On Premise March/April 2018

The Official Publication of the Tavern League of Wisconsin

MARCH/APRIL 2018 TLW.ORG

ALSO INSIDE: How to Recruit New Members The Case for Lowering the Drinking Age The Latest News from Washington

© 2017 ANHEUSER-BUSCH, BUDWEISER® BEER, ST. LOUIS, MO

The Official Publication of the Tavern League of Wisconsin MARCH/APRIL 2018 VOLUME 36, NO. 2

FEATURES

THE LONG GAME. . . . . . . . . . 14 Proposal to change minimum drinking age to 19 faces challenges

STRENGTH IN NUMBERS. . . 18 Tips and new tools to help grow league membership rolls

SPRING CONFERENCE

83RD ANNUAL SPRING CONFERENCE. . . . . . . . . . . . 23 Crowne Plaza and GrandStay Hotels, Milwaukee April 9-12, 2018

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• Schedule of Events • Keynote Speaker & Seminars • Hotel Information & Registration Form • Entertainment & Host League • Tradeshow Exhibitor List • Auction Form

LEAGUE SPOTLIGHTS LEAGUE PROFILE . . . . . . . . . . . . . . . . 32 Milwaukee County Tavern League

BUSINESS SPOTLIGHT. . . . . . . . . . . . 33 Y-Not II Tavern

CHARITY SPOTLIGHT. . . . . . . . . . . . . 34

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Milwaukee Rescue Mission

MEET THE DIRECTOR. . . . . . . . . . . . . 35 Deb Seibel

DEPARTMENTS President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ABL Dispatch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Accounting On Tap. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Advertiser Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

SOCIALIZE WITH US:

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PRESIDENT’S PERSPECTIVE SPRINGTIME BRINGS CHANGE AND NEW BEGINNINGS

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pring is around the corner and that means it’s time for the annual TLW Spring Conference. I am hoping that everyone who has the chance will take the opportunity to attend. This year’s conference is being adeptly hosted by the Milwaukee County Tavern League at the Crowne Plaza and GrandStay Hotels near the airport. The location, just off the freeway, is very convenient whether you can attend the whole conference or only have time for a day trip.

The conference theme is “Go Hog Wild and Live the High Life” in honor of Milwaukee’s two best known products: Harley Davidson and Miller Beer. We are privileged to have as our guest speaker Rick Berman, who will bring us up-to-date on what lies ahead for our industry and as individual business owners. This is the first time Rick has been back to talk to us in five years, so I am sure he will have much to discuss, including .05, the future of marijuana legalization, ignition interlocks and a host of other legislation that will affect our industry.

There are also many new things happening at the Tavern League office. We are in the middle of creating a mobile friendly website, which should be up and running by June. This new website will give our members a one-stop resource to find answers to questions on topics ranging from music licensing and Chapter 125 regulations to local contacts and tips on how to help operate a better business. In addition, we are in full swing of implementing our new social media campaign to help get the word out about our association and its members. We will have a more pronounced presence on Twitter, Facebook and other social media platforms to help you promote your business and all the great things that you have to offer your customers. The TLW office team has been doing a great job of streamlining procedures and finding ways to make life a little easier for our members, such as automatic membership renewal and direct deposits for our secretaries and treasurers. We also have a new video that will be unveiled at the spring conference to help our local leagues recruit new members.

These first few months of my presidency have been busy ones, and I have tried to visit at least one to two leagues a week. It has been a great pleasure to be invited to many of your holiday parties. If I couldn’t make it this year, I look forward to attending next year.

Please keep those invitations to your regular meetings and fundraisers coming; I hope to be able to say that I have attended at least one function in every league by the end of my first term.

As I have observed the wide-ranging events and unique ways that successful meetings and leagues operate throughout the state, I am amazed, as always, by the dedication and hard work that our local league leaders and members bring to this association. I’m reminded constantly why I continue to love the TLW: It’s because of our members.

As a business owner myself for over three decades, I know what this industry is like. It doesn’t leave a lot of time for family or extra activities and yet our members find time away from their businesses to run meetings, organize fundraisers and do a host of other things too numerous to mention that help make the TLW one of the most successful associations in the nation.

In closing, I would like to recognize three people that have given a combined 50+ years of their time and energy to this organization.

These three individuals are the very embodiment of the Tavern League spirit of hard work, perseverance in the face of adversity, and perfect examples of all-American small business owners. It has been my privilege and pleasure to serve with them on the TLW Board over the years. They have given freely of their time, energy and many an opinion, whether asked or not. The TLW Board meeting at the spring conference will be their last; all three are heading into a well-deserved retirement to enjoy life with those they love.

From the bottom of my heart, and I can confidently say on behalf of the entire TLW family: Thank you Robert “Bubba” Sprenger, Dan “Tuna” Frisch and Dennis “Salvo” Salverson. Thank you for all the years of service to our industry, our association and your communities. You will be missed, but remember, don’t be strangers.

Hope to see you all at the spring conference! Salute!

Chris Marsicano TLW President

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EDITOR

Pete Madland, Executive Director, Tavern League of Wisconsin MANAGING EDITOR

Barbara Howell, Nei-Turner Media Group, Inc. GRAPHIC DESIGN

Jerriann Mullen, Nei-Turner Media Group, Inc. ADVERTISING SALES

Louise Andraski, Nei-Turner Media Group, Inc. louisea@ntmediagroup.com ADVERTISING COORDINATOR

Julie Schiller, Nei-Turner Media Group, Inc. ads@ntmediagroup.com PRINTED BY

LSC Communications Pontiac, Illinois On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: 800-445-9221.

On Premise is produced by Nei-Turner Media Group, Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher.

Printing is by LSC Communications, Pontiac, IL. For advertising information, contact Louise Andraski, 608-873-8734, louisea@ntmediagroup. com. Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005.

Periodicals postage paid at Madison, WI and other additional offices. ©2018 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.

www.tlw.org

MAJOR SUPPORTER of

State and Local Tavern Leagues

PARTNERS IN PROGRESS TAVERN LEAGUE OF WISCONSIN • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC • Sponsor of the TLW Trip Give-away at TLW Spring Conference & Show • Donor of Large Screen TV at TLW Fall Convention & Show

LOCAL TAVERN LEAGUE PROGRAMS (Saferide, Golf, Others) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

WISCONSIN AMUSEMENT & MUSIC OPERATORS PO Box 259506 Madison, WI 53725 www.WAMO.net

608.709.1960 608.824.2205 E amanda@wamo.net P F

A complete list of WAMO members can be found at www.WAMO.net.

Hosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament.

FRONT RAIL BUILDING MEMBERSHIP … TOGETHER

BY PETE MADLAND, TLW EXECUTIVE DIRECTOR

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e ask a lot from our members. We ask that they pay dues, attend meetings, support fundraisers as well as attend conventions, caucuses etc. We need to do this to be a successful organization. Thankfully many of you respond and, fortunately, we all benefit.

Probably the most important task we ask of our members is to recruit and build membership. For many of our members this is an unfair expectation, after all, not everyone has the time and money it sometimes takes to recruit and, more importantly, not everyone is comfortable being a salesperson. I get that. We try to prepare as best we can by giving you talking points, and we also have a recruitment presentation I will be happy to present to your league upon request. Looking at our numbers you could say we have had moderate success. We can do better, but to succeed we need effort not only from you, the member, but from our office.

Our Board of Directors is committed to building membership and also helping you to do the same.

Did you notice anything different about our NovemberDecember edition of On Premise? You should have noticed it was geared towards membership and the non-member. We wrote about the value of being a member and how membership can actually save a business money, easily enough to cover the cost of membership and more. The magazine bragged about our legislative successes in recent years. We are proud of our legislative accomplishments and rightfully so. Unfortunately many non-members are not aware of them or take them for granted thinking things like this “just happen.” The most important element I feel was the article stressing the importance of being a member and supporting associations that represent and stand up for your industry and business. I always ask non-members “What would our business be like if we didn’t have the Tavern League of Wisconsin?”

It is important to know that this particular edition of On Premise was sent to all licensees in Wisconsin. This was a very

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expensive undertaking but we feel this will give you a conversation starter with any non-member in Wisconsin. You can walk into any establishment and ask “Did you receive the magazine?

“What are your thoughts?” “Do you have any questions?” And, most importantly “Would you like to join?”

Another part of our membership building initiative is provided

by U.S. Bank. They sponsored a mass mailing to all nonmembers touting their credit card program that is exclusive to TLW Members only: Guaranteed low rates, Rates will only decrease – never increase and no contract! This is a benefit any member that accepts credit cards can take advantage of and save money immediately. This is great ammunition for any member to present to a non-member as you are truly doing them a favor by making them aware of this program. Here again ask the nonmember if they received a lime green postcard from U.S. Bank and the Tavern League and get the conversation started.

For those of you who are still not comfortable talking TLW with non-members, we have yet another tool: a recruitment thumb drive. This will be made available to all presidents and membership chairpersons of each league. The thumb drive has a brief (six minute) presentation as to why a business should join the Tavern League. Simply ask the prospect for five minutes, turn on your laptop and let the presentation begin. You do not have to say a word, just sit back and enjoy a drink. When the presentation is finished simply ask if they have any questions. Then ask them to join. It is that simple. This may not be for everyone, but if you tend to be shy or a little unsure of yourself, this will be a great help.

The title of this article is Building Membership … Together. I just explained what the Board of Directors has committed to, now the question is “What will you commit to?” We have invested money in hopes of making membership building less of a challenge, but this investment will not pay dividends unless you the member, the recruiter, take advantage. Please take this seriously. Discuss a strategy at your next meeting. Set a goal to talk to one non-member a week or even a month. Simply put, do more than what you are doing now. The association has invested the money, now we need you to invest the time. Set a goal and go after it! Together … we can build membership! TLW www.tlw.org

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ABL Update: The Latest Industry News From Washington

BY ABL EXECUTIVE DIRECTOR JOHN BODNOVICH

ABL NEWS ARCHIVE NOW AVAILABLE As part of a growing effort to assist its state affiliate members with information and resources, American Beverage Licensees (ABL) recently announced that it has launched a new State & Local News Archive.

The archive provides ABL members with a repository of state and local news stories pulled from past issues of the ABL Weekly, ABL’s weekly e-newsletter, and is the most recent addition to the content-rich members-only section of the association’s website, ablusa.org.

For more than five years, ABL has brought ABL Weekly subscribers a wide-range of news stories on topics and issues specific to each state, including: licensing initiatives; regulatory developments; direct-to-consumer shipping; three-tier issues; marijuana legalization; Sunday sales; impaired driving; grocery and convenience store sales; mobile alcohol ordering and delivery; and more.

The archive currently contains all ABL Weekly state and local news stories from 2017, and will be updated on a regular basis to provide members with the latest news from their respective states.

In addition to the State & Local News Archive, ABL has released a Policy News & Updates Archive, containing national and regional policy updates on such topics as music licensing, swipe fee reforms, BAC regulations, tax reform, and employment regulations.

transportation, and all public and private places that are open to the general public. The purpose of the law is to make sure that people with disabilities have the same rights and opportunities as everyone else.

The ADA guarantees equal opportunity for individuals with disabilities in public accommodations, employment, transportation, state and local government services, and telecommunications. The ADA is divided into five titles (or sections) that relate to different areas of public life.

For retailers - both on-premise and off-premise - the key pieces of the ADA that apply most directly to their businesses are those found in Title III: Public Accommodations.

WHAT IS COVERED BY THE ADA? • Businesses that provide goods or services to the public are called “public accommodations” in the ADA. • The ADA establishes requirements for 12 categories of public accommodations, which include stores, restaurants, bars, service establishments, theaters, hotels, recreational facilities, private museums and schools, doctors’ and dentists’ offices, shopping malls, and other businesses.

• Nearly all types of businesses that serve the public are included in the 12 categories, regardless of the size of the business or the age of their buildings.

EXAMINING THE AMERICANS WITH DISABILITIES ACT

• Businesses covered by the ADA are required to modify their business policies and procedures when necessary to serve customers with disabilities and take steps to communicate effectively with customers with disabilities.

The Americans with Disabilities Act of 1990 (ADA) is a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools,

• The ADA also requires businesses to remove architectural barriers in existing buildings and make sure that newly built

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or altered facilities are constructed to be accessible to individuals with disabilities.

• “Grandfather Clauses” often found in local building codes do not exempt businesses from their obligations under the ADA. • Where state or local law is stricter or requires a higher degree of accessibility than Title III of the ADA, you must comply with the state or local requirement.

H.R. 620: THE ADA EDUCATION & REFORM ACT OF 2017 - WHAT IT WOULD DO • Close loopholes in the federal law that have resulted in “driveby” Americans with Disabilities Act (ADA) Title III lawsuits.

• Add safeguards that incentivize the remedy of alleged violations (without taking away the right to pursue “bad actors” who ignore compliance); and • Direct the Office of Justice Programs to develop a program to educate state and local governments and property owners on effective and efficient strategies for promoting access for persons with a disability and staying compliant with the ADA.

WHAT DOES H.R. 620 MEAN FOR RETAILERS? • Alleged ADA violations could be addressed in a quicker and more cost-effective manner by providing property owners with adequate notice and time frame to fix any alleged violations.

• Patrons are better served when property owners are given notice of ADA infractions and provided with an opportunity to focus limited resources on improving access and facilities.

• Addresses the unintended consequence of the ADA that has been allowed to flourish over time, tarnishing an otherwise landmark, life-changing law.

HOW CAN YOU SUPPORT H.R. 620?

• Introduction of H.R. 620 was a big first step in bringing about reforms to the ADA – but the battle is far from over.

• Contact your members of Congress and urge them to defend small business owners by supporting the passage of H.R. 620.

• Submit op-eds and letters to the editor to your local or regional news outlets.

$22.4 million per couple, effective January 1, 2018, and is good for tax years 2018 through 2025. With the law’s sunset language, without further Congressional action, the exemption would revert to the $5.6 million base (indexed for inflation) in 2025.

S-Corp/Pass-Through Entities: The Tax Cuts and Jobs Act of 2017 temporarily gives the majority of companies organized as “pass through” entities (e.g. S corporations, LLCs, partnerships and sole proprietorships) a 20 percent reduction of their income tax. However, the deduction comes with caveats including: • In general, the deduction cannot exceed 50 percent of your share of the W-2 wages paid by the business.

• Alternatively, the limitation can be computed as 25 percent of your share of the W-2 wages paid by the business, PLUS 2.5 percent of the unadjusted basis (the original purchase price) of property used in the production of income.

• The W-2 limitations do not apply if you earn less than $157,500 if single ($315,000 if married filing jointly).

