Nexen presentation

GOVERMENT CORPORATE

PERSONAL

CORPORATE GOVERMENT

PERSONAL Representation

We are doing a great dear CORPORATE for our client GOVERMENT Year 2011

In Russia: Universitetski ave, 9, 119296, Moscow Tel.: +7 (495) 226-27-80 Fax +7 (495) 938-00-08 E-mail: info@nexensa.ru www.nexensa.ru

NeXeN Russia NeXeN Russia, a representative of the Swiss-based NeXeN SA in Russia, is the only consulting company in Russia and CIS countries, which has long-term experience in medical and health tourism. It has its own media resources that ensure high efficiency in promoting foreign medical & health service providers in Russia & CIS. Our partner network in Russia (Moscow, St.Petersburg, Ekaterinburg, Nizhniy Novgorod, Rostov-onDon etc.), in Ukraine (Kyiv, Donetsk, Dnipropetrovsk, Harkiv, Odessa etc.), in Kazakhstan (Almaty), in Azerbaijan (Baku) – guarantees maximum exposure for our foreign partners in the former Soviet Union, one of the largest consumer markets in the world.

We control every change in the medical & health tourism market in Russia and CIS countries. Our local and international experts work closely together to provide the optimal balance of knowledge and experience in achieving excellent results for our clients.

Our team is experienced and result-oriented. Relying on the thorough market analysis, and applying wide range of marketing tools and technologies, we are not predicting the result; we are planning the result on the basis of current market developments and facts.

NeXeN Russia

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The Medical Tourism Market in Russia and CIS Countries Russia and CIS countries form together the largest market in the world by territory, and consumer demand here for medical treatment abroad has distinct geographic dependence. The residents of Central Russia prefer to travel to European countries, West Asia, while the residents of Eastern part of the country mainly travel to the East Asia and some European countries.

In Ukraine and Kazakhstan, consumer priorities have their own geographic specifics that are completely different from Russia. Likewise, it is important to consider the emergence of new destinations and countries in the medical and health tourism geography, and also ongoing changes in consumer demand based on the cumulative factor: country / price / quality.

The successful promotion of a destination or medical service provider is based on a combination of crucial elements. These are: researching and utilizing the market capacity and potential of ex-Soviet countries, applying geographical preferences, local features and specifics of the appropriate consumer markets in these countries, and regular monitoring over the passenger flows and travel dynamics.

The Patient flow (medical tourism), xUSSR countries, 2010

Russia

71.79%

Ukraine

15.09%

Kazakhstan

11.54%

Other CIS countries

1.58% 0

20%

40%

60%

80%

100%

On the regular basis, NeXeN Russia is monitoring the consumer demand dynamics which allows to minimize overall expenses of foreign service providers aimed at promotion in Russia and CIS countries and to ensure the return on investment when obtaining the share in this market.

Russia and CIS market is growing rapidly, and the consumer priorities are changing fast either. NeXeN Russia is providing for the comprehensive PR campaign with full technical control over the efficiency at the every stage of this campaign.

NeXeN Russia has a complete set of marketing tools at its disposal, including the relevant database of regional companies involved in this particular segment, and own media resources that fully cover the target audience.

NeXeN Russia

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NeXeN Russia, Business Tools and Technologies Annual Medical&Health Tourism Convention 16-18.03.2011

Moscow Medical & Health Tourism Congress (MHTC) - the largest industry event for medical & health tourism professionals in Russia, CIS and Europe. www.mmhtc.ru

Medical&Health Tourism Magazine

Circulation: 32 000 copies. Periodicity: Twice a year. Printing quality: Premium.

Distribution: Moscow Medical & Health Tourism Congress and Exhibition; direct mail to hospitals and practicing physicians, insurance and medical companies, tour operators and travel agents involved in medical and health tourism.

Destination Medical Tourism Guide

A publication about a country or a health resort focusing on the quality of services, national health care system and infrastructure.

This is a reference book with detailed information about hospitals, clinics, medical spa, health centers, hotels and medical providers for arriving foreign patients. http://www.treatment-abroad.ru/files/jordanI2010IBOOKI4.pdf

Internet Technologies

Promotion of the client’ web resoursce in Russian Internet, PR campaign, Internet technologies. A reference website on medical and health tourism: www.Treatment-Abroad.ru

Medical Tourism Workshops

Organization of workshops for professionals of medical and health tourism in Russia and abroad. Educational seminars and trips aiming to develop international co-operation between medical and health service providers.

