On Premise July/August 2020

The Official Publication of the Tavern League of Wisconsin

JULY/AUGUST 2020 TLW.ORG

Navigating the

Waters of COVID-19

ALSO INSIDE: C.H.E.E.R.S. — The Effort Continues COVID-19 and the New Normal

PARTNERS -IN PROGRESSHosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament TAVERN LEAGUE OF WISCONSIN • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC • Sponsor of the TLW Trip Give-away at TLW Spring Conference & Show • Donor of Large Screen TV at TLW Fall Convention & Show

LOCAL TAVERN LEAGUE PROGRAMS (Saferide, Golf, Others) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

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Visit www.WAMO.net for more information.

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WISCONSIN AMUSEMENT & MUSIC OPERATORS PO Box 259506 Madison, WI 53725 608.709.1960 608.824.2205 EMAIL amanda@wamo.net PHONE FAX

A complete list of WAMO members can be found at www.WAMO.net.

The Official Publication of the Tavern League of Wisconsin JULY/AUGUST 2020 VOLUME 38, NO. 4

FEATURES THE NEW NORMAL. . . . . . . 10 Armed with a new set of guidelines to keep the COVID-19 pandemic at bay, bars and restaurants around Wisconsin are trying to get used to their new normal.

THE EFFORT CONTINUES. . .14 The TLW plans to solicit C.H.E.E.R.S. Wisconsin donations through August, while one member blazes a trail for the fundraising effort.

TLW FALL CONVENTION PREVIEW. . . . . . . . . . . . . . . . . . 16

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TLW for Heroes is the theme for the 85th Annual Fall Convention and Trade Show.

LEAGUE SPOTLIGHTS LEAGUE PROFILE . . . . . . . . . . . . . . . . 24 Greater Northwoods

BUSINESS SPOTLIGHT. . . . . . . . . . . . 25 Iron Nugget

CHARITY SPOTLIGHT. . . . . . . . . . . . . 26 Iron County Trail Safety Committee

MEET THE EXECUTIVE OFFICER. . . 27 Tim Groth

14 DEPARTMENTS President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Corporate Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 ABL Update. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Accounting on Tap. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Advertiser Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

SOCIALIZE WITH US:

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PRESIDENT’S PERSPECTIVE NAVIGATING THE WATERS OF COVID-19

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e are halfway through 2020 and to say that it has been unusual is an understatement. In my more than 30 years of being in business, I have never seen anything quite like it. I know a lot of our members are suffering due to the pandemic and its resulting consequences. We as bar and restaurant owners have always been about the safety of our customers and our employees. We have always tried to provide the cleanest and safest places for our customers’ enjoyment. We take special classes and get special licenses to make sure that we serve safe food and run safe establishments. Yet we are being unfairly targeted as the epicenter of the new outbreaks.

It is unfair to target us as an industry for the recent spikes in COVID-19 across the state of Wisconsin. Yes, new cases of the virus are up, but so is testing and with increased testing comes more positive test results. What they are not telling you is that deaths and hospitalizations are down. They also don’t take into account that the 20- to 29-year-old age group that is coming down with the virus they say is coming from the bars could be the same people that participated in the historic protests in June and July. They also do not consider that people who frequent bars also frequent the Walmarts, Lowe’s, grocery stores and other places that are open where it is also possible to catch the virus. I think we, as an industry, have been given a bad rap.

The Tavern League is going to continue to fight for your rights as an industry and as individual owners. We are all in this together, just trying to survive and make a living to support our families. We continue to monitor the situation and do what is best for our members, whether it be legally or legislatively. We are by no means over this and out of the woods. There continues to be a lot of work to do and we are going to be at the forefront of whatever it takes for our members to survive.

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I speak from experience, as I am in the same boat as the rest of our membership, when I say this has been a tough time to be in business. We have had to modify our business plans and how we operate day to day. As a result, we have incurred increased operating costs while dealing with declining revenue. On top of that, it has been our job to reassure our customers that it is safe to come and visit us to have a drink and get a bite to eat. In the coming weeks and months, the Tavern League is going to continue to seek relief for our members financially, legally or whatever avenue is best.

We have received many phone calls, emails and letters from our members in distress, wondering what to do next. We have tried our best to answer all your questions, and help each and every one of you as best we can. We do not have all of the answers for all of you, but we continue to try to find them. This is a new world for all of us and the Tavern League continues to learn as we try to navigate these new waters.

Keep checking our website, tlw.org, for the latest updates on COVID-19. We keep updating the rules and regulations, and programs available to our members. We have also created free signage for our members to either download and print, or order from the office.

On a lighter note, fall is around the corner, which means that we are going to have our convention at the Kalahari in the Wisconsin Dells at the end of October. We are going to have a lot of new information about navigating in these uncertain times in our industry. Besides, we all need a few days to get away, unwind and share our experiences with one another, our fellow business owners. I hope to see you all in October at the Kalahari!

Cheers!

Chris Marsicano TLW President

www.tlw.org

CORPORATE MEMBERS Support Those Who Support our Association

SUPPORT THOSE WHO

SUPPORT OUR ASSOCIATION

PLATINUM MEMBERS PLATINUM SPONSORS

2012 MEMBERSHIP DIRECTORY

GOLD MEMBERS GOLD SPONSORS

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Amusement & list to participate. Any business interested in joining should call Make sure to thank these groups for their support andWisconsin encourage others not on the Musicthe Operators, the TLW office (608-270-8591) for more information regarding benefits ofInc. the different categories. Remember “Support those who support us.” www.tlw.org Make sure and thank these groups for their support, and encourage others not on the list to participate. Any businessJULY/AUGUST interested in2020 joining should call 5 On Premise the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.” n

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SPECIAL CLUB MEMBERSHIP PLATINUM CLUB MEMBERS

PRESIDENT

Chris Marsicano

OSHKOSH CITY/WINNEBAGO COUNTY TAVERN LEAGUE OUTAGAMIE COUNTY TAVERN LEAGUE PORTAGE COUNTY TAVERN LEAGUE

SENIOR VICE PRESIDENT

GOLD CLUB MEMBERS

TREASURER

Cathy Vales

SECRETARY Erin Pulaski

CALUMET COUNTY TAVERN LEAGUE DOOR COUNTY TAVERN LEAGUE MANITOWOC COUNTY TAVERN LEAGUE OCONTO COUNTY TAVERN LEAGUE

Tom Dahlen

SOUTHERN ZONE VICE PRESIDENT Dan Taivalkoski

SOUTHERN DISTRICT VICE PRESIDENT Jim Pickett

EASTERN ZONE VICE PRESIDENT Tim "Tippy" Tomchek

EASTERN DISTRICT VICE PRESIDENT Terri Buman

CENTRAL ZONE VICE PRESIDENT Paul Salzwedel

ANNUAL MEMBERSHIP LEVELS PLATINUM $1,000 Annual Membership Level GOLD $500 Annual Membership Level SILVER $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at (800) 445-9221.

CENTRAL DISTRICT VICE PRESIDENT Lori Frommgen

NORTHERN ZONE VICE PRESIDENT Jen Gunning

NORTHERN DISTRICT VICE PRESIDENT Nancy Lorbetske

PAST PRESIDENT Terry Harvath

EDITOR

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On Premise (ISSN #1051-4562) is a bimonthly publication of the Tavern League of Wisconsin Inc., 2817 Fish Hatchery Rd., Fitchburg, WI 53713, Phone: (800) 445-9221.

On Premise is produced by Nei-Turner Media Group Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher.

Printing is by LSC Communications, Pontiac, IL. For advertising information, please contact Cindy Micha, (262) 903-8633, cmicha@ntmediagroup.com. Subscriptions included in TLW membership dues; non-member subscriptions cost $15 per year. Postmaster: Send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Periodicals postage paid at Madison, WI and other additional offices. ©2020 Tavern League of Wisconsin Inc. Permission to reprint must be secured in advance of publication, and credit given to author and On Premise.

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FRONT RAIL PENNY WISE AND DOLLAR FOOLISH

BY PETE MADLAND, TLW EXECUTIVE DIRECTOR

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e are all interested in saving money when and where we can.

Labor costs can be a killer, for example, but it is important to be smart as to how you save on your labor expenses.

There are a couple of practices owners use that I do not recommend.

The first, and most popular, is paying cash. Too many owners think they are saving money paying cash and, of course, employees like it. Sure, you save by not paying unemployment, Social Security and Medicare, but how much are you really saving? Check with your accountant; you may be surprised. Is that amount worth the risk of getting audited?

When the Department of Revenue sees sales of $500,000 and labor costs of only $30,000 on a tax return, a red flag is raised. Too many of you know the pain and cost of an audit.

If someone gets hurt on the job, but is not on the payroll, guess what? No workers’ compensation insurance. How much money are you saving now? You would be surprised how many employees called the office during the recent crisis. The question was the same: “I got paid cash. Do I get unemployment?” You know the answer.

Another method of saving on labor is to have contract employees rather than employees. This is appealing because there’s no withholding state and federal income taxes, no paying Social Security or Medicare, and no dealing with unemployment taxes or workers’ compensation.

But there are legal consequences. According to the Department of Workforce Development, “Under the law, workers are presumed to be employees and subject to tax, unless determined by law to be independent contractors. An employer found to be utilizing misclassified workers may be liable for additional tax, interest and penalties.”

It is difficult to have a person perform work on a regular or semiregular basis, and not be an employee. If you’re doing it to escape paying taxes, be careful. Check out the checklist below. It can help you determine if your contract employee is truly an independent contractor or an employee. Read through it carefully and be honest with yourself.

(the IRS says the importance of each factor depends on individual circumstances), they should be helpful in determining whether you wield enough control to show an employer-employee relationship.

If you answer “yes” to all of the first four questions, you’re probably dealing with an independent contractor, whereas answering “yes” to any of questions five through 20 means your worker is probably an employee.

1. Can the worker make a profit or suffer a loss as a result of the work, aside from the money earned from the project?

2. Does the worker have an investment in the equipment and facilities used to do the work?

3. Does the person work for more than one company at a time? (This tends to indicate independent contractor status, but isn’t conclusive since employees can also work for more than one employer.)

4. Does the worker offer services to the general public?

5. Do you have the right to give the worker instructions about when, where and how to work?

6. Do you train the worker to do the job in a particular way?

7. Are the worker’s services so important to your business that they become a necessary part of the business?

8. Must the worker provide the services personally, as opposed to delegating tasks to someone else?

9. Do you hire, supervise and pay the worker’s assistants?

10. Is there an ongoing relationship between the worker and yourself?

11. Do you set the worker’s hours?

12. Must the worker spend all of his or her time on your job?

13. Must the individual work on your premises, or do you control the route or location where the work must be performed?

14. Do you have the right to determine the order in which services are performed?

15. Must the worker give you reports accounting for his or her actions?

16. Do you pay the worker by the hour, week or month?

17. Do you pay the worker’s business or travel costs?

18. Do you provide the worker with equipment, tools or materials?

19. Can you fire the worker?

20. Can the worker quit at any time, without incurring liability?

20 POINTS FOR CLASSIFYING AN EMPLOYEE VS. AN INDEPENDENT CONTRACTOR

Mistakenly classifying an employee as an independent contractor can result in significant fines and penalties. Don’t be penny wise and a dollar foolish. TLW

There are 20 factors used by the Internal Revenue Service (IRS) to determine whether you have enough control over a worker to be an employer. Though these rules are intended only as a guide

*Please visit dwd.wisconsin.gov/ui for Wisconsin criteria regarding independent contractors.