• Certain “personal service businesses,” i.e., accountants, doctors, lawyers, etc., are not eligible for the deduction, unless their taxable income is less than $157,500 if single ($315,000 if married).

Federal Excise Tax: The Tax Cuts and Jobs Act of 2017 makes changes to federal excise taxes on alcohol beverages that are effective through December 31, 2019. An effort by alcohol suppliers and their trade groups to make these changes permanent is already underway. For a comprehensive overview of excise tax relief for breweries, wineries and distilleries visit alcohollawadvisor.com/page/2/.

ABL RESPONDS TO NAS REPORT On January 17, ABL issued a statement in response to the National Academy of Sciences (NAS) study Getting to Zero Alcohol-Impaired Driving Fatalities: A Comprehensive Approach to a Persistent Problem. The statement follows: “Independent beverage business owners, with strong ties to their local communities, have long been engaged in efforts to oppose and stop drunk driving. They view themselves as partners with policymakers, local law enforcement and other stakeholders committed to addressing impaired driving.”

In December 2017, Congress passed, and the president signed the Tax Cuts and Jobs Act of 2017. The law makes extensive changes to the Internal Revenue Code of 1986, including provisions related to alcohol, the estate tax and pass-through businesses.

“Therefore, it is disappointing that much of today’s report takes a step back, instead of a step forward, in addressing the complexities involved with impaired driving. The report reflects a battery of recycled recommendations and, more disturbingly, represents a squandered opportunity to be inclusive and forward-looking when it comes to drugged and distracted driving.”

Estate Tax: The Tax Cuts and Jobs Act of 2017 temporarily doubles the exemption amount for estate, gift and generation-skipping taxes from $5.6 million to $11.2 million per individual and

“It also raises serious questions about what the $2 million spent on the report could have funded to more directly address impaired driving.”

CHANGES IN THE TAX CUTS AND JOBS ACT

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“Perhaps most troubling is the study’s unserious suggestion to reject meaningful contributions of the alcohol industry – and any groups that receive funding from the industry – when it comes to fighting impaired driving.”

“To suggest that local bars, taverns and package stores have no role to play in this fight ignores those who are already on the front lines of preventing impaired driving and limits our societal efforts to address this problem.”

“Along with groups focused on public safety who support the strong enforcement of the .08 BAC level, ABL opposes the study’s call to arbitrarily lower the BAC limit to .05. Doing so would effectively criminalize the activities of law-abiding, responsible social drinkers. It would also dilute current efforts to stop repeat offenders and those who drive with a BAC of nearly twice the legal limit, who represent the majority of drunk drivers.”

“Despite the tone and recommendations in this report, beer, wine and spirits retailers will seek to build on the historic decline in alcohol-related traffic fatalities over the past three decades.

Beverage licensees will continue to work within their communities and with public officials to support effective drunk driving policies while opposing those that undermine the important steps already taken in this fight.”

MUSIC LICENSING LEGISLATIVE & LEGAL UPDATE Since its introduction last year, the Transparency in Music Licensing & Ownership Act (H.R. 3350) has added cosponsors in the House of Representatives as ABL and its members make outreach to legislators. The bipartisan legislation is sponsored

by Rep. Jim Sensenbrenner (R-WI) and would require the creation of a database containing music licensing and ownership information to be overseen by the U.S. Copyright Office. That information would be made available in a machine-readable format to end-users (bars, restaurants, taverns), who would be on a steering committee overseeing the database and to ensure it meets the needs of the retail community. Most importantly, it would allow courts to consider end-user reliance on the database in infringement cases.

Practically speaking, for beverage licensees this database would provide, for the first time ever, the ability to access reliable information regarding music licensing in a single, online location.

It would also allow retailers to make informed, rational business decisions about which PRO licenses best meets their needs.

Though this would require due diligence on the part of business owners, an online database would increase transparency and potentially reduce the need for businesses to have multiple licenses just to protect themselves.

The bills are sweeping in scope and include many technical changes that would directly benefit publishers and songwriters, as well as streaming and digital music services by creating a blanket license for those music providers. Of interest to beverage licensees who purchase blanket licensees for their businesses from performance rights organizations (PROs) like ASCAP and BMI are changes to the 114(i) section of federal copyright law.

The legislation as currently written would repeal section 114(i) of the copyright act, allowing rate courts to consider sound recording performance royalty rates when determining musical work performance royalties.

Currently, Section 114(i), which was originally put into law at the behest of songwriters and publishers, and is now opposed by those same groups, limits the scope of evidence the federal rate court may consider when setting songwriter royalties. While bars and restaurants don’t negotiate rates in federal court, it is reasonable to assume that if sound recording rates are considered in setting composition rates for, and those rates go up for some licensees, they will likely be raised for all licensees.

SECOND CIRCUIT SIDES WITH BMI On December 19, 2017, the Second Circuit Court of Appeals affirmed the ruling of a lower court that BMI is not prevented by a consent decree from offering fractional licensing of song compositions. It is unclear as to whether and how BMI will change its licensing practices as a consequence. It also remains to seen whether the Department of Justice (DOJ) has an appetite to petition for en banc review and/or appeal to the Supreme Court.

A few years ago, during a review of the consent decrees governing ASCAP and BMI, the DOJ concluded that 100 percent licensing, or “full-works licensing,” was required under the consent decrees. The 100 percent licensing applies to songs with multiple writers where ownership is divided. For years, on-premise licensees have purchased “blanket licenses” which they believe have given them the right to legally play music covered by those licenses without risk of infringement. Songwriters and publishers, through BMI, now argue that they have always engaged in fractional licensing and that the music user must get a license from all owners of a song in order to play it.

ABL co-filed an amicus curiae brief in the case, supporting the DOJ’s interpretation that the consent decrees do not allow for fractional licensing, citing (among other things) the very nature and understanding of “blanket licenses” that beverage licensees purchase from performance rights organizations (PROs). TLW The American Beverage Licensees is the voice of America’s beer, wine and spirits retailers in Washington, D.C. The ABL represents the Tavern League of Wisconsin and its many members as well as thousands of other on- and off-premise retailers of beverage alcohol across the United States.

MUSIC MODERNIZATION ACT INTRODUCED Rep. Doug Collins (R-GA) and Sen. Orrin Hatch (R-UT) have released similar bills in the House and Senate, respectively that would bring major changes to the music licensing landscape.

The Collins bill (H.R. 4706) was introduced in late December 2017 while the Senate version, with it nine original cosponsors, was introduced in the upper chamber on January 24.

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THE LONG GAME Proposal to change minimum drinking age to 19 has potential, but faces challenges

By Nichole West

F

or decades, communities and organizations across the country have tried and proposed numerous tactics, laws, penalties and programs to curb underage drinking. But some are starting to come at the issue from another direction and believe that rolling back the drinking age could be the best solution to this ongoing problem.

In November 2017, three Republican legislators, including former Rep. Adam Jarchow of Balsam Lake, Rep. Cindi Duchow of Delafield, and Rep. Rob Swearingen, owner of Al-Gen Dinner Club in Rhinelander and past president of the Tavern League of Wisconsin, proposed a bill that would lower the state’s minimum drinking age to 19.

“The time has come to have a more in-depth look at this by policymakers. We have one of the most stringent laws in the world, but have the most underage drinking problems,” says Scott Stenger, lobbyist for the Tavern League of Wisconsin. “It is one of the only laws that is routinely violated, and most people just don’t seem to care, so it’s definitely something we should be looking at. Clearly the law is not doing what it was intended to do, to prevent people 21 and under from drinking.”

While the bill didn’t get any air time in the Legislature and the legislative session, at the time of this writing, is nearing its close until January 2019 that does not mean the bill is dead. In fact, in many ways, the work has just begun. “We didn’t expect anything to happen on the bill this session, but more importantly, it sparked debate. And not just here, but around the country,” Stenger adds.

comply with the 21-year-old drinking limit,” says Stenger. “We have to get rid of that backhand tactic and let states do what works best for them. This bill jumpstarts the conversation.”

With state transportation funding already a hot-button issue in Wisconsin, that potential loss is a major challenge to the proposal to lower the drinking age to 19. According to an Associated Press article from November 2017, that change would result in a $53.7 million reduction in funding. “That is a hurdle,” says Stenger, “but it’s not impossible.”

“What it means is that we’ll just have to work at higher levels of government. Sadly, this is not a state debate. The states have been blackmailed out of significant federal highway dollars for years, and ultimately, we have to address this at the federal level to have the debate at the state level. We know that legislators support the idea [of the 19-year-old drinking age], but not at the expense of significant highway funding dollars,” he says.

But Stenger feels that the political environment is ripe for change in Washington, D.C. “The environment is right in Washington to get rid of this mandate,” he says. “There is a huge push for states’ rights and to return these decisions back to states. This falls squarely into that discussion.”

THE CORE CHALLENGE Wisconsin’s former drinking age of 18 preceded our statehood, as it was set in the Territorial Statutes of 1839. And as more tenured Tavern League members recall, the 18-year-old drinking age held until the mid-1980s.

Part of the challenge will be getting other states such as California, Florida and New York, to name a few, to join the conversation. “We’re going to need their support to get rid of this federal blackmail,” he adds.

As an effort to curb drunk driving and underage drinking, the move to increase the minimum drinking age culminated in 1984, when President Ronald Reagan signed a law penalizing states that allowed individuals younger than 21 years of age to drink. Under the National Minimum Drinking Age Act, states that refused to raise their drinking age would lose 5 percent of their federal highway funds in the first year and 10 percent every year after that. After initially defying the federal mandate, Wisconsin Gov. Tony Earl reversed course, and Wisconsin increased its drinking age to 21 in September 1986.

EXTENDING THE CONVERSATION

In recent years several studies have been conducted to gauge the impact of this legislation, and one in particular done by Harvard University in 2009 found that minimum age drinking laws do little to reduce traffic fatalities and almost nothing to reduce underage drinking.

“The reason we have the 21 drinking age is because Congress told states in the ‘80s that you’ll lose highway funds unless you www.tlw.org

While reducing the minimum drinking age from 21 to 19 years of age may seem “very Wisconsin,” it’s a conversation that’s being had in other states as well. “This is not just happening in Wisconsin, but other states are starting to look at whether or not this is a smart law to have,” Stenger explains.

Legislators in other states have proposed lower minimum drinking ages over the last decade. Most recently, New Hampshire legislators introduced a bill in January 2018 that would allow 20-year-olds to drink alcohol in private settings. “We think more and more states will start to look at this, just as they have over the past 10 years or so,” he says.

According to Stenger, it’s also a conversation that’s happening among some unlikely allies, such as some postsecondary educational institutions. “One area we’re hearing from is universities and colleges, public and private. Their presidents and administrators have said 21 isn’t working. College students are drinking, MARCH/APRIL 2018

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He adds: “Even our opponents would agree there are problems enforcing the law, so let’s put a smart law together, a law that is followed, a law that works.”

approach helped ease the transition and the law’s effects. But it certainly impacted business. “My experience is that it especially affected participation in recreational and team sponsored events.

Those were opportunities to get people to come to my place, have them get to know you, eat a burger, play with friends.

When that was gone, it did hurt the business. That happens any time you lose part of your customer base,” he explains.

Bubba Sprenger, TLW central zone vice president and owner of Bubba’s in Marion, says that supporters like these are what will give this issue traction. “It’s got to be pushed by people and groups other than the Tavern League and the beverage alcohol business,” he says. “This needs to come from the people who realize what we have is irresponsible; the safety czars need to be behind this. Then maybe change will come.”

It was especially felt in rural areas of the state, where community life tends to center on bar activities. Sprenger notes that back in the day, Marion had 16 men’s softball teams, 12 fast-pitch and 12 women’s teams; now it has no softball teams. “Participants were joining up when they came out of high school to be active and compete socially. Young people might not be as into athletics now, but they are gathering socially”

AN OPPORTUNITY TO INCREASE BUSINESS

Gene Loose, TLW eastern zone vice president and owner of Gene & Helen’s Bar in Potter, agrees with Sprenger regarding how the change affected his business, particularly with teams and leagues, and views this bill as an opportunity to recapture some of what was lost. “It’s not really a big change, and it will take time for them to get used to it, but I think it will help. It will benefit us all,” says Loose.

doing it irresponsibly, with $5 all-you-can-drink house parties, and spawning an entire industry of fake IDs. That message is resonating with decision-makers at the state and federal level.”

When Wisconsin raised the minimum drinking age in the 1980s to comply with federal legislation, the state implemented a system so it was done incrementally. This ensured all in the target group weren’t impacted all at once. The state created an amendment to the federal law for those who were between ages 18 and 21. As a result, Wisconsin 19- and 20-year-olds were “grandfathered in” by this amendment, and the state did not have a uniform drinking age of 21 until Sept. 1, 1988.

“It was a gradual process,” says Sprenger, and this phase-in

Of course, it’s important to remember that society and lifestyles have changed quite a bit from the 1980s. “Many things have changed since then and young people have established differ-

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ent habits and do different things since then,” says Sprenger. “If this were to go through, obviously the customer base will change and as business owners, we’ll have to adapt. But it’s hard to say what it truly will do for business.”

Sprenger also notes that this is a tough subject for some owners and recognizes that some establishments won’t want to deal with the 19- and 20-year-old crowd.

“We had 30 years to adjust to the 21-plus age group. I know some members think that it’s fine for someone else, but it’s not their cup of tea. If this happens, we’ll all have to figure out how to move forward.”

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LONG GAME While this bill will lie fallow in the state Legislature until it’s reintroduced in January 2019, Tavern League of Wisconsin members can help support the initiative now and into the future. “Members’ involvement in educating their customers, educating legislators, congressmen, senators is going to be instrumental,” says Stenger.

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“This is a commonsense position. Nineteen- and 20-year-olds can smoke, vote, have children, fight for our country, but they can’t drink. Every other country has a lower drinking age that’s respected and works. We can too, but we can’t do it without the involved support of our members.”

He encourages members to educate themselves and their patrons on the issues and then talk to their legislators. And, encourages their customers to do the same.

Loose echoes that sentiment. “We have to contact our legislators and make sure they know where we’re coming from. This age group can go into service and vote, but they can’t drink, which I think is wrong.”

But, as noted, it’s important to realize that changing the minimum drinking age to 19 years of age is a long game.

“This will not happen overnight, so we need everyone pulling in the same direction and working together,” Loose says.

“If the environment is right, the time is right, and if we’re dedicated and work to communicate this to decision-makers, we can see change. It’s not easy, but that’s the challenge that lies ahead of us.” TLW www.tlw.org

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Strength IN NUMBERS

Tips and new tools to help grow league membership rolls

By Jennifer Bradley

5,035 Members in 2018

4,799

4,830 Members in 2013

Members in 2008

4,225 Members in 2003

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“W

hen I go to meet someone to discuss the benefits of joining the Tavern League, the first thing I do is buy something to drink,” says Pete Madland, TLW executive director. “I don’t care if it’s just a Coke. In my opinion, you’re now a customer and not just a salesperson.”

