Mission Statement & Code of Ethics

OUR MISSION

The TLW is a 5,000-member, non-profit trade association dedicated to serving the needs of the retail beverage alcohol segment of the hospitality industry in the state of Wisconsin. The league exists to provide services to members that are not available to them as individuals and to use the collective strength of its membership to accomplish, as a group, goals that cannot be accomplished alone. The league provides its members with services, such as legislative and governmental relations, legal information and educational services, and promotes the industry on behalf of its membership.

CODE OF ETHICS

• The TLW believes in taking good care of our customers and protecting against the effects of alcohol abuse. We want our customers to have a good time and we are interested in their well-being.

• We reserve the right to refuse service to persons we believe are intoxicated. Friends don’t let friends drive intoxicated. Let’s be friends.

• We want you to get home safely. If you need a ride, we will try to arrange safe transportation home. We hope you will consider doing the same for your friends. • We will not knowingly serve an underage person not accompanied by a parent or a legal guardian, and will check age identification when in doubt. We ask for your cooperation.

• We will not encourage or permit alcohol consumption contests on our premises.

• We will keep ourselves informed, and encourage all of our customers to help us enforce the alcohol beverage laws, practice responsible drinking and demonstrate good citizenship.

Because your customers have expectations for what you serve, we hold your chicken to the highest standards. Whether you add your culinary touch or simply heat and serve, you’ll have a team of experts with over 95 years of experience working to make chicken that performs exactly how you need it to. That includes menu staples like fillets, tenders, and wings, plus specialty items like chicken burgers and breakfast sausage. Create your menu with a rep who knows all there is about chicken at www.brakebush.com or call 1-800-933-2121.

The Best Menus Are Made together.

Good People. Great Chicken.