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LEGISLATIVE NOTES 2020 FALL ELECTION PREVIEW

BY SCOTT STENGER, STENGER GOVERNMENT RELATIONS

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ll of Wisconsin’s 99 state Assembly seats are up this November, along with 16 of the 33 state Senate seats and all eight congressional seats. The only statewide race in Wisconsin in 2020 is the presidential election, which will once again put Wisconsin in the national spotlight.

Republicans currently hold comfortable majorities in both houses of the Legislature, with a 18-13 advantage in the state Senate (with two vacancies) and a 63-36 advantage in the state Assembly.

two recent resignations created open seats. Tiffany resigned prior to being sworn into Congress and former Democratic Senate Minority Leader Jennifer Shilling resigned her seat for another career opportunity.

Add these seats to five other senators who did not run for reelection, and Fitzgerald’s seat, which will open once he is elected to Congress, and the state Senate will have a markedly different look when it reconvenes in January. It will also have new leadership for both parties, as Republicans will elect a leader to replace Fitzgerald and Democrats elected Sen. Janet Bewley as their new leader to replace Shilling.

State senators not seeking reelection include:

There are 21 legislators not seeking reelection in 2020. The 33-member state Senate will have at least eight new members next year, while the state Assembly will have at least 13. The most notable legislator not seeking reelection is Democratic state Sen. Fred Risser. He was first elected to the state Assembly in 1957 and has represented the 26th Senate District since 1962. He is the longest-serving state legislator in the history of the United States and, at 93, he is still working in his Capitol office representing his Madison Senate District.

In 2020, there will be an increase in primary challenges of incumbents. Six sitting state representatives are facing a primary challenge from their party, while one democratic state senator is facing a primary challenge from a legislative aide from a fellow democratic senator.

CONGRESS After four decades of public service, Republican Rep. Jim Sensenbrenner is not running for reelection. He was the lead author of the Music Licensing Reform Act. His efforts were spurred by the contact of a TLW member in his district regarding the issue of music licensing. He was able to help reform music licensing, saving small business owners licensing fees. We thank Sensenbrenner for his years of public service, and for listening and acting on such an important issue to small businesses across the country.

State Senate Majority Leader Scott Fitzgerald is the favorite to replace Sensenbrenner. Meanwhile, Republican state Sen. Tom Tiffany easily won a special election to fill the vacant 7th Congressional District and will face the same opponent in November. Incumbents in the six other congressional seats will face a general election opponent.

STATE SENATE Republicans hold an 18-13 advantage in the state Senate after www.tlw.org

• Republican Sen. Dave Craig • Democratic Sen. Dave Hansen • Democratic Sen. Mark Miller • Republican Sen. Luther Olsen • Democratic Sen. Fred Risser • Democratic Sen. Jennifer Shilling • Republican Sen. Tom Tiffany

STATE ASSEMBLY Republicans hold a comfortable 63-36 majority. There are 13 open seats. In addition to the five TLW members seeking reelection, TLW Board Member Keith Kern is running for the 73rd Assembly District in far northern Wisconsin. All TLW members running include: • Republican Rep. Rob Brooks • Republican Rep. James Edming • Republican Rep. Dan Knodl • Republican Rep. Rob Summerfield • Republican Rep. Rob Swearingen • Republican Keith Kern for the 73rd Assembly District State assembly representatives not seeking reelection include: • Republican Rep. Joan Ballweg • Democratic Rep. David Crowley • Republican Rep. Mary Felzkowski • Democratic Rep. Jason Fields • Democratic Rep. Debra Kolste • Republican Rep. Bob Kulp • Republican Rep. Romaine Quinn • Republican Rep. Mike Rohrkaste • Democratic Rep. Melissa Sargent (running for state Senate) • Republican Rep. Rob Stafsholt (running for state Senate) • Democratic Rep. Amanda Stuck (running for Congress) • Democratic Rep. Chris Taylor • Democratic Rep. JoCasta Zamarripa A full list of candidates can be found at: tinyurl.com/yauvee4p. TLW JULY/AUGUST 2020

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THE NEW NORMAL Armed with a new set of guidelines to keep the COVID-19 pandemic at bay, bars and restaurants around Wisconsin are trying to get used to their new normal.

By Jen Bradley

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round the state, TLW members are experiencing a new way of doing business. Just about two months after abruptly shutting down businesses on St. Patrick’s Day, the Wisconsin Supreme Court overturned Gov. Tony Evers’ Safer at Home extension on May 13 and gave TLW members a new set of guidelines to do business in the unprecedented era of COVID-19. We talked to a few TLW members around the state to see what their new normal looks like. Here’s what they had to say.

CELT FOR HEAD COACH! In northwestern Wisconsin, Mike Celt serves as the president of the Pierce County Tavern League. He has owned Mike’s Bay Town Bar & Grill in Bay City for nearly a quarter of a century.

Celt mentions that he and his wife kept the business open as much as possible during the shutdown and offered takeout food to help get through. While 75 percent of his business was lost during that time, he adds that the takeout orders kept them busy and the business afloat.

They otherwise spent time serving the community through a backpack program, in which contributors offer food to children to ensure they eat when they can’t depend on school meals, and other initiatives.

When restrictions lifted, Celt says a few employees were concerned about coming back to work, but most have since eased into the new normal. He made sure they felt safe by establishing guidelines to provide a safe work environment, including offering masks if employees wanted to wear them, although it was not required.

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Most customers aren’t wearing masks either, except for some senior citizens, he explains. “And that is fine with us,” Celt says, pointing out that Pierce County’s regulations aren’t as strict as others in the state. He says his 86-year-old father stayed away from the tavern for a long time, but now comes in with a mask, and that is fine, too. www.tlw.org

Social distancing is proving to be a unique challenge, however, because while 50% of the restaurant can be occupied, that doesn’t always align with the rule of putting 6 feet of space between customers. In fact, one of the most substantial things to impact Mike’s Bay Town Bar & Grill, located near the western state border, was the massive influx of people from Minnesota when Wisconsin reopened for business. Celt says the out-of-towners wanted to get out of the city and come to “God’s country.”

Most understood the need for a modified operating model during the pandemic and took their drinks outside to enjoy.

“It was great for business, but it was crazy here for at least a good month,” Celt exclaims. “We would run out of food and then, when the riots started up in the Twin Cities, people would come down to see us. The takeout was nuts!”

Today, less people from next door are coming over, but more locals are visiting Mike’s Bay Town Bar & Grill.

Celt says that the establishment now uses plastic forks and knives, and offers one menu per table, which is sanitized after use. Hand washing is of utmost importance.

Managing customer and employee expectations during this trying time can be tough, but worth it. “It’s like being the head coach — you have to bring all these people through, not a war, but like a big game” with emotions running high. Celt adds, “My entire staff at this point is relaxed.”

MAKING CHANGES IN MADISON Heading south, Joe Klinzing owns Off Broadway Drafthouse, which is in its fifth year, in Madison. The bar and restaurant offers 24 rotating draft beers, custom cocktails and a variety of specialty menu options, mostly made from scratch. On-site gardens provide fresh produce when in season.

Klinzing’s establishment is located on the city’s south side and, in a normal year, that would be a great benefit when traffic from the Alliant Energy Center (one of Madison’s top venues for conventions, concerts and more) funnels in.

Not so much in 2020. In fact, the Alliant Energy Center is acting as a COVID-19 testing site for the time being.

“Anything that goes on there has a tremendous impact on us, so that’s been tough,” Klinzing says, adding that he used to rely on thousands of exhibitors who found themselves eating at Off Broadway, too.

SAFE TAKEOUT

(unless a regular menu is requested), and staff are always masked.

“This unusual time is creating some interesting trends for us, as more people are ordering off the craft drink menu than previously,” Klinzing reports. He also says that curbside service continues to see strong traffic, and creative drink kits for margaritas, old fashioneds and other cocktails are extremely popular. The tavern is even looking into offering options for upcoming outdoor community events.

The flip side of that success, however, is the extra staff it takes to sustain the new normal while remaining open for regular business. Friday night takeout demands two extra people to answer phones, a runner and two others working a staging station, for example. And although around 35 people are on the payroll, many of them are new faces, Klinzing explains. In addition to getting used to a new way of doing business, he had to train new people, as some former employees didn’t return to work after the shutdown.

Klinzing says the regulars are coming back, though, and there’s even an uptick in out-of-state plates in the parking lot, as well as bicyclists taking advantage of the Lake Monona Loop. He credits his team’s Facebook presence with helping the business survive the shutdown and emerging as strongly as possible.

Dane County is operating under Forward Dane, a phased reopening plan that uses Dane County-specific data and guidance for how and when to allow people to interact in a safe way, while incrementally reopening businesses.

Klinzing says Off Broadway’s outside patio helps bring in more customers, but admits that some people are still nervous about dining inside. To make everyone more comfortable, the tavern strictly follows the 6-foot social distancing rule, set up additional automatic hand sanitizer stations, installed plexiglass dividers and removed everything from unoccupied tables, he explains. Condiments are prepackaged or come in packets, menus are digital www.tlw.org

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Klinzing and his wife spent the lockdown deep cleaning, making adjustments and repairs, and thinking ahead. “It’s been very challenging mentally,” he acknowledges. The establishment is at capacity level with the 6-foot spacing and, although Klinzing spent time making sure all of his employees were set up for unemployment, some checks still haven’t arrived, which he says is frustrating.

pretty well-known for T-shirts in our area and even at TLW conventions.

Even still, the staff completed some service projects together and is receiving compliments from the community on how things are being handled today. “We’re just going to keep doing what we’re doing,” Klinzing concludes. “We miss hosting fundraisers for organizations, but we thrive off of what the community is telling us and they are really happy.”

Like Off Broadway Drafthouse, Curve In Bar is also experiencing losses due to major community event cancellations, leading to the worst Father’s Day weekend it’s ever seen. It’s frustrating, and KC is hoping that changes as more people feel comfortable about going out and sharing their opinions accordingly.

RENOVATION SAVINGS SAVES TAVERN Vinny and Cassandra (KC) Egle started the Curve In Bar in Kewaskum as a 16-stool bar, but soon after opening in 2018, they renovated and expanded to 44 stools. The couple was a part of the business for many years before they bought it from the previous owner, and were in the middle of another renovation, an addition to the building’s north end, when the lockdown happened.

“Vinny and I were having the best first quarter we’ve ever had (after being in business together for nearly a decade), and then it hit,” KC says. “We did some curbside sales, like a store would, but we spent most of the time working on the bar and building a brat hut for nonprofit organizations to use for brat and burger sales.” This is a great way to drive traffic into the bar, she explains, and is a win for the community as well. It’s already been in use this summer, welcoming customers back to Curve In. KC says it was nice to work on some bar projects, but a downside was that the establishment didn’t qualify for any available funding programs. When asked what she learned from the experience, she mentioned a greater understanding of how things work within governmental arms.

However, KC says bar apparel sales were up during the shutdown, and friends and family were more than willing to support the business in that way. “Our community was amazing,” she says. “When they came in to purchase a case of beer, they would pick up a pizza or a shirt, too.

They supported us by whatever means possible. We’re

“Being a Tavern League member, it’s amazing the sense of pride and connection I have with my governing body at this point in time,” she continues. “Many of those people Vinny and I know on a first-name basis.”

In contrast, “the motorcycle traffic has been absolutely amazing,” she says. “I think people are enjoying the freedom to get out and do things, and with so many events being cancelled, they are getting out, riding and exploring new areas.”

A few customers wear masks, but KC says there’s no shaming or bullying from anyone about it. She reports that customers are understanding and respectful of each other.