Familiarization Trips Press Trips

The goal of familiarization trips is introduction to the country, health resort, clinic or hotel for resellers in motivational purposes. This is an important part of the promotion strategy for a country, resort, clinic or company.

Creating a positive media image for a country, resort, clinic, hotel or local service provider.

Newsletter

Weekly news: Business this week; Destination Guide. Medical & Health Tourism; Medical & Health Tourism Magazine; Monthly News at NeXeN online; e-mail distribution to 23,000 visitors, subscribers, and participants of MHTC, visitors of Exhibition. www.Treatment-Abroad.ru

Industry Events

Medical and Health Tourism Exhibition (Kiev, Ukraine)

Research and Surveys

Researching medical and health tourism market in Russia and CIS countries: http://www.treatment-abroad.ru/files/medicalItravelIpresentation.pdf Surveys of trade professionals: http://www.mmhtc.ru/img/f/VisitorIsurveyI2010.pdf

Social Network

livejournal.ru, ru-ru.facebook.com vkontakte.ru moikrug.ru my.mail.ru

NeXeN Russia

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Annual Medical&Health Tourism Convention 16-18.03.2011

Medical&Health Tourism Magazine

Destination Medical Tourism Guide

Internet Technologies

Medical Tourism Workshops

Familiarization Trips Press Trips

Annual Medical & Health Tourism Congress.

Moscow, Russia The medical and health tourism sector today is experiencing extraordinary growth. Thousands of hospitals in more than 50 countries are competing for millions of foreign patients. The economic crisis that has affected virtually all countries of the world has also become a powerful driving force in increasing the number of patients travelling to clinics abroad in the search for higher level of medical care at acceptable rates. The growing patient flow from Russia and the CIS is a clear evidence of the global trend.

Why MHTC? Russia and the CIS form one of the world's largest consumer markets for medical services abroad, and the Moscow Medical & Health Tourism Congress is a unique communication platform for providers, facilitators and buyers.

Only in Moscow, during these several days at MHTC, countries, health resorts, hospitals, clinics and medical companies will be able to share the experience worth of years of research and marketing!

Present medical tourism services to the business community in Russia Reach the maximum target audience and establish your presence on a full scale Meet partners face to face and strengthen business contacts Close the contracts and increase direct sales Raise the profile of your company and create a reliable image

Newsletter

Increase awareness of your brand Monitor the market and analyze your competitors’ strategies Absorb new ideas and keep up on the latest industry trends

Industry Events

Research and Surveys

Social Network

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Annual Medical&Health Tourism Convention 16-18.03.2011

Medical&Health Tourism Magazine

Destination Medical Tourism Guide

Internet Technologies

Medical Tourism Workshops

Medical & Health Tourism Exhibition The Medical & Health Tourism Exhibition is the chance to directly communicate with major stakeholders in the medical and health tourism segment and establish the presence as a successful and reliable partner in the market Why exhibit at the Medical & Health Tourism Exhibition?

The main reasons: 1. It is the most important trade event in the medical travel industry of Russia and CIS 2. It is the most efficient way of promotion in the Russian market The cost of exhibiting is much less than advertising in the media.

As exhibitors, countries, health resorts, hospitals, clinics and medical companies can benefit from a full-scale advertising campaign run by the organizer.

Participation at the Medical & Health Tourism Exhibition guarantees a 100% hit on the target audience.

Familiarization Trips Press Trips

Newsletter

Industry Events

Research and Surveys

Social Network

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Annual Medical&Health Tourism Convention 16-18.03.2011

NeXeN PRESS Medical & Health Tourism Magazine Media is a powerful instrument for influencing the market.

Medical&Health Tourism Magazine

Destination Medical Tourism Guide

Internet Technologies

Medical Tourism Workshops

Familiarization Trips Press Trips

Medical &Health Tourism Magazine is an efficient way to get to the buyers of healthcare services and those who are involved in medical & health tourism industry.

Circulation: 32000, Color: 4+4, Printing quality: Premium, Paper in the block: 130 g/m2.

