Greed is out, Empathy is in POSTER PROJECT 2012
PROJECT
Poster Project
OPDRACHTGEVER
GDFB
ONTWERP
tiesencoo.
interieurarchitecten I architectonisch ontwerp I totaalconcept I productontwik heemskerkstraat 14 I 4812 JE breda I t +31 (0)76 542 77 89
kkeling
OMSCHRIJVING
technische opbouw
FASE
VERSIE
DATUM
SO 01
24.08.201 MAATVOERING
GETEKEND
MM
MvS
Introduction In our current society communication is increasingly based on images. Various platforms are within everybody’s reach and the amount of information available via the Internet is vast. The supply of information is addictive for many people; 24 hours a day we view what is happening in the world. Both far off and nearby. A combination of smart hardware and online software enables us to share our thoughts at any time. This satisfies two addictions for information: our own and that of our friends. Preferably, we like to receive information as short and regularly dosed shots. The consequences of this information addiction are enormous. The saying ‘knowledge is power’ is proven time and again. At a personal and at a political level. Recent movements such as Occupy and the Arabian Spring arise
from this need for information. Worldwide networks mean that there is now a way of publicly monitoring democracy. This induces the desire for a transparent world. Transparent World A graphic designer has the power to make the world transparent. Because of the enormous quantity of visual stimuli in our environment, it becomes increasingly difficult to pinpoint the message of an image or to see it in its proper perspective. A transparent design can influence people’s behaviour and awareness. Traditional views of design no longer suffice. That is why new tactics are now necessary to clarify (often complex) information in a way that the public can understand, remember and interpret. Visual Storytelling Designers are now falling back on the way of transferring
knowledge that has been used since prehistoric times. The designer as storyteller, but then in a contemporary remix. This development is internationally dubbed visual storytelling and is not only appropriate for editorial illustrations and data visualisations, but
that the designer has a very important function (editor and director) in a society dominated by images.
for almost every type of graphic expression. Visual storytelling broadens the profession of graphic design. Other disciplines such as photography and animation are mixed with new image forms, frequently on a crossmedia platform.
by biologist Frans de Waal: ‘Greed is out, empathy is in’. This rather tongue-in-cheek statement encapsulates the challenges a new transparent society is facing and trying to change.
Graphic Design Festival Breda (GDFB) shows how and why contemporary designers translate a message into a story. The festival aims to show what role a designer plays in positioning the elements of a story and how these stories are experienced by the public. In this way it becomes clear
Greed is out As premise for the new visual stories that will be commissioned by the festival, we are taking a statement
For the third edition of GDFB we invited 45 designers to visually interpret the statement ‘greed is out, empathy is in’. They all interpreted the statement in a unique way, causing the project to provide insight in the way contemporary designers use their creativity and skills to visualize a message.
The results were exhibited in the public space of Breda during the festival (19-23 September, 2012). GDFB fans aspiring to exhibit amongst the international selection of designers were able to submit posters through an open call. This resulted in entries from all parts of the world; including Bulgaria, Greece, Italy, England, Spain, France, Belgium, and of course the Netherlands. A jury consisting of veteran designer Henk Cornelissen (former teacher AKV|St.Joost, known for collaborating with Saul Bass) and the brothers Barry and Rob van Dijck (a.k.a. Breda based studio Staynice) took up the difficult task to select 5 winners. Each juror also got to select a personal favorite, resulting in a total of 8 fans being able to exhibit.
of the makers, eliminating any form of bias. Generally, the jury was very impressed by the quality of the entries, Frans de Waal’s statement was visualized in surprisingly diverse and original ways. It was remarkable how many designers use the poster medium to interact directly with the viewer by adding both physical and virtual layers. The jury unanimously chose 5 winners. The winning designers are not trying to depict general themes, but have chosen to visualize a small story to show the bigger picture. The entries of Friso Blankevoort, Kenzo Myama Kramarz, Bas Breugelmans, Aron Vellekoop Leon and Alfons Hooikaas made the selection. The ‘wildcards’ went to Morlok Hasselbach, Leon Poirters and Ropp Schouten. Open Call Winners
All entries were viewed by the jury without being aware
Wildcard Winners
Graphic Design Festival Breda 2012, Kasteelplein
Designers
Alfons Hooikaas Magdalena Phiel
Almanak Marcel Hausler
Aron Vellekoop Leon ME Studio
Baster Merijn Dietvorst Bureau Breugelmans
Morlok Hasselbach
Cobbenhagen Hendriksen
Nicole Martens
Dominique Ampe Niels Berk
Erosie Noortje van Eekelen
Etienne van Mil Pinar & Viola
Father Futureback Raymond Lemstra
Feixen Rejane Dal Bello
Freshco Ropp Schouten
Genis Carreras Rutger Termholen Gorilla Sjoerd Koopmans & Clara Kerkstra Het Echte Werk Stefan Glerum
Holy Grey Studio 923 Inbal Kaplan - Harari
Studio Naam
James Victore
Studio Beige
Jan en Randoald Studio Sigma Delta Judith vd Velden
Studio wilfredtimo
Julien Simshauser Suzanne Caerteling
Kekfeng Lee Team Thursday Kenzo Mayama Kramarz
Toko
Koen Taselaar UNIT20
Leon Poirters Yomar Augusto Ludwig Volbeda
Moneytree Many symbols in our every-day world are detached from their original context. “The eye does not see things but symbols of things that mean other things” (Italo Calvino). If we look at money, we see symbols. Although a money bill signifies “trade”,”wealth” or “power”, the symbols on this bill hail from a different origin. A variety of these symbols represent” nature”. Repositioned to their original context these nature symbols create the Moneytree.