Many sit outside at picnic tables or concrete blocks near the bar. To minimize person-to-person contact since the bar reopened, the tavern serves drinks in plastic cups and offers paper-wrapped straws to customers. Local pizzas are still in demand, as the bar collaborates with a couple who owns a restaurant and locally distributes pizzas two days a week.

KC hopes the efforts she and Vinny put in during the lockdown pay off down the road, and appreciates that, even though the closed sign was up for a while, they were working.

SUPPER CLUB SURVIVES ON CREATIVITY Finally, we circle back even further north than Pierce County to Rice Lake, where Harold Lehman and his family have been running Lehman’s Supper Club & Lounge for nearly 85 years. He says that, when the Wisconsin Supreme Court decision allowed businesses to reopen, the restaurant proceeded cautiously and was “guardedly optimistic” about what was to come. The establishment didn’t open immediately, but instead took a week to make sure protocols were in place to follow safe procedures.

Partitions, employee temperature screenings, social distancing and 50% seating were the first things addressed. Instead of 28 bar stools, the supper club now has nine. “We do everything we can to encourage our customers and employees to have a good, safe experience here,” Lehman explains.

The tablescapes also changed. They start out bare, then everything comes out single-serve. Furthermore, employees are receiving special training on how to clean every area after diners leave, and that includes sanitizing menus, silverware, etc.

“It looks totally different,” Lehman says of the supper club’s daily routine. “It’s also labor-intensive. There is a

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“We’re all in this together and that rang true for us — from our suppliers to our customers. It was a new, uncharted road and anyone that’s in this business knows it’s a people business.

We missed that part the most.” — Harold Lehman, Lehman’s Supper Club & Lounge

cost factor involved in doing all of these things and, while we aren’t worrying about the monetary cost vs. safety, these things slow down the process.”

The clientele hasn’t changed much, though. Lehman says today’s customers still fall into the 40+ crowd, but the interesting dynamic is who is asking for what safety precautions to be in place. “As the age crawls up the ladder a bit, people become more and more concerned over [COVID-19],” he says. “But then, a lot of our customers who are 75 or above don’t care. They just want to be out and doing something.”

been a roller coaster and they never know what tomorrow may bring. More than that, though, he is blown away by how the family, employees and customers rallied for and cared about the supper club.

“We’re all in this together and that rang true for us — from our suppliers to our customers,” he says. “It was a new, uncharted road and anyone that’s in this business knows it’s a people business. We missed that part the most.”

The full shutdown came as a shock to the Lehman family, he explains. They kept hearing rumblings, but it wasn’t until St. Patrick’s Day that Lehman developed raw feelings when he was told to close his doors, a sentiment he shares with many TLW members. “If they would have said to do it at 5 a.m. the next morning, or even midnight, but it gave many people a sour taste in their mouth to have to shut down by 5 p.m. on an otherwise busy holiday evening,” he adds.

Carryout and delivery became the saving grace for the Lehmans, he says. It helped pay the bills and keep the doors open, even though, on a good week, the register was showing just 30% of a normal week’s income. He says his family was proud to keep food going out the door, especially serving those who needed it. For example, the Lehmans worked with the local Rotary Club to make sure essential employees were eating well.

The delivery option for a supper club was unique and one that originated from customer requests. However, Lehman says that, with the food and drink packages the management put together, it actually worked and became a service many people truly appreciated. Today, Lehman’s Supper Club & Lounge is still offering takeout (delivery only on rare occasions) to those who want it.

“We get a lot of calls asking about our procedures and what we’re doing. Then I think people feel a little better, but a lot of times, they will still want to do takeout,” he says.

When asked about the experience overall, Lehman says it’s www.tlw.org

He sings praises for the staff that continued working for the takeout and delivery orders, and says they did a marvelous job rising to the challenges and continue to do so. Lehman also says it’s difficult as a business owner to manage the politics that come with extra unemployment benefits and a need for staff at the supper club.

Going forward, Lehman says that event cancellations both in the community and at the supper club are going to impact the future, but he’s glad the supper club has been able to maneuver through the rough spots so far. “God willing, I hope we don’t have another occurrence in the future and everyone can get back to some semblance of normalcy,” he concludes. “That’s what we’re wishing for.

We’re not in the best of shape, but we’re still here and moving forward.” TLW JULY/AUGUST 2020

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THE EFFORT CONTINUES The TLW plans to solicit C.H.E.E.R.S. Wisconsin donations through August; one member blazes a trail for the fundraising effort.

By Amanda Wegner

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cross the state, businesses are slowly coming back online, but business is not back to normal yet. The Tavern League is still working to solicit funds for the Communities Helping Empower Employers to Remain Successful (C.H.E.E.R.S.) Wisconsin relief fund to help members recover from the coronavirus shutdown. The TLW set up C.H.E.E.R.S. Wisconsin as a charitable fund with proceeds being paid out equally to members who were in good standing as of February 28, 2020.

“We knew our people would be hurting financially during this period, so we needed to figure out a way to help. As an association, we didn’t have the financial capability to help every one of our members, so we reached out to industry partners to see if they would be willing to help. We found that, while our industry was suffering, off-premise was doing well,” Pete Madland, TLW executive director, says of the impetus for C.H.E.E.R.S. “A lot of suppliers were doing just fine, and weren’t feeling as much pain because they were still selling in grocery or liquor stores.”

He continues, “That being said, it has not worked out like we hoped it would. Some people and companies have been very, very generous, and some have not contributed at all.”

While Madland would like to see greater participation from vendor and industry supporters, to date, the Tavern League raised $218,000 from donors large and small, including Mark Puetz of Kewaskum, who shares his story a little later.

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Major C.H.E.E.R.S. donors include: • Badger Liquor • Wisconsin Amusement & Music Operators (WAMO) • New Glarus Brewing Company • Beam Suntory/Jim Beam • S&S Distributing • Lotzza Motzza Pizza/Bernatello’s Foods • Society Insurance • Beechwood Sales & Service/Anheuser-Busch • Midstate Amusement Games • Pehler Brothers Distributing • Forest Floor Foods • Patrón Tequila • Amusement Devices Inc. • Wisconsin Distributors • Milwaukee County Tavern League • D&D Amusement Games • Wisconsin Souvenir Milkcaps

AN ONGOING EFFORT The Tavern League recently announced that it plans to continue to solicit financial support for the C.H.E.E.R.S. Wisconsin fund through the end of August. Part of the reasoning for that is some areas, including Dane County and Milwaukee, still have restrictions in place that are affecting Tavern League members.

The Tavern League also plans to donate to the fund as an association; the amount of money raised is going to determine www.tlw.org

“We are still working on building up the fund and figuring out how to best distribute 5,000 checks to 5,000 members, so your patience is appreciated.” — Pete Madland, TLW the amount the organization as a whole contributes.

Madland would like to remind TLW members that those who were members in good standing as of February 28, 2020, qualify for a payout. “If you decided to join on April 1 in hopes of getting in on the C.H.E.E.R.S. fund, that’s not going to happen,” he cautions. Madland also notes that C.H.E.E.R.S. was not set up as a grant program. All qualifying members are going to receive an equal payout.

“We received several phone calls inquiring about [the fund] as a grant program,” says Madland. “That was not the intent and not what it is. While we would like to try to help individual businesses, we can’t pick winners and losers. As an association, we just can’t go down that road.”

Madland asks for fortitude as the Tavern League determines how and when to best wind down the effort. “We are still working on building up the fund and figuring out how to best distribute 5,000 checks to 5,000 members, so your patience is appreciated,” he says. “We know you would love to have money in hand right now. While we’re not ready to do that yet, money will be coming. It’s not going to be a golden parachute by any means, but we are glad to be doing what we can.”

THREE C.H.E.E.R.S. FOR PUETZ While a number of major contributors are helping to support the C.H.E.E.R.S. fund, individuals around the state are also donating. One such person is Mark “Neuman” Puetz, who went above and beyond in his effort to support Tavern League members.

When the state’s Safer at Home order began, Puetz had some free time and started walking each day, both by himself and with his kids. “I enjoy walking, but I didn’t always have the time before,” he explains. “About two weeks after St. Patrick’s Day, I started walking for exercise every morning. And on those walks, I have time to think.”

That included thinking about C.H.E.E.R.S. Puetz, who owns Strike Zone in New Holstein, is vice president of the Manitowoc County Tavern League and the TLW’s 4th district director.

“C.H.E.E.R.S. really interested me. I started thinking about what I could do to help generate more money for the fund because it doesn’t just help me, but everyone in the Tavern www.tlw.org

League,” he mentions.

Combining his passion for the Tavern League and for walking, Puetz devised a plan — a walkathon to raise money for C.H.E.E.R.S. Originally, Puetz settled on walking a marathon, which is just over 26 miles, but he knew he could do more than that.

Instead, he mapped the distance between his bar in New Holstein and the Curve In Bar, a friend’s place in Kewaskum.

The distance equaled 35 miles.

“I promoted the walkathon on Facebook and started taking donations from the community,” Puetz says. “My main goal was to get awareness out, especially to larger businesses, because that’s where the bigger money comes from. A lot of them didn’t know there was a fund out there to raise money for Tavern League members, and about all of the bars and restaurants that were struggling.”

Puetz set out on his fundraising walk on Sunday, May 24, the day before Memorial Day. He left New Holstein at 8 a.m., and the walk took him about 10 hours and 40 minutes to complete. Along the way, he had a number of walking companions, including his sister, his fiancé and the owner of Curve In Bar’s mother. Others jumped in along the way and some even donated en route.

When Puetz arrived at the Curve In Bar, there were about 40 people on hand to greet him, including bar patrons, friends, colleagues and family. “It was a very welcoming greeting and kept me going for the last 100 yards,” he reports. He was also greeted with three bags of ice to soothe his tired legs. He passed on the beer.

Puetz brought in about $700 with his fundraising efforts, but he knows a number of friends also donated to C.H.E.E.R.S. online. He estimates that he raised approximately $1,000 total for the fund.

“I wanted to show the Tavern League that I care about all of our businesses. I don’t want to see any bars shut down and wanted to try to put some money in their back pockets. Being shut down for two months without the ability to make money, that’s hard. I wanted to do my part to give every business the opportunity to stay open.”

He’s not sure yet, but this may become an annual venture for Puetz. “I hope it raised awareness and keeps the communication lines about the program open,” he says. “The longer we can keep in the limelight, the better for all of our members.” TLW JULY/AUGUST 2020

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85th annual Fall Convention & Trade Show Preview OCTOBER 26-29, 2020 HOST HOTEL: KALAHARI RESORT 1305 Kalahari Drive, Wisconsin Dells, WI 53965 (608) 254-5466 * Ask for TLW Block

2020 Fall Convention Registration Form - Kalahari Resort, Wisconsin Dells First Name

Last Name

(required)

Nickname

(required)

Business Name City/State/Zip Business Phone

Cell Phone

Local League

Email Address

Full Registration………………

Member Non-Member $50 $70

Onsite Registration Prices Full Member Full Non-Member 1-Day Member 1-Day Non-Member

$60 $80 $35 $45

.

One Day Only………………

Member Non-Member $30 $35

(Circle one: Tuesday - Wednesday)

Do not mail after September 23, 2020 This is my first convention If you would like to add a donation please check all that apply

TLW Support

$

SafeRide

$

CORE

$

Total Registration & Fees Due $

Check #

Card #

Security Code

Expiration Date

Cardholder Name

Signature

Please complete and return (mail, email, fax) this form with payment to: TLW, 2817 Fish Hatchery Road, Fitchburg, WI 53713-5005 16

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2019 Fall Convention Registration Form - Hyatt Regency, Green Baywww.tlw.org JULY/AUGUST 2020

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2020 Fall Convention & Trade show Preview TLW FOR HEROES

schedule of events MONDAY, OCTOBER 26 8:30 a.m. to 3:00 p.m.