The magazine is distributed among tour operators and regional agencies, largest clinics and prominent physicians of Russia, insurance and medical companies, tourism and medical exhibitions, seminars, symposiums and congresses. The magazine is distributed in more than 30 cities in Russia.

Medical & Health Tourism Magazine contains materials about healthcare system in different countries, possibilities of medical and health tourism, achievements of the world medicine and balneology, a review of health resort and hotels, offerings from local and foreign resorts, hotels, clinics, tourist and medical companies.

Newsletter

Industry Events

Research and Surveys

Social Network

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Annual Medical&Health Tourism Convention 16-18.03.2011

Medical&Health Tourism Magazine

Medical & Health Tourism Magazine is a direct connection between Russian patients and tourists, between “buyers” of medical and health tourism and “sellers”.

Medical & Health Tourism Magazine (Russia) provides for a positive image of a country, resort, clinic, company and for a direct hit into target segment of the largest CIS countries – Russia and Ukraine.

If you are interested in providing editorial material, please contact us media@nexensa.ru

Destination Medical Tourism Guide

Medical & Health Tourism Magazine (Russia) is an official publication of the 2nd Moscow Medical & Health Tourism Congress (MHTC 2011) and Medical & Health Tourism Exhibition.

Internet Technologies

Medical Tourism Workshops

Familiarization Trips Press Trips Saint-Petersburg

Newsletter

Moscow Kyiv Nizhny Novgorod Kazan Ufa Samara Rostov-on-Don

Yekaterinburg Chelyabinsk Omsk Novosibirsk

Industry Events

Vladivostok Baku Alma-Ata

Research and Surveys

Social Network

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Annual Medical&Health Tourism Convention 16-18.03.2011

Medical&Health Tourism Magazine

Destination Medical Tourism Guide

Internet Technologies

Medical Tourism Workshops

Familiarization Trips Press Trips

Destination Guides. Medical & Health Tourism Dedicated Destination Guides series focus on countries and regions and target tour operators and their clients, doctors and patients.

It is a medical country guide that contains overview of medical services quality and strengths in the country, specifications of health resorts (indications and contraindications, infrastructure etc).

Every section contains a separate “Useful Ttips” block, where you can find useful links, local web-pages, and tourist information (how to get, where to live, what to see) etc.

Destination Guides series will help patients and tourists be fully informed about all opportunities and specifics of the country, region or resort; information about hospitals, clinics, healthcare centers, hotels and local tour operators.

Destination Guides. Medical & Health Tourism are available in print and online with free access (e-brochure). Expenses for preparation, production and print of every thematic publication of Destination Guides series are covered by advertisers.

Destination Guides. Medical & Health Tourism Series: Jordan. Take Care of Your Health – produced for the Jordan Tourism Board, 2009. http://www.treatment-abroad.ru/files/jordanI2010IBOOKI4.pdf

Newsletter

Industry Events

Research and Surveys

Social Network

NeXeN Russia, Business Tools and Technologies

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Annual Medical&Health Tourism Convention 16-18.03.2011

Medical&Health Tourism Magazine

Destination Medical Tourism Guide

Internet Technologies The capacity of Russian tourist market is generally described with following statistics: - 28% of travelers use Internet when planning a trip - 44% of Moscow residents use Internet when planning a trip That is why for promoting a country, resort, or any other tourist product it is highly important to use internet resources (the Internet reach of target audience in Russia constitutes one third of the total tourist consumer market).

It should be noted that the rapid growth of Internet users in Russia in overall also leads to increase in traffic of the tourism-related web resources.

The chart below shows daily traffic of travel & tourism web-pages in Russian Internet (location – Russian Federation).

Internet Technologies Daily traffic of travel & tourism web resources Medical Tourism Workshops

Quantity 1,400,000 1,300,000 1,200,000 1,100,000

Familiarization Trips Press Trips

1,000,000 900,000 800,000 700,000 600,000

0 ar .1 m

c.

09 de

09

.0 9

p. se

ju n

ar .0 9 m

c.

08 de

08

.0 8

p. se

ju n

ar .0 8 m

c.

07

se p

.0 7

500,000

de

Newsletter

Visits per day

Industry Events

Patients and tourists receive the primary information about medical treatment abroad and medical programs at resorts from the web.

Therefore, the promotion of the client’s website in Russian Internet is a paramount objective for effective marketing in Russia and CIS.