It’s not surprising that talking to someone about TLW membership may not be at the top of your priority list. It’s important, though, and the TLW Executive Board and staff are more than willing to offer some advice, or even go along with you when you’re meeting a potential member. They also have experience of their own and thoughts on how to overcome obstacles members may face along the way.

“We care about our members,” says Chris Marsicano, TLW president and owner of The Village Supper Club in Delavan. “The Tavern League is like family and we make sure to take care of every one of them.”

EACH VOTE MATTERS Madland agrees. “I want to see our members succeed,” he says. “Our businesses and industry are under attack constantly. Without the Tavern League, the chances of success diminish immensely. That’s why membership is so important. It’s important that we say we represent 5,000 small businesses rather than 500. We get legislators’ attention when we use those numbers.”

He also says this is the reason the TLW hasn’t raised the $150 annual dues in nearly two decades. “If we don’t have strong numbers, we lose our voice,” Madland adds.

Marsicano echoes this underlying sentiment of membership recruitment efforts.

“To me it’s a no-brainer to belong to the Tavern League,” he says. “It’s a $150 per year insurance policy in knowing the league will look out for my interests with state and federal laws that will afwww.tlw.org

fect the bottom line of my business.”

Over the years, this support has been pivotal in protecting TLW members. It also can be seen at the local level, where Marsicano says he and Madland help members often. One thing he says he loves about the association is the attention given to members’ questions. “You can call and ask for talking points when you’re going to a local meeting, and we’ll try to send someone to coach you and then attend that meeting,” he says.

NIXING THE NEGATIVES Madland says the best way to rebut negative talk should you encounter it, is to find out what the potential TLW member is interested in. One person he spoke with was compelled to join because of the money the TLW donates to charity each year. Another may be looking for the insurance discounts.

“Find out what appeals to them,” he advises. “SafeRide is now available in virtually every county, and that might be worth their money right there as only TLW members can participate in the program.”

He remarks that he’s heard more than his fair share of objections [to becoming a member] and says that it’s important to never disagree with that person, but instead react positively. “Tell them you understand why they would feel that way, or ‘I agree with you’ – be on their side, but then say, ‘Did you know?’ and bring up another positive point,” Madland suggests.

He says it’s so vital to not alienate a potential member right from the start by

insulting them for misunderstanding the benefits of membership or threatening to not visit their establishment in the future.

Madland wants members to remember that this business owner may just be having a bad day, or a rough month of sales and can’t afford the membership right now. He explains that after the smoking ban passed, people were saying “no thanks” more often than not. “Now they’ve adjusted and might be open to joining the Tavern League again,” Madland adds.

OVERCOMING THE OBSTACLES Still, some of the most common things a member will hear is that the potential recruit doesn’t have the money or the time. Madland and Marsicano both have heard those excuses and know others do regularly too.

Madland says his No. 1 selling point is how the TLW membership can help increase their bottom line and decrease costs. Discounts on insurance, music licensing, food courses, bartender courses, etc., are all ways a member sees a monetary benefit.

Then, he suggests, return the conversation to the legislative successes. “I ask them to picture Wisconsin without a Tavern League, and all of the bills that would be passed if no one was there to fight them, or wouldn’t be passed without someone to support them,” he says.

The second most common obstacle is the physical time potential members feel is needed to attend meetings and particMARCH/APRIL 2018

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ipate. Marsicano says it’s so crucial to not stop to chat about TLW membership at a time when the potential member is busy in the first place. “Make an appointment for when it’s convenient for them,” he advises. “It shows respect for their time and business.”

back to them with an answer and make sure to follow through.”

After the person is willing and able to discuss membership, and then says they don’t have time, Madland has another way to overcome that obstacle. He acknowledges that active participation is not always for everyone, but he explains to them that information from magazines, newsletters and from online sources is always available. As a member, they also have the resources of TLW leadership which is just a phone call way.

One is a six-minute recruitment video which will allow local league members to easily share information about the TLW. It explains what the TLW is and what its benefits are, and then allows the member to answer questions after the video is shown instead of explaining all the aspects of the organization themselves.

UPGRADED RECRUITMENT TOOLS Madland says members must be knowledgeable when approaching a potential member. “Brush up on the issues, by giving us a call if you need to,” he offers.

“By all means, if you don’t know an answer, don’t bluff it. Tell them you’ll get

The TLW has been busy preparing new tools to help in the membership recruitment process, which Marsicano says they are excited to roll out soon.

Madland adds to this thought by saying the video will be available on a flash drive which members can simply plug into any computer and use. He says the TLW realizes not all members are trained salesmen and this presentation tool will make it simple to just ask someone to take a few minutes to sit and watch.

“We rely on our members to get out there and recruit because they have the local

leads,” Marsicano adds. “We realize, that our local leaders are also running their own businesses and it’s difficult to take time away to do these things. We want to make it as easy as possible.”

He says the TLW website is also being revamped and made mobile-friendly, with a goal of offering much more information and many more tools for members. From licensing issues to health inspections and taxes to certificates, Marsicano says this information will be available at the click of a mouse and coming online mid-year.

“We find a lot of times, people don’t belong because they’ve never been asked,” concludes Marsicano. “So find people in your area. Stop in and say hi. I always lay out the positives of being a member of the Tavern League. I’m busy working my business day-to-day and can’t monitor all the rules and regulations being talked about in Madison or Washington that affects my bottom line. For the $150 a year, I know someone is watching my back.” TLW

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CORPORATE SPOTLIGHT SOCIETY INSURANCE “Our program is comprehensive, offering data security and privacy coverage with breach response solutions from the moment a breach is suspected through restoration of business operations,” she says. Society’s cyber liability insurance was rolled out at the end of 2017 and now they are working on making clients aware of its availability.

A

s a TLW Corporate Sponsor, Society Insurance offers members (excluding nightclubs, bowling alleys and gentleman’s clubs) exclusive property and casualty coverages in their TRIM program. Society’s home office is located in Fond du Lac while local independent agents serve communities throughout the state.

A long-standing relationship with the TLW spans nearly 30 years of Society’s 103 years in business.

In addition to traditional insurance offerings, Rebecca Loehr, Society’s senior marketing specialist, says that cyber liability insurance is receiving a lot of attention today.

“It’s so prevalent in all industries,” she explains of cybercrime.

“In 2016, half of all breaches were targeted at small businesses.

We’re of the mindset that it’s not if, but when, something like this will occur as the world becomes much more digital.”

Society Insurance’s independent agents working in the field were the ones who told the corporate office that cyber liability insurance is what customers needed, Loehr explains. She says it’s mind-boggling to understand the many ways hackers can impact a business, but Society Insurance has tools to help educate policyholders and mitigate a potential financial disaster.

More than half of the cyber liability claims submitted in the United States in 2016 involved a privacy breach. Ransomware is one of the most popular cyberattacks; this is a type of malware that holds files hostage until a business pays the attacker’s demands.

Loehr says the FBI estimates ransomware to be a $1 billion/year crime. The risks associated with data security can be malicious or accidental, and may include physical theft, rogue employees, or negligence.

“The cost of one of these attacks is something that shocks policyholders,” Loehr adds. She says it’s not uncommon for a small business holding 5,000 records — like credit card numbers and personal information for employees, customers and vendors — to see costs of $100,000 in the event of a breach. Depending on the circumstances, direct costs can extend way beyond this prediction – and that doesn’t include fines or penalties and the reputational damage.

www.tlw.org

Loehr says awareness and education cannot be understated in these situations and offers the following three data breach myths.

1) It won’t happen to me. “No matter the industry, it is a concern and should be,” says Loehr. “Even with all the technologies available, you can’t identify and block all cyberattacks.”

2) The bank will handle it. “It’s important that business owners don’t automatically assume even a problem with stolen card numbers is the bank’s problem,” she adds. Businesses must be compliant with payment card security standards to even qualify for bank protection, and if they are not compliant, fines and penalties will occur.

3) It only affects big businesses. Even though they don’t make the top news headlines, the number of small businesses affected is growing because they are an easier target. Loehr says that thieves often start small to test and perfect their methods.

All policyholders are eligible for Society’s new cyber liability coverage, and various limits are available. For more information, simply contact your local Society Insurance agent. They have materials available which explain this topic in detail, and the company will also be releasing informational videos and blogs as the year progresses.

Society Insurance offers the following tips for small businesses: 1. Train employees in security principles.

2. Protect information, computers and networks from cyberattacks.

3. Provide firewall security for your internet connection.

4. Create a mobile device action plan.

5. Make backup copies of important business data and information.

6. Control physical access to your computers and create user accounts for each employee.

7. Secure your Wi-Fi networks.

8. Employ best practices on payment cards.

9. Limit employee access to data and information; limit authority to install software.

10. Require passwords and authentication.

For more information on Society’s TLW benefits, including the new cyber liability coverage, visit societyinsurance.com. TLW MARCH/APRIL 2018

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2018 Spring Conference Schedule of Events MONDAY, APRIL 9 2018 9:00 A.M. to 5:00 P.M. TLW Board of Directors Meeting – Concourse 1 & 2 9:00 A.M. to 5:00 P.M. Food Service Sanitation Courses & Exam – Voyager Ballroom (Class Registration is open to members and non-members) 12:00 P.M. to 1:00 P.M. Board Lunch – Concourse 3 3:00 P.M. to 6:00 P.M. Registration, $2 Bill Exchange and Auction Item Drop-off – Sabre Ballroom 8:00 P.M. to 1:00 A.M. Milwaukee County League Welcome Party Location: Cooperage, 15 minutes away Band: Larry Lynne Band

TUESDAY, APRIL 10, 2018 8:30 A.M. to 5:00 P.M. Registration, $2 Bill Exchange and Auction Item Drop-off – Sabre Ballroom 8:45 A.M. to 9:15 A.M. Nomination Committee – Concourse 1 8:45 A.M. to 9:15 A.M. Rules Committee – Concourse 2 9:15 A.M. to 12:00 P.M. General Session – Ballroom, GrandStay Hotel Attendance Drawing Host League Intro – Southern Zone VP Dan Taivalkoski Opening Ceremony – Milwaukee County President Lorie Knaack-Helm Color Guard Present Colors President’s Report – Chris Marsicano Secretary’s Report – Erin Pulaski Treasurer’s Report – Tom Dahlen Keynote Speaker – Rick Berman, American Beverage Institute Jennifer Dopke, Brand Protection, Harley-Davidson President’s Award Attendance Drawing First Timers Orientation 12:00 P.M to 5:00 P.M Trade Show – Concorde Ballroom, Crowne Plaza Bean Bag Tournament Contest for TIPAC – Sabre Ballroom 12:00 P.M. to 4:00 P.M. Silent Auction – Sabre Ballroom 1:00 P.M. to 2:00 P.M. Seminar – Wisconsin’s Wage and Hour Laws: Basics and Beyond Aviation Room

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3:00 P.M. to 4:00 P.M. Seminar – Taxes and Audits: What’s Changed? - Aviation Room 8:00 P.M. to 1:00 A.M. Cocktail Party & Costume Contest Ballroom, GrandStay Hotel Theme: Go Hog Wild and Live the High Life with the TLW Costume: Honoring Harley Davidson and Miller High Life Band: UP ALL NIGHT Band sponsored by: ASCAP 9:00 P.M. to 10:00 P.M. Live Auction for TIPAC Ballroom, GrandStay Hotel

WEDNESDAY, APRIL 11, 2018 9:00 A.M. to 5:00 P.M. Registration & $2 Bill Exchange Sabre Ballroom 9:30 A.M. to 11:00 A.M. General Business Meeting Ballroom, GrandStay Hotel Attendance Drawing ABL Report – Bob Sprenger Legislative Report – Scott Stenger Executive Director’s Report – Pete Madland Kelly Grebe, Chief Legal and Corporate Services Officer, MillerCoors Parade of Candidates Good and Welfare Attendance Drawing 9:00 A.M. to 1:45 P.M. Silent Auction – Sabre Ballroom 11:00 A.M. to 3:00 P.M. Trade Show – Concorde Ballroom, Crowne Plaza Bean Bag Tournament Contest for TIPAC – Sabre Room 11:15 A.M. to 11:45 A.M. League Leaders Meeting – General Session Room (Open to all attendees) 2:00 P.M. to 2:45 P.M. Vendors Drawings – Trade Show Area Concorde Ballroom, Crowne Plaza (Attendees must be present to win) 2:45 P.M. to 3:00 P.M. Exhibitor Booth Drawing – Trade Show Area (Exhibitors’ booths must still be set-up) 3:00 P.M. to 3:30 P.M. Winter Get-Away Presentation – Passport Room Presented by Chambers Travel

3:00 P.M. to 4:00 P.M. District Caucuses: 4th District – Concourse 1 3rd District – Concourse 2 5th District – Concourse 3 7th District – Aviation Theatre 4:00 P.M. to 4:30 P.M. Winter Getaway Presentation – Passport Room Presented by Chambers Travel 4:00 P.M. to 5:00 P.M. District Caucuses: 1st & 9th District - Concourse 1 2nd District - Concourse 2 6th District - Concourse 3 8th District - Aviation Theatre 5:00 P.M. to 6:00 P.M. President’s TIPAC Reception – Voyager Ballroom Sponsored by: Capitol-Husting

THURSDAY, APRIL 12, 2018 8:30 A.M. to 9:30 A.M. Voting – Arbor Room, GrandStay Hotel 10:00 A.M. to 12:00 P.M. General Business Session – Ballroom, GrandStay Hotel Attendance Drawing Rules Committee Report Swearing in of Officers Nomination Committee Report Parade of Candidates VetsRoll Check Presentation Host League Drawing Foundation Raffle Ticket Drawing Silent Auction Raffle NEW Trade Show Buyers Raffle Winter Trip Getaway Drawing Chambers Travel Good & Welfare DVD Presentation President’s Closing Remarks Attendance Drawing Retiring of Colors 12:00 P.M. Foundation Meeting – Ballroom, GrandStay Hotel 12:00 P.M. Milwaukee County President’s Reception Lorie Knaack-Helm Swiss Street Pub & Grill 11430 W. Swiss St. Franklin, WI 53132 414-425-4967 Note: Times and events are subject to change without notice.

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2018 Spring Conference Keynote Speaker Keynote Address Rick Berman American Beverage Institute TUESDAY, 9:15 A.M. – 12:00 P.M. GENERAL SESSION Richard “Rick” Berman is President of Berman and Company, a Washington, D.C.based public affairs firm specializing in research, communications, and creative advertising.