Food Safety Class & Exam (Class registration is open to members and non-members.)

9:00 a.m. to 5:00 p.m.

TLW Board of Directors Meeting – Africa 10 12:00 p.m. to 1:00 p.m.

Board Lunch – Africa 20 3:00 p.m. to 6:00 p.m.

Registration & $2 Bill Exchange – Africa West Registration 6:00 p.m. to 1:00 a.m.

Dells/Delton Tavern League Welcome Party

TUESDAY, OCTOBER 27 8:30 a.m. to 5:00 p.m.

Registration & $2 Bill Exchange – Africa West Registration 8:45 a.m. to 9:15 a.m.

Nominating Committee – Africa 10 8:45 a.m. to 9:15 a.m.

Rules Committee – Africa 20 9:15 a.m. to 12:00 p.m.

General Session – Africa West Attendance Drawing Host League Introduction – Jim Pickett, Southern Zone Vice President Opening Ceremony – Keith Koehler, Dells/Delton Tavern League President Color Guard Presents Colors President’s Report – Chris Marsicano Secretary’s Report – Erin Pulaski Treasurer’s Report – Tom Dahlen Keynote Speaker – Craig Purser, President and CEO, NBWA Special Club Awards Member of the Year Attendance Drawing First-Timers’ Orientation 12:00 p.m. to 5:00 p.m.

Trade Show – Africa East Bean Bag Toss and Donations for TIPAC

Keynote Address

12:00 p.m. to 3:30 p.m.

Silent Auction for TIPAC – Barranco Lounge

3:00 p.m. to 3:30 p.m.

Winter Getaway Presentation with Chambers Travel – South Hall B

12:30 p.m. to 1:30 p.m.

An Employer’s Guide for Best Practices with Sue Matis – Africa West

3:30 p.m. to 4:30 p.m.

District Caucuses: 1st and 9th District – Ballroom C 2nd District – Conference Room 3rd District – Ballroom B 4th District – Boardroom A 5th District – Boardroom C 6th District – Ballroom D 7th District – Boardroom B 8th District – Ballroom A

2:00 p.m. to 3:00 p.m.

Chapter 125 and What You Need to Know with Tyler Quam – Africa West 8:00 p.m. to 1:00 a.m.

Tuesday Night Party – Africa West Entertainment by the Retro Specz Sponsored by the American Society of Composers, Authors and Publishers (ASCAP) 9:00 p.m. to 10:00 p.m.

Live Auction – Africa West Proceeds go to the Direct Givers Fund.

WEDNESDAY, OCTOBER 28 9:00 a.m. to 4:00 p.m.

Registration & $2 Bill Exchange – Africa West Registration 9:00 a.m. to 1:45 p.m.

Silent Auction for TIPAC – Barranco Lounge 9:30 a.m. to 11:00 a.m.

General Session – Africa West Attendance Drawing American Beverage Licensees (ABL) Report – Terry Harvath, and John Bodnovich, ABL Executive Director Legislative Report – Scott Stenger Parade of Candidates Good and Welfare Attendance Drawing 11:00 a.m. to 3:00 p.m.

Trade Show – Africa East Bean Bag Toss and Donations for TIPAC 11:45 a.m. to 12:15 p.m.

League Leader/SafeRide Meeting 2:00 p.m. to 2:45 p.m.

Vendor Giveaway – Trade Show Area Attendees must be present to win.

2:45 p.m. to 3:00 p.m.

Exhibitor Booth Drawing – Trade Show Area, Exhibitors must be set up to win.

Craig Purser

President and CEO of the National Beer Wholesalers Association (NBWA) TUESDAY, 9:15 A.M. – 12:00 P.M. GENERAL SESSION NBWA president and CEO Craig Purser serves as an advocate for America’s independent beer distributors. He led the charge to strengthen the three-tier system of beer distribution and state-based alcohol regulation. www.tlw.org

5:00 p.m. to 6:00 p.m.

President’s Reception $25 Donation to TIPAC

THURSDAY, OCTOBER 29 9:00 a.m. to 9:30 a.m.

Voting – Africa 10 - Delegates Only 10:00 a.m. to 12:00 p.m.

General Session – Africa West Attendance Drawing Children of Restaurant Employees (CORE) Check Presentation Rules Committee Report Swearing in of Officers Nominating Committee Report Parade of Candidates Host League Drawing Foundation Raffle Silent Auction Drawing Buyer Raffle Drawing Winter Getaway Drawing with Chambers Travel Good and Welfare DVD Presentation President’s Closing Remarks Attendance Drawing Retiring of Colors 12:00 p.m.

Foundation Meeting – Africa West 12:00 p.m.

Dells/Delton President’s Reception Note: Times and events are subject to change without notice.

SEMINAR 1: AN EMPLOYER’S GUIDE FOR BEST PRACTICES WITH SUE MATIS, DIRECTOR, WORKFORCE SOLUTIONS You own a business, therefore, you are an employer. This seminar will provide an overview of best practices, key insights and tools that will assist you in becoming an effective employer.

Matis will equip you with feasible, easy-to-implement practices that will assist in attracting and retaining quality employees, along with the dos and don’ts of firing. If you have employees, this seminar will help you and your business.

SEMINAR 2: CHAPTER 125 AND WHAT YOU NEED TO KNOW WITH TYLER QUAM, SPECIAL AGENT IN CHARGE, DEPARTMENT OF REVENUE

JULY/AUGUST 2020

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2020 Fall Convention & Trade show Preview TLW FOR HEROES

EACH YEAR AT THE FALL CONVENTION, MEMBERS GATHER TUESDAY EVENING FOR

THE TLW LIVE AUCTION.

The TLW Live Auction is one of the larger parties held during the Fall Convention festivities, and members have fun bidding, toasting and dancing! In addition to the Tuesday night function, members also have the opportunity to participate in the Silent Auction that runs Tuesday, 12 p.m. to 3:30 p.m. and Wednesday, 9 a.m. to 1:45 p.m.

In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! Auction chairperson Judy Vandenhouten helps coordinate the auctions.

Donating an item is simple.

1. P lease fill out the form below and mail it to: Judy Vandenhouten E2904 Highway J, Kewaunee, WI 54216 Email: houterville@gmail.com Cell: (920) 493-4329 2. B ring your item to the registration booth upon arrival to the Fall Convention. •The auction committee decides if the item will go into the Live or Silent Auction. •All items purchased at the auctions must be paid for by personal check, credit card or cash.

Thank you for your contributions!

Auction Item Form If your league or members will be bringing auction items to the Fall Convention, please complete the form below and submit it to auction chairperson Judy Vandenhouten.

Donor (individual name and league) Contact Person Phone (business)

(home)

Please describe the item(s) your members will be donating to the TLW auctions.

Item

Value

Item

Value

Item

Value

Item

Value

Item

Value

Thank you for your participation!

Return this form by October 10, 2020, to Judy Vandenhouten, E2904 Highway J, Kewaunee, WI 54216

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www.tlw.org

2020 Fall Convention & Trade show Preview TLW FOR HEROES

THE TAVERN LEAGUE OF WISCONSIN

MEMBER OF THE YEAR AWARD The award is presented annually to a deserving TLW member at the fall convention. Please take a moment to nominate a member who you feel is deserving of this award. The recipient is chosen based on service to the TLW as well as service to community and family. Many members are qualified to receive this award.

Complete the form, and be sure to include any information such as local awards, media coverage, newspaper clippings, endorsements, references, etc. Please send nominations to the TLW office

by October 10, 2020.

Last year’s member of the year was Brad Schinke.

Member of the Year Name Business City, State, Zip Local League Please state why you feel this person should receive the TLW Member of the Year Award.

(Attach additional information and supporting documentation if necessary.)

Your Information Name Local League Phone Number

Date

Thank you for submitting this entry. Please return to the TLW office: 2817 Fish Hatchery Rd., Fitchburg, WI 53713 • Deadline is October 10, 2020 www.tlw.org

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ABL Update: The Latest Industry News from Washington

BY JOHN BODNOVICH, ABL EXECUTIVE DIRECTOR

B

efore I get into an update on Congress, the federal government and what American Beverage Licensees (ABL) have been working on for you, I want to take a moment to salute the TLW leaders and members who successfully led the legal charge in the fight for members’ businesses and livelihoods.

Increasingly, battles in our industry are taking place in courtrooms, in addition to the Legislature.

ABL has become familiar with this phenomenon at a federal level, and I can appreciate the time and costs of what it takes to engage the Wisconsin Supreme Court. The TLW brief was an important and powerful document, and successfully represented the interests of TLW members. It is a great reminder of the scope and value of membership in the TLW. I also want to commend TLW executive director Pete Madland, TLW president Chris Marsicano and others who have been instrumental in launching the Communities Helping Empower Employers to Remain Successful (C.H.E.E.R.S.) Wisconsin charitable fund to help TLW members make it through this public health and economic crisis.

Having enjoyed more than one evening over the years in TLW member establishments in Oshkosh, Madison, Milwaukee, Green Bay, De Pere, Sturgeon Bay, and other towns large and small around the state, I was proud to personally support C.H.E.E.R.S. and encourage others in our industry to do the same. The local Wisconsin tavern is a cultural institution worth fighting for.

Now, onto the madness …

COVID-19 Congress has quite a busy schedule before the House breaks for summer recess on July 31. The social unrest stemming from the death of George Floyd scrambled the political and policy calculus in a significant way. Another COVID-19 relief bill — perhaps the last — may not be considered until the end of July, which is when Congress is usually jostling to clear the decks before its summer break and the start of campaign season.

The path to an additional COVID-19 relief package or economic stimulus bill remains unclear, as Congressional Democrats and Republicans remain split on when and how to move legislation. The (relatively) improved recent jobs

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numbers bolstered the position of Republicans that more federal spending can wait as state and local economies reopen.

For its part, the Administration, via the statements of Treasury Secretary Steven Mnuchin, signaled that it is interested in additional federal relief and monetary aid, including increasing the employee retention tax credit to help businesses keep workers on their payrolls.

It’s this next and possibly final bill that ABL is working on to make sure that on-premise bars and taverns receive as much assistance as possible to recover from this crisis. Bars and taverns should be able to serve as a key part of the economic engine to bring the American economy back. ABL is working in coalition with other like-minded groups to advance initiatives that would benefit our members. Congressional leadership offices told us that policies with the broadest support — not single-issue, single-group efforts — are what is going to be included in the legislation.

It is also worth noting that advocacy or lobbying in the age of COVID-19 is a different beast. Instead of in-person meetings on Capitol Hill, and attending briefings, hearings and markups, there are now Zoom meetings and digital briefings. More comments for the record, coalition letters, and general texting, calling and emailing Congressional staff is a constant. Another wrinkle is that many interest groups are creating a lot of noise by resurrecting long-term legacy issues as everyone tries to shoehorn their pet project into COVID-19 legislation.

ABL pushed for and was pleased to see the passage of the Paycheck Protection Program Flexibility Act, which provided Main Street beverage alcohol businesses with greater flexibility and a more realistic timeframe to use the program as intended.

This law provides ABL members who borrowed Paycheck Protection Program funds (or are considering borrowing Paycheck Protection Program funds) with a better situation for their businesses and employees.

There are also other priorities that ABL is working on for its members. For example, ABL is advocating for the following administrative policies: • The Alcohol and Tobacco Tax and Trade Bureau (TTB) to approve retailers returning products to wholesalers due to COVID-19.

