | C.C. Auchan
27 . MELFI | C.C.
3 5. NOVARA | C.C.
39. RAGUSA | C.C. Ibleo
4 3 . SALERNO | C.C. Le Cotoniere 47 . TARANTO | C.C. Mongolfiera
5 0 . NAPOLI | C.C. La Birreria | NEXT OPENING
52. MONOPOLI | C.C. Monopolis Lifestyle Center | NEXT OPENING
23 .
3 1. MOLFETTA | C.C. Gran
34 . UDINE | C.C. Città Fiera
4 2 . SIENA | Via Banchi di Sopra, 69
4 5. STEZZANO | C.C. Le due torri
1 9. CERIGNOLA | Via
2 2 . FOGGIA | C.C. Mongolfiera
30 . MESTRE | C.C. Porte di Mestre
13.
1 6. CASAMASSIMA |
1 8 . CATANIA | C.C. Etnapolis
25 . MASSA | C.C. Maremonti
29. MESAGNE | C.C. Auchan
36. PALERMO | C.C. Conca D'oro
San Martino 2
1 5 . CASAMASSIMA | C.C. Auchan
5.
9. BARI | C.C.
1 2 . BITONTO | Via della Repubblica, 13
2 1 . CIVITANOVA MARCHE | C.C. Il Cuore Adriatico
24 . TRIGGIANO | C.C. Bariblu
4 . ARESE | C.C. Il Centro
8 . BARI | C.C. Mongolfiera Japigia
1 1 . ORIO AL SERIO | C.C. Orio Center
1 7 . CATANIA | C.C. Centro Sicilia
20. CHIETI | C.C. Megalò
Roma angolo Via Canne, 3
7 . BARI | Via Sparano 38/40
1 4 . CASALE MONFERRATO | C.C. La Cittadella
1 6. CATANIA | C.C. Porte di Catania
C.C. Power Center
3 . ANDRIA | C.C. Mongolfiera
51. ROMA | C.C. Maximo
5 3. VASTO | C.C. Centro del Vasto | NEXT OPENING
5 4. MESSINA | C.C. Maregrosso | NEXT OPENING
FRANCHISING 55. BAGHERIA | Corso Umberto I CASARANO | C.C. IperMac
59 . CASSINO | Corso della Repubblica, 170
62. CEFALÙ | Via Martoglio, 10 ROSSANO | Via Nazionale, 2 Porta Nova
PALERMO | Via Roma, 213 Conad Shopping Center Tommaso D'Aquino, 95
8 5. SANT’AGATA DI MILITELLO | Via Campidoglio, 13 8 8 . TITO | C.C. Polo Acquisti Lucania
95. SALERNO | C.C. La Fabbrica
LECCE | Via Trinchese, 114 | NEXT OPENING
99. POTENZA | Via Pretoria, 9
10 3. CASTEL DI SANGRO | NEXT OPENING
FOREIGN FRANCHISING 1 0 4 . MALTA | 182 Zabbar Road, Fgura - Birzebbuga
84. SAN SEVERO | C.C. 87 . TARANTO | Via
9 4. GIARRE | Corso Italia,
97. PIEDIMONTE SAN GERMANO | C.C. Le Grange
1 0 0 . ATENA LUCANA | C.C. Diano
81.
9 0 . TRAPANI | Via Giovan Battista Fardella,
9 3. CIVITAVECCHIA | Viale Garibaldi, 11
96. REGGIO CALABRIA | Corso Garibaldi, 304
7 7 . PALERMO
8 0 . NICOSIA | Via Umberto I, 26
8 6 . AGROPOLI | C.C. Cittadella del Gran Sole
8 9 . TRANI | Piazza della Repubblica, 64/65
92. VOGHERA | Via Emilia, 146
7 3 . LUCCA | Via
7 6 . MATERA | Via Lavista 8/10
83. SAN GIOVANNI ROTONDO | Corso Uberto I, 30
66.
69 . GUALDO TADINO | C.C.
7 2 . LECCE | C.C. Lo Spazio
79 . NARDÒ | Via Duca degli Abruzzi, 43/45
58.
61. CATANIA | Via Etnea, 207
6 5 . FOGGIA | C.C. Grandapulia
6 8 . GALATINA | Corso Porta Luce, 38
7 5 . MANFREDONIA | Corso Manfredi, 27
82. RIZZICONI | C.C. Porto degli Ulivi
91. VIESTE | Via S. Maria Merino, 2
6 0 . CASTELVETRANO | C.C. Belicittà
7 1 . LATINA | Corso della Repubblica, 231
78 . CALTAGIRONE | Viale Europa, 139
57 . CAGLIARI | Via Manno / Ang. Via Cima
6 4 . CINQUEFRONDI | C.C. Peguy
67 . FRANCAVILLA FONTANA | Viale Lilla, 16
74. MAGLIE | Via S. Giuseppe, 18
TREND | Via Roma, 222
72
6 3 . CELANO | C.C. Le Ginestre
70. LADISPOLI | Piazza della Vittoria 12/13
Santa Croce, 12
225
56. BARCELLONA POZZO DI GOTTO | Piazza Europa Unita, 11
1 0 1 . TARANTO | NEXT OPENING
9 8.
102. MODICA
RETAIL
CHAIN
34
35 37
4 44
11 45
stores
48 30
13
14 92
over
25 73
42
21
69
32 93
70
20
63
53
41 51 49
91 84 83 75 65 22 10 89 19 3 31 6 7 52 5 9 8 33 27 12 24 15 16 26 99 76 88 46 67 29 101 47 100 72 98 87 79 68 74 58
103 97
71
59 23 1 50 38
43 95 86
66 57
81 36 55 77
90
94 16 61 17 18
80
60 2
56
85
62
78
28 39 102
82 64
54 40
96
over
LAURIN KRAUSZ FOR
visit
TATAITALIA . COM