Alfons Hooikaas graduated from the Arnhem School For The Arts in 2005. From 2005 to 2009 he worked on editorial, interactive and identity design for commissioners like “PeterGreenaway”, “Jan van Eijck Academy”, “Karl Lagerfeld Jeans” and “Van Abbe Museum”. In 2010 Alfons co-founded the Zicoya filesharing platform and started personal projects about “the visual experience of information”. These projects include interactive games based on real-life data and work about the origins of symbols.
This poster beckons you to come closer, to discover and recognize all the symbols that are incorporated in it. Often the symbolism used in monetary design refers to prosperity and power. But people often forget that these symbols represent natural forms.
ADVISED MUSEUMS
REQUESTED
ADVISED
REQUESTED
ADVISED
COBRA MUSEUM 750.000 0
HET SCHEEPVAARTMUSEUM 10.202.598 8.565.000
IMAGINE IC 115.000 0
TEYLERS MUSEUM 2.832.661 2.542.000
JOODS HISTORISCH MUSEUM 3.204.357 3.155.000
THEATER INSTITUUT NEDERLAND 2.107.000 0
KERAMIEKMUSEUM PRINCESSEHOF 1.372.426 1.418.000
VAN GOGH MUSEUM 7.515.000 6.666.000
KRÖLLER-MÜLLER MUSEUM 7.081.000 6.957.000 LETTERKUNDIG MUSEUM 2.892.732 2.220.000 508.972
MOTI
0
MUSEUM BOERHAAVE 4.927.159 4.678.000 MUSEUM CATHARIJNECONVENT 4.598.784 4.508.000 MUSEUM MEERMANNO 1.710.068 1.385.000 MUSEUM VOLKENKUNDE 10.552.508 10.107.000 NATIONAAL GLASMUSEUM 165.000 157.000 NATURALIS 16.300.000 15.810.000 NEDERLANDS FOTOMUSEUM 1.210.000 1.095.000 NL MUZIEK INSTITUUT 539.000 0 NL OPENLUCHTMUSEUM 11.092.000 10.992.000 PALEIS HET LOO 11.987.000 11.181.000 PERSMUSEUM 361.400 0 RIJKSMUSEUM AMSTERDAM 27.899.699 26.093.000
ZUIDERZEEMUSEUM 7.543.149 7.441.000
REQUESTED
DE VLEESHAL 200.000 0 WITTE DE WITH 500.000 500.000 200.000
ARTZUID 430.000
0
0
WORKSHOPS
DE ATELIERS 800.000 0 RIJKSAKADEMIE 2.500.000 0
FINE ART
DE APPEL 500.000 500.000
W139
897.600
EKWC
0
JAN VAN EYCK ACADEMIE 1.000.000 1.000.000 CREATIVE INDUSTRIES
500.000
BAK
200.000
KUNSTHAL 350.000 0
NIADEC/AVE 7.800.000 7.810.000 DROOG DESIGN 475.000 100.000 SUPRA-SECTORAL
200.000
MAMA
0
DIGITAAL ERFGOED NL 620.000 570.000 ARCHITECTURE
MARRES 500.000 500.000 500.000
MU
150.000
ARCHINED 70.000 0
500.000
NOORDERLICHT 500.000 0 NP3
ARCHIPRIX 225.500 225.500
0
EUROPAN 429.300
0
BUREAU EUROPA 300.000 0 E-CULTURE CULTURE
ONOMATOPEE 150.000 0
SUBMARINE 475.000 350.000
DE PAVILJOENS 500.000 0
WAAG SOCIETY 600.000 500.000
SKOR INTERNATIONAL 500.000 0
STEIM
SMART PROJECT SPACE 400.000 0 STROOM 500.000 200.000
450.000 200.000 588.750 The numbers mentioned on this poster are subsidy amounts per year for a selection of cultural institutions (fine arts, design, architecture and e-culture) as advised by the Raad voor Cultuur (the
237.250
NIMK V2
0 400.000
Dutch Council for Culture) in Slagen in Cultuur, Culturele Basisinfrastructuur 2013 – 2016, and the Stimuleringsfonds voor Architectuur (The Netherlands Architecture Fund) in Advies Meerjaren-
plannen 2013 – 2014. For more information, see the aforementioned advisories. Graphic Design Festival Breda 2012 Poster by Almanak
Cultural Cut backs The numbers mentioned on the poster, are subsidy amounts per year for a selection of cultural institutions (fine arts, design, architecture and e-culture) as advised by the Dutch Council for Culture and by The Netherlands Architecture Fund in their advice report for cultural subsidies. As seen on the poster, a vast number of cultural institutions will probably be annihilated by our own government. As a result they’ll disappear completely from the Dutch cultural landscape.