• The Department of the Treasury and/or Small Business Administration to allow small gaming businesses to be eligible for Paycheck Protection Program loans, allow 501(c) organizations like ABL and the TLW eligibility www.tlw.org

for Paycheck Protection Program loans, and increase Paycheck Protection Program loan flexibility.

• The Department of Justice to pause the review of the American Society of Composers, Authors & Publishers (ASCAP) and Broadcast Music Inc. (BMI) consent decrees so retailers don’t have any added uncertainty to their businesses at this time.

• The Office of the United States Trade Representative (USTR)/Mexican Government to declare the Mexican beer industry essential so retailers have Mexican beer to sell this summer.

At the same time, ABL supports the following policies: • The Jumpstarting our Businesses’ Success (JOBS) Credit Act of 2020 (H.R. 6776) to improve the employee retention tax credit program.

• Creating liability relief to provide protections or safe harbor for businesses that work to follow applicable public health guidelines against COVID-19 exposure claims.

• Providing credit and loans to small businesses, and suspending business tax filing obligations.

• Making certain Paycheck Protection Program loan forgiveness is tax-free to borrowers.

• Loosening the facts-and-circumstances test on business bad debt deductions.

• Restoring business entertainment expense deductibility to encourage business meetings at hospitality businesses.

• Providing tax assistance for unmerchantable beer, which would help beer businesses that have been stuck with beer that went out of date during forced closures.

• Implementing a dedicated hospitality industry relief fund that would help hospitality businesses, including bars and taverns, get back on their feet, and weather the economic crisis and recession.

IMPAIRED DRIVING — HOUSE IS MOVING ON TRANSPORTATION REAUTHORIZATION The House Committee on Transportation and Infrastructure scheduled a June 17 markup for the Investing in a New Vision for the Environment and Surface Transportation (INVEST) in America Act (H.R. 2). This bill would authorize highway, transit and rail programs for five years through fiscal 2025 at $494 billion.

Of note to ABL are bill provisions that relate to impaired driving. First and foremost, the bill contains no sanctions (or mandates). It continues the Driver Alcohol Detection System for Safety (DADSS) project funding in fiscal year 2021 at slightly above $5 million, but cuts funding for DADSS development completely after that. The legislation makes other changes to impaired driving programs, including allowing some states to move unspent funds to poly-use impaired driving programs and emphasizing high visibility enforcement campaigns.

As for the Senate, there is currently no timeline for action, but the Senate Commerce Committee, which handles the safety title for the legislation, is closely monitoring developments in the House. For its part, ABL opposes one-size-fits-all federal mandates when it comes to impaired driving and will continue to do so as we know that state-specific, tailored programs are best for meaningfully addressing this important issue. www.tlw.org

“The local Wisconsin tavern is a cultural institution worth fighting for.”

MIC COALITION URGES MUSIC LICENSING TRANSPARENCY The Music Innovation Consumers (MIC) Coalition, of which ABL is an active member, provided comments to the U.S. Copyright Office (USCO) concerning regulations for the blanket license and Mechanical Licensing Collective (MLC) as called for in the Music Modernization Act (MMA). MIC would like the USCO to include performance rights organization (PRO) affiliation information in the MLC database so the public can readily identify who owns the rights to which songs, and those who engage in commerce with PROs can make licensing decisions based on up-to-date information.

The ASCAP and BMI argue that their joint database, which was announced in 2017, but the creation and launch of which remain far from certain, would suffice. However, it is unclear when the ASCAP and BMI’s joint database would be ready, and if it would allow users to download or otherwise access the entire database. And unlike a comprehensive MLC database, an ASCAP and BMI database would not encompass the licensed works of all U.S. PROs (e.g., Society of European Stage Authors and Composers or SESAC, and Global Music Rights or GMR).

Furthermore, ABL reached out to the ASCAP and BMI to see if they created any guidance for their customers with regard to payments, renewals, etc. in light of the impact COVID-19 has had on the bar and tavern business. According to the ASCAP: “We are closely monitoring how the virus is affecting our customers. If your business has been negatively impacted, please let us know by emailing us at glcs@ascap.com and we will make a note about the impact on your account to better understand how we could work together in partnership to get through this challenging time.”

BMI directs music licensees to fill out a form on the Businesses Impacted by COVID-19 webpage on the BMI website. It states: “BMI is sensitive to the fact that many businesses, large and small, are facing unprecedented challenges. Your partnership and the health of your business are vital to the livelihoods of the music creators we represent, and we are committed to helping you to welcome back your customers when the time is right. If your business is currently not open to your customers and you would like us to note that on your account, please fill out the form below. Once your business welcomes back customers, please reach out to your BMI representative.” TLW ABL is the voice of America’s beer, wine and spirits retailers in Washington, D.C. ABL represents the TLW and its many members, as well as thousands of other on- and off-premise retailers of beverage alcohol across the United States.

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ACCOUNTING ON TAP BUSINESS OWNERS NAVIGATING COVID-19

BY DAN BERGS, CPA

I

f you ask a bar or restaurant owner to describe the last few months in one word, you may hear: terrifying, frustrating, stressful, exhausting or unexpected.

The last few months have certainly been challenging for businesses and, unfortunately, business is going to continue to be a challenge in the near future. But as with most hardships, these obstacles come with opportunities for learning. In fact, let’s reflect on some things we learned in recent months, such as the importance of cash flow, safety measures, government programs and membership organizations.

Producing cash flow became essential when businesses were closed to the public very quickly. Carryout and delivery became instant options for some taverns offering food, yet they aren’t generating the same cash flow as being fully open to the public.

Many business owners saw cash flow reduce to close to zero and had to consider closing down their businesses.

Businesses need cash flow to cover their fixed costs (like rent and utilities). Managing inventory also continues to be crucial for businesses. Making up for lost revenue is extremely difficult in the service industry. Many restaurants and bars that did not have significant cash reserves struggled and are continuing to struggle.

New safety measures were also put in place. Business owners are first and foremost concerned about the health and safety of their employees and customers. It is important for business owners to keep in mind that the safety measures they establish should make employees and customers feel safe. Different individuals are more cautious, so it is important to create detailed procedures to ensure that everyone coming to your business feels protected.

There are several government programs that have been critical for assistance during COVID-19.

Paycheck Protection Program loans, for example, were huge for businesses. This forgivable loan program helped many businesses cover payroll and facility costs for a couple of months, and helped prevent many businesses from having to close their

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“Let’s reflect on some things we learned in recent months, such as the importance of cash flow, safety measures, government programs and membership organizations.” doors. The Small Business Administration (SBA) also offered another low-interest and long-repayment term loan program for Economic Injury Disaster Loans (EIDL) to assist with working capital. On the state level, the Wisconsin Economic Development Corporation (WEDC) provided $2,500 grants to assist 30,000 small businesses in Wisconsin. There may well be additional programs authorized in the near future, too.

Membership organizations are essential while navigating COVID-19 as well. As a matter of fact, it’s membership organizations like the TLW that are notifying their members of the many governmental programs that have become available.

The Tavern League, for instance, is doing a terrific job of posting information on governmental programs, and trying to lobby to make governmental programs as easy as possible for their members to navigate.

Communicating with other business owners on how they are dealing with safety measures oftentimes comes via membership organizations. Information sharing with other businesses is invaluable during these challenging times so we can all help each other.

Using resources wisely is vital for business owners right now.

Take advantage of any programs available to assist your business financially. And always remember to do your best to keep employees and customers safe. Specific protocols and instructions on your website, or signs with instructions at your business can help effectively implement these protocols.

Membership organizations are proving themselves invaluable by coming through to help business owners. As we all work to get through this trying time, support your local taverns and raise your glasses to the business owners who have persevered through these unprecedented conditions. TLW Dan Bergs, CPA, is a supervisor in the tax and business services department with Wegner CPAs LLP. The firm has offices in Madison, Baraboo, Waukesha and Janesville. This article is not intended to give complete tax advice, but a general review of subject matter. For more information, please contact Bergs at (608) 442-1986 or dan.bergs@wegnercpas.com. www.tlw.org

CORPORATE SPOTLIGHT TITO’S HANDMADE VODKA organizations across the country are helping community members affected by the current global pandemic, and Tito’s is lending a hand there as well. Since the onset of the pandemic, Tito’s has donated a separate $2 million to local nonprofits in communities across the United States doing what they can to support COVID-19 relief efforts. These organizations include Frontline Foods, Off their Plate, Big Table and GreaterGood.org, among others. or Tito’s Handmade Vodka, it all started in Austin, Texas, in the mid-’90s, on the very same land the company occupies today. More than 23 years later, Tito’s still prides itself in making its vodka in batches using old-fashioned pot stills and taste-testing every batch to make sure fans only get the best.

While there’s no cookie-cutter formula for success, founder Bert “Tito” Beveridge’s devotion to creating the best and his passion for giving back to the community have enabled the brand to become the popular product it is today.

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Beyond national and local nonprofit efforts, Tito’s has continued to think of other ways to support those affected by the pandemic and ultimately identified important research initiatives in the company’s home state of Texas with potential to not only help the local community, but hopefully, the world as well. After learning about a research program taking place in Houston, Tito’s donated a grant of $1 million to the Baylor College of Medicine to restart research on a potential vaccine for COVID-19.

Bringing this aforementioned passion for giving back to life, the brand’s Love, Tito’s philanthropy program has empowered the Tito’s team to give back to causes, efforts and organizations that inspire them with the overarching goal to “Turn Spirits into Love & Goodness.” Over the years, Love, Tito’s has supported thousands of nonprofits across the country through event sponsorships, service projects, grants and donations at local and national levels. Since the outbreak of COVID-19, Tito’s has continued to support nonprofits, research and communities affected by the pandemic, evolving its approach to meet unfolding needs safely and quickly.

This grant enables Dr. Peter Jay Hotez and Dr. Maria Elena Bottazzi, dean and associate dean of the National School of Tropical Medicine, and their team to continue working on the first two stages of this vaccine’s development. Once these two initial phases are complete, the team can move forward with human safety trials, then focus on the ultimate goal of not only introducing a COVID-19 vaccine accessible to the world, but also a vaccine that may fight future coronavirus outbreaks.

To start, Tito’s pledged a $2 million donation to organizations providing assistance to those in the service industry affected by the current pandemic. This includes an already fulfilled $1.25 million donation between five organizations — Children of Restaurant Employees (CORE), the United States Bartenders’ Guild (USBG) National Charity Foundation, the Southern Smoke Foundation, World Central Kitchen and the National Restaurant Association Educational Foundation.

The remaining $750,000 donation is going to be determined once additional needs stemming from the pandemic are uncovered. The benefiting organizations help industry members by providing financial assistance in the form of individual grants, supporting education for chefs who turn their restaurants into community kitchens, and helping provide affordable meals to industry members and others in need.

Whether it be filling the pantries of struggling families, cooking up a hot meal for a dedicated health care worker or providing care for our four-legged companions, local www.tlw.org

Tito’s is also working with the University of Texas at Austin to support the school’s COVID-19 Modeling Consortium, as well as fund the development of low-cost ventilators. These 500 ventilators are being developed and produced through a collaboration between the University of Texas Cockrell School of Engineering, Dell Medical School and the Texas Health Catalyst program. The University of Texas COVID-19 Modeling Consortium is working to help map the spread of COVID-19 and improve preparedness for future pandemic threats, both locally and nationally.

Finally, Tito’s is producing hand sanitizer to donate to critical front-line organizations across the country. Since beginning production in late March, Tito’s has produced and packaged over 325 total tons of sanitizer, donating it to well over 400 organizations in 25 states and counting.