Research and Surveys

Application of existing tools and Internet technologies gives a sensible result after 4 months only, and to the end of the first year, the client is guaranteed to receive a significant sales growth in Russia and CIS. The program of website promotion is always geographically dependent.

Social Network The role of web resources in creating a positive image and sales growth - In Russia and CIS, more than 80% of travelers for medical treatment and health purposes use Internet as a source of primary information, 62% made their choice relying on the information received from Internet resources.

NeXeN Russia, Business Tools and Technologies

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Annual Medical&Health Tourism Convention 16-18.03.2011

Medical&Health Tourism Magazine

The only online guide book on Medical & Health Tourism in Russian Internet.

About www.Treatment-Abroad.ru Start date: 01.07.09

Destination Medical Tourism Guide

Internet Technologies

Visitors: 2 446 577 (dd 25.11.10)

www.Treatment-Abroad.ru provides for a direct communication between the patients from Russia and CIS and clinics, medical centers and companies. www.Treatment-Abroad.ru for patients:

Medical Tourism Workshops

High quality of medical care Lower pricing than the traditional destinations (Europe and Israel) A simplified visa regime Minimizing the additional costs (airfares, hotel accommodation etc.)

Familiarization Trips Press Trips

Possibility to combine treatment with relaxation in spa resorts. www.Treatment-Abroad.ru for professionals of medical tourism industry

Newsletter

Getting access to thousands of patients from Russia and CIS Quick promotion of the brand in Russia and CIS countries Increasing the credibility of your own website

Industry Events

www.Treatment-Abroad.ru - the visitors geography (25.11.2010) Russia

55%

Ukraine

Research and Surveys

32%

Kazakhstan

8%

Other countries

5% 0

20%

40%

60%

80%

100%

Social Network www.Treatment-Abroad.ru is a comfortable bridge between clients and patients from the former Soviet countries and medical companies, clinics and hotels.

NeXeN Russia, Business Tools and Technologies

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Annual Medical&Health Tourism Convention 16-18.03.2011

Medical&Health Tourism Magazine

Workshops Workshops are important for successful development of the company.

NeXeN organizes workshops for: Governments Hospitals, clinics, medical staff Doctors and facilitators in medical tourism

Destination Medical Tourism Guide

Tour operators and travel agencies Insurance companies, employers For all interested parties involved in travel and tourism industry

Internet Technologies Workshops by NeXeN: 2010 Jordan. Country presentations in Ukraine Medical Tourism Workshops

Harvard Business Review Analytic Services found that of the 2300 readers polled, 95% believe that face-to-face meetings are the key to success in building long-term relationships and 89% agreed face-toface meetings are essential to sealing the deal.

Familiarization Trips Press Trips

Newsletter

Industry Events

Research and Surveys

Social Network

NeXeN Russia, Business Tools and Technologies

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Annual Medical&Health Tourism Convention 16-18.03.2011

Medical&Health Tourism Magazine

Destination Medical Tourism Guide

Internet Technologies

Medical Tourism Workshops

Familiarization Trips Fam Trips (short for familiarization trips) stand for educational tours for professionals in travel industry.

In medical tourism, Fam Trips have some specific features.

For example, a special master-class on exclusive technologies was organized for a group of aesthetic medicine physicians (Fam Trip, Switzerland, 2009. Organized by NeXeN SA).

As a result, the method was professionally acknowledged, and the patient flow grew from CIS countries.

Thus, the main objective of a Fam Trip is to establish and maintain a professional interest of a potential “seller� from Russia and CIS to the host country, region, resort, clinic, or hotel.

Trips are fully or partially financed by government or the service provider.

NeXeN organizes seminars for: Doctors and representatives of clinics and medical centers Tour operators and travel agencies Consultants and insurance companies

Familiarization Trips Press Trips

Fam Trips by NeXeN: 2008 Fam Trips. Travel. Switzerland

Newsletter

2009 Fam Trips. Medicine. Switzerland 2009 Fam Trips. Travel. Switzerland

Industry Events

Research and Surveys

Social Network

NeXeN Russia, Business Tools and Technologies

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Annual Medical&Health Tourism Convention 16-18.03.2011

Medical&Health Tourism Magazine

Destination Medical Tourism Guide

Internet Technologies

Press Trips Press Trips are a perfect tool to create a positive media image for a country, region, city, resort, or a medical and travel service provider.