Berman has founded several leading nonprofit organizations known for their factbased research and their aggressive communications campaigns. A long-time consumer advocate, Rick champions individual responsibility and common sense policy. He believes that democracies require an informed public on all sides.

Berman was previously employed as executive vice president of public affairs at the Pillsbury Restaurant Group, where he was responsible for the government relations programs of all restaurant operations. He was also a labor lawyer at the United States Chamber of Commerce, the Dana Corporation, and the Bethlehem Steel Corporation.

Berman has testified on numerous occasions before committees of the various state legislatures, the U.S. Senate and the U.S. House of Representatives. The Hill, a popular Washington, D.C. newspaper has named him a “Star Rainmaker” on Capitol Hill. He has appeared on all the major broadcast and cable television networks, and has organized national coalitions to address a wide variety of issues.

2018 Spring Conference Seminars TUESDAY 1 P.M. TO 2 P.M. – AVIATION ROOM – CROWNE PLAZA WISCONSIN’S WAGE AND HOUR LAWS: BASICS AND BEYOND Presented by: Jim Chiolino, deputy administrator, Equal Rights Division and director of the Labor Standards Bureau, Wisconsin Department of Workforce Development.

Labor laws can be confusing at best, especially in our industry.

You may think you know all you need to know, but chances are you don’t. Jim Chiolino of the Wisconsin Department of Workforce Development will be on hand to update you and answer any questions you may have.

This presentation will focus on issues related to the payment of overtime, hours of work, wage payment requirements, minimum wage (including tip issues) and the employment of minors.

In addition, Chiolino will also cover employee and independent contractor designations and what they mean for your business.

Chiolino has worked for the Department of Workforce Development since 1991 and has a master’s degree in public administration from UW-Milwaukee and a J.D. from UW-Madison.

He is author of the State Bar of Wisconsin/Pinnacle publication, Wisconsin Wages and Hours Handbook. www.tlw.org

TUESDAY 3 P.M. TO 4 P.M. – AVIATION ROOM – CROWNE PLAZA TAXES AND AUDITS: WHAT’S CHANGED? Presented by: Arthur Lee, CPA As Benjamin Franklin said, “In this world nothing can be said to be certain, except death and taxes.” This seminar will discuss one of those certainties: taxes. Now that a new federal tax bill has been signed into law and an unprecedented number of our members are being audited, this seminar is definitely timely.

CPA Arthur Lee will discuss several topics, including how the new tax law will affect your business and you personally, plus he will present tax saving tips. Along with new tax law implications, Lee will also discuss audits: who, why and what to do if you get that visit from the Wisconsin Department of Revenue. Be prepared, don’t be a victim if you should get audited. This seminar will benefit all who attend.

Arthur Lee is a Certified Public Accountant with over twenty years of experience working closely with small and emerging businesses. He specializes in personal, corporate and partnership taxes, accounting, financial planning and payroll. Lee is a member of the American Institute of CPAs, Wisconsin Institute of Certified Public Accounts, Wisconsin Association of Accountants and the Better Business Bureau.

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2018 Spring Conference Hotel & Registration “Go Hog Wild & Live the High Life with the TLW”

TLW 83RD SPRING CONFERENCE & TRADE SHOW APRIL 9 - 12, 2018 CROWNE PLAZA AND GRANDSTAY HOTEL Milwaukee, WI HOST HOTEL CROWNE PLAZA MILWAUKEE AIRPORT HOTEL 6401 S. 13th St. Milwaukee, WI 53221 (414) 764-5300

RATES

HOTEL IS FULL Crowne Plaza Milwaukee Airport

ALTERNATE HOTELS GRANDSTAY HOTEL

• $109 plus taxes.

• Ask for TLW room block and mention dates.

• Cut-off date is March 9, 2018

COMFORT SUITES HOTEL

• $109 plus taxes.

• Ask for TLW room block • Cut-off date is March 9, 2018

(Next door to host hotel. Location for general session and cocktail party.)

6331 S. 13th St. Milwaukee, WI 53221 (414) 764-1500 (Across the street from host hotel) 6362 S. 13th St. Milwaukee, WI 53154 (414) 570-1111

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www.tlw.org

2018 Spring Conference Entertainment Monday Night LARRY LYNNE BAND The Larry Lynne Band is a unique variety act that performs a wide selection of music, including rock, country-rock, blues, and classic favorites from the 50s, 60s and 70s. Present day tunes as well as novelty music blended with comedy to ensure audience interaction rounds out the show.

Tuesday Night UP ALL NIGHT Wisconsin’s premier party band is taking the state by storm! TLW members should get ready to rock as this high-energy, Milwaukeebased band takes to the stage for the Tuesday night cocktail party and costume contest. The band offers a great mix of dance, rock, pop and top 40 hit music from the 1980s to today. Two female vocalists headline the five-person group with familiar hits and unique twists on old tunes.

Band sponsored by ASCAP.

Your Host League MILWAUKEE COUNTY TAVERN LEAGUE The Milwaukee County Tavern League welcomes all TLW members, vendors, and guests to the 2018 Spring Conference in Milwaukee and hopes everyone will “Go Hog Wild and Live the High Life.”

The conference committee is sure you’ll enjoy your stay in Milwaukee – a great place on a great lake!

The committee includes: BACK ROW FROM LEFT: Steve Schweitzer, Rawson Pub; Milwaukee County TL Director Paul Mueller, Hot Water Wherehouse now The Cooperage; and Joe Janz, representing Steve’s On Bluemound.

MIDDLE ROW FROM LEFT: Charlie Lemberger, Charlie O’s; Milwaukee County TL League President and 9th District Director Lorie Helm, Landmark & Swiss St. Pub & Grill; Milwaukee County TL Director Donna Olson, Hosed on Brady; Milwaukee County TL Director Jason Hall, representing Pitch’s Lounge; and Andrew Arena, representing Red, White & Blue. FRONT ROW FROM LEFT: 9th District Director Deb Seibel, Plainfield Pub; Milwaukee County TL Director Kim Mathy Slurp n Burp Fun Bar; Milwaukee County TL Secretary/Treasurer Sharon Ward, representing Jim Dandy’s. Not pictured: Milwaukee County TL Director Tammy Dopp, Dopp’s Bar & Grill. www.tlw.org

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2018 Spring Conference Exhibitor List as of 2/19/18 Anheuser-Busch Inc. Booth # 16, 17 Steve Lampert 507 Sand Dr. West Bend, WI 53095 P: (608) 258-9506 Beer B & K Bar & Restaurant Supplies Booth # 51, 62 Donald Falk 7100 W. Greenfield Ave. West Allis, WI 53214 P: (414) 259-9161 P: (414) 322-1605 cell F: (414) 259-9197 www.bandkbarsupplies. com dfalk50@yahoo.com Bar Stools, Pub Tables & Chairs, Booths, Glassware, Chemicals Snacks, Pourers, Bar Chips, etc.

Badger Mutual Insurance Company Booth # 44 Mussa Theisen 1635 W. National Ave. Milwaukee, WI 53204 P: (414) 383-1234 F: (414) 383-1535 www.badgermutual.com mprunty@ badgermutual.com Personal & Commercial Insurance Batzner Pest Control Booth # 24 Tiffany Tenley 16948 W. Victor Rd. New Berlin, WI 53151 P: (262) 797-7763 www.batzner.com tiffanyt@batzner.com Pest Control Services Benedict Refrigeration Service Inc. Booth # 61 Bill Candell 1003 Harlem St. Altoona, WI 54720 P: (715) 834-3191 F: (715) 834-8533 www. benedictrefrigeration. com abenedict@ benedictrefrigeration. com Refrigeration, Food Service, HVAC

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Bowling Centers Association of Wisconsin Booth # 40 Yvonne Bennett 21140 W. Capitol Drive, Ste. 5 Pewaukee, WI 53072 P: (262) 783-4292, Ext. 101 www.bowlwi.com yvonne.bennett@ bowlwi.com Trade Association Bowling Industry for State of Wisconsin Brakebush Brothers Booth # 49 Al Neumann N4993 6th Dr. Westfield, WI 53964 P: (800) 933-2121, Ext. 1360 F: (920) 787-1603 www.brakebush.com aneumann@brakebush. com Frozen Value-Added Chicken Products Brew Pub Lotzza Motzza Pizza Booth # 23 Denny Terrance 3027 W. Mason St. Green Bay, WI 54313 P: (920) 883-7851 F: (920) 883-7851 www.brewpubpizza.com dennyterrance@yahoo. com Frozen Pre-Made Pizza, Lotzza Motzza Pizza Bromak Sales Inc. Booth # 7 Gary Keller E9770 7th St. Clintonville, WI 54929 P: (715) 823-4429 F: (715) 823-7493 www.broaster.com broaster@bromakinc. com Broaster Company Equipment & Supplies, Broaster Foods Capitol-Husting Liquor & Wine Booth # 54, 55 Tom Zacharias 12001 W. Carmen Ave. Milwaukee, WI 53225 P: (414) 353-1000 x 222 tom.zacharias@capitolhusting.com Liquor & Wine

MARCH/APRIL 2018

Chambers Travel Booth # 35 Colleen Chambers 2121 Innovation Court, Ste. 1100 De Pere, WI 54115 P: (920) 496-9596 P: (800) 235-9596 F: (920) 496-9599 www.chamberstravel.info chambtrvl@aol.com Full Service Travel Agency Cornerstone Processing Solutions Inc. Booth # 10, 11 Brad Palubiak 1600 S. Main St. Oshkosh, WI 54902 P: (920) 651-8888 F: (920) 651-8889 www.cornerstoneps.net brad@cornerstoneps.net ATM, POS, ECRS, Credit Card Processing & Equipment Demon Spirits LLC Booth # 19 Wayne Karls 492 E. Cove Rd. Hudson, WI 54016 P: (715) 531-1466 www.drinkdemonrum. com wayne@demonspirits. com Demon Rum (Spiced Rum) Edge One Inc. Booth # 56 Kris Zahn 161 Business Park Circle Stoughton, WI 53589 P: (608) 873-3311 F: (608) 873-3506 www.edgeone.com kzahn@edgeone.com ATM Sales & Service, Credit Card Processing El Cortez Hotel & Casino Booth # 53 Tim Wojciechowski 600 E. Fremont St. Las Vegas, NV 89101 P: (702) 385-5200 P: (800) 634-6703 www.elcortez hotelcasino.com TWojciechowski@ elcortez.net Hotel & Gaming Emil’s Pizza Inc. Booth # 42 Sue Kraemer P.O. Box 168 Watertown, WI 53094 P: (920) 262-9756 F: (920) 262-2920 www.emilspizza.com skraemer@emilspizza. com Manufacture & Sale of Frozen Pizza

Farley Forster Herbenson Group Baird Booth # 52 Tim Forster P.O. Box 1248 Eau Claire, WI 54702 P: (715) 552-3535 F: (715) 552-3550 www.farleyforstergroup. com tforster@rwbaird.com Financial Investment Services Fleming’s Fire I Booth # 31, 32 Tim Fleming W334 N6956 Stone Bank Rd. Oconomowoc, WI 53066 P: (262) 966-7633 F: (262) 966-2742 www.flemingsfire1.com info@flemingsfire1.com Fire & Security Protection Greater Insurance Service Corp.

Booth # 12 Heather Heidtke 414 Atlas Ave. Madison, WI 53714 P: (800) 747-4472 F: (608) 221-0484 www.gisconline.com/ tlw/ heatherh@ greaterinsurance.com Life, Health, Personal & Property Insurance Products Gronomics - A Holes Booth # 28, 27 Mike Rivard 19801 Hwy. 65 N.E. East Bethel, MN 55011 P: (855) 524-6537 F: (763) 753-1314 www.aholesgame.com info@gronomics.com A Holes - Brand New Bar Game Holiday Wholesale Inc. Booth # 46, 47, 48 Dixie Marquardt P.O. Box 177 Wisconsin Dells, WI 53965 P: (608) 254-8321 P: (800) 333-8321, Ext. 102 F: (608) 254-8003 www.holidaywholesale. com dmarquardt@ holidaywholesale.com Candy, Snacks, Foodservice, Disposables, Cleaning Supplies, Novelties, Tobacco Products

Lebby’s Frozen Pizza Booth # 37 Nickolas & Doris Demetropoulos P.O. Box 147 Lebanon, WI 53047 P: (920) 925-3216 F: (920) 925-3216 www.lebbyspizza.com info@lebbyspizza.com Distribute Lebby’s Products (Frozen Pizza Varieties, Seasonings & French Breads),& Other Items Luige’s Frozen Pizza Inc. Booth # 8 Scott Brayton W3830 Cty. Rd. K Belgium, WI 53004 (920) 410-0374 scott@braytonbb.net Frozen Pizza Magnuson Industries Inc. Booth # 26 Jason Gough 3005 Kishwaukee St. Rockford, IL 61109 P: (800) 435-2816 P: (800) 435-2816 F: (815) 229-2978 www.posi-pour.com barsupplydirect@ hotmail.com Posi - Pour Portion Control Pourers & Full Line of Bar Supplies Mass Appeal Inc. Booth # 5, 6 Thomas G. Wilkinson 2247 Ullmer Ct. Green Bay, WI 54303 P: (920) 469-2000 P: (800) 345-5432 www.massappealinc.com sales@massappealinc. com Thousands of Advertising Items to Promote Your Business Metropolitan Food Service Equipment Booth # 36 Mark LaVick 2618 Birch St. Eau Claire, WI 54703 P: (715) 318-2337 F: (715) 895-8003 mlavick@mfsewi.com Commercial Food Service Equipment Meyer Brothers LLC Booth # 29 Bob Meyer P.O. Box 196 St. Nazianz, WI 54232 P: (920) 639-4488 www.themeyerbrothers. com robert.meyer@ themeyerbrothers.com Old Fashioned Cocktail Mix www.tlw.org

2018 Spring Conference Exhibitor List as of 2/19/18 MillerCoors Booth # 58, 57 Eric Pothask 3939 W. Highland Ave. Milwaukee, WI 53208 P: (847) 851-1417 F: (414) 342-1437 www.millercoors.com eric.pothast@ millercoors.com Beer/Alcoholic Beverages, Cider

NuC02 Booth # 13 Maggie Attoe W197 N16925 Stonewall Dr. Jackson, WI 53037 P: (800) 472-2855 P: (414) 305-9056 www.nuco2.com MAttoe@nuco2.com Beverage Carbonation Solutions

Minhas Micro Distillery Booth # 15 Dennis Rego P.O. Box 397 Monroe, WI 53566 P: (608) 293-0758 F: (608) 325-3198 www.minhasdistillery. com gm@rhinelanderbrewery. com A Variety of Liquor Both Cream Based & Regular Liquor

Pabst Brewing Company Booth # 25 Matt Schoenherr 1610 Linnerud Dr. Sun Prairie, WI 53590 P: (608) 712-3446 www.pabstbrewingco. com mschoenherr@pabst. com Beer

Modern Cash Register Systems Booth # 39 Tom Jones P.O. Box 574 Neenah, WI 54957 P: (920) 749-8007 F: (920) 749-8011 www. moderncashregister.com tom@ moderncashregister.com Stand-alone Cash Registers & Point of Sale Systems, Sales, Service, Supplies & Peripherals Nei-Turner Media Group Inc. Booth # 64 Barb Howell 400 Broad St., Unit D Lake Geneva, WI 53147 P: (262) 729-4471 F: (262) 729-4476 bhowell@ntmediagroup. com Specializing in Publishing High-Quality Print Materials, Visitor Guides, Magazines & Custom Publications Northwoods By Superior Chemicals Booth # 30 Dean Stewart 4415 S. Taylor Dr. Sheboygan, WI 53081 P: (920) 570-4744 P: (800) 242-7649 F: (920) 457-4943 www.northwoodstm. com das@northwoodstm. com Organic Chemical Supply, Dispensing Units & Supplies, Pest Control

www.tlw.org

Pepsi Beverages Company Booth # 43 Tim Michels 2541 W. 20th Ave. Oshkosh, WI 54904 P: (920) 236-4454 F: (920) 236-3759 tim.michels@pepsico. com Non-alcoholic Beverages Precision Pours Inc. Booth # 45 Tom Highum 12837 Industrial Park Blvd.