This is only the beginning. Tito’s is supporting many other national and local efforts mobilizing in cities and states across the country. TLW TITO’S HANDMADE VODKA

Austin, Texas titosvodka.com

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LEAGUE PROFILE GREATER NORTHWOODS TAVERN LEAGUE

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ucked up in the state’s northeast corner along the Michigan border, the Greater Northwoods Tavern League may be small, but it’s strong. The league, which covers Iron County and “a little more,” has 47 members.

These members range from in-town bars and resorts to bar and grills and supper clubs.

“The Greater Northwoods is just what it says — in the Northwoods, vacation-oriented and touristy. We have lakes, all-terrain vehicle (ATV) trails and snowmobile trails,” says Robin Phillips, Greater Northwoods Tavern League president and owner of Idle Hour Saloon in Hurley.

While it is a smaller, more spread-out league, members are always recruiting.

“Some of our members are real social butterflies,” says Phillips, “so when they are out and about, they’re always talking about the Tavern League to managers and owners they meet.”

Meetings for the Greater Northwoods league are also a bit of a social affair. At present, members share rides to and from meetings to get everyone together, and even visit members along the way, notes Phillips.

clubs. League members are also working with the local domestic abuse center, Dove, to promote awareness by posting signage and information about help hotlines in their establishments.

Meanwhile, the league’s SafeRide Program is fully funded through the purchase of vouchers by participating bars.

“The Hurley area uses it the most,” says Phillips, who has served as the league’s SafeRide coordinator for eight years and president for two. “It’s a great program to get people home safe and a plus for tourists to use to get back to their motels after a night of enjoying Hurley nightlife.”

A member of the Tavern League since she opened her establishment in 2007, Phillips says the benefits of membership are many. “The benefits of group discounts are a plus to membership, as are insurance; seminars; networking for restaurant and bar supplies like novelty items, T-shirts and apparel; and finding vendors for ATM and credit card processing.”

Representation is also key.

In the next month or so, the league is going to begin scheduling and planning for its annual event, the Fall Fling, which is the organization’s main fundraiser. Phillips anticipates the event is going to take place in September or October. The Fall Fling includes raffles, meat bingo, a meal and drinks. A limited number of tickets is going to be available.

“Having a voice at the Capitol, being represented, and knowing that someone is looking out for our interests and our needs is so important,” she says. “All of the counties and leagues in our state are unique, and yet we all know that Tavern League state office staff are concerned about our area’s needs.” TLW

The fundraiser helps finance the league’s charity work, which includes supporting area ATV and snowmobile

25 Silver Street, Hurley, WI 54534 (715) 561-0072 | Facebook: @idlehourhurley

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IDLE HOUR SALOON

www.tlw.org

BUSINESS SPOTLIGHT IRON NUGGET

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ary Pelkola is enjoying his time as an “unpaid consultant.” While Pelkola sold Hurley’s Iron Nugget to his daughter and son-in-law, Janet and Colin DiGiorgio, a few years ago, he keeps a watchful eye on the business.

“I go in there every morning. I’m sort of an ‘unpaid consultant,’” he says with a chuckle. “My experience helps them in some regard.”

Pelkola and his wife, Shirley, opened the Iron Nugget in 1984. “We had 18-year-olds drinking [legally in Wisconsin] at that time and, right from the get-go, it seemed to take off,” he says, adding that Hurley was an especially popular hotspot at the time because Michigan’s drinking age was 21.

Then, as Wisconsin’s own drinking age moved to 21, snowmobiling started to become popular and people began to flock to Hurley for that reason. Pelkola, along with the local chamber, and other bars, restaurants and lodging establishments, lobbied to get a trail right into Hurley. The trail helped business, he says, but it also meant the Pelkolas had to evolve the menu, which at the time consisted of bar food like pizza and sandwiches. “[Snowmobilers] wanted bigger meals, so we became more of a traditional eating establishment,” he says. “That has continued and we have been very successful.”

Today, the Iron Nugget is particularly known for its homemade pasta dishes.

It is also known as a community gathering place.

“We are here for the community and they are here for us.

We are continually involved in everything at the high school and we help support the junior college over in Ironwood, Michigan. We also hold fundraisers for organizations,” says Pelkola. “I firmly believe you have to be a place the community trusts and the community supports to be a place the community gathers at. And they do here.”

Pelkola sold the Iron Nugget to his daughter and son-in-law in 2012. Pelkola’s wife passed away in 2006 and he was happy to have his family take over.

“I firmly believe you have to be a place the community trusts and the community supports to be a place the community gathers at. And they do here.”

— Gary Pelkola, Iron Nugget helping to assemble ravioli. “It really just makes my heart flutter to see her taking an interest in the restaurant, doing the job and doing it right.”

While he does not have an active role in the restaurant anymore, Pelkola and the Iron Nugget continue to be involved with the Tavern League.

“I attend all of the conventions I can,” says Pelkola, who has held various offices with the TLW and is currently the vice president of the Greater Northwoods Tavern League. “I have picked the brains of peers in the industry and the camaraderie has been helpful. I’ve certainly learned about different things that I wouldn’t have normally found out about if I’d just stayed in Hurley.”

He adds that it’s times like these that the Tavern League is vital and a worthwhile investment. “With the COVID-19 pandemic, having someone that can help us know what the rules are and someone fighting for us to reopen is invaluable,” he says.

“It is heartwarming to see where it’s gone, when we started from zero and have become very successful,” says Pelkola.

“It’s exceeded all the expectations my wife and I had.”

Pelkola encourages members to take advantage of their membership by attending conventions, caucuses, Legislative Day, and other events and offerings. “Take an active role in the Tavern League; it’s kind of like our union. No one else is fighting for us or really gets what we are about like the Tavern League.” TLW

He’s also delighted to see his 16-year-old granddaughter having a place in the business; she works in the restaurant,

404 Silver Street, Hurley, WI 54534 (715) 561-9800 | ironnuggetrestaurant.com

www.tlw.org

IRON NUGGET

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CHARITY SPOTLIGHT IRON COUNTY TRAIL SAFETY COMMITTEE

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ollowing a particularly “unusual” season with numerous fatalities on the trails, the Iron County Trail Safety Committee (ICTSC) was created to improve safety awareness and preparedness along Iron County trails, which are wellknown for all-terrain vehicle (ATV) riding and snowmobiling.

While the committee is working on a number of fronts to increase safety, thanks to funding from the committee and the Greater Northwoods Tavern League, there are now first aid kits in establishments along the trail system.

“When the first aid kit idea came up,” says Rita Franzoi, executive director of the Hurley Area Chamber of Commerce and a member of the safety committee, “the Tavern League jumped on it immediately. The Tavern League is spearheading this big time and it’s great to have such strong partners.”

The Greater Northwoods Tavern League is a member of the ICTSC, along with local law enforcement, the health department, the county coroner, the board of supervisors, the Wisconsin Department of Natural Resources, local chambers of commerce, a healthcare facility, and local ATV and snowmobile clubs. The committee was formed in January 2018, after Iron County had four fatalities on its trail system and neighboring Gogebic County in Michigan had two fatalities in the first two months of the 2017-2018 snowmobile season.

Each first aid kit was designed with input from the county health department to treat injuries that are seen on the trails. They include trauma gear to help stop bleeding and Mylar blankets to help keep an injured person warm until first responders arrive. The first 10 kits were placed in local establishments in December 2019 and the locations of the kits are marked on trail maps.

Seeing the importance of the project, the Iron County Recreational Council purchased an additional 20 kits to be assigned to each ATV and snowmobile club, county groomer,

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“When the first aid kit idea came up, the Tavern League jumped on it immediately. The Tavern League is spearheading this big time and it’s great to have such strong partners.”

— Rita Franzoi, Hurley Area Chamber of Commerce additional locations as determined, as well as replacements for any used kits. Franzoi notes these kits are not intended as a substitute for calling 911, but to be used at the scene after the initial 911 call has been made.

The committee is looking into additional ways to bolster safety on Iron County trails. For instance, because outlying areas may not have cell service, members discussed displaying signage that provides outlying locations’ Wi-Fi information so an individual can make a Wi-Fi call to 911. There is also talk of offering first aid training to employees at establishments and outlying areas so they can help until additional assistance arrives.

“The ICTSC is a shining example of county agencies, local clubs and organizations working collaboratively together to support safety education throughout the Iron County area,” says Franzoi. “Our No. 1 objective is to bring the accident total to zero.” TLW www.tlw.org

MEET THE EXECUTIVE OFFICER TIM GROTH In Meet the Executive Officer, On Premise typically introduces an executive officer who represents the league that is highlighted in the issue (in this case, the Greater Northwoods Tavern League). However, for the July/August issue, we introduce Tim Groth, the TLW’s Third District Director. Many of you know Tim, but this column presents an opportunity for him to introduce himself.

Q. TELL US ABOUT YOUR BACKGROUND, INCLUDING YOUR FAMILY, LOCATION AND BUSINESS. I’ve been married to my wife, Diane, for 30 years. Between the two of us, we have more than 55 years in the restaurant business. We’ve owned our supper club, Westview Inn, for 20 years now. I have two children and one son-in-law.

Westview Inn is located near downtown in West Salem, which is 15 miles from La Crosse. The supper club is not only close to a campground, but also next to a bicycle and snowmobile trail. It has been there since 1975. Before that, it was an International Harvester garage.

Westview Inn features all of the supper club favorites — from fried fish and prime rib to walleye and much more!

Q. WHAT INTERESTED YOU IN BECOMING A TAVERN LEAGUE MEMBER? A friend told me about the TLW 20 years ago. I was hooked after I went to my first meeting.

Q. HOW LONG HAVE YOU BEEN A TAVERN LEAGUE MEMBER AND WHAT OFFICES HAVE YOU HELD? I’ve been a Tavern League member for 20 years. I’ve been the convention chairperson in La Crosse County and the president of the Tavern League Foundation. Now, I’m the Third District Director.

Q. IN YOUR OPINION, WHAT ARE THE MOST IMPORTANT ISSUES FACING TAVERN LEAGUE MEMBERS TODAY? The most critical obstacle facing TLW members right now is COVID-19. We need to get all TLW members reopened safely and get back to some normalcy. All of the regulations the state Legislature is now trying to pass are important, too. www.tlw.org

“Wisconsin is a great place to live, work and especially play. Please enjoy and remember to take a SafeRide home.”

Q. YOU REPRESENT THE THIRD DISTRICT. ARE THERE SPECIFIC ISSUES UNIQUE TO THE AREA? Like many other TLW districts, District 3 is diversified over a large area. We have everything from Mississippi River bluffs to farmland and many great small towns. Although there may be a lot of ground to cover between TLW establishments, at least it’s a scenic drive to visit all of our members!

Q. WHAT DO YOU ENJOY MOST ABOUT BEING IN A LEADERSHIP POSITION WITH THE TLW? I enjoy the people I met in my first year the most, but I also really enjoy how well everyone on the state level gets along for the good of the entire association.

Q. HOW ELSE ARE YOU INVOLVED IN YOUR COMMUNITY? Diane and I are part of the American Legion Baseball program, which we helped start eight years ago by fundraising and coaching. We additionally sponsor many events in West Salem and nearby areas with the Tavern League Foundation, and visit quite a few golf tournaments for different fundraisers throughout the state. I’m also on the Lake Neshonoc Protection and Rehabilitation Board for La Crosse County.

Wisconsin is a great place to live, work and especially play.

