Visiting and Revisiting Art, etcetera... Michael Bird on Symmetry / Alison M Gingeras: Lives of the Artists / Gregory Crewdson and Alain de Botton on Edward Hopper / Art and the Sixties, with Bruce Lacey, Liliane Lijn, Don McCullin, Peter Blake and others / Private View: Sigmar Polke on Richard Dadd / Adrian Searle, Paulina Olowska, Peter Doig and Chris Ofili on Luc Tuymans / Retrospect: Mike Kelley and Jeffrey Scone / Rem Koolhaas talks to Lynne Cooke / Bruce Nauman talks to Robert Storr / Ed Ruscha and Lou Reed on Robert Frank / Brian Dillon on Art Vandalism / Gilda Williams on the female gaze / Francesco Bonami, Maurizio Cattelan, Rebecca Horn and Keith Tyson on Joseph Beuys / Anthony Caro talks to Norman Foster / Richard Wentworth on David Smith / Diedrich Diederichsen and Jeff Koons on Salvador Dali / Germaine Greer and Tracey Emin on Frida Kahlo / Michael Palin, Wim Wenders and Siobhan Davies on ‘A Picture of Britain’ / Christy Lange and Anna Dezeuze on ‘Open Systems’ / Richard Deacon by Tony Cragg / Sheena Wagstaff visits Jeff Wall in his studio / Mike Figgis on Francis Bacon / Barry Humphries on Charles Conder / A C Grayling on Sarah Lucas – Plus: MicroTate / In the Studio / Encounters
MEDIA INFORMATION
Visiting and Revisiting Art, etcetera... Published three times a year, TATE ETC. includes in-depth articles by internationally acclaimed writers and artists and, like Tate, works as a place for thinking about and experiencing art. It has a strong conversational element in the form of interviews and discussions, and gives a voice to artists. Within these features, we blend the historic, the modern and the contemporary to show that art does not exist in a vacuum, but is rooted in many traditions. With a circulation in excess of 100,000, TATE ETC. is Europe’s largest art magazine and reaches a distinct and culturally sophisticated audience that is passionate about the visual arts.
‘TATE ETC. always manages to fi fin nd an original approach to topics you think you knew everything about. Their choice of writers and the elegant design makes it a rewarding read.’ Thomas Demand, Artist
Reader Demographics
Details
Circulation: Distribution:
100,000 Tate members, patrons and trustees International newsstands and art bookshops
Pagination: Ed/Ad ratio: Frequency: Cover price:
Audience: Age: Male/Female:
ABC1 26-44 45/55
-Over 80% regularly travel overseas for a holiday* -78% visit commercial galleries* -43% bought a work of art in the past 12 months* -49% bought a watch or item of jewellery in the past 12 months* -45% bought an item of contemporary design for their home in the past 12 months* *Ipsos MORI (2006 reader survey)
112 pages 75/25 3 times per year £5
Publication and copy dates – 2009 Issue
On-sale
Copy deadline
#15 Spring 2009 #16 Summer 2009 #17 Autumn 2009
9 January 2009 5 May 2009 7 September 2009
1 December 2008 30 March 2009 31 July 2009
Advertising rates and specifications
Full Page ................... £3,750
Half Page ......................................................................... £2,200
Full bleed: 276 x 426 mm Trim size: 270 x 420 mm Type area: 250 x 400 mm
Full bleed: 276 x 216 mm Trim size: 270 x 210 mm Type area: 250 x 190 mm
Horizontal: 105 x 170 mm Vertical: 220 x 80 mm
Please allow 6 mm for spine loss
Please allow 3 mm for spine loss
Premium positions
Typesetting + Design Rates
Double Page Spread
Inside cover DPS: Inside cover: Outside back cover: Inside back cover: Facing editorial:
................................................... £6,000
£7,500 £5,000 £5,600 £4,500 £4,200
Inserts* Machine: Hand:
From £60 per ‘000 From £100 per ‘000
Full Page: Half Page:
All half page adverts must be defined by a border
£500 £250
Digital Files All advertisements should be supplied as PDF files (300 dpi), unless otherwise agreed with the publisher, and accompanied with a colour proof (to pass4press specification). TATE ETC. will not assume responsibility for colour matching unless a proof is supplied.
for all inserts, please call 020 7887 8959
Please send ad copy to: Naomi Richmond-Swift, TATE ETC., Tate Britain, Millbank, London SW1P 4RG naomi.richmond-swift@tate.org.uk
Series discounts apply on two or more insertions
All prices quoted are subject to VAT
* For technical specifications and delivery requirements
Contact us
Ad ver ti s in g an d p rod uc ti on +44 (0)20 7887 8959 advertising@tate.org.uk E dit o ri al +44 (0)20 7887 8724 tateetc@tate.org.uk
Associate Publisher - Naomi Richmond-Swift Editorial Director - Bice Curiger Editor - Simon Grant
TATE ETC. Tate Britain Millbank London SW1P 4RG Tel +44 (0)20 7887 8724 Fax +44 (0)20 7887 3940 www.tate.org.uk/tateetc