Plymouth, MN 55441 P: (800) 549-4491 P: (800) 549-4491 F: (763) 694-9343 www.precisionpours. com tomhighum@ precisionpours.com We Manufacture the 3 Ball Liquor Pour Used in Over 2,500 TLW Establishments Pretzelhaus Bakery/ Funacho Booth # 41 Ken St. Clair 17565 Evergreen Ct. Brookfield, WI 53045 P: (262) 309-9902 F: (262) 797-0743 www.pretzelhausbakery. com ken@pretzelhausbakery. com Shelf-Stable Pretzels, Lightly Salted & Cinnamon Sugar Pretzels, Cheese Sauces with Warming Equipment

Primerica Booth # 50 Cornell Sinclair 3455 Salt Creek Ln., Ste. 400 Arlington Heights, IL 60005 P: (847) 275-5711 F: (847) 627-5464 www.primerica.com/ csinclair csinclair.aetr1@primerica. com Financial Services Retail Control Solutions Booth # 38 Robert Schellenbach 806 S. Thurndale Ave. Bensenville, IL 60106 P: (800) 767-2212 F: (630) 521-1994 www.rcs-usa.com alexc@rcs-usa.com Point of Sale (POS) Riverside Foods Inc. Booth # 14 Mike Coenen 2520 Wilson St. Two Rivers, WI 54241 P: (800) 678-4511 P: (920) 323-3351 cell F: (920) 794-7332 www.riversidefoods.com musky@riversidefoods. com Breaded & Battered Appetizers & Seafood Society/Disher Insurance Booth # 9 Mike Disher 2916 Church St. Stevens Point, WI 54481 P: (715) 344-8383 P: (800) 675-5137 F: (715) 344-4427 www.disherinsurance. com mike@disherinsurance. com Property, Casualty & Workmen’s Compensation Insurance Spooky Beverage LLC Booth # 33 Randy Rohner 15W736 83rd St. Burr Ridge, IL 60527 P: (630) 842-4008 www.spookybeverages. com randy@ spookybeverages.com Craft Cocktail Mixers & Craft Cocktails

Taylor Enterprises of WI Inc. Booth # 21 Earl Hansen N8108 Maple St. Ixonia, WI 53036 P: (262) 567-7286 P: (800) 242-9510 F: (262) 567-7201 www.taylorwi.net earl.hansen@taylorwi.net Sales, Service & Parts for Taylor Ice Cream, Henny Penny Cooking & Perfect Fry Equipment Tim-Todd Services Inc. Booth # 34 Richard Hoyne 713 Saddlewood Dr. Wauconda, IL 60084 P: (847) 668-2090 F: (847) 469-8164 timtodd2913@gmail.com ATMs, Arcade Games, Juke Boxes & Gaming Equipment Top Hat Marketing Booth # 60 Bob Jahnke 239 Libal St. De Pere, WI 54115 P: (920) 713-0455 www.tophatmarketing. com bob@tophatmarketing. com Text & Email Marketing, Direct Mail & Printing Tricky Dick Specialty 2 Booth # 3, 2 Robert Manteufel 2209 S Berry Dr. Appleton, WI 54915 P: (920) 213-6666 Novelties TRL Int’l. Mtkg. Group/ Global Vending LLC Booth # 18 Thomas R. Laugen P.O. Box 6233 Monona, WI 53716 P: (608) 332-5447 P: (800) 659-5447 F: (608) 825-8862 www.trlimg.com thomaslaugen@trlimg. com Bottle Crusher, Air Purification Systems, Video Gaming (Sales, Vending, Service) Twang Partners Booth #22 Randy Atkins 8255 W.T. Montgomery Rd. San Antonio, TX 78252 P: (903) 819-4022 F: (888) 709-1719 ratkins@twang.com www.twang.com Beverage Enhancers

Two Rivers Beef Booth # 20 Garrett Keller 891 Two Rivers Dr. Dakota Dunes, SD 57049 P: (712) 301-7938 F: (605) 217-8060 www.tworiversct.com gkeller@tworiversct.com Value-Added Beef & Pork U.S. Bank Payment Solutions/Elavon Booth # 59 Alicia Purpur 425 Pine St. Green Bay, WI 54301 P: (920) 664-2476 F: (866) 882-7872 alicia.purpur@usbank. com Merchant Services & Banking VetsRoll.org Booth # 63 Mark Finnegan 1777 Gardner St. South Beloit, IL 61080 P: (608) 207-8319 mark@vetsroll.org Fundraising for Our Mission to Transport Our Service Heroes on an Honor & Remembrance Trip to Washington, D.C. VITO Fryfilter Inc. Booth # 1 Felix Amrheim 702 W. Algonquin Rd. Arlington Heights, IL 60005 P: (847) 859-0398 F: (847) 770-4701 www.vitofryfilter.com info@vitofryfilter.com Oil Filtration Systems for Deep Fryers & Oil Testing Devices Wisconsin Souvenir Milkcaps Booth # 4 Walter Bohrer 1860 Executive Dr., Ste. E Oconomowoc, WI 53066 P: (414) 217-1731 F: (262) 968-1849 daytonyoung12@gmail. com Promotional Milk-Cap Pulltabs & New & Used Vending Machines for Pulltabs

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2018 Spring Conference Auction

Each year at the Spring Conference, members gather Tuesday evening for the TLW Live Auction.

The TLW Live Auction is one of the larger parties held during the four-day festivities and members have fun bidding, toasting and dancing! In addition to the Tuesday night function, members also have the opportunity to participate in the silent auction that runs Tuesday, Noon to 4:00 p.m. and Wednesday, 9:00 a.m. to 2:15 p.m. (Silent Auction room will be open from 3:00 to 6:00 p.m., Monday if you would like to drop off items.)

In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! To ensure easy transport by buyers as well as those handling objects during the auction, please keep items to a manageable weight and size.

Auction Chairperson Judy Vandenhouten coordinates the auctions that benefit TIPAC. Donating an item is simple.

1. P lease fill out the form below and mail it to: Judy Vandenhouten E2904 County Road J, Kewaunee, WI 54216 Email: houtrvle@gmail.com Cell: 920-493-4329 2. B ring your item to the registration booth upon arrival to the spring conference.

•The auction committee decides if the item will go into the live or silent auction.

•All items purchased at the auctions must be paid for by personal check, credit card or cash.

Thank you for your contributions!

Auction Item Form — TLW 2018 Spring Conference If your league or members will be bringing auction items to the Spring Conference, please complete the form below and send it to the Auction Chairperson Judy Vandenhouten.

Donor (Individual name and League) Contact Person Phone (business)

(home)

Please describe the item(s) your members will be donating to the TLW auctions.

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Thank you for your participation!

Return this form by March 30, 2018 to Judy Vandenhouten, E2904 County Rd. J, Kewaunee WI 54216 30

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www.tlw.org

Simplifying Business Integrating Technology

Edge One—Your Total Payment Solution ✔ ATM Sales

✔ Credit Card Processing

✔ ATM Service

✔ Point of Sale Solutions

✔ Flexible ATM Deployment

✔ Transaction Processing

✔ ATM Supplies

✔ Compliance

… and more!

Money Counters

www.edgeone.com

Cellular Solutions

800.423.EDGE (3343)

Supplies

161 Business Park Circle • Stoughton, WI 53589

HOT SIDE SERVICE

COLD SIDE SERVICE

866-499-4733

877-597-9429

www.nwrswi.com

www.asc1inc.com

Commercial Refrigeration/HVAC | Food Service Equipment | Cooking Equipment Air Conditioning Heating Back Bar Coolers Blast Chillers Ice Machines

Supermarket Refrigeration Display Coolers Display Freezers Reach-In Coolers Reach-In Freezers Walk-In Coolers

Walk-In Freezers Coffee Brewers Soda Systems Disposers Exhaust Hoods Glass Washers

Griddles/Char Grills Ovens Steamers Warmers Microwaves Steam Tables

Dishwasher Slicers Water Filters Broilers Fryers

A reliable local customer experience serving all of Wisconsin!

SOUTHERN WISCONSIN 5817 Femrite Dr 6843 W Beloit Rd Madison, WI 53718 West Allis, WI 53219 N91-W17174 Appleton Ave Menomonee Falls, WI 53051

FOX VALLEY 786 Morris Ave 3115 N Roemer Rd Green Bay, WI 54304 Appleton, WI 54911 420 Trowbridge Dr Fond du Lac, WI 54935

FBC-50

SLIDE-TOP BOTTLE COOLER www.tlw.org

WEST CENTRAL WISCONSIN 1209 W Vetrans Pkwy 3210 London Rd Marshfield, WI 54449 Eau Claire, WI 54701 W13272 Sieck Rd 2618 Birch St Bruce, WI 51819 Eau Claire, WI 54703

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LEAGUE PROFILE MILWAUKEE COUNTY TAVERN LEAGUE

Milwaukee COUNTY TAVERN LEAGUE

This year’s post-holiday party for 120 residents of the Domiciliary at the Clement J. Zablocki VA Medical Center included a performance by the Lab Jazz Combo of the Milwaukee High School of the Arts. In addition to the generous contribution to the veterans, the Milwaukee County Hospitality Foundation presented a check for $500 to the students and music dept. of the high school.

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overing 18 municipalities, the Milwaukee County Tavern League is about 225 members strong, serving communities in every corner of the county.

“Whether you’re in the northwest in Brown Deer or southeast in South Milwaukee or Cudahy, you still belong to our organization,” says Sharon Ward, SafeRide coordinator, treasurer and secretary of the Milwaukee County Tavern League. “We are all still part of the Milwaukee County Tavern League. It’s kind of a big thing to have 18 different communities, 18 different governments. But we are all one.”

Milwaukee County has an interesting history with the Tavern League of Wisconsin. Through the 1980s, though associated with the Tavern League of Wisconsin, the county was known as the Milwaukee County Licensed Beverage Association. After a falling out between officers and directors with the state office board and leader, one group affiliated with another national association and about 20 bar owners stayed true to the Tavern League of Wisconsin. For a while, that new Tavern League-affiliated association was known as the Milwaukee County Hospitality League.

“We did not want to separate, so we gathered together,” recalls Ward. “We started a membership drive and grew exponentially. In that same period of time, the Milwaukee County Licensed Beverage Association ceased to exist. Those of us who stayed made the right decision.”

While the Milwaukee County Tavern League has some interesting history, they are looking to the future, including the immediate future and playing host to the spring TLW conference in April, which will be held at the Crowne Plaza and GrandStay Hotels. Ward and fellow Milwaukee County Tavern League members are coordinating the welcome party scheduled for Monday, April 9.

Because the organization is busy preparing for the conference,

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they are pulling back on some events this year, such as their annual bowling tournament. But other charitable giving continues. In addition to events sponsored by individual members, the league makes a $50 memorial donation to Fisher House Wisconsin anytime a member or a member’s family member passes away, and sponsors two $1,000 scholarships each year for individuals who plan to pursue a career in the hospitality or culinary industry.

One of Milwaukee County Tavern League’s largest benefactors is the veterans Domiciliary at the Clement J. Zablocki VA Medical Center. Each year, the league hosts a post-holiday event for the veterans receiving services there. “It’s a great event for them and us,” says Lorie Knaack-Helm, president of the Milwaukee County Tavern League and owner of Franklin’s Landmark. “We all really enjoy it.”

Another upcoming event the league looks forward to is their annual golf outing, which supports the county’s SafeRide program. A league benefit since 2001, the Milwaukee County Tavern League’s SafeRide program provided 926 rides, both via cabs and Good Samaritans, in 2016-’17, and Ward expects the 2017-’18 number to be even higher. The county’s SafeRide program is available during all open hours, and the only requirement is that member bars purchase a $5 voucher, which provides a ride up to $25.

“We have around 92 bars that are using the program,” says Ward, “some regularly, some sporadically, but we just want them to use it. It’s a great benefit for members and the community.”

From SafeRide to keeping track of legislation in Madison, Knaack-Helm wants more Milwaukee County venues to join the Tavern League for all the benefits the organization offers.

“I’m just a tiny corner bar, but they [the TLW] fight for you and they fight for me,” she says. “Being a member is really so valuable to this business.” TLW www.tlw.org

BUSINESS SPOTLIGHT Y-NOT II TAVERN

Y-Not II has operated on Milwaukee’s east side for 45 years. Owner Tony DePalma says his staff offers “every drink you can imagine,” but the tavern is particularly known for its hurricanes.

F

or more than four decades, Tony DePalma has been keeping his little parcel of Milwaukee’s East Lyon Street alive as owner of Y-Not II. “I’ve been in business 45 years as a sole proprietor,” says DePalma. “My business is a basic neighborhood tavern. We have low prices and plenty of gemütlichkeit … we’re very friendly here.”

In fact, DePalma’s only rule is to respect each other’s space.

“We’re friendly and accepting of everything. I only have one rule: You can’t fight. If you’re being bothered, look at the bartender and tell them to send that person down the bar. If they can’t respect someone’s space, we’ll tell them to walk on,” he says.

In the bar industry since the 1960s, DePalma opted to open his own place so he could have more control of the business.