Please enjoy and remember to take a SafeRide home. TLW JULY/AUGUST 2020

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FEATURED AFFILIATES

METROPOLITAN FOOD SERVICE EQUIPMENT

PARADISE PRINTING COMPANY

Mark LaVick says the TLW has always been important to him, and he appreciates the support members give each other, their communities and their customers. He’s been a member for more than 20 years as a bar owner and, when Metropolitan Food Service Equipment began in 2017, he enrolled the business as an affiliate member immediately.

Dean Oschmann, or “Deano” as he’s known by, is owner and president of Paradise Printing Company in Madison. The company was founded in 1977. He explains that it was downtown for nearly 30 years before moving to the south side of the city seven years ago.

He jokingly says he followed the Tavern League when it moved locations a few years back.

Today, the business is based in Eau Claire, and has more than 200 people working 24/7 in the design, sales and service of all food service equipment products. Coolers, freezers, dishwashers, griddles, deep fryers, pizza ovens and bottle coolers, as well as under-bar sinks and glass washers are just a few of the things for which TLW members come to LaVick and his staff. He says the company also sells furniture, such as bar stools, tables and chairs.

“Coming off of this COVID-19 situation, the nice thing is, because we support businesses, we were never shut down,” LaVick explains.

“That was good because a lot of people were offering takeout and refrigeration had to be maintained.”

He says that he’s a low-key sales guy and really just wants people to know that Metropolitan Food Service Equipment can help with any aspect of food service equipment needs. “We do everything from start to finish,” LaVick says. “Complete design, layout, installation, service, etc. We’re here to help.”

A unique aspect of the business is its focus not only on preventive care, but also on lifelong project management for equipment, making sure customers are satisfied from start to finish, and know of energy-efficiency and financial options along the way.

He explains that his organization’s partner company, Northwest Wisconsin Refrigeration Services, has been in business for more than 20 years in northwestern Wisconsin. In fact, Metropolitan Food Service Equipment was formed in 2017 to supplement Northwest and extend its reach. “We were able to grow quickly with tremendous support from other companies and serve this area of the state,” LaVick says.

“I truly believe in the Tavern League,” he adds. “I appreciate how it deals with the Legislature down in Madison and steps up with different charities, even helping one another through Communities Helping Empower Employers to Remain Successful (C.H.E.E.R.S.) Wisconsin this year.” (C.H.E.E.R.S. Wisconsin is a relief fund the TLW set up to help its members bridge the gap between the mandated COVID-19 closure and the day they were able to reopen.)

LaVick concludes, “The league provides huge benefits for its members and I’m proud to be associated with it.”

METROPOLITAN FOOD SERVICE EQUIPMENT

2618 Birch Street, Eau Claire, WI 54703 (715) 318-2337 | mfsewi.com

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“It’s been a long relationship with the league. I try to reciprocate business with it and see it continue to grow, too,” Oschmann says.

He discloses that his business comes from within a 50-mile radius around Madison and “deals with anything paper-related.”

Newsletters, signs, envelopes, vinyl ads, etc. are popular today.

Oschmann spends a lot of time in the Wisconsin Northwoods near Mercer and says the company has a solid customer base in that area as well. “When I go into taverns up there, I ask if they are a league member, and if they’re not, I forward along Pete’s business cards!” he says. (Pete Madland is the executive director of the TLW.) Oschmann says he’s developed strong friendships with league members over the years, especially those with whom he overwinters and goes snowmobiling up North. He says it’s a lot of fun to have such unique friendships, and it’s nice to always hear “hi” and know that “I like to take care of them because they take care of me.”

“I’m a firm believer in supporting small business and that’s the biggest thing we can do,” Oschmann adds, referring to the COVID19 public health concern that’s negatively affecting the economy.

“We’re going to get through these tough times by helping each other out.” He says this year has been difficult unless you’re in the right niche market.

Paradise has a small staff of seven people and Oschmann likes it that way. Customers are happy with the company’s products, and he’s seeing a huge trend in color prints that are bright, vibrant and eye-catching. “Colors sell,” he says, pointing out that his team has one of the best four-color systems available, which makes a huge difference in final product quality.

With a small, dedicated staff, Oschmann continues to be involved in all areas of the business and even delivers a lot of jobs himself.

“There are a lot of people who don’t even know who I am and I like it that way,” he says with a laugh. “They just think I’m the delivery person, but it helps, because if they have a question, I can answer it most of the time!”

PARADISE PRINTING COMPANY

2819 Royal Avenue, Madison, WI 53713 (608) 257-8850 www.tlw.org

SUPERIOR VENDING Andrew Schmitz started Superior Vending in 1990 to help supply Minnesota and northwestern Wisconsin taverns, bars and restaurants with quality amusements. The company is based out of Vadnais Heights, Minnesota, but services establishments all the way down to La Crosse, where there’s another business location with a second warehouse and additional staff.

Schmitz explains that, in addition to ATMs and amusement machines, Superior Vending runs a lot of leagues. Two full-time staff run pool and other leagues and tournaments, and manage promotions for them. “We feel that, between our leagues, new equipment, help with promotions and top-notch service, we can significantly increase revenue in a lot of bars and taverns,” he declares.

Schmitz says now that things are opening up, clients are looking for ways to replace machines and other ideas to increase the bottom line. He’s helping to take on that task by evaluating the sales routes for Superior Vending, then offering ideas for machine upgrades and having customers start thinking about the leagues to come in the fall.

Schmitz says that online dartboards are currently a huge draw for his TLW clients. “People can be playing at locations hundreds of miles apart and see each other through this new technology,” he explains. “These remote leagues are on the cutting edge of technology, and one of the strongest and biggest things we do.”

www.tlw.org

“We feel that, between our leagues, new equipment, help with promotions and topnotch service, we can significantly increase revenue in a lot of bars and taverns.”

It’s not unusual for a darts team from the Twin Cities to play one in La Crosse, he says. A camera on a 19-inch monitor is mounted above the dartboard and players can see each other as they throw.

This option widens the size of competition that can be hosted at smaller, more remote establishments. He says the ability to widen the variety of competition is important, too. For example, six skill levels can play darts together.

As a tavern owner himself, Schmitz says the TLW is a vital part of his business and, with Superior Vending, the feeling is the same. “A lot of my customers think it’s important that we support and stay involved with the Tavern League as well,” Schmitz adds. He attends the St. Croix Tavern League banquet each year and helps out in any way he can.

Schmitz says he’s always happy to do free consultations for anyone interested in learning more about Superior Vending’s services and products, and discovering ways to increase revenue streams at their business.

SUPERIOR VENDING

3860 Labore Road, Vadnais Heights, MN 55110 (651) 554-8363 | superiorvendinginc.com

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NEW MEMBERS NEW TLW MEMBERS FROM MAY 1 TO JULY 21, 2020 STATE ONLY MarLi’s Lisa Busha Sayner, WI Mr Brews Taphouse Junction R Jaye Clemmons Madison, WI

Hoppy’s Bar & Grill Joe Hoppman Benton, WI

South Central Area Bennett’s Junction House Brad Bennett Monroe, WI

Salathe’s Saloon Bernadine Salathe Darlington, WI

DISTRICT 5

WISCO 608 BBQ Smokehouse & Saloon Chris and Susan Romine Fennimore, WI

Green Lake Area Hornet’s Nest Paul Salzwedel Markesan, WI

La Crosse City/County Block House Roy Malin Melrose, WI

Marathon County Jim’s Corner Bar Jim and Sheila Fust Wausau, WI

Boot Hill Pub La Crosse, WI

Portage County Mickey T’s Club 10 Thomas Lodzinski Stevens Point, WI

Outsiders Bar & Grill Candace Benner Gratiot, WI

Walworth County Pat’s Brew & ‘Que Patrick Rapp Sharon, WI

DISTRICT 1

DISTRICT 2

Kenosha City Blue Collar Tavern Terry Nelson Kenosha, WI

Columbia County Bob’s Olde Chicago Bar Bob Wentworth Pardeeville, WI

Cheers Jason Lockenwitz Kenosha, WI

Rendezvous at Saddle Ridge Margaret Druce Portage, WI

Danish Brotherhood Lodge #14 Robert Nelson II Kenosha, WI

Dodge County Simple Bar & Grill Genina Butler Juneau, WI

Down Town’R Saloon Terry Nelson Kenosha, WI

Jefferson County The Bar Misti Hawn Watertown, WI

Gordon’s Sports Bar & Grill Lindsay Weinstein Kenosha, WI Kaiser’s Pizza & Pub Dana Nelson Kenosha, WI Moe-Moe’s Midnight Varinder Singh Kenosha, WI Kenosha County Copper Bottom Bar & Grill Rick Zamori Salem, WI Corner Kitchen Vait Alijofki Twin Lakes, WI Cup O’ Joe Coffee House Kimberly Hill Twin Lakes, WI Racine City Buca’s Bar & Grill Ronald Kroes Racine, WI Double Vision Wendy and Kevin Coey Racine, WI Racine County Chris’ USA Chris Neu Burlington, WI

Wild Rose Hotel & Bar Ltd. Tom Clark Wild Rose, WI

B’s Cheers-N-Beers Helenville, WI

DISTRICT 4

DISTRICT 6

Madison/Dane County Flavors! Wine Bar Victoria Dockerty Sun Prairie, WI

Calumet County Scotty’s Bar Randi Bera Karnar Hilbert, WI

Brown County 21 Gun Bar & Grill Andrea Larsen Denmark, WI

Liberty Station Matt Weir Madison, WI

Manitowoc County Rock the Mic Bar & Grill Earl Smith Two Rivers, WI

Aardvark Wine Lounge Bradly Klingsporn Green Bay, WI

Mr Brews Taphouse - Monona Jaye Clemmons Monona, WI The Tasting Room Jason Smith Monona, WI Waukesha County Golden Lake Pub Daniel Vonrueden Oconomowoc, WI Marx Pioneer Inn Mark Sobczak Muskego, WI

DISTRICT 3 Dells/Delton Area Ravina Bay Bar & Grill Lori Schiek Wisconsin Dells, WI

First Tee & Fairway Rachel and Ray Plum Darlington, WI

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Waushara County Budda’s Kent Janisch Plainfield, WI

Jake’s Northwoods Jason Boris Sparta, WI

Rock County Badger Republic/Wedges Bruce Monson Janesville, WI

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Monroe County Club Oasis Angelo Restaurant Group LLC Sparta, WI

Sneaky Pete’;s Bar & Grill Leslie Knorr Hancock, WI

Junction Pub & Grill Chuck Beth Sturtevant, WI

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Corona’s Cantina Grill Andres Valencia Salem, WI

Don Cinco de Mayo Tomah, WI

Grant/Iowa County Annie’s Bar & Grill Lacey Pickett Darlington, WI

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Washington County Amber Inn Ann Koekie Slinger, WI

JR’s Pub Carol Eldukas Milton, WI

JULY/AUGUST 2020

Three T’s Theodore Frisch Manitowoc, WI Oshkosh/Winnebago County Dead Horse Saloon Stephen Henkle Oshkosh, WI Sabre Lanes Dan Patterson Menasha, WI Ozaukee County Bozeman’s Bar Rebecca and Erik Knuth Cedarburg, WI The Pasta Shoppe Michael Sullivan Port Washington, WI White Rabbit Bar & Grill Tammy and Rick Kosidowski Mequon, WI Sheboygan County Blue Lite Hans Graf Sheboygan, WI

Baker’s Pub Bill Baker Green Bay, WI The Depot Gastropub Robert Wojtkiewicz Green Bay, WI The Juice Box Trista Robinshaw Green Bay, WI Loopys on the Loop Eugene Dayton Denmark, WI SV2 Pub & Grill Tyler Hurning Green Bay, WI Marinette County Sociables Bar & Grill Brenda Rosenstiel Wausaukee, WI Oconto County The Edge Saloon PJ Reed Oconto, WI

Tegrity LLC (Harbor Lights) Nora Garofalo Cascade, WI

www.tlw.org

NEW MEMBERS DISTRICT 7 Chippewa County Glen Loch Bar & Grill Pam McIlquham Chippewa Falls, WI Hallie Bar & Grill Bruce Jensen Chippewa Falls, WI WPGC Investments LLC Todd Rykal Cadott, WI Clark County Skunky’s Bar Laken Conry Owen, WI Eau Claire City/County Eau Claire Ale House Jesse Werner Eau Claire, WI My Office Lounge Mohhamad Hashlamoun Eau Claire, WI Jackson County Wayside Bar Patsy Ida Fairchild, WI Pierce County 29 Express Spring Valley Randy and Gretchen Thom Spring Valley, WI

Northview Drive Inn Dan and Teresa Miklya Webster, WI Oneida County Bonnie & Clyde Gangster Park Richard Kersten II Harshaw, WI Price County Jack’s Corner Bar4.875" Vanessa Gelina Park Falls, WI

Contact us for all of your insurance needs!