Press Trips organized by NeXeN are divided into two categories: 1) an organized trip of a group of journalists, and 2) individual trips. A Press Trip is fully covered by government or local service provider.

NeXeN elaborates on a list of media representatives, and the final decision is made by the hosting sponsor.

The volume of editorials, schedule of articles and other obligations of the media are agreed in advance.

NeXeN undertakes all the necessary preparation, is actively involved in operational issues (air tickets, accommodation, visa formalities etc.), and also provides communication between the participants of Press Trips and the host party.

Medical Tourism Workshops

Familiarization Trips Press Trips

Newsletter

Industry Events

Research and Surveys

Social Network

NeXeN Russia, Business Tools and Technologies

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Annual Medical&Health Tourism Convention 16-18.03.2011

Medical&Health Tourism Magazine

Newsletter. Direct mailing NeXeN distributes a newsletter about client’s activity to more than 23000 subscribers. Depending on the business product, to subscribe to a newsletter, please, check the order form here http://www.mmhtc.ru/newsletter NeXeN Weekly news: Business this week;

Destination Medical Tourism Guide

Medical & Health Tourism Magazine; Monthly News at NeXeN online; Direct mailing is a 100% hit on the target audience in Russia and CIS.

Internet Technologies

Medical Tourism Workshops

Familiarization Trips Press Trips

Newsletter

Industry Events

Research and Surveys

Social Network

NeXeN Russia, Business Tools and Technologies

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Annual Medical&Health Tourism Convention 16-18.03.2011

Medical&Health Tourism Magazine

Destination Medical Tourism Guide

Industry Events The marketing activities at trade events are crucial for the destination image and sales promotion. Business events in Russia and CIS are most established, well-organized and attended by target audience.

Events in Moscow are well-known and popular among tourism professionals. Nevertheless, the regional events held in large Russian cities, are also important to reach the regional market in depth.

Events in Ukraine, Kazakhstan and Azerbajan are worth participating with respect to the local specifics and preferences.

Medical & Health Tourism Exhibition (Kyev, Ukraine)

Internet Technologies

Medical Tourism Workshops

Familiarization Trips Press Trips

Newsletter

Industry Events

Research and Surveys

Social Network

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Annual Medical&Health Tourism Convention 16-18.03.2011

Medical&Health Tourism Magazine

Research and Surveys When conducting research and surveys, we analyze the feasibility of operating in the market.

Marketing research is focused on the growth of business based on clear definition of existing market potential and outlook for further developments: Analysis of the market situation and outlook for further dynamics in local markets

Destination Medical Tourism Guide

Arrangement of the territorial priorities in promotion and particular qualities of the target audience Our research and surveys result in a strategic development plan, approved by the Customer and understandable for the team that implements the project.

Internet Technologies

Medical Tourism Workshops

Familiarization Trips Press Trips

Newsletter

Industry Events

Research and Surveys

Social Network

NeXeN Russia, Business Tools and Technologies

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Annual Medical&Health Tourism Convention 16-18.03.2011

Medical&Health Tourism Magazine

Destination Medical Tourism Guide

Social Network The marketing activities at trade events are crucial for the destination image and sales promotion. Business events in Russia and CIS are most established, well-organized and attended by target audience.

Events in Moscow are well-known and popular among tourism professionals. Nevertheless, the regional events held in large Russian cities, are also important to reach the regional market in depth.

Events in Ukraine, Kazakhstan and Azerbajan are worth participating with respect to the local specifics and preferences.

Internet Technologies

Medical Tourism Workshops

Familiarization Trips Press Trips

Newsletter

Industry Events

Research and Surveys

Social Network

NeXeN Russia, Business Tools and Technologies

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Brand Making The marketing activities at trade events are crucial for the destination image and sales promotion. Business events in Russia and CIS are most established, well-organized and attended by target audience.

Events in Moscow are well-known and popular among tourism professionals. Nevertheless, the regional events held in large Russian cities, are also important to reach the regional market in depth.

Events in Ukraine, Kazakhstan and Azerbajan are worth participating with respect to the local specifics and preferences.

Rebranding The marketing activities at trade events are crucial for the destination image and sales promotion. Business events in Russia and CIS are most established, well-organized and attended by target audience.

NeXeN Russia, Brand Making

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