“When you’re working for someone, you can’t use your own ideas, so I opened up my own business so I could use my ideas and put my experience to better use. I really did it for myself.”

DePalma no longer bartends, but continues to oversee the business. His son is active in Y-Not II, and his daughter also owns a bar called Monica’s Strictly a tavern, Y-Not II does not serve any food, but when they do have parties, it’s potluck-style with staff and patrons bringing casseroles and dishes to pass. “It’s like a family when it comes to party time,” De Palma says.

Speaking of parties, each year Y-Not II has a party to raise money for the National Multiple Sclerosis Society, in which guests bring food and donate what they like. “It’s one of those days where we have a good time and share with others. We’ve www.tlw.org

had raffles in the past, but now it’s just come and enjoy, and donate as you wish. Everyone is very generous,” he explains.

DePalma and his staff offer “every drink you can imagine,” but the tavern is particularly known for its hurricanes, he says.

He also offers liter and half-liter mugs, but his true niche is miniatures — 50 mL bottles of spirits. “That’s another thing that most taverns don’t do, but we do and people like it.”

Y-Not II is open 6 a.m. to 2 a.m., and DePalma says the business attracts an eclectic crowd. “It’s really up and down,” says DePalma. “In the morning we get third-shifters, hotel and restaurant people, the all-nighters. You never know who is going to be here.”

While he admits it’s been a long haul, he’s in it for at least another decade as he recently signed another 10-year lease. “I hope at least that long, and my daughter might take over after I’m done,” he says, adding, “The longevity like this on a tavern in a rental property is pretty fantastic as far as I’m concerned.

That’s getting to be pretty rare.”

A Tavern League of Wisconsin member for as long as he’s been in business, DePalma knows that being a member is good for the operation and encourages others to join and get involved.

“Our voice can always be louder,” he says. TLW Y-Not II Tavern 706 E. Lyon St., Milwaukee 414-347-9972 www.facebook.com/YNotII

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CHARITY SPOTLIGHT MILWAUKEE RESCUE MISSION

For 125 years, the Milwaukee Rescue Mission has been serving men, women and children who are homeless, hungry or poor. Last year, the Milwaukee County Tavern League allocated $4,000 from its fundraising events to this longstanding organization that offers assistance as well as education, job training and counseling.

S

ince 1893, the Milwaukee Rescue Mission has tackled issues surrounding poverty and homelessness head on, serving the Milwaukee community with compassion and care. “We meet our hurting neighbors where they are,” says Amy Halcomb, the organization’s director of development and communication.

Halcomb explains that as the third poorest city in America, with a poverty rate over 26 percent, Milwaukee has more than 170,000 poor people. In addition, more than 13 percent of the workforce in Milwaukee is unemployed; for African-American men, that number is 34 percent.

“Many are just one bad break away from joining the already 1,500 homeless folks on our streets — and some estimate the number may be twice that high,” says Halcomb. “The Milwaukee Rescue Mission offers hope for those who are struggling through very difficult situations, offering practical help for men, women and children to escape the bonds of poverty.”

Milwaukee Rescue Mission offers practical assistance, including 300,000 meals per year; nearly 40,000 pieces of clothing per year; and shelter – almost 100,000 nights a year. The organization also offers transformative programs that help equip individuals with skills and assistance to get off the streets and turn their lives around for good. This includes programs that offer short- and long-term assistance, education, counseling, help in overcoming substance abuse, job training and much more.

The organization serves approximately 5,000 men, women and children each year.“We address the root causes behind their problems. And we offer spiritual development and enrichment, all based on the good news of the Gospel, which we believe is the key to lasting change,” says Halcomb. “We offer help in the present in order to give hope for the future.

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Last year, Milwaukee County Tavern League dedicated the funds raised from their annual bowling event to the Milwaukee Rescue Mission, says Sharon Ward, Milwaukee County Tavern League secretary, treasurer and SafeRide coordinator. In addition to the bowling fundraiser, the League donated funds from another event, last February’s Eastside Shuffle, plus a matching gift from an anonymous donor. The grand total - $4,000 was given to the Milwaukee Rescue Mission on behalf of the Milwaukee County Tavern League.

“Having support from partners in the community like the Milwaukee County Tavern League is invaluable,” says Halcomb.

“Obviously, the funds provided by community organizations are used to provide meals, shelter, clothing and long-term recovery services to homeless and hurting men, women and children.

Also, organizations like the Tavern League and its events, help raise awareness of the need in the community.”

The Milwaukee Rescue Mission is also in need of funding for general operating expenses as well as capital funds to help offset the wear and tear to the organization’s facility. In-kind gifts are always in need, too. “We rely heavily on gifts in-kind – underwear, blue jeans and diapers are current needs,” says Halcomb.

“We are so grateful for any support we receive!” TLW Milwaukee Rescue Mission 830 N. 19th St. Milwaukee, WI 53233 414-344-2211 info@milmission.org • www.milmission.org

www.tlw.org

MEET THE DIRECTOR MEET THE DIRECTOR: DEB SEIBEL In this column we’ll introduce you to a district director of the Tavern League of Wisconsin. The individual featured is a director representing the league that is highlighted in this issue. For the MarchApril issue, we’d like to introduce you to Deb Seibel, 9th district director.

Q. TELL US A LITTLE BIT ABOUT YOUR BACKGROUND INCLUDING YOUR FAMILY AND THE LOCATION & TYPE OF BUSINESS YOU OWN. I’m a lifelong Wisconsin resident. I married my true love, John Seibel and we recently celebrated our 30th anniversary. This was the second marriage for both of us, but John welcomed my three daughters as his own. We struggled in the early years with the loss and change of jobs for John, although he was eventually hired by Roadrunner Freight. I worked part-time in west coast sales for Klement’s Sausage Co. and after a layoff was hired as a coordinator at Regis Marketing for the Miller Brewery catalog.

I began tending bar in 1985 and after another layoff, decided I was done with the corporate world.

In 2002 John suggested we purchase a little bar that was located across the street from his mother’s home. I thought he was CRAZY. Well, in 2003 we opened Plainfield Pub, 312 W. Plainfield Ave., Milwaukee.

Plainfield Pub is an “official” Green Bay Packers bar and a portion of our personal Packers memorabilia collection is on display. Sunday or game day at “the Pub” is home for our regulars as well as new customers, who enjoy a 50/50 raffle and complimentary food – prepared by our loyal customer base. We choose a local veteran’s group at the beginning of the football season and the proceeds from the 50/50 raffle are donated to them. In addition, revenue from our Thursday $2 tacos goes to Books for Soldiers (Badger Buddies WI). The entry wall of the Plainfield Pub features a display of photos of customers who have served in the military. The adjacent wall is dedicated to daughter, Jill, currently completing her 20th year in the U.S. Army.

Q. WHAT INTERESTED YOU IN BECOMING A TAVERN LEAGUE MEMBER? HOW LONG HAVE YOU BEEN A MEMBER AND WHAT OFFICES DID YOU HOLD LOCALLY BEFORE BECOMING 9TH DISTRICT DIRECTOR. Soon after opening we learned about the TLW, and after encouragement from a friend we joined. This was 2004 and we felt this was the organization for us. I served as the Milwaukee County League secretary from 2013 through January 2017 and I’ve been the newsletter editor since 2013. In addition, I became a Milwaukee Director in 2005 and I still serve in that capacity. In www.tlw.org

2013 I was elected as a director to represent the 9th District, and I’ve worked hard to bring back the news from the state board to the local level. Locally, I have chaired the bowling tournament committee and the golf outing. I’ve also chaired the Joint District 1 & 9 golf outing.

Q. WHAT DO YOU SEE AS THE MOST IMPORTANT ISSUE FACING TAVERN LEAGUE MEMBERS TODAY? My biggest concern is the current challenge being made to the three-tier system. Businesses like mine could not compete with the “big guys.” Our current alcohol regulations establish a level playing field for all with the same rules and requirements applying to all. In addition, lowering the BAC to .05 will probably close my doors. My customers are very aware of DUI laws.

They drink and drive responsibly but .05 will keep them home rather than the risk of a drunk driving arrest.

Q. ARE THERE SPECIFIC ISSUES THAT ARE UNIQUE TO THE 9TH DISTRICT THAT YOU’D LIKE TO WORK ON? My first and foremost consideration is working to maintain our membership base. The 9th District, consisting of Milwaukee County, has 1,300 possible members. In many instances, I sign businesses up and by renewal date, they are out of business. It is confusing that more of the businesses are not attracted to membership with the SafeRide program plus emails and information provided on laws affecting all of us. And we send them alerts when there is a concern for robberies, counterfeit money, and the like. Membership growth is my priority as in other leagues.

Milwaukee struggles. It is difficult to make contact with 1,300 potential new members.

Q. WHAT DO YOU ENJOY MOST ABOUT BEING A DISTRICT DIRECTOR? The ability to meet other bar owners - hearing their stories, customer tales and ideas. I wish I had more time to go to other area meetings, but the caucus is about the only time to get to see and talk to other owners in my area. I enjoy helping with events that are held to help the TLW.

Q. HOW ELSE ARE YOU INVOLVED IN YOUR COMMUNITY? As the neighborhood watch captain, I am able to know my neighbors, who are my customers and learn their concerns. We serve as the headquarters for the neighborhood cleanup, and we’re always involved in raising funds for U.S. troops. We participate in many local activities. We will be working with the Patriot Guard Riders this summer to have a cookout at Fisher House. I organize our customers and friends at Christmastime to bake cookies for the troops. We help with the local VFW summer picnic, which the guys love. If I can help someone in need, I am there! TLW MARCH/APRIL 2018

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LEGISLATIVE NOTES WISCONSIN’S TAVERNS: WHERE EVERYONE KNOWS YOUR NAME

BY SCOTT STENGER, STENGER GOVERNMENT RELATIONS

leagues throughout the state. In addition, the TLW has four charities it endorses and continues to support through monetary contributions. They are: • CORE (Children of Restaurant Employees) • Fisher House Wisconsin • Special Olympics • VetsRoll Inc.

SAFERIDE - A MODEL FOR THE NATION

T

he Tavern League of Wisconsin was formed in 1935 and has deep roots in communities across Wisconsin. Since the end of Prohibition Wisconsin’s mom-and-pop taverns have weathered downturns in the economy, changes in the drinking age and culture, and have adapted their business model to continue to thrive and provide jobs and a reliable tax base in the communities they call home.

OUR ECONOMIC IMPACT TO THE STATE Wisconsin’s taverns are vital to a strong Wisconsin economy.

The economic impact the hospitality industry has in Wisconsin is significant. Tavern League of Wisconsin members and others in the hospitality industry generate an annual economic impact of $14.6 billion while providing: • Over 120,000 direct jobs • Over 173,000 non-direct jobs • Over $2.2 billion in taxable wages • Over 20,000 jobs generated for suppliers • Total Economic Impact of Wisconsin Hospitality Industry $14.6 billion

THE GENEROSITY OF OUR MEMBERS In addition to providing a strong tax base and jobs, local Tavern League members help to raise money for charities in their communities. In 2017 TLW members helped to raise and contribute over $13 million to over 27,000 local charities. Whether helping out a local chapter of Big Brothers Big Sisters with a bowl-a-thon or raising funds to help lessen the medical expenses of a local family, TLW members answer the call to help their neighbors in time of need.

The Tavern League of Wisconsin SafeRide Program continues to grow and impress. Last year SafeRide provided over 95,000 free rides home from TLW member establishments at a cost of just over $1 million, making it the largest alternative transportation program in the country. Gov. Walker recently signed important legislation which will provide funds to promote the TLW SafeRide Program throughout the entire state.

ENSURING A LEVEL PLAYING FIELD The hospitality industry is ever-changing and in many respects that is what makes it exciting. The growth of state breweries and distilleries provides our customers with more options to mix an old-fashioned or tap a cold beer. With change in the hospitality environment, some groups and legislators are calling for sweeping changes in state regulation of the three-tier system. It is worth noting that the increase in breweries and distilleries in Wisconsin and nationwide all occurred under the existing three-tier system. Many of the changes being contemplated would favor the manufacturing tier while hurting the retail tier. We will continue to oppose any efforts to provide unfair financial advantages to breweries or distilleries over mom-and-pop members of the TLW. Now is a good time to remind all elected officials, suppliers and anyone interested in the hospitality industry about the Tavern League of Wisconsin and our rich history in Wisconsin. The local mom-and-mop tavern is an integral part of Wisconsin’s history and tells a unique story about our heritage. The mom-and-pop tavern is unique to Wisconsin.

The local tavern serves as the gathering place throughout any community in Wisconsin. It is where friends and neighbors gather. The mom-and-pop tavern has stood the test of time in Wisconsin and we will continue to fight to preserve and protect their future. The local tavern is still the place where everyone knows your name! TLW

To boost the success of many local charity events, the Tavern League of Wisconsin Foundation matches funds raised by

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www.tlw.org

4603 DOMAIN DR., MENOMONIE, WI 54751 PH: (715) 235-2151 • (800) 472-2006

• Tobacco/Cigarettes

• Chemicals

• Nuts/Snacks

• Paper Products

• Beverages

• Deli/Institutional

• Glassware

• Beverages on the gun

• Liquor

Supplying Tavern League of Wisconsin Members from Superior to La Crosse & from Hudson to Wausau

SPECIAL CLUB MEMBERSHIP

PLATINUM CLUB MEMBERS OSHKOSH CITY TAVERN LEAGUE OUTAGAMIE COUNTY TAVERN LEAGUE PORTAGE COUNTY TAVERN LEAGUE TLW 3RD DISTRICT TLW 5TH DISTRICT

GOLD CLUB MEMBERS DODGE COUNTY TAVERN LEAGUE DOOR COUNTY TAVERN LEAGUE MANITOWOC COUNTY TAVERN LEAGUE TLW 7TH DISTRICT

SILVER CLUB MEMBER AL REPP

ANNUAL MEMBERSHIP LEVELS PLATINUM $1,000 Annual Membership Level GOLD $500 Annual Membership Level SILVER $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at 800-445-9221 www.tlw.org

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FEATURED AFFILIATES

MODERN CASH REGISTER SYSTEMS

MIDWEST COIN CONCEPTS

Tom Jones and two colleagues began Neenah-based Modern Cash Register Systems in 1978, but with the early passing of one and the retirement of another in 2000, he is the last man standing. Not technically, though, as the cash register and point-of-sale distributor says he has five staff members, most whom have been a part of this business for more than 25 years.

Midwest Coin Concepts a distributor of coin-operated machines, employs more than 50 people in its three locations: Waite Park, Minnesota and Superior and Menomonie, Wisconsin. The O’Hara family business began in 1970 and today, Mike O’Hara is serving as the general manager of the Superior office.

