media
kit
Introduction The Medical & Health Tourism Magazine is the only publication in Russian that forms a unique information and analytical platform both for consumers (B2C) and providers of medical and health tourism services worldwide (B2B) - travel and insurance companies, airlines, PR agencies and consulters, representing governments, clinics, resorts and hotels. Articles by leading international medical and health tourism experts cover a range of issues from advice on choosing the clinic or resort, to overviews on quality of medical services and specifics of health care systems in different countries of the world, to analysis of the impact that medical tourism has on development of national economy, as well as legal issues, safety, security and beyond. This is the only publication in Russian language that assists the patient in making the right choice of a hospital or resort, provides information on conditions and cost of treatment in different countries. For professionals, the magazine helps shape the integration strategy to get involved in the global medical and health tourism market. The magazine pays attention to scientific breakthroughs and innovative technologies in diagnostics, therapy, surgery, transplantation, quality of care, safety and security, as well as generals attitude towards patients. This comprehensive information is offered to Russians and residents of ex-USSR countries, and it often becomes crucial in choosing the destination for travel.
Introduction
With contributions from the most authoritative health care experts, the Medical & Health Tourism Magazine is an expert publication itself, influencing the ratings of the medical destinations, hospitals and resorts. Medical & Health Tourism Magazine is not just a publication, but a part of the global medical and health tourism community. Circulated to 32,000 readers four times a year in print and electronic versions, the magazine is distributed free of charge in Russia and Ukraine. The Medical & Health Tourism Magazine is present at all major international trade conventions and exhibitions. The Medical & Health Tourism Magazine is the official publication of the largest trade medical and health tourism event in Russia and CIS – the Moscow Medical & Health Tourism Congress.
For Advertisers The Medical & Health Tourism Magazine is an important part of expanding Your presence in Russia and CIS – one of the largest consumer markets in medical and health tourism. The Medical & Health Tourism Magazine provides for a direct contact with patients and distributors of your services. By placing information and advertorials in the Medical & Health Tourism Magazine, You have a guarantee of: exact reach of Your target audience branding of Your company, hospital, resort or hotel in the markets of Russia and CIS expanding Your audience and Your business in Russia and CIS increase of your ROI The Medical & Health Tourism Magazine is not just a publication, but an important information source for the global medical and health tourism business. The magazine is unique in being the only publication in the Russian language with the audience in Russia and CIS, that are considered to be priority markets by all major providers of medical and health care services.
Distribution and Readers Hospitals
Management of the clinics, hospitals, medical centers, international departments.
Patients
Your potential patients are reading Medical & Health Tourism Magazine
Medical companies and specialized operators
Heads of medical companies and specialized operators, directors and managers of international patient departments.
The Readers
of Medical & Health Tourism Magazine Distribution by countries
European countries 3%
Russia 79%
Ukraine 18%
The Readers age specifications
18-20
0,2%
51-66
12,9%
21-30
12,6%
50-65
11,1%
41-50
41,9%
Russia 31-40
32,4%
41-50
37,8%
20-30
9,9%
Ukraine 31-40
41,2%
The Readers Demographic Data
Russia
Russia
Ukraine Exhibition and seminars
Women
Men
57%
5.7%
Others
Others
10%
43%
10,5%
Exhibition and seminars
11%
Private persons
40%
Medical facilitators and tour operators
Ukraine 59%
Men
41%
8.6% Clinics
8.9%
14% Women
Medical facilitators
Clinics
25%
Private persons
66.3%
The Readers We have conducted the survey of the patients that have already undergone treatment abroad and of those who are considering to do that.
What is the profile of such a patient? 25-60 years old, with higher education, with middle and high income level. Psychological traits of a potential patient: he would be traditional and conservative in approach, assesses the price-quality ration, is career-oriented, calm and prudent.
Advertising in the Medical & Health Tourism Magazine
We would be happy to offer you not only advertising, but also special projects within the Magazine!
Advertising 1. Cover Pages Block dimensions, mm*
Price including taxes, EUR
Inside Front Cover
210х297
1700
Inside Back Cover
210х297
1600
Back Cover
210х297
2000
1st 2-page Spread before contents
2 x 210x297
2500
2nd 2-page Spread before contents
2 x 210x297
2200
Last 2-page Spread
2 x 210x297
2100
Covers and Spreads
*For bleed adverts please add 5 mm bleed on all four sides
Your advertising
Advertising 2. Direct image advertising inside the magazine, with linking to editorial content. Block dimensions, mm
Price including taxes, EUR
2 x 210x297
1920
210x297
1200
210x148,5
700
1/2 page vertical
105x297
700
1/3 page horizontal
210Ń…99
500
1/4 page horizontal
210Ń…74
400
Block size 2-page spread 1/1 page 1/2 page horizontal
Opinions of experts representing your company inside the editorial – free of charge.** *The space for expert opinion depends on the advertising order ***For bleed adverts please add 5 mm bleed on all four sides
Advertising 3. Inserts of your advertising and promo material (leaflets, samples, brochures, CDs) in the Magazine. (Prices are to be discussed individually) 4. Sponsor of the Section –
placement of the company logo within the editorial context. You have a choice of articles to sponsor. Size Sponsor of the Section Address block
Block dimensions, mm
Price including taxes, EUR
Company Logo
110
56х56
110
5. «Guide Book» heading – address book Block dimensions, mm
Price including taxes, EUR
1/2
210x148,5
500
1/3
210х99
350
1/4
210х74
280
Block Size
*The price is per 1 page.
Contacts Publishing house
Ltd
Representative offices NeXeN Ltd in CIS:
Publisher of the Magazine Elena Harvardt e.harvardt@nexensa.ru Editor-in-Chief Natalia Karpova media@nexensa.ru
Russia: Russia: of. 532-534, 19 ul. Leninskaya Sloboda, 109012 Moscow Tel +7 (495) 765-92-06, +7 (495) 226-27-80 Fax +7 (495) 938-00-08
Art-director Tatyana Bets designer@nexensa.ru Advertisement Director Elena Pshegodskaya mhtm@nexensa.ru
Ukraine: 11b Yanvarskogo vosstania of. 107-109, 01010 Kiev Tel/ Fax +38 (044) 494-14-15
Marketing and Development Director Nataliia Shevchenko n.shevchenko@nexensa.ru
www.nexensa.ru
Technical Editor Galina Kalacheva g.kalachova@nexensa.ru