Securing, Protecting, & Growing Your American Dream 888 State Hwy. 153, Mosinee WI 54455

Rusk County The Pickled Gill Bar & Grill Melinda Vue Ladysmith, WI

715.693.2100

No matter what type of product you need for your business, Ansay & Associates has you covered.

DISTRICT 9 Milwaukee Anticipation Greg Grabowski Milwaukee, WI On My Way Home Debi Damron Milwaukee, WI

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Umbrella Evaluator

Cyber Liability

Management Liability

Port Washington • Green Bay • West Bend • Manitowoc • Mosinee • Appleton • Madison Burlington • Cedarburg • Franklin • Oshkosh • Stevens Point • Eau Claire • Augusta Chippewa Falls • Chetek • Menomonie • New Richmond •Bloomer • River Falls

35 Express Maiden Rock Randy and Gretchen Thom Maiden Rock, WI 63 Express Hager City Randy and Gretchen Thom Hager City, WI Mooney’s Rusty Horse Bar & Grill Crystal Mooney Spring Valley, WI Trempealeau/Buffalo County B & S Express Sandy Michaels Buffalo City, WI Bill’s Talk of the Town William Haggerty Alma, WI

DISTRICT 8 Ashland/Bayfield County Highbridge Oasis Chalice Kristine Hoppe High Bridge, WI Burnett County Archie & Arthur’s Icehouse Kari Bergstrom Danbury, WI Hillside Inn Dana and Diane Listerud Danbury, WI McGraw Lake Tavern Casey Kroll and Jodi Schmidt Danbury, WI

www.tlw.org

262.336.9624 wimilkcaps.com JULY/AUGUST 2020

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AFFILIATE MEMBERS TLW AFFILIATE MEMBERS FROM MAY 1 TO JULY 21, 2020 21st Century Financial Services 3 Sheeps Brewing Company 3DL Design A-1 Amusement Ackley Novelty Adams County Chamber of Commerce & Tourism Allied Games American Entertainment Services American Income Life Insurance Company Amusement Devices Inc. American Society of Composers, Authors and Publishers (ASCAP) B&K Bar Supplies B-M Music & Games Badger Mutual Insurance Company Badger State Media Baird Financial Advisors/Farley Forster Herbenson Group Banilla Games Baraboo Sysco Food Services BarRags Drinkwear Batzner Pest Control Bay Towel Linen and Uniform Rental Bayland Insurance Benedict Refrigeration Service Berg Company Best Bargains Inc. Bevinco Big Game Sports Cards/ Sterling Graphics Bill’s Distributing Blue Honey Bio-Fuels Bob Schuchardt Insurance Agency Bowling Centers Association of Wisconsin Brakebush Brothers Brass Foundry Brewing Company Brat Stop Products Breakthru Beverage Wisconsin Brew Pub Lotzza Motzza Pizza Broadcast Music Inc. (BMI) Bromak Sales Inc. Bullseye Games Capital Brewery Captain Ken’s Foods Chambers Travel Clock’d

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Community Business Development Cornerstone Processing Solutions Corporate Casuals LLC Country Thunder D&D Amusement Games Davis & Kuelthau Delafield Brewhaus Delicious Foods of Wisconsin Demon Spirits DeVere Company Inc. Drink Wisconsinbly Edge One El Cortez Hotel & Casino Emil’s Pizza e-tailer Inc./RocketDSD EZ Dock/Pike Dock and Marine Fabiano Brothers Inc. Face Card Promotions/ Ad-Tabs Fein Brothers First Choice Merchant Services Flanigan Distributing Flashpoint Designs Flipside Coin Machines Foremost Business Systems Inc. Forest Floor Foods Frank Beer Distributors Free Jackpot Bingo/ American Amusement Ent. Game Management Corporation General Beer Northeast Inc. Gilbert Brown Foundation Gimbel, Reilly, Guerin & Brown Glavinsured Agency Inc. Great Lakes Beverage Great Northern Amusements Gunderson Uniform and Linen Rental Heartland Business Systems Hiawatha Chef Supply Holiday Wholesale Inc. The House of Insurance Howe’s Aim to Please Vending HSC Business Brokers Illinois Casualty Company Indeflex Inkworks The Insurance Center The Insurance Group Jahnke Coin Machine Johnson Brothers

JULY/AUGUST 2020

Kaufhold’s Kurds Kessenich’s Ltd. KLB Insurance/Illinois Casualty La Crosse Distilling Company La Crosse Loggers Baseball Club Lamers Bus Lines LC Branding Lebby’s Frozen Pizza Lee Beverage of Wisconsin LLC Luige’s Frozen Pizza Inc. M & R Amusements & Vending LLC Madcity Cocktails Magnuson Inc. Maple Avenue Marketing & Apparel Mass Appeal Inc. MBE CPAs McCain Foods Metropolitan Food Service Equipment Midstate Amusement Games Midwest Amusements Midwest Coin Concepts Milwaukee Brewers Mitchell Novelty Company Modern Cash Register Systems Modern Specialty Company Motion Technology Inc. Murphy Desmond S.C. National Chemicals Inc. National Metalwares Furniture Nei-Turner Media Group New Glarus Brewing Company NHS Food Service Noble Insurance Service Northern Lakes Amusement Northern Oasis Spirits Northwest Coin Machine Pabst Brewing Company Paradise Printing Company Park Ridge Distributing Inc. Pecatonica Beer Company Pehler Brothers Distributing PepsiCo Inc. Pop’s Kettle Corn Precision Pours Inc. PretzelHaus Bakery/FUNacho Purecart Enterprises LLC Quaker Bakery Brands Quantum Merchant Services/ YETE Tech.

Racine Amusement Inc. Red’s Novelty Ltd.

Reinhart Foodservice LLC Restaurant Technologies Retail Control Solutions Rhinelander Brewing Company/Minhas Riverland Expressions Riverside Foods Rum Runner Tropicana Rush Creek Distilling S&S Distributing Inc. Sales & Income Tax Advisory Sams Amusement Sanimax Saratoga Liquor Company Inc. Schmidt Novelty Scott’s Vending Inc. Sketchworks Architecture Society/Ansay & Associates Sports Impressions Stansfield Vending Star Business Machines Stevens Point Brewery Strategic Marketing Company Superior Beverages LLC Superior Business Systems Superior Vending Taylor Enterprises of Wisconsin Inc. Tesch Chemical Tiger Amusement Tom Sawyer Amusements Tri-Mart/Midwest Food & Tobacco Group Tricky Dick Specialties 2 Triple R Industries Universal Apparel Universal Presentation Concepts Van Bookkeeping LLC Vemos Vern’s Cheese Inc. Viking Log Furniture Vincent, Urban, Walker & Associates Wausau Coin Machines Inc. Wisconsin Hospitality Insured Wine Institute Wisconsin Motorcycle Roads Travel Guide Wisconsin Restaurant Association Wisconsin Souvenir Milkcaps Wollersheim Winery & Distillery Xtreme Bar Bingo www.tlw.org

LOCAL LEAGUE UPDATES

LOTZZA MOTZZA PIZZA The Lotzza Motzza Pizza brand of Bernatello’s Foods presented a $10,000 check to TLW executive director Pete Madland for the Tavern League’s Communities Helping Empower Employers to Remain Successful (C.H.E.E.R.S.) Wisconsin relief fund at Fostbites Pub in Chetek. TLW members who do business with the brand, please remember to show your appreciation for the contribution to the C.H.E.E.R.S. Wisconsin fund, which the TLW set up to help members recover from the coronavirus shutdown. The charitable fund will pay proceeds out equally to members across the state who were in good standing as of February 28, 2020. For more information on the initiative, please flip to Page 14 or visit tlw.org/cheers.

TLW ANNUAL STATE GOLF OUTING Join us for golf, prizes, food and drink at the TLW Annual State Golf Outing. The event will be held at Lake Arrowhead in Nekoosa on September 14, 2020. For more information and access to the registration form, please visit: tlw.org/events/golf-outing.

NATIONAL CERTIFIED FOOD PROTECTION MANAGER LICENSE

KENOSHA COUNTY TAVERN LEAGUE

For establishments with more than five food handlers, you must have a licensed certified food manager on staff at each location. A food handler means any individual engaged in the prepartation or processing of food. For more information, please visit tlw.org.

Kenosha County Tavern League proudly donated $500 toward a drone unit for the Kenosha County Sheriff’s Department. The TLW, and Districts 1 and 9, matched funds for a total of $1,500.

Due to the spread of COVID-19, and subsequent restrictions and shutdowns, many TLW events have been canceled. However, if your league has an announcement, upcoming event or any other relevant information they’d like to share, please send your photos and a brief description to Carrie Mantey at cmantey@ntmediagroup.com.

WANT TO SEE YOUR LOCAL LEAGUE FEATURED IN ON PREMISE? Send your photos and a brief description to: Pete Madland, petem@tlw.org; Chris Marsicano, c.marsicano@yahoo.com; or Carrie Mantey, cmantey@ntmediagroup.com. www.tlw.org

JULY/AUGUST 2020

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ADVERTISER INDEX Anheuser-Busch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Wisconsin Souvenir Milkcap

anheuser-busch.com

PULLTAB PROMOTIONS

Great Profits Employee Incentive Program Used Pulltab Machines Available More Info: 262-336-9624 daytonyoung@wimilkcaps.com www.wimilkcaps.com

Ansay & Associates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 ansay.com B&K Bar Supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 bandkbarsupplies.com

For more information on membership, government affairs, education, events, new or SafeRide, please visit tlw.org.

Cornerstone Processing Solutions. . . . . . . . . . . . . . . . . . . . 34 cornerstoneps.net Edge One. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 edgeone.com MillerCoors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 millercoors.com Society Insurance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 societyinsurance.com Wisconsin Amusement and Music Operators (WAMO). . . . . 2 wamo.net

Stools, Tables, Booths, Outdoor Furniture, Glasswashers and Full Line of Bar Supplies.

Wisconsin Souvenir Milkcaps. . . . . . . . . . . . . . . . . . . . 31, 34 wimilkcaps.com

5 Year Frame Warranty Available 12 or more stools - FREE DELIVERY. 25 Year Affiliate Tavern League Member

7100 W. Greenfield Ave., West Allis

414.259.9161

www.BandKBarSupplies.com

HarborTouch • Clover • POYNT • & More We Let You Stay with YOUR Bank Pay 0% on Credit Card Processing Costs As LOW as only $29 per Month

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www.tlw.org

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