Modern Cash Register Systems is the authorized dealer for Micros and Sam4s in central and northeastern Wisconsin. Jones says they cover a 50-mile radius from Stevens Point to Lake Michigan, and then from upper Michigan to the Fond du Lac area.

He says the northern Wisconsin location has 15 employees that cover a territory of customers stretching into northern Minnesota, while Menomonie employees focus on central Wisconsin.

Waite Park’s office tends to clients in central and southern Minnesota, as well as North Dakota.

“In the last 12 to 15 years, POS has been a bigger part of the business than traditional cash registers,” Jones says, explaining his company also offers repair of these pieces of equipment. “I think service and personal contact is very important. When your system is down, it’s down.”

Both the Waite Park and Superior offices have large retail showrooms for customers to see the variety of coin-operated machines the business offers. From juke boxes to pool tables and dart boards to games, Midwest Coin Concepts offers a wide gamut of entertainment options.

For that reason, Jones’ team offers a 24/7 answering service and its technicians are available after hours for emergency situations.

O’Hara says that dart and pool leagues continue to be a staple in the industry and adds that technological advances are really what continue to grow the industry’s opportunities. In the music sector, for example, digital juke boxes and options that work from mobile apps are very popular, he explains. “People can download an app to play music, and we actually offer a better pricing structure based on that mobile ability.”

The company has been a member of the Tavern League of Wisconsin since opening its doors and they’ve attended every convention except two. Jones says he enjoys visiting with existing members/customers and showing them the new products.

He says today handheld tablets are the thing everyone wants to have. “But they have their limitations,” this longtime industry veteran warns TLW members. “Everyone has the idea they have to have a handheld, but it’s not necessarily the right solution,” Jones says. “If you have a very expensive menu, that handheld gets very cumbersome to change orders. It also must communicate seamlessly to the printer in the kitchen through reliable Wi-Fi.” Jones also works with a business that sells liquor dispensers, which can electronically interface with the POS equipment from Modern Cash Register Systems. He says this is another big trend.

“The cost of liquor keeps going up and they don’t want any more over pouring,” he says.

This original owner of Modern Cash Register Systems encourages members to work with an authorized register/POS dealer.

“Talk to someone in the business to get their input on a system, even if it’s not in our area,” Jones suggests.

MODERN CASH REGISTER SYSTEMS

Tom Jones 2222 American Dr., Neenah, WI 54956 Phone: (920) 749-8007 tom@moderncashregister.com • www.moderncashregister.com

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Another trend that continues to ride the tide is what O’Hara calls “self-redemption machines” – anything that offers a physical prize to the customer. “The Key Master, BarberCut and crane machines have been doing really well lately,” he explains. “It keeps the kids occupied, and even the adults.”

Speaking of adults, another product TLW members have appreciated from Midwest Coin Concepts is its selection of ATMs. O’Hara says while larger stores and shopping centers rely on ATMs from banks, his company has carved a nice niche by offering this service to other customers. “It makes sense to offer ATMs in taverns,” he notes. “A lot of operators are getting into this and realizing the benefit.”

He says any of the company’s three offices is happy to help with customer questions regarding the company’s league and product offerings. The family members in the business have enjoyed regular involvement in TLW events, and O’Hara says that the networking and meeting with members is a benefit they enjoy.

MIDWEST COIN CONCEPTS

Dennis J. O’Hara 415 Ogden Ave., Superior, WI 54880 Phone: (715) 398-3677 mwcoin.com www.tlw.org

WISCONSIN SCRUB & SWEEP

Super Sports

SafeRide

Breast Cancer

VFW

Wisconsin Scrub & Sweep (WSS) is a certified veteran-owned business specializing in commercial cleaning equipment and janitorial supplies. They have been in business since 2015 and joined the Tavern League of Wisconsin as an affiliate member in March 2017.

While they are located on the east side of Madison, WSS services the entire state of Wisconsin.

“We looked to partner with the Tavern League because we saw an opportunity to bring our quality, affordable cleaning equipment and supplies to the many Tavern League members who take pride in the cleanliness of their establishments,” says WSS owner Matt Lancourt. “It is common knowledge that the cleanliness and image of your tavern, bar, or restaurant is one of the most important factors in attracting new customers and keeping your current ones coming back.”

Lancourt says that at the fall 2017 TLW Convention, the WSS team was excited to meet and talk with many members about the challenges they face in keeping their establishments looking their best.

“From the amount of time it takes to clean, to the affordability of cleaning equipment, it was easy to recognize how Wisconsin Scrub & Sweep could help Tavern League members,” he adds.

WSS offers a variety of equipment that is designed to dramatically cut the time spent cleaning. Lancourt says users can pick up dirt and grime with WSS’ automatic floor scrubber, instead of pushing it around with a mop and bucket. The company’s 12-inch Clarke® floor scrubbers are not much larger than a vacuum and have the ability to clean up to 2,400 square feet of any hard surface within an hour.

He explains that the standard price for a Clarke MA1012E floor scrubber is over $1,100, but as a Tavern League member, it is available for $990 + shipping.

Lancourt says that in addition to a wide selection of new and used equipment, WSS also carries floor pads, cleaning chemicals and janitorial supplies that can be shipped directly to a member’s door.

“Our mission is to help you keep your establishment looking its best and our goal is to make customers for life,” says Lancourt. “By offering superior customer service at a fair price, we can guarantee you will not be disappointed.”

Lancourt encourages TLW members to give WSS a call or check out the company’s website. “You can conveniently order online with a special Tavern League promotional code (TVLWI) and receive a bonus discount,” he concludes.

Where You Belong Auto - Home - Life - Health - Business

Working with the Tavern League since 1988 REPRESENTING:

Since 1996

Affiliate Member

2916 Church St. PO Box 179 Stevens Point, WI 54481 Tel: 715.344.8383 - Toll-Free: 800.675-5137 - DisherInsurance.com

WISCONSIN SCRUB & SWEEP

Matt Lancourt 2550 Advanced Rd., Madison WI 53718 Phone: (608) 422-4055 (Madison Area) or (262) 333-0799 (Milwaukee Area) wiscrubsweep.com www.tlw.org

Mike Disher - Matt Disher - Andrew Disher - Michael Disher II MARCH/APRIL 2018

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ACCOUNTING ON TAP BUSINESS TAX REFORM AND YOU

BY DAN BERGS, CPA

businesses will likely enjoy a nice benefit from this provision. Please consult with your tax advisor on how this new 20 percent business deduction may impact your tax situation.

T

he Tax Cuts and Jobs Act was signed into law on Dec. 22, 2017, and it offers substantial changes in the U.S. tax law for both businesses and individuals. Provisions for C-Corporations are generally permanent in nature, whereas provisions for individuals, estates, and pass-through entities (e.g. partnerships and S-Corporations) typically “sunset” after 2025. This article will focus primarily on the changes in tax reform for businesses.

BONUS DEPRECIATION AND SECTION 179 CHANGES

There are several changes to the tax law that will be of particular interest to the restaurant industry.

Bonus depreciation is changing for assets acquired and placed in service after Sept. 27, 2017 and before Jan. 1, 2023 to allow 100 percent of the cost of such items to be deducted immediately, versus 50 percent under prior law. Further, the new law allows bonus depreciation to be taken on both new and used equipment, whereas under the old law only new equipment qualified. The change in bonus depreciation is one of only a few changes that impact a taxpayer’s 2017 tax year; nearly all of the other provisions in the new law are for 2018 and beyond.

PASS-THROUGH ENTITIES AND BUSINESS INCOME DEDUCTION For pass-through entities, such as sole proprietors, rental properties, partnerships, and S-Corporations, there are benefits as well – at the cost of added complexity. These benefits will very likely help with the tax burden of business owners. While the specifics are well beyond the scope of this article, generally the new law allows a 20 percent deduction on “qualified business income” for pass-through entity owners. A limitation on the deduction, based on the amount of W-2 wages paid and/or the unadjusted basis of qualified property, is phased in above a threshold amount of taxable income. In general, owners of restaurants and bars that are pass-through

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Restaurants and bars have long taken advantage of certain expensing provisions related to “bonus depreciation” and “Section 179.” Essentially, these provisions provide a tax incentive for businesses to acquire furniture and equipment by allowing the majority of (or the entire cost of) such equipment to be deducted immediately, rather than depreciating the items over a number of years.

Regarding Section 179 expensing, the amount allowed to be expensed in 2018 is now $1,000,000 per year, and the phase-out has been increased to $2,500,000. These new thresholds will be indexed to inflation going forward. A new development is that Section 179 expensing is now allowed for certain prop-

erty used in connection with lodging activities (e.g. residential rentals). Lastly, there is also a new provision which allows replacements of roofs, HVAC property, fire protection, and security systems on nonresidential buildings to qualify for Section 179 expensing.

C-CORPORATIONS For businesses that operate as C-Corporations, there is a new 21 percent flat rate that replaces the graduated rates that were between 15 percent and 35 percent. The alternative minimum tax (AMT) has been eliminated for these corporations. Net operating losses are no longer allowed to be carried back as they were previously. Net operating losses will still be allowed to carry forward, however, the deduction is limited to 80 percent of taxable income.

There were many changes to the tax law with the passing of the Tax Cuts and Jobs Act. These provisions are generally favorable to business owners. Please consult your tax advisor on these law changes and how they may impact your business. TLW Dan Bergs, CPA is a supervisor in the Tax & Business Services Department with Wegner CPAs LLP. Wegner CPAs LLP has offices in Madison, Baraboo, Waukesha and Janesville.

This article is not intended to give complete tax advice, but a general review of the subject matter. You can contact Dan at 608-4421986 or dan.bergs@wegnercpas.com.

www.tlw.org

AFFILIATE MEMBERS TLW AFFILIATE MEMBERS AS OF FEBRUARY 20, 2018 Ackley Novelty Inc. Aflac Allied Games Inc. American Entertainment Services Inc. American Income Life American Welding & Gas Amusement Devices Inc. B & K Bar & Restaurant Supplies B-M Music & Games Badger Case, An Alliance Technology Co. Badger Mats Badger Mutual Insurance Company Badger State Events Entertainment & Production Inc. BarRags Drinkwear Baraboo Sysco Food Services Barr Refrigeration Batzner Pest Control Bay Towel/Linen Rental Bayland Insurance Benedict Refrigeration Service Inc. Best Bargains Bevinco Big Game Sports Cards/ Sterling Graphics Bill’s Distributing Ltd. Blue Honey Bio-Fuels Inc. BMI (Broadcast Music Inc.) Bob Schuchardt Insurance Bowling Centers Association of Wisconsin Brakebush Brothers Brat Stop Products LLC Brew Pub Lotzza Motzza Pizza Bromak Sales Inc. Capital Brewery Card Concepts Merchant Services Cash Depot CCI Merchant Services Central Ceiling Systems Inc. Chambers Travel Cornerstone Processing Solutions Inc. Creative Beverage Systems LLC Creative Marketing Specialist D & D Amusement Games LLC Dean’s Satellite & Security Delafield Brew Haus Demon Spirits LLC DeVere Company Inc. DISCUS Disher Insurance Services DTT www.tlw.org

Edge One Inc. El Cortez Hotel & Casino Electronic Performance Systems LLC Ember Glo Emil’s Pizza Inc. Engels Commercial Appliance Inc. EPSG (Evo Platinum Services Group) Fabiano Brothers Farley Forster Herbenson Group - Baird FASTSIGNS of Kenosha Flanigan Distributing Flashpoint Designs Fleming’s Fire I Flipside Coin Machines Inc. Foremost Business Systems Forest Floor Foods Freistadt Alte Kameraden Band Friebert, Finerty & St. John, S.C. Game Management Corp.

General Beer - Northeast Inc. Gimbel, Reilly, Guerin & Brown LLP Glasses, Mugs & Steins Ltd. Glavinsured Agency Inc. Gourmet Parlor Pizza Great Lakes Amusements Great Lakes Beverage Great Lakes Distillery Great Northern Amusements Grizzly Cooler LLC Gronomics - A Holes Guardian Pest Solutions Inc. Gunderson Linen Health Markets Insurance Agency Heartland Business Systems Heartland Payment Systems Hiawatha Chef, Bar and Janitorial Supply Holiday Wholesale Inc. HSC Business Brokers Illinois Casualty Company Indianhead Foodservice Distributors Inc. Insurance Center Insurance Group Integrated Point of Sale (iPOS) International Bancard Midwest Inzane Apparel & Promo Products Jimmy Eazy Storage LLC Johnson Brothers Beverage Kavanaughs Restaurant Supplies

Kessenich’s Ltd. KevCorp International KLB Insurance ServicesIllinois Casualty Kobussen Buses Ltd. Lamers Bus Lines Lebby’s Frozen Pizza Lee Beverage of Wisconsin LLC Luige’s Frozen Pizza Inc. M & R Amusements & Vending LLC Magnuson Industries Inc. Mass Appeal Inc. MBE CPAs Metropolitan Food Service Equipment Meyer Brothers LLC Michalak Pest Control Midstate Amusement Games Midwest Amusements Midwest Coin Concepts of WI Midwest Insurance Group Milwaukee Brewers Milwaukee Pedal Tavern LLC Minhas Micro Distillery Mitchell Novelty Co. Modern Cash Register Systems Modern Specialty Motion Technology Inc. (Autofry) Murphy Desmond S.C. National Chemicals Inc. Nei - Turner Media Group Inc. New Glarus Brewing Co. NHS Food Service Northern Lakes Amusement Northwest Coin Machine Co. Northwoods by Superior Chemicals Northwoods Cab NuC02 On Mobile Paradise Printing Company Park Ridge Distributing Inc. Paychex Payment Alliance International PCMusic Pehler Distributing Inc. Pepsi Beverages Company Plunkett’s Pest Control PNC Bank POS Partners Precision Pours Inc. Primerica Quarter Time Racine Amusement Inc. Rally

Red’s Novelty Ltd. Reinhart Food Service LLC Retail Control Solutions Riverside Foods Inc. RJT Limo S & S Distributing Inc. Safe Harbor Payment Systems Sam’s Amusement Co. Sam’s Club Sanimax USA LLC Saratoga Liquor Co. Inc. Schenck Schmidt Novelty Scott’s Vending Service Specialists Spooky Beverage LLC Stansfield Vending Inc. Star Connection/LodgeVision Stevens Point Brewery Superior Beverages LLC Superior Vending Taylor Enterprises of WI Inc. Tesch Chemical Think Ink & Design Tim-Todd Services Inc. Tito’s Handmade Vodka Toast Inc. Tom Sawyer Amusements Top Hat Marketing Tri-Mart Company LLC, Midwest Food & Tobacco Group Tricky Dick & Specialty Tricky Dick Specialty 2 Triple R Industries TRL Int’l. Marketing Group/ Global Vending LLC U.S. Bank Payment Solutions/Elavon U.S. Foods Vern’s Cheese Inc. Vital Tokens VITO Fryfilter Inc. Wausau Coin Machines Inc. WI Hospitality Insured Wine Institute Wisconsin Restaurant Association Wisconsin Scrub and Sweep Wisconsin Souvenir Milkcaps Wollersheim Winery & Distillery