Almanak is an Amsterdambased graphic design collective founded in 2011 by Barbara Hennequin, Jeremy Jansen and Rob van den Nieuwenhuizen.
Our Inner Ape This poster is a visualization of Frans de Waal’s idea of ‘our inner ape’. The idea centers around the concept that a person consists of two personalities, the good and the bad. Aron’s poster is an abstract visualization of feelings, thoughts and wishes of greed and empathy. The poster shows contrast of the two extremes and with that, the onimpresence of inner chaos.
Aron Vellekoop León (Fuerteventura, Spain 1987) is a graphic designer & illustrator, living and working in Zeist, The Netherlands. His work is mostly about systems, routines and behaviors . It’s best described as infographical observations of our daily life. Being inspired by traditional printmaking techniques, Aron always stays close to these technical ways of designing.
The jury unanimously agreed with this poster, greed and empathy are two extremes that are often felt by one person. The from origin Spanish designer, who now lives and works in Breda, tells the visual story of the contrast between these two extremes and shows us the ever present chaos in our heads.
Multi-tasking Hands indicate the autonomous, creative range of consciousness. They embody efficiency, diligence, adaptation, invention, selfexpression, and possession of willpower for creative and destructive purposes. The hand that gives. The hand that takes. The hand that makes. The hand is, in our multidisciplinary world, a multitasking tool. Bas decided to equip his hand with an extra tool. Sort of an evaluation you might say.
Bas Koopmans, works in Amsterdam. Under the name Baster makes things for clients with a pen, pencil or magic wand. He rarely does it the easy way. As a collaborator, artist or friend Bas demands you keep up with him.
Let’s make a poster together If we can’t do it together, what can we do?
Bas Breugelmans is a graphic and interactive designer. With Bureau Breugelmans and collaborative designers he gives the best of himself to enrich every client, no matter how big or small, with distinctive design. “Because a good identity says as much about the messenger as the message itself,” says Bass.
A simple but positive text from Rotterdam based designer Bas Breugelmans. The poster asks for cooperation, compassion and understanding. If there is need for empathy it’s in sticking together like chewing gum!
ABC Primer – Rainbow Series For no particular reason, other than for fun (or means of selfreflection), Cobbenhagen Hendriksen reinterpreted the (typo)graphic solutions from commissioned work through their ABC of design ‘principles’ (A is for Awareness, B is for Beauty, C is for Commitment ...etc.). Experiments in the silkscreenworkshop led to this (still) evolving posterseries with the ground rule that the series is always an alphabet (one in = one out) and screenprinted according to the spectrum of the rainbow; starting with a dark red ‘A’.
Based in Amsterdam, Cobbenhagen Hendriksen designs books, magazines, visual identities, campaigns and self-initiated projects. Standing for a thorough comprehension of their commissioners requirements and initial question, their approach is a conceptual and experimental one. The singularity of every project pushes them to find forthright answers with the designs and to achieve uniqueness in form. By taking every detail and decision in the design process in consideration they maintain a high standard. This results in the works for example for, De Hallen Haarlem, Tubelight Magazine, the Netherlands Media Art Institute, TNT Post, Veenman Publishers and the Jan van Eyck Academy.
Let’s Create Things That Last Frans de Waal’s experiments showed elephants working together to tackle food and monkeys sharing their food when they had enough. Dominique and Michiel wanted to see the “working together” aspect back in their design. They thought people should cooperate to make their message visible. The message that becomes visible is derived from the quote “The idea of trying to create things that last - forever knowledge - has guided my work for a long time now” of Edward R. Tufte. In times of a crisis that originated from greed, nothing is more important than creating sustainable things. That’s why the phrase ‘try to create things that last “will only be visible when we work together.”
Dominique Ampe graduated as a graphic designer at AKV St. Joost Breda in 2011. After her graduation she moved back to Belgium and started to work in collaboration with Michiel van Heeswijk under the name NTWRP.
WAR! Erosie believes that an increasingly transparent world is a world with an immense increase in information that decreases in relevance and only clutters the short term memory while pushing aside the important stories. We are not only living in the information age, we’re also in the middle of an information war in which the gathering of information itself has become the end, not the means to an end. Are we really saving time while gaining knowledge in this way‌ Or should we just stop Facebooking?
The work of Erosie is rooted in various disciplines, from graffiti to conceptual art, from illustration to typography. He connects these seemingly segregated areas in a natural and skillful process, reflecting his personal thoughts, doubts and experiences while constantly evolving his visual output as a result.