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NEW MEMBERS TLW NEW MEMBERS OCTOBER 26, 2017 TO FEBRUARY 19, 2018 DISTRICT 1

Johnny B’s At Saddle Ridge John Bliese Portage

Kenosha City Bulls Eye Bar Bill Pecnick Kenosha

Dodge County Cantafio’s Buckhorn Steakhouse Joe A. Cantafio Beaver Dam

Shenanigan’s on 60th Greg Czarnecki Kenosha Wyndham Garden Kenosha Harborside Kenosha A & P Hospitality LLC Kenosha Iguana Wana Alicia Patterson Pleasant Prairie Kenosha County Beach Bar Bill & Deb Glembocki Burlington Twisted Spoke Smokehouse Sharon Arimas Burlington Racine City Pudgy’s Pub John Kuehn Black Creek Butcher and Barrel Tony Moore Racine Racine County Spanky’s Sports Bar and Grill Matthew Allen Waterford Rock County Bunkers Bar & Grill Darren Bunkers Milton South Central Shawna’s LLC Shawna Wettach Monticello Walworth County Cheapshotz Daniel Rodriguez Whitewater

DISTRICT 2 Columbia County Any Street Grill Michael Wood Pardeeville

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Spring Brook Estate LLC Joan & William Schmidt Burnett Richie’s Up Ur Alley’s Richie C. Hafemann Mayville The Ranch Danny Goemen Rubicon Jefferson County Cherry Bomb Beer & Burgers Richard & Amber Davis Watertown Madison/Dane County R Bar Nadine Ripp Cross Plains Waukesha County Boxhorn Gun Club Matt Dallmann Muskego

DISTRICT 3 Crawford County Mitchell’s Liquor Box Jon Mitchell Eastman Swing Inn Randy Peterson Ferryville The Crooked Oar Paul DeVoss Prairie du Chien Dave’s County Line Bar & Grill Dave Goss Soldiers Grove Dells/Delton Area Club 23 Toni & Tanya Ripp Wisconsin Dells

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Grant/Iowa County Whitetail Bluff Camp & Resort Steve Launspach Cassville Corner Bar Mike Bolton Darlington Fennimore GridIron Joe Grimme Fennimore Coconut Cove Beach Resort & Club Steve Launspach Hazel Green Eagle Point Fishing Bardge Carlton Hanson Hazel Green Doran’s Pub Marty Doran Hollandale Bat Cave Bar & Grill LLC Shawn Underwood Lone Rock Midway Lanes Inc. Christopher Statter Mineral Point Tequila Point Richard Baumeister Mineral Point Platteville Elk’s Lodge 1460 BPO Elks 1460 Platteville 2nd On Main Michael Osterholz Platteville Water Street Place Robyn Schrear Shullsburg Juneau County Rock Star Bar Marty Wilcox Necedah La Crosse City/ County Black Oak Grill & Saloon Kimberly Cain Holmen Chuck’s Tom A. Hudson La Crosse

Dewey’s Side Street Saloon Jeff Connelly La Crosse Eagle’s Nest Tim Hesse La Crosse Strasser’s Kory Bessinger La Crosse

DISTRICT 5 Green Lake Area The Corner Bar Michelle Clark Brandon Brantley’s Bowlerama Justin Nissen Green Lake

Muddy Creek Joshua Johnson Mindoro

Tuscumbia Country Club Ken Schmidt Green Lake

Monroe County Cork & Barrel Kristen Gust Sparta

The Baker’s Bar Heidi Zaehringer Ripon

DISTRICT 4 Calumet County Bobbers Up April Bruckert Chilton Fond du Lac City/ County Roadhouse Food & Spirits Ken Abhold Campbellsport Manitowoc County Manitowoc Jaycees Sam Busse Manitowoc Three T’s Inc. Theodore Frisch Manitowoc Oshkosh City O’Marro’s Public House Shawn O’Marro Oshkosh Ozaukee County Farmstead Catherine Heebner Cedarburg Washington County Old Town Chaz Hastings Germantown EJ’s On Bark Lake Shelly Serchen Hubertus Rally Time Sports Bar & Grill Scott Festge Menomonee Falls

Langlade County Smitty’s LLC Keith Diers Antigo Marathon County Halder Bridge Neighborhood Bar Mike & Tammy Gallagher Mosinee Roc’s Place Tim Nawrocki Wausau Marquette County Mecan River Outfitters & Lodge Paul Harvey Princeton Portage County The Frontier Restaurant Thomas Walczak Amherst Wissota Chophouse Sherry Noska Stevens Point Shawano County Elefson-Zueske American Legion Post 117 Shawano Waupaca County Bears Den Malissa Wettengel Clintonville Weekendz LLC Tom J. Bowman Readfield

www.tlw.org

NEW MEMBERS Ramada Waupaca/ Reflections Bar & Grill Debbie Underberg Waupaca Waushara County Sneaky Pete’s Bar & Grill Leslie J. Knorr Hancock Four Corners Harry Underberg Sr. Poy Sippi Evergreen Campsite James Button Wild Rose Wood County Goodfella’s Pizza Pub & Eatery Daniel J. Carlson Nekoosa

DISTRICT 6 Brown County The Longbranch Saloon Paul Huss De Pere Margaritas of Green Bay Tim Kuehn Green Bay Door County Boathouse on the Bay Mike Daubner Sister Bay Florence County Roadhouse 139 John & Dawn Lord Long Lake Forest County Burgt’s Last Resort Kim Vande Burgt Wabeno Marinette County Kapal’s Newton Lake Inn LLC Phillip Kapalczynski Athelstane Rene’s Dining Room Rick Oastler Crivitz Silver Dollar Bar Jo Mischker Pembine

www.tlw.org

Oconto County Legends Trailside Patricia L. Shank Cecil

L.A.S.T. Ace Stacy Turner & Tony Wallace Owen

Winghaven Pizza Farm Robert H. Grover Galesville

Harley’s Den Harley A. Lyons Sr. Gillett

Eau Claire City/ County Ivory Piano Bar Inc. Jessica Schoettle Eau Claire

Dancing Yarrow Retreat LLC Dennis Anderson Mondovi

Arrowhead Saloon LLC Jamie & Leida House Suring Outagamie County The Boar’s Nest Jon Kuehn Black Creek 5 O’Clock Somewhere Rebecca Durant Menasha Tayco Tap Tonu Eikland & Patrick James Menasha

DISTRICT 7 Chippewa County Ms. Fitz Hideout Randy Mayer & Sarah Mohr Bloomer Maple Hill Tavern Crystal Maier Boyd MCB Bar & Grill Charmaine & Bill Starck Cadott Ruthie’s Bar & Grill Ruth Weggen Cadott Heartbreakers Andrew Schmitz & Gary Gruber Chippewa Falls Micon Cinemas VIP Lounge Mike Olson Chippewa Falls The Blind Tiger Nicholas Anderson Colfax Clark County Bakersville Sports Bar & Grill Fuzz Martin Marshfield

Jackson County Block House Roy Malin Melrose Jamie’s Last Resort LLC Jamie Fisher Osseo Deuce’s Sports Bar and Grill Steven John Peplinski Taylor Pierce County Lazy River Bar & Grill LLC Pat Smith River Falls Polk County Shooter’s Bar N Grill Kelly Appel Lewis

DISTRICT 8 Ashland/Bayfield County Deep Water Grille Vlasaty Adam Ashland HPL Bar Eric Staggs Ashland Northwoods Bar & Grill LLC Annette Gronholm Ashland American Legion Post 487 Douglas Herscher Cable Greater Northwoods Club Carnival David Schoville Hurley

Edgetown Tavern Julie Bushweiler Milltown

Trailside Pub and Grill Diane Stumph Hurley

St. Croix County Sportsman’s Bar & Grill Edward Fazekas Somerset

Lincoln County Bret’s Hillside Pub Bret Allen Merrill

Trempealeau/ Buffalo County Alma Hotel Jerri Schreiber Alma Dam View Bar Alma The Red Ram Saloon Alma Larry’s Look Out Larry Brenner & Kari Hendrickson Arcadia UP-Chuck’s Charles Timm Arcadia

Outboards Bar & Grill William Eastwood Tomahawk

Superior/ Douglas County MDL Resort Mike O’Hara Superior Pudge’s Sara Haugen Superior The Main Club Lawrence Ricker Superior Vilas County Club 45 Dave Payne Conover The Tiny Tap Mark Vanden Boom Eagle River Bent’s Camp Amy K. Kusick Land O Lakes

DISTRICT 9 Milwaukee County Charlie O’s Charlie Lemberger Milwaukee Five O’Clock Steakhouse Stelio Kalkounos Milwaukee Third Space Brewing LLC Andrew Gehl Milwaukee Tommy Amann’s Thomas P. Amann West Allis

Oneida County Pike’s Pine Isle Lodge Joshua Pike Three Lakes Sawyer County Hayward Golf Club Ben Kanters Hayward The Rustic Hook Saloon & Smokehouse Gregory Klein Hayward

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Honor Our

Nation’s Heroes

Send those who sacrificed so much to Washington, D.C.

You already know

has

G N I H T Y R E EV un to r d e e n you iness, s u b r you

but

ow n k u o y did p The TLW is partnering with VetsRoll Inc.® to send WWII-era and other senior military veterans and “Rosie the Riveters” to Washington, D.C. to view the memorials erected in their honor.

n hel a c o s l we a ake you m

more

? y e n mo • What is VetsRoll? This 100 percent volunteer organization will transport 1,745 veterans and “Rosies” via a caravan of motor coaches from South Beloit, Illinois to our nation’s capital.

• When is the Trip to D.C.? This year’s trip, which is the 9th for the organization, is May 20-23.

• How Can You Help? For every $1,000 raised by the TLW, local leagues, districts and individual members, one vet or “Rosie” with be assisted with trip expenses.

• When’s this Year’s Fundraising Deadline? March 15, but continue to raise funds for next year’s trip.

• Will there be a check presentation to VetsRoll? This year’s fundraising efforts will be recognized with a check presentation at the TLW Spring Conference & Trade Show in Milwaukee.

For more information, visit www.vetsroll.org or contact TLW President Chris Marsicano, c.marsicano@yahoo.com or 262-745-4043.

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Ask your favorite Sysco rep about our portfolio of

business

, s e c r u o res or call us at

1-800-733-8217 to learn more.

SYSCO FOODS OF BARABOO 910 South Boulevard Baraboo, WI 53913

www.tlw.org

LOCAL LEAGUE UPDATES WALKER SIGNS SAFERIDE BILL

On December 8, in Mount Pleasant, Gov. Scott Walker signed Assembly Bill 138, which allows the Wisconsin Department of Transportation to award grants covering the costs of advertising the TLW’s SafeRide program. The TLW would like to extend a special thank you to Rep. Treig Pronschinske (R-Mondovi) and Sen. Patrick Testin (R-Stevens Point) for their leadership in authoring the bill.

Above: On hand for the bill signing were TLW President Chris Marsicano and TLW Southern Zone Vice President Dan Taivalkoski.

TAVERN LEAGUE MEMBERS DECK THE HALLS AT CHRISTMASTIME TLW members were in festive spirits during the holidays, hosting Christmas parties from one end of the state to another. TLW President Chris Marsicano attended several gatherings and provided these photos to On Premise. TOP RIGHT: Oneida County Tavern League officers BOTTOM RIGHT: Kenosha County Tavern League officers BELOW: Grant/Iowa County Tavern League.

LEAGUE MEETINGS COMBINE OFFICIAL BUSINESS AND CAMARADERIE

LEFT: In January, La Crosse County Tavern League gathered for their monthly meeting.

RIGHT: On December 21, new officers for the Dodge County Tavern League were sworn in by TLW President Chris Marsicano.

WANT TO SEE YOUR LOCAL LEAGUE FEATURED IN ON PREMISE? Send your photos and a brief description to: Pete Madland, petem@tlw.org; Chris Marsicano, c.marsicano@yahoo.com or Barb Howell, bhowell@ntmediagroup.com www.tlw.org

MARCH/APRIL 2018

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ADVERTISER INDEX

Anheuser-Busch Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 anheuser-busch.com B&K Bar Supplies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 bandkbarsupplies.com BarRags Drinkwear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 barragsdrinkwear.com Brakebush Brothers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 brakebush.com Cornerstone Processing Solutions Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 cornerstoneps.net

Promotional Products

1000’S OF ITEMS FOR YOUR ADVERTISING PENS • CALENDARS • APPAREL • BAR TOKENS

Many American Made Products Halo Rep. - Jim Flynn Janesville 608-758-3470 or Cell 608-201-2055 Email: jimsspecialties@yahoo.com Website: www.halo.com/jim-flynn

Disher Insurance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 disherinsurance.com Edge One Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 edgeone.com Emil’s Pizza. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 emilspizza.com Gronomics: A-Holes Bean Bag Toss Game. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 aholesgame.com Holiday Wholesale Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 holidaywholesale.com Jim’s Specialties. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 halo.com/jimsspecialties

Wisconsin Souvenir Milkcap

Pulltab ProMotionS

Great Profits Employee Incentive Program Used Pulltab Machines Available More Info: 414-217-1731 wbohrer@wi.rr.com www.wimilkcaps.com

Kessenichs LTD.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 kessenichs.com Lamers Bus Lines Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 golamers.com Mass Appeal Specialties Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 massappealinc.com Metropolitan Food Service. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 mfsewi.com Midwest Food & Tobacco Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 midwestftg.com MillerCoors Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 millercoors.com

Advertise in

On Premise the official publication of the Tavern League of Wisconsin

Modern Cash Register Systems. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 moderncashregister.com Reinhart Foodservice. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 rfsdelivers.com Riverside Foods. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 riversidefoods.com Sysco Foods of Baraboo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 baraboo.sysco.com

CONTACT:

Louise Andraski, Account Executive

Tim-Todd Services Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 VetsRoll. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 vetsroll.org WAMO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 wamo.net Wisconsin Souvenir Milk Caps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39, 46 wimilkcaps.com

louisea@merr.com Direct: 608-873-8734 Fax: 262-245-2000 NEI-TURNER MEDIA GROUP

Wisconsin Wine & Spirit Institute. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

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www.tlw.org

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